If you’ve ever looked at Instagram Insights, you’ve probably seen the metric called reach. It sits alongside impressions, engagement, and followers, but it’s one of the most commonly misunderstood terms. Many people confuse it with impressions or assume it’s simply tied to followers. Others ignore it entirely, focusing only on likes or comments.

But reach is actually one of the most important metrics for growth. Without reach, no one sees your content. And if no one sees it, there’s no chance for engagement, clicks, or conversions. So the question becomes: What is reach on Instagram, and why should you care about it?

Defining Reach on Instagram

In the simplest terms, reach is the number of unique accounts that see your content.

If 1,000 different people see your Reel, your reach is 1,000. If one of them watches it five times, it still counts as reach = 1, because it’s unique viewers.

This makes reach a powerful measure of your audience exposure. It answers the question: How many individual people saw my post, Story, or Reel?

Reach can be measured at different levels:

• Post Reach: How many people saw a specific post.

• Story Reach: How many unique viewers watched a Story.

• Account Reach: The total number of unique accounts that saw any of your content over a period of time.

Reach vs. Impressions: What’s the Difference?

One of the biggest sources of confusion is the difference between reach and impressions.

• Reach = Unique Viewers.

• Impressions = Total Views (including repeats).

For example, if one person sees your Reel five times, that’s:

• Reach = 1

• Impressions = 5

Think of reach as the headcount and impressions as the total number of eyeballs on the screen. Both are important, but they tell different stories.

Reach shows how widely your content is spreading. Impressions show how much your content is being consumed, even by the same people multiple times.

Why Reach Matters for Instagram Growth

If engagement is the heartbeat of Instagram, reach is the circulation system. Without reach, your content doesn’t even make it to people’s feeds.

Here’s why reach is critical:

1. Brand Awareness
   Reach shows how many unique people are being introduced to your brand. For businesses and creators, it’s often the first step in building recognition.

2. Engagement Potential
   You can’t get likes, saves, or shares without people seeing your post. High reach increases the chances of higher engagement.

3. Community Growth
   When your posts reach non-followers, it’s a chance to grow your audience. Many follower spikes come from posts with high reach.

4. Content Effectiveness
   If your reach is consistently low, it’s a sign your content isn’t breaking through the algorithm or resonating with your audience.

In short, reach tells you whether your content is getting in front of the people it needs to.

Factors That Affect Reach on Instagram

Not all posts are created equal. Some reach thousands of people, others barely make it past your closest followers. Here are the biggest factors that influence reach:

The Instagram Algorithm

The algorithm decides which posts appear in feeds, Explore, and Reels tabs. It looks at signals like engagement rate, timeliness, and relevance. Posts that spark interactions are more likely to get boosted to larger audiences.

Content Type

Certain formats naturally generate more reach. Reels, for example, often outperform static photos because Instagram is pushing video content heavily. Carousels also tend to drive saves and shares, which extend reach.

Hashtags and Captions

Relevant hashtags help your content appear in discovery feeds. Strong captions encourage engagement, which in turn signals Instagram to expand your reach.

Timing and Activity

Posting when your audience is most active increases the likelihood of immediate engagement, which boosts reach in the algorithm.

How to Track Reach on Instagram

Tracking reach helps you understand which content spreads and why.

Using Instagram Insights

Instagram provides basic reach metrics in its Insights dashboard. You can see:

• Total account reach over the past 7 or 30 days.

• Reach for individual posts, Stories, and Reels.

• Breakdown of how much reach came from followers vs. non-followers.

This last detail is particularly valuable. If most of your reach comes from non-followers, it means your content is breaking outside your current audience—exactly what you want for growth.

Using diib® for Deeper Reach Insights

While Instagram shows the numbers, diib® helps you interpret them.

• Trend Analysis: See how your reach changes week over week and month over month.

• Content Comparison: Identify which posts deliver the highest reach so you can replicate success.

• Benchmarking: Compare your reach to similar accounts in your niche.

• Actionable Suggestions: Get recommendations on the best times to post, which content types are driving reach, and how to fix sudden drops.

With diib®, reach becomes less of a mystery and more of a lever you can pull strategically.

Best Practices to Increase Reach on Instagram

Improving reach isn’t about luck—it’s about understanding what works and applying it consistently.

Optimize Reels and Carousels

Reels are currently Instagram’s most powerful growth tool. Use short, engaging videos with strong hooks in the first three seconds. Carousels perform well because they encourage swiping and saves.

Post When Your Audience Is Active

Check Insights for when your followers are online, and schedule posts during those windows. Immediate engagement boosts your reach significantly.

Use Engaging Hooks and CTAs

Start captions with questions or bold statements that grab attention. End posts with calls to action like “Save this for later” or “Tag a friend.” Saves and shares are especially powerful for expanding reach.

Collaborate for Cross-Audience Exposure

Partnership posts, shoutouts, and collaborations expose your content to new communities, driving reach beyond your own follower base.

Encourage Interaction in Stories

Polls, quizzes, and Q&A stickers prompt quick engagement. More engagement = more reach for future content.

Common Mistakes with Reach

Just as there are ways to increase reach, there are pitfalls that limit it.

• Focusing Only on Followers Count: Having many followers doesn’t guarantee they see your content. Reach is the better measure of visibility.

• Posting Inconsistently: Sporadic posting hurts momentum with both your audience and the algorithm.

• Using Irrelevant Hashtags: Random hashtags don’t help. Stick to ones your target audience actually follows.

• Ignoring Engagement Signals: Low interaction rates tell the algorithm not to push your content further, killing reach.

Avoiding these mistakes is just as important as following best practices.

How diib® Helps You Optimize Reach

diib® goes beyond showing you reach—it helps you act on it.

• Identify High-Reach Posts: Learn what content types, captions, and times generate the best reach.

• Track Long-Term Trends: Spot whether your reach is growing, plateauing, or shrinking.

• Benchmark Against Competitors: Understand if your reach is above or below average for your industry.

• Get Practical Advice: diib®’s Answer Engine® translates data into specific, plain-English steps to improve reach.

With diib®, you’re not just measuring reach—you’re improving it.

Conclusion: Reach as the Gateway to Growth

So, what is reach on Instagram? It’s the number of unique people who see your content—the gateway metric that makes engagement, follower growth, and conversions possible.

Without reach, even the best content won’t perform. But with consistent tracking, smart strategies, and tools like diib®, you can expand your reach, connect with new audiences, and turn visibility into real growth.

Remember: likes and comments matter, but reach determines whether you even have the chance to earn them. Treat it not as a vanity metric, but as the foundation of your Instagram strategy.

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The term “Instagram Following Viewer” sparks curiosity because it suggests a way to peek behind the curtain of your account. Many people imagine a tool that reveals who they follow, who unfollows them, or even who is secretly watching their content. The reality, however, is more nuanced. Instagram does not allow apps or tools to reveal personal data like exactly who viewed your profile or who unfollowed you at any given second.

What a following viewer can do—and where it becomes truly valuable for businesses and creators—is help you analyze the health of your audience. Rather than chasing individual actions, you gain a bigger picture: how your follower base is growing, whether people stick around for the long term, and which types of content attract genuine engagement.

Think of it this way: if your Instagram account is a stage, the following viewer is the spotlight operator. It doesn’t tell you every detail about each person in the crowd, but it shines light on how many people show up, how engaged they are, and what moments make them cheer or leave early.

Why Following Data Matters More Than You Think

At first glance, tracking followers might feel superficial. After all, shouldn’t the quality of your content speak for itself? While content is at the heart of growth, the reality is that your audience data tells you whether that content is doing its job.

For example, say you run a small bakery and you start posting videos of your cake-decorating process. In the first month, you gain 300 new followers. That alone feels good—but the real insight comes when you notice that 200 of those followers consistently like and comment on your videos, while only a handful engage with your photos of finished cakes. Suddenly, your strategy becomes clear: lean into process-oriented content, because it’s what’s driving people to hit “follow” and stay engaged.

This is the power of using an Instagram Following Viewer mindset. It’s not about obsessing over vanity numbers; it’s about interpreting growth patterns as feedback loops that guide smarter decisions.

Moving Beyond Vanity Metrics

One of the most common mistakes on Instagram is focusing only on how many followers you have. While follower count can impress at first glance, it doesn’t guarantee influence or business results. Imagine two accounts:

• One has 50,000 followers but gets only a few hundred likes per post.

• The other has 5,000 followers but consistently gets 800 likes, dozens of comments, and frequent shares.

Which one is more valuable? The second. A following viewer helps you uncover this reality. It emphasizes engagement per follower rather than raw totals, showing you whether your community is active, responsive, and truly interested in what you offer.

What a Following Viewer Can Reveal

When you look at your Instagram following through an analytical lens, you start to notice different patterns. Growth spikes often coincide with content that resonates, such as a Reel that went semi-viral or a collaboration post with a local business. Declines, on the other hand, may follow posts that feel off-brand or a period of inconsistent activity.

Over time, you also begin to distinguish between short-term attention and long-term loyalty. A giveaway might attract a surge of followers in a week, but if many unfollow once the contest ends, that’s not sustainable growth. By tracking unfollows alongside growth, you can see whether your strategies are attracting the right audience—the kind that sticks.

Another often-overlooked insight is follower demographics. If you run a fitness studio in New York but most of your followers are in Los Angeles, your growth may not translate into local clients. A good Instagram Following Viewer doesn’t just measure numbers; it helps ensure your audience matches your actual goals.

How diib® Turns Following Data Into Strategy

Instagram’s built-in Insights are useful for snapshots, but they don’t always connect the dots. That’s where diib® adds value. By collecting data on followers, growth rates, unfollows, and engagement, diib® builds a clearer picture of your account’s trajectory.

For instance, diib® doesn’t just show you that you gained 200 followers last month. It can highlight when those gains occurred and which posts triggered them. If your follower graph spikes every time you publish a Reel, you’ve got actionable proof to make Reels a bigger part of your strategy.

Similarly, diib® tracks unfollow trends. While no one likes seeing their numbers drop, those drops are powerful signals. They may reveal that certain content types don’t resonate, that you’re posting too frequently, or that your messaging feels inconsistent. Instead of guessing, you now have data-driven reasons to adjust.

What makes diib® particularly helpful is that it benchmarks your performance against similar accounts. You don’t just know your growth rate—you know whether it’s strong compared to others in your niche. That external perspective keeps your expectations realistic and shows you where you have opportunities to catch up or surge ahead.

From Insights to Action: A Practical Workflow

Here’s how a business or creator can put an Instagram Following Viewer into practice over a three-month period:

In the first 30 days, you focus on establishing a baseline. You measure your current followers, growth rate, and engagement per follower. You also experiment with different types of content—perhaps mixing behind-the-scenes posts with tips, promotions, and collaborations.

During the next 30 days, you pay attention to how those experiments impact your following. If behind-the-scenes content attracts new followers but promotional posts lead to a spike in unfollows, that tells you where to adjust your strategy. This doesn’t mean abandoning promotion altogether—it means reframing it in a way that feels authentic and valuable.

By the final 30 days, you refine and scale. You increase the frequency of content formats that attracted loyal followers, while reducing those that triggered disengagement. With diib®’s insights, you also start scheduling posts at times when your audience is most active, further boosting engagement.

The result is not just more followers but a healthier, more interactive community.

Common Pitfalls to Avoid

While following data is powerful, it can also mislead if you interpret it incorrectly. One major pitfall is confusing short-term spikes with long-term growth. For example, a viral meme may bring in a wave of followers, but if those people aren’t aligned with your content long-term, many will unfollow within weeks.

Another mistake is ignoring unfollow data. Many businesses focus on gains without asking why people leave. Yet unfollows often tell you more than follows because they highlight what isn’t working.

Finally, be cautious about chasing numbers for their own sake. Buying followers or using spammy tactics may inflate your audience but leaves you with hollow engagement. Worse, it skews your data, making it harder to know what’s truly effective.

The Bigger Picture

Ultimately, an Instagram Following Viewer isn’t about spying or chasing vanity numbers. It’s about building clarity around your audience—what attracts them, what keeps them engaged, and what drives them away. When you look at follower analytics this way, every number becomes a piece of feedback that helps refine your strategy.

With tools like Instagram Insights for quick snapshots and diib® for long-term, benchmarked analysis, you gain the ability to turn follower data into a growth engine. Instead of guessing what works, you’ll have proof. Instead of reacting to sudden dips or spikes, you’ll anticipate them. And instead of focusing solely on the size of your audience, you’ll focus on its health, loyalty, and impact.

In a world where attention is fleeting, that shift can make all the difference between chasing followers and building a community that lasts.

The post Instagram Following Viewer: How to Track and Grow Your Audience Effectively appeared first on diib® - Learn.

