- \n
- 81,000 searches<\/b> per second in 2020, up from 63,000 searches in 2016.<\/li>\n
- 4.9 million searches<\/b> per minute in 2020, up from 3.8 million searches in 2016.<\/li>\n
- 292 million searches<\/b> per hour in 2020, up from 228 million searches in 2016.<\/li>\n
- 7 billion searches<\/b> per day in 2020, up from 5.5 billion searches in 2016.<\/li>\n
- 212 billion searches<\/b> per month in 2020, up from 167 billion searches in 2016.<\/li>\n
- 2.55 trillion searches<\/b> per year in 2020, up from 2.00 trillion searches in 2016.<\/li>\n<\/ul>\n
Finding the best strategy to optimize your Google search game is VITAL for your online presence.<\/p>\n
<\/span>Top Performing Google Display Ad Sizes<\/h2>\n
This section will explore what Google display ad dimensions are the best. All you need to do is test them out and see which ones generate more clicks for your business.<\/p>\n
![\"The](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/mobile_banner_sizes-2.png\")
<\/p>\n(Image Credit: MonetizeMore<\/a>)<\/p>\n
<\/span>Square (250×250)<\/h3>\n
This ad size displays both above and below organic results, making it highly visible and easily clickable. It’s a strong ad type because it’s seen by a wide range of users and shows up in both regular SERP positions and in Google image searches. The only downside to a square ad is that if you click on it from a mobile device, it will take you directly to your site instead of opening a new window.<\/p>\n
However, given how many more people click on mobile ads than desktop ones, that isn’t necessarily bad. Use these square ads for products where you have a high level of brand awareness \u2013 like apparel or cars \u2013 that users are already familiar with or are interested in.<\/p>\n
<\/span>Small Square (200 x 200)<\/h3>\n
This ad takes up one square inch, so it’s very eye-catching. Depending on your industry, you can utilize a small square (1×1) to run a special sale or display pictures of products in action. For example, if you own an apparel store, you could use your small Square (1×1) space to showcase a popular summer dress with super-cute sandals, showcasing your brand and product. If you’re in real estate and want something affordable and effective – try posting pictures of homes you’ve sold or are currently selling that have quickly sold because they were displayed on mobile media.<\/p>\n
<\/span>Banner Ad (468×60)<\/h3>\n
A Google ads banner size is the most shared ad size and is generally a rectangular image often hosted on a web page. The most significant benefit of these ads is their reach, especially when placed above a website’s content. Visitors do not have to click on a banner ad to view it; they can see it from the homepage or anywhere else on a website. This means that your ad will be seen by those who may not feel they need your business but eventually do. There are some disadvantages to banner ads as well. If you create an advertisement that is too intrusive or distracting, users may accidentally click away from your site instead of viewing your content. Here is an example of a banner ad:<\/p>\n
![\"The](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/the-best-google-display-ad-sizes-for-20221.jpg\")
<\/p>\n(Image Credit: Moonlight Creative Group<\/a>)<\/p>\n
<\/span>Leaderboard (728×90)<\/h3>\n
This ad unit will appear above Google search results and on the right side below. It’s a great way to have your brand seen by people in a very high-traffic location on Google while also getting your ad seen by searchers looking at nearby businesses. The leaderboard can be run as a single or double-column display ad. These ads are best suited for companies looking to advertise with local intent, such as restaurants, gyms, and stores that need to get their brand name out into a very targeted area. Other good options might include products or services that make sense to have a lot of copy on your ads, like home builders or plumbers.<\/p>\n
<\/span>Inline Rectangle (300\u00d7250)<\/h3>\n
Inline rectangles are an excellent option for advertisers looking to increase brand awareness, drive traffic to a website or generate leads. Since they can easily fit into any content stream and deliver creative assets at almost any size, they’re easy to integrate into many campaign strategies. Medium-sized rectangles tend to perform best in industries with a natural affinity with online advertising like finance and insurance, but they work well in just about any vertical. Creative-wise, these ads look best when you showcase your brand personality with an image or video asset paired with your message. Additionally, each ad must look unique to avoid confusing users who see multiple ad units from a single advertiser within a day.<\/p>\n
<\/span>Skyscraper (120×600)<\/h3>\n
The skyscraper ad features a large image that takes up most of the real estate at 120×600. This ad can draw attention to specific products or services and is perfect for retail sites or content-heavy sites with many images. Although these ads seem compelling at first glance, they’re not very widespread compared to other types of display ads because people rarely click on them. Because these images are large and eye-catching, however, skyscraper ads can be an effective way to capture your potential customer’s attention. Most skyscraper ad clicks happen above-the-fold\u2014meaning within their first impression when they look at their computer screen\u2014which means there’s no time wasted on getting them interested in your product or service! For instance:<\/p>\n
![\"The](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/Tablet_Skyscraper.jpg\")
<\/p>\n(Image Credit: Digital Media Kit<\/a>)<\/p>\n
<\/span>Wide Skyscraper (160\u00d7600)<\/h3>\n
This ad unit is best used for entertainment-based businesses or businesses that want to grab their users’ attention and keep it long enough to gain a click. It offers excellent visual appeal yet loads very quickly. Because this ad is meant to stand out, you might also want to use color and imagery when designing your ad. The quick load time means advertisers get a lot more bang for their buck with CPM (cost per 1,000 impressions) pricing than they would if they were using a more extensive ad unit that took longer to load. Display networks, like Google Display Network, offer targeting tools that allow users to target demographics and interests so advertisers can further increase their engagement rate with potential customers.<\/p>\n
<\/span>Half-Page Ad (300 x 600)<\/h3>\n
This size ad is optimal for small businesses, particularly those with a limited budget and multiple products or services to advertise. These ads are similar to print newspaper ads and can also be positioned above or below organic search results. They allow users to click on individual elements (such as images or captions). These text links lead directly to your website’s home page, which gives you more control over how consumers interact with your site and business. Large companies with fewer products or smaller budgets may want to place their ads here since it provides high visibility while keeping costs low.<\/p>\n
![\"The](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/example-magazine-you-half-page-horizontal-1600x1068-1.jpg\")
<\/p>\n - 4.9 million searches<\/b> per minute in 2020, up from 3.8 million searches in 2016.<\/li>\n
![\"The](\"https:\/\/diib.com\/learn\/wp-content\/uploads\/2022\/10\/2.jpg\")
<\/p>\n