{"id":2491,"date":"2024-11-13T07:33:40","date_gmt":"2024-11-13T07:33:40","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=2491"},"modified":"2025-07-17T15:24:55","modified_gmt":"2025-07-17T15:24:55","slug":"google-analytics-conversion-tracking","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/google-analytics-conversion-tracking\/","title":{"rendered":"Google Analytics Conversion Tracking: How-To Guide"},"content":{"rendered":"

The words “analytics” and “data” often cause people’s eyes to glaze over in confusion. Too many believe that only math gerus understand data. The reality is that analytics is simply the act of putting meaning behind the numbers. The number 100 means nothing without definition and context. That is where the real act of analytics becomes essential in growing and managing your business.<\/p>\n

If you have a website, then you should be using Google Analytics to see how users are behaving when they visit. Google Analytics has a free and paid version, both of which offer valuable insight that can help you provide information that your current and potential customers are interested in and are searching. Beyond having access to data like session visits, bounce rate, and which pages people are visiting, Google Analytics can also provide you excellent data on conversions. If you are unsure how to track your conversion data in Google Analytics, this guide is for you.<\/p>\n

GA Conversion Tracking<\/b><\/h1>\n

Step 1: Set up Google Analytics<\/b><\/h2>\n

If you do not have a Google Analytics account, then you must first set this up. It is simple and easy and can be accomplished in just a few minutes with minimal effort. If you already have a Google account like a Gmail email address or YouTube account, then you will find it easiest to establish your Google Analytics account under this same account. If you do not have a Google account, follow these steps to create one.<\/p>\n

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  1. Visit Google.com and in the upper right corner, select Account<\/b>.<\/li>\n
  2. Choose Create an Account<\/b> and then select your account type<\/b>, for myself or to manage a business. You’ll want to select to manage a business due to the features you will have access to for business personalization and business visibility. You do not need to use a Gmail account for your Google account. If you want to use a business email or other email address, Google allows this.<\/li>\n
  3. Google will ask for some personal information <\/b>and allow you to choose a username and password. It is optional to provide a phone number for future ease in accessing your account should you forget your password.<\/li>\n
  4. Confirm your information<\/b> and you are set with your Google account.<\/li>\n<\/ol>\n

    Now that you have your Google account, it is time to set up your Google Analytics account and get your Google Analytics conversion tracking code.<\/p>\n

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    1. When you are signed into your Google account, select Analytics<\/b> from the dropdown menu in the upper right corner.<\/li>\n
    2. Click the Sign up<\/b> button on the right side of the screen.<\/li>\n
    3. On the next page, select Website<\/b> and provide the necessary information regarding your website URL, industry, and time zone.<\/li>\n
    4. It is best to check the boxes<\/b> next to all of the recommended options so you are maintaining the best practices of Google Analytics and getting the most from the platform.<\/li>\n
    5. Click the button that says Get Tracking ID<\/b> (image below) and accept the Terms of Service<\/b>.<\/li>\n<\/ol>\n

      \"Google<\/p>\n

      (Image Credit: MailOptin<\/a>)<\/p>\n\r\n

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      Understand your Google Analytics + test your SEO in 60 seconds!<\/h2>\r\n

      Diib easily syncs with Google Analytics and then uses the power of big data to help you quickly and easily increase your traffic and rankings. We\u2019ll even let you know if you already deserve to rank higher for certain keywords. As seen in Entrepreneur!<\/p>\r\n

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