When people search for an “Instagram Account Viewer,” they often expect a way to see exactly who visited their profile. Instagram doesn’t expose that for privacy reasons. In marketing and analytics, however, the phrase means something far more useful: a set of dashboards that let you view how your account is performing so you can grow faster. Think of it as an x-ray for your Instagram presence—showing what attracts followers, how far your content travels, and what compels people to react.

The Metrics That Matter

• Followers and follower growth: total count, growth rate, and churn over time.

• Reach and impressions: how many unique accounts see your content and how many total views it receives.

• Reactions (engagement): likes, comments, shares, and saves across posts, Stories, and Reels.

• Audience and timing: who your audience is and when they’re most active.

• Content mix: performance by format (Reels vs. carousels vs. single images vs. Stories).

Why These Metrics Drive Real Growth

Tracking these numbers turns guesswork into strategy. Follower growth shows whether your brand is resonating. Reach and impressions tell you how widely your message travels. Reactions reveal whether your content is compelling enough to earn attention, conversations, and distribution from the algorithm. Audience and timing insights help you post when your community is most primed to engage. Finally, understanding your content mix prevents you from over-investing in formats that underperform.

Interpreting Reach vs. Impressions

• Reach = unique accounts that saw your content.

• Impressions = total views, including repeat views from the same people.
  If impressions are much higher than reach, your content is being viewed multiple times—often a sign of strong interest or saves. If reach is flat but impressions grow, you may be relying on the same audience; it’s time to test content that earns shares and exposes you to new people.

Best-Practice Playbook for Instagram Analytics

1) Set specific, time-bound goals

Replace vague aims (“get better at Instagram”) with measurable outcomes like “increase average post reach by 30% in 60 days” or “grow saves per Reel to 200+ by next quarter.” Clear targets focus your content and your experiments.

2) Build a weekly and monthly cadence

• Weekly: review post-level metrics, note standout wins and underperformers, and queue quick optimizations (captions, hooks, cover frames).

• Monthly: examine trends—reach per format, reactions per follower, and follower growth by content type—to guide next month’s plan.

3) Compare formats and hooks

Benchmark Reels vs. carousels vs. single images. Track first-line hooks (“Stop scrolling if…,” “3 mistakes…,” “Before/After…”) and CTAs (“save this,” “share with a friend,” “comment with your question”). Keep the hooks that consistently lift reach and reactions.

4) Post for conversation, not just views

Views without comments or saves rarely produce durable growth. Ask questions that invite replies, add mini-tutorials worth saving, and include prompts that naturally encourage sharing.

5) Use timing data to your advantage

Post when your audience is most active. If you see higher reach in a specific window, front-load your most important content there and reserve lighter posts for slower hours.

How diib®’s Instagram Analytics Tool Helps

diib® makes follower, reach, and reaction tracking clear and actionable. It aggregates your data so you can see patterns, not just snapshots, and it surfaces what to do next.

From Insight to Action

• If follower growth spikes after carousels, plan a weekly carousel series that uses the same winning structure.

• If Reels produce high reach but low saves, add step-by-step captions or on-screen text so viewers have a reason to save.

• If reach is strong but comments are low, revise your CTA: end with a clear, specific question that’s easy to answer in one line.

Benchmarks and baselines

Use your first 30 days to establish a baseline for average reach, reactions, saves, and comments. diib® makes it easy to compare each new month against your baseline so you can quantify improvement and spot slowdowns early.

Combining Instagram Insights with diib® for a Full Picture

Instagram’s native Insights are perfect for quick post-mortems; diib® complements them by showing bigger trends.

What to check natively

• For a new post: watch reach, saves, and comments in the first 24–48 hours to judge the hook and topic.

• For Stories: tap-forward and exit rates highlight which frames lose attention.

• For Reels: retention in the first 3 seconds and through 50% indicates whether your opening hook lands.

What to monitor in diib®

• Month-over-month reach and follower growth to confirm momentum.

• Reactions per post by format so you can rebalance your content calendar.

• Posts that travel beyond followers (high non-follower reach) to uncover share-worthy themes.

A Simple 30/60/90-Day Instagram Growth Plan

Days 1–30: Baseline and experiments

• Publish 12–20 posts across formats (mix Reels, carousels, and Stories).

• Test three hook styles and two posting windows.

• Track saves per post and comments per 1,000 followers as your primary KPIs.

• In diib®, tag posts by theme (e.g., tips, behind-the-scenes, customer stories) to compare performance.

Days 31–60: Focus and systematize

• Cut the bottom-performing format or theme; double your top performer.

• Create repeatable content “series” (e.g., Tuesday tip, Friday myth-buster) to train audience expectations.

• Optimize the first 2 seconds of every Reel (pattern interrupts, on-screen headlines).

Days 61–90: Scale what works

• Increase frequency of your top format by 25–50%.

• Recut top Reels with tighter openings or captions and repost after two weeks.

• Add collaboration posts with complementary accounts to introduce your content to fresh audiences.

Practical KPIs to Track Weekly

• Average reach per post (7-day rolling).

• Saves per post and saves-to-reach rate.

• Comments per 1,000 followers.

• Share rate on carousels and Reels.

• Net new followers per 7 days and per 1,000 views.

Troubleshooting with Your Instagram Account Viewer

Reach is flat

Widen your topic aperture and test new hooks. Collaborations can inject new audiences. Also review your posting windows—moving 60–90 minutes earlier can change outcomes if your audience is active then.

Engagement is low

Add utility (checklists, how-tos) to earn saves, and ask specific questions to earn comments. Trim long captions; lead with the headline in the first 120 characters.

Follower growth stalls

Audit your top 10 posts by reach and reactions. Turn the common patterns into a content series and retire off-theme content that dilutes your positioning.

Ethical and Brand-Safe Growth

Avoid shortcuts like engagement pods or purchased followers. They skew your analytics and make it harder for diib® (or any tool) to surface true patterns. Sustainable growth comes from consistent, helpful content and an audience that reacts because it finds value—not because it’s incentivized.

Turn Insights into Action with diib®’s Answer Engine®

As your data accumulates, diib®’s Answer Engine® can help translate patterns into plain-English next steps—like when to post, which formats to prioritize, and where engagement is slipping—so your “Instagram Account Viewer” becomes a decision system, not just a dashboard.

Using an Instagram Account Viewer

An Instagram Account Viewer isn’t about spying on who visits your profile; it’s about understanding how your content performs and acting on it. By tracking followers, reach, and reactions—and by pairing Instagram’s native Insights with diib®—you’ll replace guesses with a repeatable growth process. Start with clear goals, review weekly and monthly, and let the data guide you toward the formats, hooks, and topics that move your brand forward.

The post Instagram Account Viewer: How to Get the Most Out of Your Analytics appeared first on diib® - Learn.

Instagram has become more than just a place to scroll. It’s where small businesses build trust, show their personality, and promote services like online classes or group programs.

And with tools like ChatGPT and other AI apps making it easier than ever to create and share knowledge, more people are jumping into the world of teaching online. That means more competition and more noise.

So how do you stand out?

Why Instagram Works for Educators and Course Creators

Instagram is a great fit for anyone offering a service that’s based on knowledge, like tutoring, coaching, consulting, or training.

Here’s why:

• People get to know you, which builds trust
• You can show your teaching style in short videos
• It’s easy to post quick tips, reminders, or workshop dates
• Visuals like infographics or video lessons grab attention
• It helps drive traffic to your website or course sign-up page

Think of Instagram as your highlight reel. It’s a space to show what you know, how you help, and what makes your course or session worth signing up for.

What to Post if You Offer Courses or Tutoring

You don’t need a full-time content team to make Instagram work. Here are easy types of posts you can rotate:

1. Quick Tips or Mini Lessons

Break down a concept in one short paragraph or 30-second video. For example:

• “How to reduce test anxiety in 3 steps”
• “What most people get wrong about grammar rules”
• “One mindset trick for better focus”

2. Behind the Scenes

Show how you create your materials, what your desk setup looks like, or how you prep for a session.

3. Student or Client Wins

Share a quote, stat, or short video from someone who improved thanks to your course or workshop.

4. FAQs About Your Service

Answer common questions like:

• How long is the course?
  Do you offer 1:1 coaching?
• What level is this class for?

5. Sign-Up Reminders

Use Stories or countdown stickers to build urgency for upcoming sessions.

6. Relatable Humor or Reels

Not everything needs to be serious. Show your personality with a fun teaching-related meme or Reel. It helps humanize your brand.

AI Has Changed the Game

Tools like ChatGPT and other AI platforms have made information more accessible than ever. But that also means your potential students are overwhelmed with free, generic info.

The good news is that you’re not just offering information. You’re offering transformation, structure, and support.

Instagram helps show the value of working with you versus just searching online. Use it to highlight:

• How you explain things differently
• Why your process works
• Real examples of progress or results

You can also use AI (like ChatGPT) to help you brainstorm Instagram content faster. Write captions, plan post ideas, or summarize key lessons. Just make sure the final product still sounds like you.

Connect Instagram to Your Website and SEO

Instagram is a great discovery tool, but it shouldn’t be the final stop.

Make sure your Instagram bio includes a link to:

• Your course or workshop page
• Your contact form
• Or a landing page with your free offer

Driving people back to your website helps boost your SEO, especially if they stay, click around, or sign up. Every visitor helps Google see your site as more trustworthy.

Plus, your website should support the content you share on Instagram. For example, if you’re teaching about SAT prep tips, post a quick tip on Instagram and link to your full blog on the topic.

This builds consistency across your channels and helps improve both reach and rankings.

What’s Coming Soon from diib

Right now, diib helps small business owners grow traffic, track keywords, and understand their SEO performance without needing to be a tech expert.

But we’re adding something new: Instagram integration!

With the upcoming update, you’ll be able to:

• See how your Instagram traffic connects to your site visits
• Track which posts drive clicks
• Get insights on follower trends and engagement
• Connect the dots between social growth and actual business results

This means you’ll be able to measure how Instagram fits into your larger growth strategy, all from the same dashboard you use to track SEO and website health.

Start Small and Stay Consistent

You don’t need a viral Reel or a massive following to see results from Instagram. What matters most is showing up consistently, offering value, and making it easy for people to take the next step.

If you’re a tutor, coach, or course creator, Instagram can help you:

• Reach new students
• Build trust
• Stand out in a crowded space
• And drive more traffic to your site

And with diib’s tools, plus Instagram insights coming soon, you’ll have the data to see what’s working and what to try next.

Want to Grow Your Website and Your Instagram?

Scan your site for free at diib.com. See what’s working, what to improve, and get ready for smarter Instagram growth – coming soon to your dashboard.

The post How to Use Instagram to Promote Online Courses or Workshops appeared first on diib® - Learn.

But here’s the catch: just uploading a video isn’t enough. If you want to get seen, clicked, and remembered, you need to understand the basics of YouTube SEO—especially your titles, tags, and thumbnails.

Let’s break it down.

Why YouTube SEO Matters for Small Businesses

YouTube is the second-largest search engine in the world (right after Google, which owns it). That means people aren’t just watching cat videos—they’re searching for how-tos, reviews, tutorials, and product comparisons.

Done right, YouTube videos can show up in both YouTube search results and Google search results. That gives your content double the opportunity to be found. But just like regular SEO, success on YouTube depends on how well you signal what your content is about.

Titles: Your First and Most Important Hook

Think of your video title like a blog post headline or email subject line—it has to be clear, engaging, and keyword-rich. YouTube uses your title to understand what the video is about, and so do your potential viewers.

Best practices for strong titles:

• Include keywords your audience is searching for
  Use YouTube autocomplete, Google Trends, or Diib’s Keyword Explorer.

• Be specific
  “How to Build a Raised Garden Bed for Under $50” will perform better than “Build a Garden.”

• Add context or benefits
  Use words like “Quick,” “For Beginners,” “Budget-Friendly,” etc.

• Keep it under 70 characters
  Long titles may get cut off on mobile or search results.

Examples:

• How to Clean White Sneakers | Easy Method That Actually Works

• 5 Small Business Tax Tips to Save You Money in 2025

• My Tips

• Vlog #8: Garden Update

Tags: Not Dead, But Not Everything

Tags aren’t as influential as they once were, but they still help YouTube categorize your video, especially when your topic is niche or your title uses uncommon terms.

Here’s how to use them well:

• Mix broad and specific tags
  E.g., “gardening,” “how to grow tomatoes in containers”

• Include misspellings or variations
  If your keyword has common typos or alternate phrasing

• Keep it focused
  Around 5–8 solid tags is plenty

Remember, tags support your SEO, but don’t rely on them alone.

Descriptions: More Than Just a Video Summary

The description section helps both YouTube and your viewers understand what your video is about. It’s also prime real estate for keywords, links, and calls to action.

Your description should include:

• A short, keyword-rich summary in the first sentence or two

• Links to your website, social accounts, or product pages

• A call to action like “Subscribe for more tips” or “Visit our store”

You can also use timestamps, relevant hashtags, and even repurpose blog content here for extra SEO lift.

