While learning how to check website health, you’ve likely come across domain authority. Domain Authority was developed as a search engine ranking platform by Moz, an SEO\/website analytical service. Moz provides search marketing, web-data visualizations, tracking, and other SEO-related insights. Initially started by Gillian Muessig and her son Rand Fishkin by way of a blog called “SEOMoz.” That was in Seattle, Washington, back in 2001, and today the service predicts how likely websites are to rank in the search engine results pages (SERPs).<\/p>\n
<\/span>How to Check Website Health<\/h2>\nLearning how to check your website health is becoming more complex by the year. Moz uses more than 40 different factors to determine a DA score. Here are a few of the most important:<\/p>\n
\n- MozRank<\/b> \u2013 This metric is utilized for scoring your site’s external links, analyzing the number of links that point back to your website, and the overall quality of the links. Quality trumps quantity, which means that a single good external link is far better than two links that are of lower quality. MozRank utilizes a 0 to 10 scale (10 is the highest). The average MozRank website rating is a 3.<\/li>\n
- MozTrus<\/b>t \u2013 MozTrust is also a metric based on a 0-10 rating to determine your external link quality. It is, however, a bit more specific as it measures how closely connected your site is to trusted websites (gov or edu sites). And when one of those sites links to another site that links to you, it’s a sign of trust that can help increase your MozTrust rating.<\/li>\n
- Linking Root Domains<\/b> \u2013 This represents how many unique backlinks your site has earned. For example, if your website obtains 20 external links from two separate websites, you’ve earned two linking root domains. Therefore, earning just a few links from different websites boosts your ranking more than if you have made numerous links from a single website.<\/li>\n
- Search Engine Amiability<\/b> \u2013 This refers to the proper use of SEO principles for your website’s overall structure and user-friendliness. Your site structure directly affects usability, and poor site structure can make your site hard to navigate. It can also make it challenging for search engines to effectively crawl and index your website, thereby hurting your rankings. This is essential when it comes to domain authority.<\/li>\n
- Quality Content<\/b> \u2013 Did you know that content quality is among the main factors determining your site’s search engine ranking and domain authority? So, although domain authority helps improve your website’s search engine ranking, they’re both closely correlated to high-quality content.<\/li>\n
- Social Signals<\/b> \u2013 Google utilizes social signals to identify quality content. For example, it assumes that content that’s commented on, liked, and\/or shared hundreds of times has to be of good quality. Also, Moz uses those same social signals to determine DA scores.<\/li>\n<\/ul>\n
<\/span>What is a Good DA Score?<\/h2>\nDA scores range from 1 to 100. Scores that are considered average range somewhere between 40 and 50. Scores between 50 and 60 are rated as good, and scores above 60 are rated as excellent. The higher your score is, the more likely you’ll see increased web traffic and SERP ranking performance.<\/p>\n
![\"Why](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/Domain-Authority-Scale-2.png\")
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(Image Credit: Digital Third Coast<\/a>)<\/p>\n<\/span>Some High Worldwide DA Scores<\/h2>\nThe web’s largest and most authoritative sites generate scores of more than 90. Some other top publications usually end up scoring above 70 to 80. Here are a few worldwide examples:<\/p>\n
\n- The Guardian has a DA score of 83.<\/li>\n
- BBC News has a DA score of 94.<\/li>\n
- support.google.com has a DA score of 100<\/li>\n
- youtube.com has a DA score of 100<\/li>\n
- www.google.com has a DA score of 100<\/li>\n
- linkedin.com has a DA score of 99<\/li>\n
- www.blogger.com has a DA score of 100<\/li>\n<\/ul>\n
<\/span>Check On Your Competitors<\/h2>\nIt’s relatively futile, however, to compare your site to super-high-ranking websites.<\/p>\n
Instead, you should be focusing on research to discover your direct competitors’ scores. If your competitors currently have DA scores in the 30s or 40s, that means your score of 52 is excellent. So, to determine whether you have a great DA score, simply compare yours to your competitors. If yours is higher, amazing, but if it happens to be lower, you have some work to do.<\/p>\n
![\"Why](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/dc-1.jpg\")
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<\/span>What is a Good DA Score?<\/h2>\nDA scores range from 1 to 100. Scores that are considered average range somewhere between 40 and 50. Scores between 50 and 60 are rated as good, and scores above 60 are rated as excellent. The higher your score is, the more likely you’ll see increased web traffic and SERP ranking performance.<\/p>\n
<\/p>\n
(Image Credit: Digital Third Coast<\/a>)<\/p>\n<\/span>Some High Worldwide DA Scores<\/h2>\nThe web’s largest and most authoritative sites generate scores of more than 90. Some other top publications usually end up scoring above 70 to 80. Here are a few worldwide examples:<\/p>\n
\n- The Guardian has a DA score of 83.<\/li>\n
- BBC News has a DA score of 94.<\/li>\n
- support.google.com has a DA score of 100<\/li>\n
- youtube.com has a DA score of 100<\/li>\n
- www.google.com has a DA score of 100<\/li>\n
- linkedin.com has a DA score of 99<\/li>\n
- www.blogger.com has a DA score of 100<\/li>\n<\/ul>\n
<\/span>Check On Your Competitors<\/h2>\nIt’s relatively futile, however, to compare your site to super-high-ranking websites.<\/p>\n
Instead, you should be focusing on research to discover your direct competitors’ scores. If your competitors currently have DA scores in the 30s or 40s, that means your score of 52 is excellent. So, to determine whether you have a great DA score, simply compare yours to your competitors. If yours is higher, amazing, but if it happens to be lower, you have some work to do.<\/p>\n
<\/p>\n
<\/p>\n<\/span>Some High Worldwide DA Scores<\/h2>\nThe web’s largest and most authoritative sites generate scores of more than 90. Some other top publications usually end up scoring above 70 to 80. Here are a few worldwide examples:<\/p>\n
\n- The Guardian has a DA score of 83.<\/li>\n
- BBC News has a DA score of 94.<\/li>\n
- support.google.com has a DA score of 100<\/li>\n
- youtube.com has a DA score of 100<\/li>\n
- www.google.com has a DA score of 100<\/li>\n
- linkedin.com has a DA score of 99<\/li>\n
- www.blogger.com has a DA score of 100<\/li>\n<\/ul>\n
<\/span>Check On Your Competitors<\/h2>\nIt’s relatively futile, however, to compare your site to super-high-ranking websites.<\/p>\n
Instead, you should be focusing on research to discover your direct competitors’ scores. If your competitors currently have DA scores in the 30s or 40s, that means your score of 52 is excellent. So, to determine whether you have a great DA score, simply compare yours to your competitors. If yours is higher, amazing, but if it happens to be lower, you have some work to do.<\/p>\n
<\/p>\n
<\/span>Check On Your Competitors<\/h2>\nIt’s relatively futile, however, to compare your site to super-high-ranking websites.<\/p>\n
Instead, you should be focusing on research to discover your direct competitors’ scores. If your competitors currently have DA scores in the 30s or 40s, that means your score of 52 is excellent. So, to determine whether you have a great DA score, simply compare yours to your competitors. If yours is higher, amazing, but if it happens to be lower, you have some work to do.<\/p>\n
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<\/p>\n![\"Why](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/diib-dashboard.jpg\")
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