Targeted Traffic Defined


What Is Targeted Traffic


Hi there,

As bloggers, we here the phrase ‘targeted traffic’. Some people, especially those who are new to blogging, may not know what this means exactly. Believe me, when I started out, I had no idea what it was. Luckily, I was able to learn what it was and now I’m going to explain what it is to you. I’m also going to tell you what you need to do with it to succeed.

Traffic is basically the people who visit your site, whether they come from a search engine, another blog related to your niche or your social media channels and groups, solo ads, Facebook ads, etc. For more information on how to get FREE targeted traffic, check out this post I wrote a while back, 6 Easy Ways To Get FREE Blog Traffic. The reason we call them targeted traffic is because they are already interested in your niche, whether it’s love, health, making money, blogging or whatever. Our goal from here is to turn them from visitors to subscribers, then to customers and finally clients. To do that, you need to understand the different temperatures of traffic. We’ll be going over that in the next section.


Traffic Temperatures


OK, there are 3 degrees of targeted traffic, and they are

  • Cold
  • Warm
  • Hot

Let’s go into more detail on each one.

Cold Traffic


Cold traffic is the people who are visiting your blog for the first time. What you need to do is warm them up. You do this by providing solutions to their problems by way of your blog posts. You see, very seldom will someone who’s never heard of you purchase something from you the first time they visit. By providing solutions, you are showing them that you are someone they can come back to in the future. You are starting to build the know, like and trust we all need to survive in this business. You are starting to warm them up.


Warm Traffic


Once you have proven yourself to your visitors, sharing great value through your posts, they may then decide to sign-up to your email list. Once this happens, they can now be considered warm traffic. They’ve reached the point of knowing, liking and trusting you enough to part with their email address. Now, you need to make them hot traffic by continuing to provide valuable content. This time, though, you can send an email to give them tips to help them and to notify them of any new posts you have published on your blog, guest posts on others’ blogs, upcoming live video broadcasts, training webinars, etc. After you do this for a little while, you can then start promoting your products/services or, if you don’t have any, other people’s products/services as an affiliate based on your word. This is where they have gone from being a visitor to a subscriber.

Hot Traffic


Once your subscribers start spending money on whatever you are promoting, they become hot traffic. They know, like and trust you enough to give you their money. They have become your customers. If someone has spent money and gotten value out of the product, they are more willing to continue to purchase from you. Now, if you have higher ticket items, like training courses, or coaching/consulting programs, this is where you can start promoting those. This is where you are trying to turn your customers into clients. When they become your client, they are at the hottest level and will most likely purchase even more high ticket products/services down the road.

Just remember, you still need to continue the process of providing tips and solutions to keep them hot. If you stop talking to your list, they will cool off and you will need to try to warm them up all over again. Don’t let this happen.


Final Thoughts


There you have it. Targeted traffic and understanding traffic temperatures to turn them into subscribers, customers and clients. This is what we all hope for on our journeys. The key to it working correctly is to always provide value to anyone and everyone who visits your blog. You never know who will take the next step and sign-up to your email list and purchase something from you. I hope you enjoyed this post and got something out of it.


Calls to Action


If you did enjoy this and have anything to ask or say, leave a comment below.

Don’t forget to share this with others who may find it interesting.

Sign-up to my email list to be notified of new blog posts like this, any products and services I am promoting and blogging tips and solutions.

Thanks for stopping by and taking the time to read this.

Have a good one……Chris



9 thoughts on “Targeted Traffic Defined”

  1. Hi Chris,

    I love the way you have explained cold, warm and hot traffic. It is important to define so we don’t get ahead of ourselves and jump into hot water …pardon the pun.

    When we look at things this way we don’t get that anxiety of people purchasing right away. They need time to get to know us, and we need some time to get to know them…their specific needs, Meanwhile feeding them good information along the way.

    Then comes that day cha ching! They are now hot…our very best customers, weather they purchase at the low or high end, it doesn’t matter. We need to treat this list as gold. They are, they took the plunge and trusted us. Now it is up to us to be there for them.


    • Hi Donna,

      All you hear is about how we need targeted traffic, but no one really goes into detail about said traffic. I learned about the temperature concepts from my mentor, Dean Holland. I may not be in the affiliate marketing niche anymore, but even us bloggers need a deeper understanding of traffic to be able to do the right thing at the right time.

      It does take the stress out of the equation when we go in not expecting to generate sales right off the bat. it could happen, but usually doesn’t.

      I’m glad you liked the post and thanks for commenting.