Thumbnails: Stop the Scroll

A compelling thumbnail can make or break your click-through rate. Even if your video ranks well, people won’t click unless the thumbnail grabs their attention.

What makes a great thumbnail?

• It’s custom-designed, not pulled from the video

• It uses bold, easy-to-read text overlays

• It features a face or relevant product image

• It contrasts well in YouTube’s layout – bright colors and clear subjects work best

You can create thumbnails easily using tools like Canva or Adobe Express.

Other SEO Boosters That Matter

Captions & Subtitles

Closed captions help make your video accessible and also give YouTube more text data to crawl. You can use auto-generated captions or upload your own.

Engagement Metrics

YouTube favors content that keeps people watching and interacting. Ask your viewers to:

• Like the video

• Leave a comment
  Subscribe to your channel

The more engagement, the better your video will perform in search.

Playlists

Group your videos into topic-based playlists. This improves session time and gives your channel more SEO structure.

Real-Life Example: Local Coffee Shop

Say you run a local coffee shop. You upload a video titled:
“How to Brew the Perfect Cold Brew Coffee at Home | Barista Tips”

You optimize it with:

• Tags like “cold brew,” “home brewing,” “barista tutorial”

• A thumbnail showing a glass of cold brew with the words “Barista Tips”

• A description linking to your online store, blog, and in-person location

Now your video can appear in both YouTube and Google search results for terms like “how to make cold brew at home”—and potentially turn viewers into buyers.

Video Ideas for Small Businesses

You don’t need to reinvent the wheel. These video types are proven to work for SMBs:

• How-to tutorials

• Product demos and reviews

• Customer stories or testimonials

• Behind-the-scenes or team introductions

• FAQs you’re always answering

• Seasonal or trending topics related to your niche

You can start simple. A smartphone, natural light, and clear audio go a long way.

Want to Know What Keywords Your Videos Should Target?

With Diib Pro, you can get keyword insights and learn what your competitors are doing, so you can create content that drives traffic and conversions.

From YouTube optimization to overall SEO health, Diib gives small business owners the tools they need to grow online without needing a full-time marketing team.

Try Diib Pro today and start turning your videos into a serious growth channel.

The post YouTube SEO for Small Businesses: Titles, Tags, and Thumbnails That Work appeared first on diib® - Learn.

Here’s a breakdown of critical tools social media marketers must include in their arsenal.

Malware Removal Tools

Locking social media accounts isn’t enough. Social media marketers must install malware removal tools in their devices to thwart attacks from nefarious actors trying to steal their client’s data. So, whether you are using a Mac or a Windows computer to manage your clients’ brands across social media platforms, ensure your computer is free of malware.

Analytics Tools

Your social strategy will suffer if you don’t have the correct data. Whether you are tallying the Twitter clicks or following Facebook impressions, analytics tools can help you get the full picture.

These tools are designed to help social media marketers track the performance of their social profiles and networks in a single place. You can even monitor the efficacy of your social campaigns. Moreover, spy on the competition using these tools to change your campaigns.

Google Analytics, Keyhole, BuzzSumo, and Snaplytics are some of the widely used analytics tools.

Scheduling Tools

Various types of social media scheduling tools are available, and they can do everything from content curation to composing posts and queuing. However, these tools have a common goal: saving time.

These tools make it easier to schedule and track social messages created across social media networks and profiles. They allow you to share the same content across multiple networks, set a time to post content to engage the audience automatically, and organize social content with the help of a dynamic calendar.

Some of the top scheduling tools trusted by social media marketers are CoSchedule, Sprout Social, Airtable, and Planable.

Listening Tools

Social media listening tools are a great addition to your arsenal as they help marketers assess and offer actionable responses to the insights they have collected via social monitoring.

With these tools, you’ll be the first to know about the latest trends and topics in the industry, understand the general sentiment of your audience regarding a specific topic, and identify industry gaps.

Buffer, Mention, BuzzSumo, Hootsuite, Sprout Social, and TweetReach are some of the top social media listening tools.

Engagement Tools

If you are not engaging the audience, your strategy will not fetch you the desired results. The ultimate goal of social media marketing strategy is to build brand loyalty and receive consistent reactions from the audience.

You can consider adding collaborative tools to your arsenal, like review management systems for tagging, task management, and customer comments.

Using social media engagement tools, you’ll be notified when any of the profiles witness a sharp increase in mentions, and you can check the full history of the profiles trying to reach out to you.

Some of the best engagement tools you can check out are Statusbrew, Hootsuite, and Socialbakers.

Automation Tools

Automation tools identify repetitive tasks and automate them without compromising the user experience. This frees up marketers to focus on more sensitive or challenging tasks.

For starters, you can consider using social media chatbots to streamline customer service across social media networks. Bots can provide users with 24/7 assistance and quickly offer them logic-based replies to their questions.

SocialPilot, Scoop It, ShareIt and ContentStudio are some of the well-known social media automation tools that can automate repetitive tasks.

Content Creation Tools

An essential part of staying in the game is creating engaging and interesting social media content. On some platforms, informative social posts get more engagement, and on others, good visual content steals the cake.

You can speed up content creation with the help of tools like Biteable, Animoto, Canva, Placeit, Infogram, Crello, and Adobe Spark.

You’ll find a host of templates and other resources to create information or interesting content for the social media profiles you are handling. If you’re handling multiple profiles, these tools will ensure the posts or images created are unique.

The Bottom Line

Social media marketing can bring remarkable success to brands if it is done right. With the appropriate tools, social media marketers can curate, create, publish, analyze, schedule, and do so much more. Moreover, using tools leads to more efficiency and can help marketers attract new audiences while keeping the old ones engaged.

If you are excited to dominate the social media landscape and want to become a successful marketer, don’t forget to include the above mentioned tools in your marketing arsenal. These tools will assist you in better strategizing your social media campaigns and driving engagement. Additionally, you can go through the different available tools to determine which ones cater to your specific requirements. Some of them even offer free trials.

How many of these tools are you using already? Share your views on how they might have benefitted your campaigns.

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If you do not know how to make an ad on Instagram or how to create sponsored ads on Instagram, don’t panic. This article will provide you with a step by step guide to help you stand out and get effective advertisements that will help your business flourish and answer the question how do I post ads on Instagram.

How to make an ad on Instagram

The first thing on how to make an ad on Instagram or how to create paid ads on Instagram is to realize that the platform is very visual. Thus, getting high-quality images and videos will see you not only appeal to your audience but have them coming back for more. You can make Instagram ads for your feeds or stories to help you drive campaigns over some time. Nevertheless, depending on what type you opt for, you will still enjoy tremendous success if you focus on maintaining Instagram rules and guidelines. You can create ads using Facebook ads manager using the following steps;

1. Link the Instagram account to your Facebook business page to enable you to access the ads manager section.

1. On the page, go to the setting section, select Instagram and connect the two.

1. You can then add your Instagram account details and then save them to start posting your ads.

1. Once done, use the create button in the campaigns tab to enable you to use the guided or quick creation.

The guided result allows you to receive step by step guidance to help you accomplish your goal. It is also essential for beginners as it provides a chance to learn how to get ads on Instagram and provides you with tips necessary in helping you understand how to create paid ads on Instagram that will enable you to increase your income.

Types of Instagram ads

Instagram ads are divided into types to enable you to narrow down your wants and identify what exactly you need to pass across. This ensures you select the type of ad that accomplishes your goal and enable you to pass your message across with minimum interruptions. Some of the types of Instagram ads include;

• Explore ads
• Collection ads
• Stories ads
• Shopping ads

i. Stories ads

Story ads are seen between people’s stories and have a call to action that motivates their audience to swipe up for more information. These ads enable you to use different Instagram features like video effects, stickers, or face filters to attract your clients’ attention. They have room for a lot of creativeness and unique designs, allowing you to stray away from the square norm of Instagram, helping you to package information in a fun, easy to understand way. For example:

(Image Credit: AdvertiseMint)

ii. Explore ads

When users open the explore menu, they can see ads on things that interest them. This type of ad is essential in enabling Instagram users to identify their market niche. By using explore ads, you are likely to increase your conversion rates and have more quality leads as most people who view these ads have a level of interest in the type of thing you display. Here is where the explore tab is and what it looks like:

iii. Collection ads

Collection ads are responsible for identifying and purchasing products using an instant experience platform that serves as an Instagram e-commerce shop. It does this by allowing clients who click on an item to head to a checking outbox to pay for the products that interest them. Collection ads are essential for individuals focused on improving their sales as they focus more on conversion. It also allows you to place more products together, enabling you to sell various products with one click. The image below shows a collection ad:

(Image Credit: Instagram Business Model)

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iv. Shopping ads

Shopping ads are essential to enable you to provide customers with added information on the various products. They also allow you to create shopping tags that would allow clients to get purchase information once they click on an item. By using shopping ads, you are likely to increase your sales while improving your brand visibility. The image below shows an example of shopping tags:

(Image Credit: Later)

Benefits of Instagram ads

To learn how to post ads Instagram, one must first understand the role Instagram ads play in a business’s success. By answering the question ‘how do I post ads on Instagram’ and understanding the benefit of learning how to create sponsored ads on Instagram, one can carefully think about using ads to boost their business. Some benefits of using Instagram ads include;

• Growth: Instagram enables businesses both big and growing to increase their visibility. By tapping into the approximately 500 million Instagram users who log into the app daily, we can improve our business’s visibility.

• Increased Reach: It enables businesses to cut across different boundaries. You can use the internet to take your business past your state or country. By having a captivating site, you can ship your products online and widen your client base. This platform provides you a tool to sell to anyone across the world who can afford your product.

• More Return Customers: Enable businesses to increase their returns by developing steady traffic to your site. You can use ads to enable you to increase your sales numbers and, in return, see your sales go higher. Also, you can capitalize on the broad market to target both your local and international clients.

• Response Rate: You increase your response rate as Instagram engagement level is on the rise. You can chat more with clients through ad feedback, know what they would like to find in the market and what they like. This is vital information that enables you to tweak your business to ensure you can handle the products most people want while devising ways of strengthening other products that may not be doing well at the moment.

• Budget Friendly: It gives a platform for individuals to start and build small and upcoming businesses under a budget. Instead of struggling to identify an office and invest in propping the office to reflect your brand, using Instagram can allow you to tap into a broad market without worrying over unpaid bills in case it takes time for your business to pick.

• Grow at Your Pace: Those who are afraid of taking a giant leap in business can use such platforms to enable them to start small and eliminate the pressure to succeed, enabling you to grow at your pace. It does this by helping you to track your business and know how much you are making. This ensures you stay on track and quickly identify your most-loved products. It also allows you to get prompt feedback ideal to grow your business in the right direction.

• Direct Customer Engagement: It provides direct engagement with clients. You can use ads to introduce new products, advertise flash sales and other upcoming offers. You can also use ads for advertising a live feed that provides essential information adequate to enable businesses to grow.

• Promote Products: Its extra features for business profiles enable you to promote products and carry out different campaigns to increase your conversion rates. It also has other features and components that help you identify potential clients, enabling you to target people’s right set for your products.

What is a sponsored and paid ad on Instagram? 

Sponsored ads on Instagram refer to a collaboration between a brand and influencers or other social media champions to increase traffic, appeal to the person’s audience, and improve brand awareness. Though sponsored and paid ads on Instagram may refer to the same task, they aim to accomplish the same thing. The main difference is paid ads are mostly independently placed and do not have any collaborative feature that ties a brand to a person or other brand, while sponsored events acknowledge the presence of two parties whose interests align. For instance:

(Image Credit: Quarterlab)

6 Insanely Easy Tips to Post Successful Ads on Instagram

This section enables businesses, especially small business owners, to learn how to get ads on Instagram that are likely to bring intended results and enable the company to achieve its goals. It may be a bit overwhelming for small businesses to navigate such platforms dominated by established and successful brands.

However, being creative and thinking out of the box is essential to enable all businesses to drive their sales and build their brand. In addition to showcasing products, the platform provides an opportunity for small businesses to appeal to a large audience being judged solely by their creativity. This provides a clean slate that, if used correctly, will see your business flourish in no time. Instead of focusing on spending so much money that your business may not have at the moment, use the below tips to help you stand out. Some tips to consider include;

Create more videos

Instagram is highly visual. To enable you to tap into a broader market, one can slowly get out of using generic photos and generate creative short clips that pass the message while showing your creative and fun side. As a small business, your goal is to help your audience develop a liking for your brand.

The easiest way to capture their attention is by creating videos that promote your brand in a fun and easy to comprehend way. You only need a quality camera or phone and proper lighting to enable you to shoot a video. You can use the various Instagram features to help you add a captivating song and tweak your post in a way that appeals to your audience.

