{"id":2053,"date":"2020-10-21T07:36:40","date_gmt":"2020-10-21T07:36:40","guid":{"rendered":"https:\/\/diib.com\/learn\/?p=2053"},"modified":"2024-11-21T07:56:11","modified_gmt":"2024-11-21T07:56:11","slug":"what-does-ux-mean","status":"publish","type":"post","link":"https:\/\/diib.com\/learn\/what-does-ux-mean\/","title":{"rendered":"What does UX Mean?"},"content":{"rendered":"

User experience, or UX, is a very important component of asset design and functional development. The user interface, or UI, is most important in the customer interaction with the company and its assets or products but is often confused with user experience.<\/p>\n

While equally important in customer engagement and the\u00a0overall goals of the assets, these two terms are related to different aspects of the very important tools used by businesses, consumers, government agencies,\u00a0schools, and other organizations and individuals each day. The following\u00a0paragraphs define UX and UI, and explain their similarities and their distinct\u00a0differences.<\/p>\n

What does UX mean?<\/b><\/h2>\n

User experience, or UX, is an approach to design where the user’s interaction with the company, its assets, and its products, whether digital or offline, are evaluated as a whole. The term “UX” is often used in reference to websites and apps, but it also encompasses offline experiences. User Experience designers conduct research in who the users are of a product, or the target audience, and the customer persona of this audience. They then begin their work on how to create a positive experience with the company’s assets or products for these users.<\/p>\n

User Experience designers look at the user journey in tasks like solving a problem, searching and locating information, completing a form, using an online tool, or making a purchase. They look at the steps required for specific actions and the potential hurdles encountered in the process. UX involves understanding the customer and how that person finds information and interacts with a company’s\u00a0assets.<\/p>\n

\"What<\/p>\n

Paypal user experience(tronebrandenergy.com)<\/i><\/p>\n

User Experience designers consider how the experience with the company or organization makes the end-user feel and if the desired goals are easy for the end-user to complete. A company or organization wants users to easily complete desired goals, or key performance indicators (KPIs). User Experience designers want users to have a positive experience and make it easy to meet those goals and KPIs. UX involves cognitive science and psychology, and the definition of poor user experience is for the user to come away from the interaction feeling confused or frustrated.<\/p>\n

The User Experience designer looks at why customers will use a product or asset, what they will use the product for, and how they will use that product. Using a website as an example, the User Experience designer will look at the customer persona and identify the motivations for the target user to use the website. This is the “why.”<\/p>\n

They then will identify the tasks the target customer will complete during their online activity. This is the “what.” The how is the functionality needed on the website to complete these tasks. By keeping these key thoughts in mind and the strategic layout of the website, the User Experience designer will develop the structure that is meaningful for the online user and target audience.<\/p>\n

Did you know? <\/i>Every $1 invested in UX\/UI yielded returns of at least $100. (uxcam.com)<\/p><\/blockquote>\n

id=”chapter2″Responsibilities of a User Experience designer<\/b><\/h3>\n

Understanding the role of a User Experience designer can better define the meaning of UX. The foundational elements of brand, functionality, usability, design, and the manner in which the target customer will relate to these elements along the customer journey converge. A User Experience designer works on the overall strategy, execution, and ongoing optimization of the assets. They work on customer identification and analysis to identify opportunities to better connect with the customer.<\/p>\n

They also look at competitive analysis to identify gaps between their company and the competition, which reveals opportunities to sweep in and overtake the competition to meet the customers’ needs where they currently are not being addressed. User Experience designers outline the asset structure as well as the content to communicate the information. They outline wireframes for assets and plan the development. They also conduct testing to further optimize and look for ways to continuously improve and develop better technology.<\/p>\n

\"What<\/p>\n

(Yelp search, tronebrandenergy.com)<\/i><\/p>\n

A User Experience designer first identifies the target customer through\u00a0a customer persona. They then look at the user journey and the steps necessary to\u00a0search for information or solve a problem. The User Experience designer will\u00a0audit the current assets to determine if there are barriers to the goal or KPI\u00a0completion and engagement. They then identify ways to break down these barriers and create a better flow and ease of use for the target audience.<\/p>\n

Content and messaging are also an integral part of the evaluation. Online content needs to be categorized logically with an understandable taxonomy in a way that the target audience thinks and searches for information so that users can easily find information, navigate the website or app with ease, and experience expected results while using the website.<\/p>\n\r\n

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