      Have a good one……Chris

  2. Hi Chris,

    This is a very detailed post. No traffic can be compared to a targeted traffic; when you are interested in something you definitely want to go for that thing.

    Targeted Traffic can be driven away if a blog’s main aim is to make money even at first visit. Talking about blogs that tend to have ads everywhere, no one loves to be distracted when reading a Post.

    Now the point am trying to make is put money aside especially at first, provide the reader what he is on your blog for. Then you could turn him or her into a subscriber.

    I would suggest he or she is welcomed with a Freebie that would be available after subscription has taken place. (It works great for me)

    When he or she sees the quality freebie, then you are on highway to making him or her a hot one as described here on the post.

    Thanks for the clear explanation, any one can understand this!

    • Hi Prosper,

      I know what you mean about too many ads on a blog. It’s one thing if you’re promoting your own products on the side bar. I can understand that. it’s another when promoting things as an affiliate in every nook and cranny available. I made it a point to have a store in place where people can be directed to, to check out my affiliate offers, thus leaving the main area free from clutter to give the reader a pleasant experience without being sold to. I just mention the store as a call to action at the end of my posts, as well as subscribing to my newsletter. My posts are to give value first and foremost. Then, people can decide whether it’s worth signing up for my newsletter or purchasing through my affiliate store.

      I tried the freebie method, but I wasn’t clear on what I wanted to do as a blogger, so it didn’t do too well for me. I’ve been sitting at 10 people on my list for ages. Like I said above, I’d rather provide value and let them decide, based on what I write, whether they want join the list.

      Thanks for commenting.

      Have a good one……Chris

  3. Hi Chris,

    Great explanation on traffic. As bloggers, we all fall into that trap of always wanting more traffic. We never take the time to look at the different types of traffic that come into contact with our blog.

    You did an awesome job on explaining the different temperatures of the traffic we experience. It’s definitely great when our traffic turns hot.

    However, like you mention all the traffic that first comes into contact with our blogs is cold. It’s our job to provide the best valuable content so they can become warm.

    This explanation definitely shows why some people say that segmenting your lists is important. It would be great to know which of your subscribers fall into the hot category, so you know which products and services to market to them.

    Thanks for sharing these tips, have a great day 🙂


    • Hi Susan,

      Welcome to my blog and thanks for visiting.

      I’m glad you enjoyed the post. I wrote this because we all hear about targeted traffic, but not too many go into detail as how to use it. People tend to think, “OK, I have targeted traffic through SEO, blog commenting, solo ads, etc. Why isn’t anyone joining my list or purchasing anything?” There was no answer, that I could find anyway, in most of the blogs I’ve visited. So, here it is.

      You are right about list segmenting. Now, when someone subscribes to a newsletter, or ants a freebie, they go to one list. Once they purchase a front-end product, and maybe upsells, if offered, they get bumped to a buyers list. If they purchase a higher priced training course or something equivalent to it, then they can be bumped to a backend offer list (the most valuable list), where they can be notified of a webinar for a high-ticket coaching/mentoring offer where, if interested, they can be contacted by phone to get more info and see if they would like to join the program, if one’s being offered, that is. That’s up to the blog owner as to whether they want to go that route or not.

      Thanks for commenting and sharing your knowledge with us.

      Have a good one……Chris

  4. I like these 3 levels of traffic Chris. I for one love meeting as many people as possible to both allow in cold traffic and to also find the hot traffic, those folks who buy into your blog and brand immediately because they resonate with your message. Someone who has been on my list for a lil bit booked me for 2 coaching sessions recently. She also bought a few of my eBooks and will buy a few more this weekend, for a flight. When you meet a ton of folks through promoting other bloggers, through blog commenting and through guest posting a surprising number of folks will buy in, immediately, jumping over the cold and warm steps stupid quickly.

    Then the other cold traffic crowd will gradually warm up. Excellent post dude.

    • Hi Ryan,

      You do great no matter what temp the traffic is. You’ve honed your skills over the years. The thing with people is that some will warm up faster than others. You mentioned that someone just booked 2 coaching sessions and bought some ebooks and plans on buying some more after being on your list for a little while. Nice. I’m sure there are others who have been on your list a lot longer and still haven’t pulled the trigger on the coaching. I’m one of them, sorry. I’m hot because I have spent money and definitely know, like and trust you. I have extenuating circumstances which, unfortunately for me, prevent me from pulling the trigger at this time. I’m not going anywhere, so don’t worry. The time will come when things get settled with the still-in-progress move.

      I’m glad you enjoyed the post and thanks for the great comment.

      Have a good one……Chris

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