Did you know???  28% of video marketers plan to include InstagramTV in their 2020 video marketing strategy. (HubSpot)

Collaborate

To ensure your ads are successful and keep getting the traffic you desire, you need to collaborate with others in your field. As a small business, you can work closely with brands you admire by paying something small to enable them to endorse your ads. You can also enlist influencers and local respected people’s services to enable them to endorse your ads.

Influencers play a significant role in helping upcoming businesses promote their brands as they introduce you to their audience, providing you a ready market. Besides, most ads endorsed by influencers see you enjoy steady traffic as their audience stream in to find out more information on your products and services. It is essential to properly use this limelight to enable you to increase your conversions.

FACT: In 2018, there were 3.7 million brand-sponsored influencer posts on the social platform. (HubSpot)

Focus on your comment section

One of the significant mistakes small businesses make that affect their ads’ success is not focusing on the comment section. Most people find it hard to focus on this area due to the amount of time it takes. However, giving your comments section the attention it deserves is one way to help you ensure your ads are booming in relying on the required information. The comment section provides you an opportunity to interact with potential clients and increase your chances of conversion.

It also enables you to know what clients think of your products and provide valuable feedback essential in improving your ads’ structure. You can also measure the engagement success of your ads by how people interact with them. If you post an ad that sparks debate and have people talking, you will likely increase your impression and traffic to your site, making the ad successful. However, if you focus on building an ad but do not answer clients’ questions, you may lose sales negating the success the ad was bringing. Below is a good example of answering a costumers question in your comments section:

(Image Credit: Later)

Use Instagram stories

Instagram stories provide a platform to help you boost your ad’s success on a budget. By having enticing videos, stickers, or images, you get to promote your ad, build anticipation and have people coming back for more. It is also an avenue you can use to ensure clients view your products faster. You can also use Instagram stories to introduce a product and market an ad geared towards providing more information on the product. Using Instagram stories, you increase the chances of your ads being successful as you are likely to gain access to your clients using the platform.

You can also assess the interests of the topic by how people react to the posted ads, the questions they pose, or their interest in a product. This means you can use Instagram stories to increase traffic and enhance your brand making your ads campaign successful. Instagram stories also allow you to carry out ad campaigns over some time. You can consistently post different ads educating potential clients on your services and offering information that enable them to come back for more.

We hope that you found this article useful.

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Get set up the right way

The one way to ensure you are on the right path is ensuring your Instagram account is set correctly from the beginning. Using the Facebook business ads manager platform, you get to enjoy more opportunities and features that may not be available in a personal account. You also get to determine your ads’ quality, enabling you to add and edit your ads to ensure they are of quality standard.

You can also ensure your Instagram account is correctly connected to your other social media sites. This plays a vital role in ensuring that anything you post on Instagram is posted on the other platforms, helping you carry out a uniform ads campaign that will likely increase their success rate. This is also an inexpensive way of ensuring your ads’ success, especially if you are starting and are on a tight budget.

Captivating and robust call to actions

To help you post successful ads on Instagram, having a strong call to action provides clear direction on what you want clients to do. You can decide if your call to action wants clients to subscribe to your emails, visit your site, subscribe to a newsletter, or buy a product. For instance:

(Image Credit: Blend360)

By making it clear what you want clients to do, you are likely to avoid any confusion. Also, use one call to action on every Instagram post to ensure you are providing clear guidelines to your customers. A strong call to action also passes a message that your audience is professional and reliable, increasing your conversions. Some of the things you should focus on when posting include;

1. Consistency

As a small upcoming business, ensure you are consistent in your ad postings. This helps build traffic. You can decide if you want to post daily or once a week and stick to your routine.

1. Creativity

Ensure your ads are well thought out and have a friendly tone that matches your audience. Find a language that appeals to your audience and ensures the words you use are socially acceptable to the audience you target.

1. Budget

Like any other part of your growing business, you need a budget to enable you to carry out functions. Ensure you research which paid or sponsored ads are within your budget and consider using them. By having adequate information, you may be supposed to know how many options you have. You do not have to work with established brands but identifying the right people who can give your business the boost it needs is essential in its success.

1. Clients’ feedback

After every ad, you post, take time to see what clients are saying. Their feedback is likely to help you post more successful ads in the future.

Diib®: Post Successful Ads on Instagram

Instagram plays a vital role in enabling a business to grow. Proper use of the platform will see you benefit from its large audience. Partnering with Diib Digital will also provide you with an added measure of security that your social media campaigns are successful and notify you quickly when you need to adjust your strategy. Here are some of the features of our User Dashboard that you’re sure to appreciate:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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Using social media effectively and with optimized campaigns can help you to increase social media engagement as you take any business, brand, or company to the next level of success.

Why Use Social Media to Market Your Business or Brand?

Social media has become one of the most effective and popular tools for marketers to promote their own brands, entire businesses, and even specific products or services they have to offer. Whether you are entering an extremely niche market or if you are working in a highly competitive and saturated market, the opportunities are virtually endless once you know how to get more social media engagement with each of your online marketing campaigns.

Some of the most notable benefits and advantages of learning how to improve social media engagement for your own social media marketing campaigns include:

• Maximize your reach: Maximize your online reach with successful social media campaigns. Whether you intend to reach everyone in your local neighborhood or if you intend to launch an international campaign, you can do so with the use of social media marketing.
• Branding: Branding your business is essential, whether you offer outdoor sporting goods or if you are a high-end fashion boutique. Social media marketing campaigns provide you the ability to implement and use your brand’s logo and color schemes along with the messaging and voice of your choice across each and every one of your individual ads.
• Streamlining your online presence: In order to build an effective digital marketing strategy, you will need to streamline your brand across various social media platforms, blogs, and even within top search engines. Use social media to help streamline your brand across the entire web so users can easily identify and recognize your business and brand anywhere online.
• Improve your SEO: You can use social media marketing to help with improving your website’s SEO, or search engine optimization. The more a website is picked up on social media, within blogs, and within websites or search engine results, the more likely it is to appear within the first page(s) of search results itself. The right social media marketing campaign can help your website to quickly climb the rankings within top search engine results from engines such as Google, Yahoo!, Bing, and DuckDuckGo.
• Outperform competition: Another reason to put social media to work for you and to learn how to increase social media engagement is the ability to outshine and outperform your current existing competition. Even if you are entering a highly competitive and saturated market or industry, the right social media campaign can be just what you need for your business and brand to stand out and break the mold.

FACTS:

• Facebook is the primary content distribution channel for marketers today.
• Over 1.6 billion people around the world are connected to a small business on Facebook.
• 18% of marketers currently use Facebook Groups.

(HubSpot)

Brand Your Social Media Presence

Once you create pages and accounts for your brand on social media, it is important to first brand your social media presence and all of your pages across the board prior to launching any marketing strategy or campaign you have in mind. Effectively learning how to increase your social media engagement requires an understanding of the importance of branding and making a positive lasting impression on potential followers and online users.

Whenever you browse to a well-known company’s social media page, such as McDonald’s, you are met with the easily identifiable and recognizable golden arches as well as various slogans that have become globally synonymous with McDonald’s worldwide. Branding your own social media page can mean the difference between falling short of your expectations and outperforming even your own goals and any milestones you have set for your campaign.

Branding your social media pages can be done by utilizing high-quality logos that are streamlined across all platforms as well as on your official website or blog. It is also highly advisable to implement and use your brand’s slogan as well as any particular color scheme you have chosen to use to represent your business on all of your social media pages and accounts. For instance:

(Image Credit: Designhill)

Avoid using grainy, outdated, or blurry photos or graphics to promote your brand or to showcase your company’s logo. Remember, you often only have one opportunity and chance to make a positive, professional, and memorable impression on your target audience and those you want to become your customers or clients.

FACTS: Pinterest is five times better at driving in-store sales than any other social platform. In fact, 83% of pinners would rather follow a brand than a celebrity. (BlueCorona)

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Create a Stellar Content Marketing Strategy

Creating a stellar content marketing strategy is extremely important when learning how to get more social media engagement for any business, brand, or idea online. Without a working content marketing strategy, maximizing your reach and solidifying your own place within a specific market, niche, or industry becomes increasingly difficult, if not next to impossible in some cases.

The right content marketing strategy can help you to stand out from the competition as you also establish your business or brand as authoritative, trustworthy, reliable, and professional. When getting started with a content marketing strategy for your business or brand, keep the following tips and tricks in mind:

• Go niche: Choosing to enter into a niche market or industry is highly advisable for any brand or business that is new to digital marketing. Covering niche topics and providing in-depth information on various niche subjects can help to garner attention while attracting visitors as you establish your brand as professional and authoritative.
• Relevant topics and trends: Stick to providing content that is not only relevant but also trending within the market or niche you are targeting. The more targeted a piece of content is, the easier it is to hone in on specific audiences of those who may genuinely be in need of the information you have gathered and provided.
• Consistency: Consistency is key when it comes to launching a successful content marketing strategy. Update your blog as well as your social media page(s) for your business and brand at least once a day. Avoid spamming your followers, but also avoid going days or weeks without a proper update. Brands that remain relevant and visible within social media feeds typically post at least once a day with valuable content that is also highly relevant and extremely engaging.
• Promote engagement: Promote engagement of your blogs as well as your social media updates by asking a question or by asking for feedback and input from your followers themselves.
• High-quality visual aids: Use high-quality graphics, images, videos, and illustrations throughout your content marketing strategy, whether you are creating a new blog entry or if you are providing an in-depth tutorial or infographic for your users. Using high-quality graphics and branded material can also help you to establish a professional reputation for your business and brand, both online and off. For example:

Engage and Interact

Before you can learn how to build engagement on social media as well as any marketing champion or genius, you must first establish and cultivate the relationship you have with your followers and online community.

Engaging and interacting with the users who currently follow you is one of the best ways to establish a professional and trustworthy reputation, regardless of your chosen market or industry. With the invention and spread of social media and internet marketing, competition in most industries has never been higher, requiring brand marketers and ambassadors to get engaged with their audiences at a level most have never experienced.

Take the time to engage and interact with your followers on all of your brand’s social media pages each day. Respond to questions and inquiries openly, honestly, and transparently with public responses that remain visible to the public at all times.

Engage with positive comments, jokes, and even tongue-in-cheek teasing to create a brand reputation that is not only reliable and consistent, but also playful and down to earth. Use social media as a platform to create genuine and long-lasting connections with those who are willing to help you share your posts as well as spread the word about your business and brand to their own family members, friends, and social media connections. For instance:

(Image Credit: Ready Artwork)

Consider what tone of voice and what type of messaging you intend to use to connect with your followers and target audience based on the demographics you are planning to reach. Avoid sounding too robotic, corporate, or dry if you represent a brand that provides fun products to individuals who are carefree and adventurous. On the other hand, it is also important not to sound too cheery, friendly, or overly casual if you are in charge of a major banking or financial institution targeting high-end business clients.

Selecting the right voice when crafting copy and messaging goes a long way when it comes to boosting engagement on social media and helping your business or brand to stand out from the crowd. You can also use your brand’s voice to help your stand apart from those who are already competing for the same users or audience as you.

Host Contests and Giveaways

Another way to help with increasing the overall engagement and interaction you receive on social media is to host contests and giveaways on the platforms of your choice. Whether you are using Facebook, Instagram, Twitter, Pinterest, and even Snapchat, attract more users and garner more attention to your brand’s official social media pages as well as your own official website by hosting contests and giveaways. For example:

(Image Credit: Business to Community)

Using social media to host contests and giveaways is not only a way for you to spread the word about your business and brand, but it is also a way to encourage users to learn more about your products and services, even if they were previously unaware or unfamiliar with the name of your brand.

Any type of content or giveaway is likely to drive more traffic to your website as well as your official brand pages on social media. The more traffic you are able to generate and drive to your website as well as your social media pages, the more you will boost your domain’s SEO, or search engine optimization.

If one of your main goals of a digital marketing campaign is to boost your overall visibility within top search engines such as DuckDuckGo, Yahoo!, Bing, and Google, hosting a contest or a giveaway is one of the best ways to get started.

When launching a contest or giveaway of your own, consider the prize(s) and who they are most likely to appeal to before you begin promoting your contest or asking others to spread the word. Ask yourself the following questions once you begin the process of planning your next upcoming contest or giveaway:

• Target audience: Who will I be targeting with my hosted contest or giveaway? Is there a specific demographic I want to reach, and if so, why? What age range, gender, and location am I targeting with this contest or giveaway I am planning to host?
• Reach: How do I intend to reach my target audience with this upcoming contest or giveaway? What times are best to promote a giveaway or contest? How long will I allow users to enter and/or participate in order to remain eligible for the prize(s) I am planning to give away?
• Participation: Will the contest or giveaway I am planning to host require the engagement or participation from those who wish to be eligible for any prize I am giving away? How will I track the overall engagement and participation of those who enter? What are the benefits of requiring individuals to engage or participate in a contest in order to qualify for products?
• Branded prizes: What type of prize(s) am I offering to those who win the contest or giveaway I am hosting? Am I willing to provide branded products, or am I offering cash, gift cards, and other prizes to participants? What are the potential benefits of utilizing branded goods to promote my business or brand with the contests and giveaways I host?

