{"id":972,"date":"2022-05-24T07:35:18","date_gmt":"2022-05-24T07:35:18","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=972"},"modified":"2025-07-17T15:27:35","modified_gmt":"2025-07-17T15:27:35","slug":"paid-search","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/paid-search\/","title":{"rendered":"How Do I Do Paid Search With Google Ads and Bing Ads?"},"content":{"rendered":"

How Do I Do Paid Search With Google Ads and Bing Ads?<\/b><\/h2>\n

Paid search platforms offer a unique form of advertising that gets your ad near the top of results pages in organic keyword searches. Unlike most advertising, you can choose plans where you are only charged when people click on the link. That makes your results easy to measure and control. You can put a limit on how much you’re willing to spend and choose text ads or shopping ads. For example:<\/p>\n

\"Paid<\/p>\n

(Image credit: Visiture)<\/p>\n

Paid Search for Dummies Overview<\/b><\/h2>\n

Paid search for dummies is easy with a little guidance and business strategy. If you own a website, you probably know much of the following information, but this overview can help you understand search marketing for small businesses. Google and Bing are excellent choices of search engines for paid advertising campaigns.<\/p>\n

Thousands of people search for products and services every second, and your ad can appear prominently on SERPs, search engine return pages. If the ad doesn’t work, don’t panic. You pay nothing if nobody clicks on your ad, and you can fine-tune your copy and targeting strategy. You can promote regular products, special sales, products sold on marketplace platforms, wholesale products and all types of services.<\/p>\n

You can target your potential customers by using keywords and keyword phrases that people use when searching the internet. Choosing the right keyword is critical to paid advertising success. The most common keywords are highly competitive, however, so you often get better success by choosing a less common, multi-word phrase that actually describes your product more accurately. For example, this Diib\u00ae Keyword Research Tool will help you work your way through the copious choices.<\/p>\n

\"Paid<\/p>\n

You can also choose other advertising options, such as banner ads, but these ads are interruptions that people can ignore,so they have a lower success rate. When your ad targets the keywords that people are searching for, you’re more likely to get a click on your link and possibly a sales conversion.<\/p>\n

The Benefits of Bing and Google Paid Search Advertising<\/b><\/h3>\n

Paid searches provide many benefits that extend beyond a simple increase in online sales. Business owners can use paid searches as testing grounds for new products, advertising strategies and keywords. Here are a few of the many benefits of Bing and Google paid search for small businesses:<\/p>\n

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  1. Fast Results: <\/b>Optimizing your website for free organic searches is important, but it can take months before your site ranks highly in search engine returns. Paid search for small businesses gets results immediately, and it’s especially useful for new businesses, new products and new brands. PPC ads can help you build a customer base and following.<\/li>\n
  2. Strong Leads: <\/b>Don’t be disappointed if your initial conversion rate is low. Some product buying decisions take longer than others. People who click on your links are great targets for sales marketing, incentive offers, newsletters, free downloads, etc. Some companies assign PPC leads to their sales staff to contact.<\/li>\n
  3. Brand Recognition: <\/b>You can use PPC ads to increase brand recognition and promote a new brand. Brand recognition delivers a continuous stream of customers over time for all types of branded products and not just the ones advertised.<\/li>\n
  4. Measurable Results: <\/b>You know exactly how many people click on each ad, and you can trace the person’s website journey to see if a sale takes place. You can also determine which ads produce the best results and find out what areas of your website ad responders visit.<\/li>\n
  5. Local Searches: <\/b>It’s far easier and less expensive to advertise for local markets. You can target customers in your area with location-specific keywords. People can click on your ads for directions to your brick-and-mortar store, and customers can click-to-call your store directly.<\/li>\n
  6. Test Marketing: <\/b>You can use PPC ads to test new keywords and use successful ones in your other content applications and SEO efforts. You can also test new products and advertising strategies. If the tests don’t work, it doesn’t cost you anything to advertise.<\/li>\n
  7. Budget Friendly: <\/b>The nature of PPC ads — paying only for clicks — ensures that you get results. This usually guarantees a low cost-per-customer for your advertising.<\/li>\n<\/ol>\n

    PPC can get you to the top of ranking lists immediately. Your brand will begin to get noticed, which in turn strengthens your SEO ranking for free organic searches.<\/p>\n

    FACT<\/b>: Paid search results gain 150% as many conversions<\/b> from clicks as organic search results.<\/p><\/blockquote>\n

    Pay-per-click Terminology and Advertising Options<\/b><\/h3>\n

    According to searchenginewatch.com<\/a>, pay-per-click, also known as PPC, advertising includes the following options and terminology:<\/p>\n