{"id":370,"date":"2020-07-08T07:36:49","date_gmt":"2020-07-08T07:36:49","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=370"},"modified":"2024-11-21T07:23:47","modified_gmt":"2024-11-21T07:23:47","slug":"what-is-ppc-advertising","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/what-is-ppc-advertising\/","title":{"rendered":"What is ppc advertising"},"content":{"rendered":"

SEO and content marketing attract new clients to your site, but these tactics take months to start gaining traction. It can even take years before they drive impressive amounts of traffic.<\/p>\n

Fortunately, there’s another way to get started faster. Of course, there’s a little risk involved.<\/p>\n

With pay-per-click (PPC) advertising, you put out an ad and pay the network host whenever someone clicks the ad.<\/p>\n

What is the relationship between SEO and PPC? Our guide will teach you this and more.<\/p>\n

What is PPC in Digital Marketing?<\/b><\/h2>\n

Pay-per-click advertising is a marketing model where advertisers pay a fee whenever someone clicks their ad. It’s technically a way to buy visits to your business’ site, as opposed to organically “earning” them.<\/p>\n

How does it work, exactly?<\/b><\/h3>\n

Search engine advertising allows businesses to bid for ad placement in the sponsored links section of a search engine results page.<\/p>\n

These links appear whenever someone searches a keyword relevant to the business. Considering sites like Google get 3.5 billion daily queries<\/a>, it shouldn’t surprise you that these ads can get considerable exposure. This is what a PPC ad would look like.<\/p>\n

\"What<\/p>\n

No wonder businesses love to make money with pay per click.<\/p>\n

While you do pay a small fee every time someone clicks your ad, the action does send an interested visitor to your website.<\/p>\n

With the correct strategy, those visits are worth more than the fee, making it a small cost. If you paid Google $4 for a click to your store, but the visitor bought something for $500, that’s quite profitable!<\/p>\n

PPC vs CPC<\/b><\/h3>\n

Once you have a campaign running, you need to measure how efficient your keywords are.<\/p>\n

That’s where CPC, or cost per click, comes in.<\/p>\n

If you paid $100 for an ad that 100 users clicked, your cost per click was $1. The more clicks you get, the lower your CPC will be. That’s the metric of a successful campaign.<\/p>\n

“Key Takeaway: PPC is your approach, and CPC is the performance of your approach.”<\/p><\/blockquote>\n

Anatomy of a winning campaign<\/b><\/h3>\n

Long gone are the days when you could broadly pour money into ads and expect it to pay off with little work. These days, it’s essential to do your research and:<\/p>\n

    \n
  1. Pick the right set of keywords.<\/li>\n
  2. Organize them into ad groups and campaigns.<\/li>\n
  3. Set up landing pages for these advertisements.<\/li>\n
  4. Organize them up in a way that encourages conversions.<\/li>\n<\/ol>\n

    So what’s the relationship between SEO and PPC? Search engines reward advertisers who can create relevant and intelligent campaigns by reducing the cost per ad click.<\/p>\n

    That’s right: If your landing pages satisfy and help users, Google won’t charge you as much. Basic math tells us that’s translates into a more significant profit margin.\u00a0 Not rocket science.<\/p>\n

    How Does Pay-Per-Click Work?: The Basics<\/b><\/h2>\n

    Beginning a campaign can seem overwhelming, however, it doesn’t need to be. Let’s get started. You can use PPC marketing with all kinds of campaign goals in mind, such as:<\/p>\n