Research Trends and Use Relevant Hashtags and/or Keywords

Trend and keyword research is imperative for anyone interested in learning how to increase your social media engagement. If you are unfamiliar with the current trends and relevant hashtags or keywords that are most prevalent throughout your market, niche, or industry at the time of your campaign, you may find yourself struggling when it comes to reaching prospective customers and followers who have a genuine interest in your brand.

Spend time using various tools including both Google Trends as well as Google Analytics to research, track, and monitor keywords as well as trend popularity within your market or chosen niche and industry. With tools such as Google Trends, gain valuable insight into the wants and needs of users who have a vested interest in the products, services, or even in the information that your business or brand has to offer. Here is an example of Google Trends:

(Image Credit: Business Insider)

With tools such as Google Trends, you can craft well-received and in-demand content that provides useful and informative tips or information to your readers and/or customers. The more valuable, unique, and interesting your content is to your target audience and the demographics you are trying to reach, the easier it becomes to attract new customers and to retain customer loyalty over time.

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Ask Questions and Request Feedback

Building a sense of community can go a long way when establishing a business or brand on social media. One of the best ways to get started with the process of building a sense of community is to do so by engaging your followers with questions and also by requesting feedback and input from your users directly. For example:

(Image Credit: Convince & Convert)

When you have a mission of garnering trust from your followers, you can work towards achieving these goals by requesting honest and truthful feedback from those who are currently following you as well as those who have a genuine interest in learning more about your business or brand. Because garnering trust and loyalty in your visitors, users, and customers is not always an easy task, establishing and cultivating a relationship of trust goes a long way by asking for feedback.

Diib®: Social Media Demographics at Your Fingertips!

Learning how to improve social media engagement and increase the number of followers your brand has on social media is not always an overnight process. However, familiarizing yourself with various social media platforms and digital marketing techniques can help you to increase social media engagement and maximize your online reach. Partnering with Diib Digital will provide you with the metrics necessary to make strategic business decisions regarding your social media engagement.

Here are some of the features of our User Dashboard that make Diib different from other digital analytics platforms:

• Social media integration, engagement and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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Would you like to know how to make a video go viral? Would you like to know how an experienced internet marketer can make a video on Facebook go viral at will?

The dream of every blogger and vlogger is to create a sensational video that goes viral, so they can become a YouTube superstar. It’s imperative to point out that the competition is pretty stiff these days.

At this present time, there are millions of content creators on YouTube. This is the primary reason why you must take measures that will help your videos become a huge hit on YouTube.

FACTS:

• YouTube has 2 billion users worldwide.
• 79% of Internet users have their own YouTube account.
• Almost eight out of ten marketers consider YouTube to be the most effective video marketing platform.

What is a Viral Video?

There’s no clear cut definition for a viral video, so it’s reasonable to say that it can be any video that gains a tremendous amount of popularity within several days or several weeks. A video can go viral with the help of YouTube algorithms, authority websites, and popular social media platforms.

According to many successful internet marketing experts, a video becomes viral when it gets over 4 million views within seven days. This seems reasonable, but the size of your niche will also play a huge factor in your video’s success. In most instances, it will be easy for you to notice when your video begins to garner attention from millions of people around the globe.

In this article, we will take a close look at some tips on how to make a YouTube video go viral. It’s critical to point out that uploading a video does not mean that it will become the topic of the town. If you keep this point in mind, you will not get frustrated when some of your videos fail to get millions of views.

Six Types of Videos for Success on YouTube

If you take a close look at the most popular videos on YouTube, you should be able to recognize a pattern. Certain types of videos have a better chance of going viral.

Here are some videos that typically gain traction on YouTube:

1. Celebrity Videos – Many people are fascinated with celebrities. We’ve noticed that dull celebrity videos are getting tons of views. In some cases, celebrity gossip videos seem to do well on YouTube.

1. Funny Pet Videos – People enjoy getting a good laugh these days. This is the main reason why videos with adorable animals seem to do pretty well.
2. Videos Featuring Children – This may be hard to believe, but child videos have become a huge hit. These videos show children being active in games, watching cartoons, etc.
3. Music Videos – You will not have any trouble with finding millions of music videos on YouTube. Music fans turn to YouTube every day to see their favorite music videos.

1. Accidents – It may sound weird, but some people enjoy seeing videos that show mishaps and accidents.
2. Inappropriate Videos – YouTube is pretty good at banning videos that have inappropriate content, but this does not mean that people don’t enjoy watching them.

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How to Make a Video go Viral?

It’s now time for us to go over the strategies that will help your video become a big hit on YouTube. As we stated earlier, some of your videos will not do well.

Does lady luck play a role in your video’s popularity? A little luck will help, but the strategies listed below can help your video get maximum exposure.

1. Study Your Niche

As an online marketer, it’s your responsibility to satisfy the needs of your targeted audience. This will put your video in place to get their attention. Creating videos on non-relevant topics will make it extremely difficult for you to succeed.

It’s important for you to study your niche. This will help you uncover the popular subjects in your niche.

2. Study Your Competition

There’s an old saying in business, “You don’t have to reinvent the wheel of success.” What does this mean? You can emulate the success of other YouTubers in your niche. What type of videos are they creating? What are they doing to make their videos go viral?

If you follow their path, you are bound to hit pay dirt. Create similar videos, but put a spin on them. This will help you avoid getting penalized by YouTube.

You can get marketing software to spy on your competitors. This will improve your chances of creating a video that will become a huge hit with your targeted audience.

3. Tell a Compelling Story

A compelling story is vital for videos these days. Studies show that people are drawn to compelling stories.

Put yourself in the shoes of your audience. This will make it easier for you to create a solid story that’s surrounded by intrigue.

How to create a compelling story? You must come up with a good idea, and then you should concentrate on developing your story.

Once you have your story, you simply need to create an exceptional video to highlight it. This will increase your chances of getting a solid connection with your viewers.

Are you familiar with the AIDA formula? This is the abbreviation for Attention, Interest, Desire, and Action. This formula will draw more viewers to your videos, and it will also keep their interest alive while they’re watching your video.

4. Create an Exceptional Thumbnail

Contrary to popular belief, thumbnails play a crucial role in videos. People will see your thumbnail before clicking on your video. If your thumbnail fails to strike their curiosity, they will move on.

Chances are you have seen thumbnails featuring content creators with a shocked expression on their face. They know this will entice people to click on their videos.

However, we’re not suggesting that you should use this tactic.

Make sure your thumbnail is convincing and attractive. This can increase your views. For example:

(Image Credit: Zero Dollar Tips)

Here are some simple pointers for developing stunning thumbnails:

• Use a unique title that make a bold statement
• Offer a simple solution in your thumbnails
• Point out the pain problem in the title for your thumbnails
• Make sure you use superior color combination photos
• Use attractive fonts and colors
• Don’t forget to add your face to your thumbnails

5. Search for the Right Keywords

How to make a dance video go viral? Before you upload a video of yourself dancing, you must add the right keywords to your title and description.

Take out the time to search for popular keywords in your niche. You can use the search browser in YouTube, or you can use a keyword search tool. Both will uncover popular keywords that could drive millions of people to your video. Here is an example of a keyword tool used for YouTube videos called keywordtool.io:

(Image Credit: Keyword Tool)

Using the right keywords will help your video get a top ranking in YouTube. When popular keywords are sprinkled in your video’s description and title, YouTube’s algorithm will push your video to the first page. This can make your content go viral.

6. Using a Great Title

Your title must stand out. So, use words that will create curiosity with people. A boring title will not serve your video well.

7. Create Exceptional Content

Taking heed to this tip will increase your chances of being the proud owner of a viral video. Yes, you can shoot your videos with a Smartphone, but you should go the extra mile. You should consider getting professional video shooting equipment.

Top-notch video shooting equipment includes the following: a professional camera that’s capable of capturing detailed video, a microphone, and good lighting equipment.

No one is interested in watching sketchy videos with poor audio. This is why you must make a tidy investment into your video production endeavors. It will pay big dividends in the long run.

8. Use the Correct Tags and Hashtags 

Using the right video tags can help you get a sharp edge over your competition. Many video content creators are not using this strategy. This is why they are having a tough time with getting a significant number of views for their videos.

YouTube gives you enough space to use up to 500 characters, so make certain you choose the best ones. We pointed out that it’s important for you to find the most popular keywords in your niche. You must put them in your tags. For instance:

(Image Credit: Colorado State University)

9. Consider Making Shorter Videos

How to make a YouTube video go viral like a professional YouTuber? You can do this by making shorter videos. We know this approach goes against popular belief, but it works extremely well.

We cannot dispute the fact that longer videos do well on YouTube. However, some people are not interested in watching long videos. They are only interested in watching videos that get straight to the point.

You should create videos that are about five to ten minutes in length. This gives you enough time to convey your message without frustrating your viewers.

10. Share Practical Tips

People enjoy watching videos that share practical tips. So, you should focus on creating videos that share awesome tips and hacks. In return, your viewership will increase. The image below shows a few examples of helpful videos:

With more views falling in, your video will gain more momentum on YouTube. This is how a video becomes viral.

11. Leverage Social Media Platforms

How to make a video go viral online free with ease? You must take advantage of social media platforms. They get millions of views daily. Marketing your video on these popular platforms will put it in place to get tons of views.

You should create a social media account on the following sites: Facebook, Twitter, LinkedIn, Instagram and TikTok.

If your video appeals to people, they will share it with their family and friends. This is an easy way to help your video gain momentum. Here is an example of a YouTube video being shared on social media:

(Image Credit: Wandering Aimfully)

12. Explore Facebook

Yes, we touched on social media platforms in the tip above. However, we feel like it’s vital for us to discuss the possibilities that Facebook offers to vloggers and content creators.

Would you like to know how to make a video on Facebook go viral? Did you know you can create a Facebook group for your videos? Yes, you can create a group for your targeted audience. Once they join, you can upload the links to your videos.

Can you imagine how many views your videos will get if your group has thousands of members? This will be a huge game changer.

We hope that you found this article useful.

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13. Get in Touch with Similar Brands

This may come as a surprise, but your video can take off when you reach out to similar brands with a huge following. Simply send them an email. You can also give them a phone call.

Making cold calls may be intimidating for some people, but you will get better over time. In some instances, a phone call may produce a better response.

These brands will be open to sharing your video with their audience if it contains relevant content. Some brands have millions of followers. If you manage to work with one of them, your video is bound to become a huge hit.

14. Working with Other YouTubers

How to make a video go viral online for free like a pro? This may come as a shock, but setting up a joint venture with other YouTubers can help your videos get more exposure.

Unfortunately, some content creators fail to think of this. They view other content creators on YouTube as their competition. This may be true, but working with others in your niche is not a bad idea.

Let’s say you see someone in your niche that’s getting hundreds of thousands of views. If your approach is right, you may be able to convince them to tell their subscribers about your video. This is an easy way to get traffic to your video.

15. Make Videos on Trending Topics

Trending topics will give your videos more exposure. Your targeted audience will always make an earnest effort to keep abreast of the latest news. They want to know more about the subjects and topics that interest them.

As a content creator, your main focus should be on creating videos on the latest trends taking place in your niche or business vertical.

How can you find trending topics? Let’s go over three simple steps that can help you stay on top of the latest trends.

Step One – Go to YouTube and Look for Your Targeted Terms

How to make a video go viral online free within several days? You can start by searching for a broad topic, and dig down deep into your niche. Let’s say you decide to create videos on dieting. You can type the word “Diet” into the YouTube search browser. For example:

Step Two – Click on the Filte

Now it’s time for you to click on the filter. Select the upload date to this week or this particular month. For instance:

Step Three – Check out the Videos

You will now see some great videos that will give you some ideas on creating a video that stands a great chance of going viral.

16. Get Backlinks

Search engine optimization continues to grow in popularity as time progresses. You cannot afford to overlook the power of SEO. This powerful digital marketing strategy can propel your video to the first page of YouTube.

Getting links is the key to having success with search engine optimization. More links will help your video get more views. This is not rocket science!

If you are not familiar with search engine optimization strategies, you should work with an experienced SEO specialist. They know how to secure valuable backlinks for your video.

17. Reach out to Influencers

Reaching out to influencers is another effective strategy for putting your video in place to go viral. Influencers have thousands of loyal readers. Some have millions of loyal readers.

You can find influencers everywhere. In our case, we are interested in building relationships with influencers with a large virtual following.

Where can you find them? You can find them on Instagram. We’ve had tremendous success with working with influencers on this popular social media platform. You should follow suit.

Diib®: You Could Be the Next Viral YouTube Sensation!

