As bloggers, we here the phrase ‘targeted traffic’. Some people, especially those who are new to blogging, may not know what this means exactly. Believe me, when I started out, I had no idea what it was. Luckily, I was able to learn what it was and now I’m going to explain what it is to you. I’m also going to tell you what you need to do with it to succeed.
Traffic is basically the people who visit your site, whether they come from a search engine, another blog related to your niche or your social media channels and groups, solo ads, Facebook ads, etc. For more information on how to get FREE targeted traffic, check out this post I wrote a while back, 6 Easy Ways To Get FREE Blog Traffic. The reason we call them targeted traffic is because they are already interested in your niche, whether it’s love, health, making money, blogging or whatever. Our goal from here is to turn them from visitors to subscribers, then to customers and finally clients. To do that, you need to understand the different temperatures of traffic. We’ll be going over that in the next section.
OK, there are 3 degrees of targeted traffic, and they are
Let’s go into more detail on each one.
Cold traffic is the people who are visiting your blog for the first time. What you need to do is warm them up. You do this by providing solutions to their problems by way of your blog posts. You see, very seldom will someone who’s never heard of you purchase something from you the first time they visit. By providing solutions, you are showing them that you are someone they can come back to in the future. You are starting to build the know, like and trust we all need to survive in this business. You are starting to warm them up.
Once you have proven yourself to your visitors, sharing great value through your posts, they may then decide to sign-up to your email list. Once this happens, they can now be considered warm traffic. They’ve reached the point of knowing, liking and trusting you enough to part with their email address. Now, you need to make them hot traffic by continuing to provide valuable content. This time, though, you can send an email to give them tips to help them and to notify them of any new posts you have published on your blog, guest posts on others’ blogs, upcoming live video broadcasts, training webinars, etc. After you do this for a little while, you can then start promoting your products/services or, if you don’t have any, other people’s products/services as an affiliate based on your word. This is where they have gone from being a visitor to a subscriber.
Once your subscribers start spending money on whatever you are promoting, they become hot traffic. They know, like and trust you enough to give you their money. They have become your customers. If someone has spent money and gotten value out of the product, they are more willing to continue to purchase from you. Now, if you have higher ticket items, like training courses, or coaching/consulting programs, this is where you can start promoting those. This is where you are trying to turn your customers into clients. When they become your client, they are at the hottest level and will most likely purchase even more high ticket products/services down the road.
Just remember, you still need to continue the process of providing tips and solutions to keep them hot. If you stop talking to your list, they will cool off and you will need to try to warm them up all over again. Don’t let this happen.
There you have it. Targeted traffic and understanding traffic temperatures to turn them into subscribers, customers and clients. This is what we all hope for on our journeys. The key to it working correctly is to always provide value to anyone and everyone who visits your blog. You never know who will take the next step and sign-up to your email list and purchase something from you. I hope you enjoyed this post and got something out of it.
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Thanks for stopping by and taking the time to read this.
Have a good one……Chris