Creating a viral video can be challenging, but it’s not impossible. If you use the strategies in this article, you will be capable of creating videos that will get millions of views. Diib Digital can give you a firm SEO foundation, totally prepared for millions of visitors, once those videos go viral. Here are some of the features of our User Dashboard you’ll love:

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What is a suggested post on Facebook?

Understanding what a suggested post on Facebook is entails knowledge of how Facebook carries out its marketing strategies. Suggested post ads provide a platform for showing paid ads to relevant people. As opposed to sponsored stories that focus on a person’s friends and fan base, suggested posts cover a broader demographic; allowing the advertising post to reach a wider demographic, increasing their visibility and chance of more sales. A suggested post comes in the form of an ad; however, it has the word suggested posts at the top and a sponsored icon on the bottom to identify it. For example:

(Image Credit: Marketing Land)

How to create a suggested post on Facebook

You may not know what a suggested post on Facebook is or what they look like. This section will help you answer this by learning how to set up a suggested Facebook post and how to get a suggested post approved. Some of the steps to help you learn how to make this possible include:

• Open the Facebook application and click on power editor.
• Open the campaign bar found on the header area and click on the create campaign button.
• Provide a name for the campaign.
• Under the recent campaign sidebar on the left, click to highlight your new campaign.
• Next, click on the ads tab and select create ad tab.
• Under the ad type, select “AD” and “for a Facebook page using page post.” For example:

(Image Credit: AdEspresso)

• Create the page post you want to run as a suggested post.
• Go to the placement section and choose whether you want it to run on both desktop and mobile or mobile-only. In case you want to select the type of device, you can further select that at this point if necessary.
• Under the audience section, select your preferred target audience.
• Go to the pricing and status section and select your budget.
• Once the post meets your preferred criteria, upload it by hitting the upload button to upload it to your Facebook primary ads dashboard.
• Wait for your ad to be approved.

Tips to create a suggested posts on Facebook

Just like any other marketing post, suggested posts play a vital role in helping you increase sales and drive traffic. Some of the tips to create compelling suggested posts on Facebook include:

i. Use a high quality image

Most Facebook users are visual and easily distracted by the number of suggested posts and online campaigns they meet on Facebook. The easiest way to capture their attention is by using high-quality images. Quality images not only stand out, but they are also good to look at, enabling you to capture a person’s attention and have them read the message attached to the image.

ii. Use creative images

In addition to having quality images, they should also be creative and relevant to the suggested post. For example, suppose you are running a suggested post for a real estate company, instead of using the generic image of a salesperson standing in front of a house like everyone else, you can get creative and have a picture of a well-kept lawn that shows through a glass wall into the house.

That way, you give your audience a sneak peek of the house and have them see themselves living there before reading the attachment on the post. By having creative images, you are likely to have more people click on the suggested post and drive traffic to the company’s Facebook page or website.

iii. Be willing to experiment with images and text

It may be challenging to know when to use text images or mix up when creating your suggested posts. It is easy to risk having posts that look similar; thus, being willing to experiment is vital. By mixing up the use of images and texts, you get a chance to see how your audience responds to them. You can also formulate text-only posts with beautiful backgrounds to help you break the monotony, especially if you are running a suggested post-campaign over a long period.

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iv. Analyze your audience response

The success of suggested posts on Facebook is tied to how many people respond to the post. A response can either be positive or negative; thus, using this response to your advantage is essential to help you stand out and make the most from every campaign. By analyzing your audience campaign, it provides an opportunity for you to know what types of ads work in your favor and are liked by your audience and which ones do not enjoy the kind of engagement you would like to see. An intentional analysis is essential as it enables you to properly plan your posts and learn from mistakes. For instance:

(Image Credit: Reportgarden)

An audience’s response will help you understand what type of post works for that demographic or help you know which audience is positively responding to the ads. For example, if you create a suggested post on Facebook and have more females reacting to the post or a specific age type. This kind of feedback makes it easy to know how to reach this age group while enabling you to formulate other suggested posts to help you tap into the broader audience that was left out.

v. Be consistent

Facebook is one of the busiest marketing tools, with people posting every minute. For your suggested post-campaign to be successful, you need to stay consistent and form a timetable when you want to post. By building consistency, it helps you post new content often and reach your audience. For example, a person may see an ad today and not respond to it. However, if they see a similar suggested post on their timeline the next day or three consecutive times, it forms a curiosity that makes them want to know more, thus clicking on the ad.

If you stay consistent, you are likely to get steady traffic as you offer Facebook users an opportunity to get used to your brand. They may not acknowledge your posts all at once, but as you focus on bringing more people on board one at a time, you soon get to reap from your patience.

vi. Carry out proper research of the target audience

For a suggested post to be effective, you must first carry out proper research on the target audience and know what works for them before creating a post. Understand the language that appeals to that audience, trends in their spaces, and which previous post they gravitated towards. With such information in mind, you can create suggested posts that yield results. It also helps you avoid guessing what your audience is likely to respond to, saving you time and helping you reach your desired goal faster.

vii. Have a strong call to action

Suggested posts are created with an intention behind them. However, most people do not place a call to action or place weak ones as you expect your image and captivating words to attract them. However, a call to action plays an essential role in helping you tie together your post. It not only tells your audience what to do but provides them guidance or direction on what action you need them to take next. Your call to action does not have to belong. Here are a few examples of call to actions on a Facebook ad:

(Image Credit: Wishpond Blog)

However, it needs to be precise and straight to the point to help you communicate effectively to your audience. A tactful call to action also adds meaning to your suggested posts making them more relevant, thus achieving desired results. However, it would help if you remembered that Facebook is not a fun call to action.

Therefore, ensure you use call-to-action words in a not-so-obvious manner enabling you to get the result you want while staying clear of Facebook regulation ads. For example, by hyperlinking the company’s name, you can direct people to their Facebook page or website without coming out as a direct call to action.

viii. Keep it short

one of the most effective ways of creating impactful suggested posts is keeping them short. Research shows that shorter suggested posts sparked more reaction and enjoyed higher engagements as compared to longer posts. Short posts allow customers to quickly scan through what you are saying, providing you an upper hand in passing your message across.

They also ensure you do not lose your audience and enable them to carry out the desired results like clicking on the website. However, when you use a long text, you are likely to have fewer engagements or have a post that looks too crowded or too wordy, making it unappealing.

ix. Know what competitors are doing

Before posting a suggested post, it is essential to research and know what competitors are doing. By having a full view of the market, you avoid instances of shooting yourself on the foot. It also enables you to identify their loopholes and use them to your advantage. Knowing what competitors are doing is essential in helping you stay ahead of your suggested post or planning your events. There are tools available to help you spy on your competitors, such as BuzzSumo:

For example, you do not want to run flash sales or promotions simultaneously as your competitors, as it will reduce the number of sales you are likely to enjoy. If you choose to run sales simultaneously, having details means you identify your product or service strength and utilize that to your advantage, helping you formulate suggested Facebook posts that produce results .

x. Ensure your post is relevant and meaningful

To formulate an effective suggested post, you need to keep the information pertinent to the company’s goals and mission. Your suggested post should reflect where the company stands and what they are currently working on or focusing on achieving. For example, if a company seeks to increase its contact list, formulating suggested posts that encourage people to sign up for a free newsletter is relevant to their current goal and geared towards increasing traffic. By developing relevant posts, you are likely to ensure the campaign is successful and effective as you and the company will be on the same page.

xi. Appeal to the emotions

For a suggested post to be effective, you need to appeal to your audience’s emotions. Emotions play a significant role in marketing, making people click or want to know more about a product. Using words that appeal to emotion or excite your audience, you are likely to have more people relate to your brand and respond positively to the post. Appealing to one’s feelings will also enable you to get feedback from them and have them engage with you, helping you analyze your post-impact.

6 Benefits of a suggested post on Facebook

There are several benefits of using suggested posts on Facebook. Some of these benefits include the following:

1. Access to a targeted audience

Suggested posts on Facebook ads provide you an opportunity to target a specific audience and help you increase your market. For example, if you are focused on getting the attention of a particular group of people, you can use suggested posts to ensure your website product or service reaches them. Besides, you can also use this platform to narrow down the type of audience you want, helping you determine your campaign’s quality.

Suppose your company sells baby clothes, for example. In that case, targeting mothers and parents are likely to bring you more positive results than sharing your information with a demographic audience of single people who do not have children. The ability to determine who sees your post is essential to help you get results. The image below shows the process of setting up a target audience for your Facebook ad:

2. Determine the quality of leads

Suggested posts help you predetermine your leads. By deciding who gets to see your information, you focus on building content for that particular group, enabling you to determine your lead’s quality. It also helps you narrow down your options and ensure you focus on the group that is likely to generate the most success. Narrowing down your search, for example, to people with iPhone, is a good strategy if your company is selling iPhone accessories and ensures you do not get high traffic of people who may not be interested in your product.

We hope that you found this article useful.

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3. Lower marketing expense

Like any other Facebook ads, you pay for suggested posts; however, using this ad helps you lower your expenses while giving you more value. For example, if you pay for every click generated by the ad, using a suggested post means that the type of people who can click the ad is already predetermined.

This act means that only specific people will be able to see the ad on their news feeds and click on it, and this person is likely to give you positive results. For example, if you get 100 clicks and out of that 70 people make a purchase, the amount of money spent paying the clicks is lower than having 1000 clicks and only 70 buyers due to the post being opened to a larger audience.

4. Increase your web traffic

Suggested posts work to increase your company’s traffic. For example, if the suggested post aims at everyone using an android phone, it increases your demographic and opens you up to more people other than your friends and fans. It means you are likely to reach more people translating in the type of traffic you stand to enjoy. High traffic also translates to conversions helping you make more sales. Thus, if you use suggested posts, one of the benefits you stand to enjoy is not only high traffic but an increase in sales that enable you to grow your business.

5. Brand awareness and visibility

The suggested post provides you with an opportunity to grow your brand and increase your visibility by helping you tap into a broader market. You can reach more people and appeal to a larger audience, helping you grow your brand. By having a useful suggested post that drives consistent and high traffic to your pages, you stand to increase your visibility and, in turn, grow your brand, helping you become an authority in the market.

6. Help you move ahead of your competitors

Instead of fighting for the same audience as your competitors, suggested posts provide you an opportunity to cast your net wider and bring in more people to your fold. It provides a larger market that helps you stay ahead of your competitors. For example, by determining which type of audience you want to focus on, you can focus all your energy on reaching more people, simultaneously helping you stay ahead of the competition. You can also access their market and win them over by having promotions and discounts to entice your audience.

Diib®: Create Your Suggested Facebook Post Today!

Suggested posts on Facebook are currently playing a vital role in helping businesses increase their visibility and make more sales. If your business is not yet using this marketing tool, it is high time you start. That being said, you’ll always need actionable analytics on any campaign you implement. This will allow you to make those tough business decisions with confidence and ease. Here are a few of the features of our User Dashboard we’re sure you’ll appreciate:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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Posting, commenting, responding to messages, and interacting with other accounts all fall under the umbrella of “organic social media marketing,” which doesn’t cost anything. The goals of organic marketing are to increase brand recognition and customer participation.

Why Is Social Media Important For Amazon?

For businesses, the presence of social media has numerous benefits, including the ability to network, provide leads, affect marketing and brand loyalty, increase traffic and impact customer service. In this sense, social media is a hub for Amazon merchants and brands.

How Social Media Boosts Amazon Sales?

• Create profiles on major social media platforms.

• Find out who your target audience is on social media and reach out to them to increase your following. When you’re done setting up your social media profiles, you can go on.

• Advertising on Facebook and Instagram is feasible.

• Gain a fan base.

What Social Media Platform Does Amazon Use?

As of April 2021, Amazon will have built a fan base on social media. Over 15 million people in the UK subscribe to Prime Video, while over 100 million people worldwide use Amazon.com. Similar to the 9 million who liked it, the 29 million who liked it. Six million individuals have purchased and enjoyed using Kindle 3. Amazon Fashion has 9,999 total likes. 2.7 million Amazon Web Services fans; 675,000 fans on the same service.

The Role of Amazon in Social Media

Amazon is able to outsell every other online store because it relies almost completely on broadcasting product promotions across its different social networks. When social media is available, businesses can use it to facilitate communication, create leads, shape marketing campaigns and brand loyalty, increase site traffic, and shape customer service, among other things. All of these factors come together in the form of social media for Amazon sellers and businesses.

Facebook

The Amazon Facebook page has almost 28.7 million likes as of this writing. Incredible, but after just a few seconds of scrolling through its news feed, it’s easy to see why. The company employees respond to the vast majority of comments on its pages, and they do it quickly, politely, with helpful information and links, and with a personal touch by addressing commenters by their first name and signing off using their first name as well.

Amazon responds to inquiries by providing detailed explanations. When someone vents their frustration, you respond immediately and offer constructive advice. The company also starts and joins conversations, something that is crucial to building a successful brand on social media. To emphasize industry analysis of amazon and the communal nature of the company’s social media initiatives, products added to friends’ Amazon Wish Lists or reviewed by those friends will appear in the news feeds of customers who also use Facebook (so you know what you can buy them for their next birthday – directly from the company site, of course).

Amazon also uses Facebook as a promotional tool, highlighting products and offering discounts and coupons based on the date. By the time Mother’s Day rolls around, the Facebook page is flooded with suggestions for gifts and coupons to buy them at a discount, so the group’s followers, who were probably going to buy a present online anyway, need to look no further.

Twitter

Rather than focusing just on promoting Amazon’s products, the company’s Twitter campaign now directs its 2.7 million followers to other offerings like Prime Video and Amazon Music. The Amazon Twitter feed is also used to promote the company’s blog content, much of which provides small business guidance to people selling on the platform, as well as providing news about the many things and innovations in which the venture is engaged.

In spite of Twitter’s primary role as a content marketing platform rather than a channel for driving direct sales, Amazon uses it to build and engage a loyal following of customers and push as many as possible into the Prime membership program.

Pinterest

When it comes to Amazon, Pinterest functions as a kind of add-on to the company’s primary website. Of all the social media platforms, Pinterest is the one where the vast majority of consumers go to essay on amazon sift through potential purchases. However, if they come across an affiliated Pin, they can click on it to be redirected to the product’s page on Amazon.com, where they can make an immediate purchase, or to the seller’s website, where they can make an indirect purchase through Amazon.

Spark

Amazon even went so far as to develop its own Instagram/Pinterest-like Amazon Spark last year, which might be regarded as a social network for buying.

Spark, included within the mobile app, is meant to generate a conversation that would ultimately result in sales being made.

Users are prompted to select areas of interest upon registration. These areas can be anything from specific products to broader lifestyle categories like “travel,” “art and design,” “fitness,” and so on. Users then receive photographs of products and other items of interest in a shoppable news feed, on which they can remark, offer suggestions, and, of course, click to make a purchase.

Spark not only provides Amazon with a new social channel through which to generate direct income but also with data and a new set of signals for customer targeting that can be used in the future.

Amazon has a wealth of information about its customers’ shopping habits and interests because of its extensive record-keeping, but Spark allows the company to gain insight into its customers’ motivations and goals for future advertising campaigns.

Conclusion

Even before the widespread popularity of social media platforms, Amazon was committed to the idea of a strong and active user community. One of the keys to success is its ability to advertise itself and its items over a wide variety of social platforms, including Facebook, Twitter, Pinterest, and now its very own Spark network, and to foster conversation, interaction, and discovery among its millions of followers.

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If you are the owner of a hotel or if you are managing the marketing strategy for a hotel, knowing how to launch hotel ads Facebook can make or break your business and its ability to remain successful and profitable into the future. Learning how to set up the most attractive Facebook advertising for hotels is a way to stay ahead of the curve, ahead of the competition, and ahead financially.

Streamline Your Facebook Presence

Before learning how to target hotel owners on Facebook and how to appeal to prospective guests, you must first work to streamline your Facebook presence. Streamlining your online presence with the use of your website, official blog, and all of your social media pages is essential to minimize confusion and to help boost your hotel website’s overall SEO, or search engine optimization.

What’s in a Name

Select the same name for your social media accounts as you have selected for your domain name or the official name of your hotel. Prevent or minimize confusion when spreading the word about your hotel by streamlining all of your online and offline accounts to use the same spelling and wording used in your official hotel name as well as your official domain.

Logos and Branding

Streamlining your chosen logo as well as other branding elements you have incorporated into your hotel itself is also imperative, especially when you intend to launch marketing campaigns with the use of Facebook.

Use high-quality graphics and photography as well as high-quality versions of your logo across all social media platforms, especially Facbeook. Verify that your social media logo(s) match the same logo and style used on the official website or blog of your hotel. For instance:

Before you launch any hotel ads Facebook it is imperative to ensure that your logos and branding have been streamlined to blend with the official website and domain for your hotel. Establishing credibility and building a professional and trustworthy reputation is much more difficult for individuals and companies that do not utilize branding when creating their own online presence.

Craft Relevant and Engaging Content 

While you are in the process of creating marketing campaigns for your hotel on social media, it is highly recommended to craft a relevant and engaging content marketing strategy for your current followers and readers, and prospective future guests.

News and Updates

Keeping your social media feed flowing is extremely important as a hotel owner or manager, especially if you wish to remain relevant to your followers or if you are launching a brand new hotel from the ground up.

Social media algorithms today are programmed to highlight and promote businesses and brands that are the most active and that receive the most shares and engagement from their followers. The more you actively update and inform your followers, the more likely your hotel is to remain visible within newsfeeds and timelines on Facebook.

One way to ensure that you remain as consistent as possible when developing your presence on social media is to provide your readers and followers with ongoing updates and news as it pertains to your hotel.

Hosting an interesting banquet or conference soon? Inform your followers and potential future guests. Are you promoting a special deal or discount for those who follow you on social media? Facebook Ads can also help you to maximize your reach and online visibility.

Hotel and Travel Trips

Sharing hotel booking and travel tips is also a way to establish yourself as one of the best hotels on Facebook with your next Facebook Ads campaign. Providing insightful and actionable tips to guide your readers to save money on booking their next hotel or offering up travel tips when visiting a new city, state, or even an entirely new country can be extremely helpful.

Using hotel and travel tips is another method of building and establishing credibility for your hotel locally and internationally. For example:

Upcoming Deals and Promotions

Use your next FB marketing campaign to showcase upcoming deals and promotions you are launching for your hotel guests. If you are providing holiday specials, drawings, or even contests and giveaway promotions, you can use your next Facebook Ads campaign to engage followers and encourage users to participate. Here is an example of a holiday special:

When a company page on Facebook and other social media pages appears active and actively engaged, it is much easier to garner a following and to gain the trust of users who have a genuine interest in learning more.

Surrounding Events and Local Attractions

Another way to introduce your hotel into a location that is rife with competition is to create blog or social media content surrounding local events and attractions. Providing guides to local attractions and events that are near your hotel is also a way to incentivize readers and followers to learn more about your own hotel accommodations and the features your hotel has to offer.

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Utilize Quality, Professional Photography

Never underestimate the power of using professional photography, especially with Facebook advertising for hotels. As a hotel owner, manager, or marketer, it is your job and responsibility to garner attention online and to attract new followers and future guests, especially when it comes to your online presence and social media pages.

High-Quality Photos 

The level of quality you choose to use when selecting and promoting photos of your hotel, as well as its surrounding areas, can mean the difference between becoming fully booked and falling short of expectations in terms of reservations and revenue altogether.

When selecting photographs to use for your online presence as well as with your hotel’s Facebook account, consider the overall image and aesthetic you want to portray. If you have a specific and set aesthetic for your hotel, it is important to only use photographs and images that align with your preferred or chosen type of branding.

It is also important to highlight the best aspects and elements of your hotel within the photos you upload and share. Avoid uploading too many photos that may become distracting or that may cause your gallery to lose value and impact on those who are otherwise unfamiliar with your hotel and its location.

Only select and feature photos that truly help to show off the best features and functions of your hotel as well as the rooms and accommodations you have available. The image below shows a few photos posted by a hotel facebook page:

Consider the Colors in Your Photos

When selecting photos to use within your own Facebook marketing campaign, consider which colors are most prominent and prevalent. With any online campaign, you only have one opportunity to make a first and lasting impression with a social media marketing campaign. Choosing your photos and the imagery you want to use to best represent your hotel is a significant decision that should not be taken or made lightly.

Provide User Photos

Implement a user gallery for photos of your hotel as well as their stay on your official website, blog, and even on your social media pages. You can also create an entirely separate folder for uploaded and shared user photos on your Facebook account to help establish credibility and trust if your hotel is new.

Uploaded and shared user photos work similarly to testimonials and reviews, providing followers and prospective guests with a real-time look at how your hotel is run and managed.

Engage With Followers, Fans, and Guests

Whether you are building and establishing your social media presence for the first time or if you are simply looking for ways to grow and scale your current presence, engagement is key. Engaging with fans, followers, and even current guests can help you to establish an online reputation for any hotel, regardless of your surrounding competition.

Interact With Fans and Guests

Using your social media page as well as your Facebook Ads marketing campaign, interact with fans and guests who respond to your posts and content that you share or promote. Answer questions, respond to comments, and even provide valuable and professional responses to negative criticism whenever it is warranted.

Ask for Input

Consider asking your followers and even past guests for input when sharing new content and blogs to your social media page(s), especially when doing so on Facebook. You not only have the opportunity to ask for input from your users and prospective guests with the Facebook Ads that you publish and share, but also with the Facebook page you have set up to promote the hotel you own or represent itself.

Asking for input is a way to gauge how your followers and readers feel about your hotel as well as the way you are managing and operating its online presence. Additionally, asking for input from your followers and prospective guests is also a way to build a sense of community among your fans and past customers or clients.

Building a sense of community among your online followers can help with future bookings and reservations. The more individuals feel as if your hotel genuinely puts customer service first, the more likely they are to refer their own family members and friends to your hotel in the future.

Transparency Matters

When one of your main goals is to establish credibility and trustworthiness among future prospective guests, transparency matters. When others view your hotel as shady or new and untrustworthy, it is important to prove them wrong in order to survive and to attract future guests.

Whenever you are in the process of building an online presence for your hotel on Facebook, it is advisable to always respond to criticism and comments, even if they are negative or do now show your hotel in a positive light. Respond professionally and with courtesy in mind to showcase your own professionalism and to build a better reputation among the hotels in your local or regional area.

Transparency matter and goes a long way whether you are building a hotel chain from the ground up, promoting a boutique hotel, or even promoting a local bed and breakfast to the nearby members of your own community.

Set Marketing Objectives and Goals

Setting marketing objectives and goals can help you to keep track of the success and/or failure of individual Facebook campaigns you launch for your hotel with the use of social media. Having marketing goals and objectives set in place also provides you with measurables and metrics that should be monitored at all times to keep track of where you are in the progression of each campaign.

Define Your Reach

Define who you want to reach with your upcoming FB campaign for your hotel. Are you looking to appeal to single adults, couples, or entire families who are traveling with children? What type of hotel is your hotel, and who will it appeal to most based on the aesthetic and accommodations you offer? If you need to track your demographics on Facebook you can use the Facebook Page Insights tool, for example:

(Image Credit: Brandwatch)

What are You Promoting

What is it that you intend to promote with your hotel using Facebook? Are you looking for a way to boost your hotel website’s SEO, or are you simply looking to attract new guests to make reservations of their own? Do you want to establish an online presence that is authoritative and considered a valuable resource, or are you more interested in garnering a cult following of dedicated and committed guests?

Keywords and Trend Marketing

Spend time conducting keyword and trend marketing, especially in local regions if you have a one-of-a-kind boutique hotel. Geo-targeting can help you to boost your website’s visibility within local search results in top search engines. Understanding the importance of keyword and trend marketing can also help you to maintain a relevant and interesting content strategy for your blog as well as for your hotel’s presence on social media platforms such as Facebook.

Images

What images will you use within your hotel FB campaign? Will you be using a variation of the same image with different campaigns to measure the success of each? What message are you attempting to convey with the photograph or other type of imagery you intend to use within the hotel FB campaign you are launching? Who is most likely to see the image(s) you are using within your FB hotel campaign, and how might it impact their view of your hotel and what your advertisement is promoting?

We hope that you found this article useful.

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Headlines and CTA

Choose the headline of your next upcoming FB ad campaign wisely. Use A/B testing to determine which messaging and copy translates best to your target audience based on each segmented audience group you are appealing to with Facebook Ads.

Select a CTA, or call-to-action that drives the highest CTR (clickthrough rate) to your website or intended landing page. Compare all headlines and CTAs you use in multiple campaigns with A/B testing.

A/B Testing

Launching the most successful and attracting FB campaign for your hotel is simply not possible without adequate A/B testing. A/B testing is a tool and process used by marketers to determine the overall trajectory and effectiveness of individual ads within campaigns for specific groups of users or purposes.

Use A/B testing to test which headlines, CTA (call-to-action), header image, or link(s) work best to drive traffic to your website. You can also use A/B testing to track other measurables and metrics, such as which campaign(s) work best to drive leads and completed reservations. For example:

(Image Credit: Website Design)

With A/B testing, determine the best course of action to take when it comes to selecting photos, graphics, and other types of imagery that are most likely to appeal to your target audience.

Use A/B testing to gauge which keywords and headers resonate most with the prospective guests you are trying to reach. A/B testing is often a key to truly understanding your audience and for further optimizing your FB campaigns for your hotel’s accommodations and specials in the future.

Creating the most attractive Facebook marketing for hotels does not require extensive marketing knowledge, experience, or social media expertise. Instead, simply understanding how to target hotel owners on Facebook as well as guests you intend to appeal to can help you to maximize your reach and ability to spread the word about your own hotel and the accommodations you have to offer.

Diib®: Master Your Hotel Facebook Campaign!

With the right Facebook marketing campaign and an understanding of your target guests and consumers, you can ensure that your hotel remains one of the top rated hotels on Facebook at all times. Diib Digital monitors and tracks the effectiveness of your campaign, offering you targeted metrics and analytics. This allows you to alter your campaign mid-stream, if necessary. Here are some of the features of our User Dashboard you’re sure to appreciate:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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You may be fined or have your page deleted and your website taken down if you use an image without consent. This makes it extremely important to focus on getting free images for Facebook posts to ensure you are not sued or fined while staying within your budget.

Free stock images for Facebook mean you get access to quality images without having to pay heavily for them. This article covers different sites, and you can use it to access quality images and develop your page to attract more people. Some of the areas you can use to get free pictures on Facebook include;

Unsplash

Unsplash offers quality high-resolution images. For the past three years since its existence, it boasts about 850,000 images free to the public. Using their photos, you get access to quality free images to engage your guests and have a healthy online engagement. The site allows you to filter images by famous photographers or selected categories such as abstract, Christmas, or fall.

Their wide variety gives them a chance to serve a broader market, making them ideal for many online businesses. This, coupled with the fact that their free Facebook images are better than some paid stock image sites, makes them ideal for both startups and established businesses as purchasing pictures and photos can be extremely expensive.

Pixabay

Pixabay is a unique platform that gives you access to a wide variety of talented creatives who share images and videos you can use without the fear of royalty duty or taxes. They have a wide variety of free photos for Facebook posts that will see you spoilt for choice. Due to it being open to a wide variety of creatives, you have access to different photography styles enabling you to choose the ones that resonate with your style. You can access images, short films, and videos, among others, helping you get access to free quality content.

You can thus build a diverse Facebook site or website without worrying about blowing your budget. The site images are placed under creative commons zero (CCO), meaning you can further customize them and modify them and use them commercially. If you are a freelance online content creator or graphics designer, this is an excellent deal that will ease your work, helping you meet client deadlines while protecting your work integrity. It also enables you to access free images for Facebook posts you can modify and sell to help grow your brand or update your site with unique personalized images.

IM free

IM Free is not just unique for its free images, but it also has a wide variety of free templates, icons, and button makers, among others. Thus, IM free can be used not only to access free stock images for Facebook but to customize your page, helping you build unique traffic and capture the attention of your guests. Its wide variety of free tools makes it ideal for those building their Facebook business pages as you can tastefully customize your page and make it reflect your business ideologies.

It also provides free web design resources making it ideal for building websites and maintaining them. Their images are well organized, making it easy to access the photos you need under the various categories available. You can also explore the different types ensuring your pages get fresh content often. Using this site, you are assured of getting enough content for your page, keeping your audience engaged.

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Pexels

Pexels offers a wide variety of high-resolution images ideal for graphic designers and normal Facebook users. Its vast database provides you with access to unique ideas removing the worry of breaking any copyright laws. It also has well-organized categories that make it easy to find the type of images that will fit your needs. They also come in larger sizes, making it easy for any print campaign you may need to hold. You can also minimize this on Photoshop and simultaneously have an online campaign, increasing your campaign’s impact.

It also allows you to create commercial ads and unique Facebook ads for both suggested posts and promoted content. Pexels draws images from a community of photographers and digital creatives. It also puts together images from other free sites such as Pixabay and Gratisography, enriching its database with a wide variety of free photos, making it one of the ideal platforms to get Facebook free stock photos.

Burst

Burst, powered by Shopify, is a free stock photos platform that offers high-quality images to the public. Burst was created to promote inclusivity and allow Shopify to reach a broader market by having an open platform that provides high-quality images to its users.

The website was built from internal photo shoots carried out by Shopify to provide unique and captivating images. They also collaborated with other platforms such as Hootsuite to get high-quality photos. Burst images can be used for personal and commercial purposes, making them ideal for many people online. It is among the best sites for free images for Facebook.

Picjumbo

Picjumbo was launched in 2013. Since its inception, Picjumbo has enjoyed more than 2 million downloads due to the availability of high-resolution images from the site. It offers Facebook free stock photos providing you an extensive catalog to choose from.

The site was developed by designer and photographer Viktor Hanacek to provide sleek and professional photos. His consistent work and high-resolution image content have seen Picjumbo join the most sought-after free image site. The images are copyright free for personal and commercial purposes and have no watermark making them easy to customize and modify.

New old stock

New old stock provides unique images to its users, allowing you to take your audience back in time. The site offers vintage photos suitable for throwback pieces, blog posts on history, and past related pieces. Most people love New old stock due to its comprehensive collection of both colored and black and white images taken in recent times.

If you want to talk about a topic in the past, this is the most efficient way to pass the message to your audience quickly. However, you need to note that black and white images may not promptly capture the attention of your audience. Thus, you should add captivating and colorful short sentences or captions to give your photos the attention it deserves.

Life of Pix

Life of Pix is one of those to go to because of its comprehensive database. The free images on this site are donated by talented photographers worldwide, providing you access to thousands of photos to suit your needs. The images are also regularly updated, making them ideal for consistent quality work.

Due to different photographers donating their work, you can get pictures on various ethnic topics, professional fields, and abstract photos, making it inclusive and ideal for comprehensive campaigns that need multiple images. Its vast database also makes it great to experiment and try new things, giving room for creatives to grow and establish their brands.

FreeImages

FreeImages have a wide variety of Facebook stock images. The platform boasts a collection of illustrations and photographs, providing you with options to select from.

The site has high-resolution images and offers close to four hundred thousand photos you can use for your work. The balance of nature, outdoor photography, and illustrations allows you to get a variety of Facebook stock images, allowing you to transform your online social media site into an attractive marketplace and inspiration corner.

FreePhotosBank

The FreePhotosBank offers various images that range from design, art, architecture, engineering, and technological backgrounds. Some have faulted the site for having some unimpressive quality images. However, if you spend some time going through the site, you will likely find many gems people don’t take time looking for. The key to using this site is having some patience as the various categories will ensure you do not spend too long trying to find the perfect image for your Facebook account.

Creative Commons

Creative Commons is a search engine that enables users to find free high-quality images on different search engines. The platform allows you to search and identify pictures from Google images and flicker among other independent organizations widening the image quality you enjoy. Its ability to find the type of illustrations you want by writing its characteristic makes it ideal, especially for designers who manage several Facebook accounts.

It gives you a chance to identify images you can use faster on different platforms available. You can also modify these images for commercial purposes to have customized images ideal for your online campaign.

Focus fitness

Getting images that drive the message of health and fitness home can be challenging. Especially because pictures of people in sporting activities need them to wear sporty clothes that are more revealing. Focus Fitness provides you with various health and fitness photos to see you pass the message to your audience without giving credit to the photographer or model. This protects you from being sued and provides you with relatable images that will help you make authentic content your audience can relate to.

Focus Fitness provides a wide variety of free Facebook images making it easy for people with health and fitness Facebook pages. Especially at this time when more individuals are getting into the fitness world and building their brands. Having captivating and realistic pictures is likely to sell your brand by making people relate to it and form an attachment to your brand. The images on this site can also be used on related platforms to attract your audience.

Reshot

Reshot has a collection of unique images taken from talented photographers who aim to deliver high quality and unique images. Their photographers focus on getting unique content, making it ideal for getting unique free photos for your Facebook page.

You can further customize these images and add your personal touch giving you a chance to build something authentic and unique. The community of photographers delivers images that will not only transform your Facebook page but can be used across your different social media platforms and web pages.

Stockvault

StockVault hosts the works of designers, students, and photographers across the world. Their partnership with a wide variety of experts provides them with an extensive database of unique but efficient content. You will not be disappointed by their work quality no matter which field you need making it one of the ideal places to get free images for your Facebook campaigns and adverts. Their free image section boasts over thirty-five thousand high-resolution images a download away, making your work fast and easy.

NegativeSpace

NegativeSpace platform provides high-resolution images that capture business, people, technology, and food images. The platform has a wide variety of excellent photos that will make your work easy. Coupled with its ability to find pictures using position color or photography, you are likely to easily navigate your way through the site and see what you need to help your Facebook page stand out without inviting penalties or fines. The photos on this platform are not only clear but edgy and fun. They offer a new intense outlook to the creative world, enabling you to access free images that will positively pass your message and help you grow your brand.

We hope that you found this article useful.

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Gratisography

The Gratisography site was founded and created by Ryan McGuire. The site is loved for its high-resolution images and consistent flow of new pictures since it’s updated weekly. You can therefore enjoy the latest photos enabling you to make your site stand out. Its frequent update also provides a wide variety of images helping you get access to high-resolution duty-free images.

It is essential to notice that McGuire focuses not only on capturing images but also on creating fun, creative content, making his work ideal for many audiences. From animation to high-resolution outdoor photos, this site provides images ideal for personalized Facebook business accounts enabling startups and developing businesses to furnish their accounts with unique images that work to help build their online presence.

Kaboompics

The unique thing about this platform is its ability to allow you to choose your image’s color scheme. It comes with a color pallet that enables you to choose the perfect fit that will blend seamlessly with your content. Kaboompics provides access to unique high-resolution images. The photos on this platform are professional. They also focus on the aesthetic part to produce fun, creative ideas for creatives and graphic designers on Facebook.

Kaboompics images can be further customized and personalized to help you deliver commercial pictures or improve your personal Facebook page by having well thought out quality images to accompany your content. The images are also very modern and bright, making them appealing for the current online space looking for trendy and updated high-resolution photos.

FancyCrave

FancyCrave is a unique website that focuses on producing high-quality images and telling stories through photos. The platform delivers emotionally engaging images that seek to tell a story and pass a message to its audience.

It focuses more on travel photography, making it ideal for nature content, travel Facebook clips, outdoor and travel-related content. Its ability to get a wide variety of travel and nature content makes it suitable as the field has a limited number of professional images to pass a message. Also, its specificity makes it easy for visitors to find what works best for their Facebook pages.

The photos are also characteristically vibrant and warm, appealing to the human inside. These characteristics make them ideal for tourism, hotel, and travel agency advertisements providing you with relatable outdoor photos that are likely to inspire people to visit different places or want to spend more time traveling. Their ability to appeal to the emotional side of a person makes them unique.

RawPixel

RawPixel focuses on having diverse high-resolution images. Their primary focus is to photograph people from every nation in the world under their initiative called the one-world face project. However, apart from this collection, the site has a wide variety of vast images that are ideal for running different Facebook campaigns simultaneously. RawPixel compiles experienced photographers from across the world passionate about delivering high-quality images that can benefit the online space and pass quality messages through its excellent free image library.

FoodiesFeed

As the name suggests, FoodiesFeed focuses on providing high-resolution images of food to represent different cultures and food from across the world. This platform aims to revolutionize the food industry online by delivering high-resolution food images people can use to advertise their businesses online or pass food-related photos. Their collection shows they are succeeding in the field, making them unique and highly sought after in this field.

Diib®: Facebook Metrics You Can Count On!

Getting the best free images for Facebook starts by doing proper research on which sites provide the information you need. Knowing which sites offer varied details and focusing on specific information, you are likely to enjoy unique high-resolution images that will help you pass your message. No matter which site you choose to use, partnering with Diib Digital will give you a good idea of the success of your images and if you need to switch any out. Here are a few of the features of our User Dashboard you’re sure to appreciate.

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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Even if it is unintentional popularity, all businesses should capitalize on it when they can. For example, Ocean Spray received a huge boost in sales when a user on Tik Tok posted a video while he was drinking cranberry juice. They capitalized on it by giving him a truck for the millions in sales that were generated for them. In my opinion, Ocean Spray got a really good deal out of it. Can you imagine what could happen if one of your videos went viral? You could wake up one day with a huge sales surge where your next problem is how do I serve all my new customers? Ocean Spray had to hire workers to pick over 1,000,000,000 cranberries. Yes, that is one billion. Want this to be you? Keep reading.

Social Media Management Tools

Before we can discuss the tools, we need to understand what causes social media posts to go viral. Views are actually a byproduct, not what causes a video to go viral. If you want to run a successful social media campaign, the more important metrics are comments, likes, shares, and time watched. These show the social media algorithms how people feel about what you have posted. The higher percentage of people that interact with your posts in these ways, the more people that the social media algorithms will show your post to. The more of those people that interact with your posts in those ways, then even more people will be able to see your posts. This is the key to going viral. The reason celebrities go viral all the time is an active following, good content, and people that search for their posts usually interact with them. This is also why people that buy fake views and fake followers almost never go viral.

You can emulate the tactics that celebrities use even without their popularity, and you can definitely grow your following. By posting regularly, you increase your odds of getting interactions, and each post will hopefully garner you some followers. Once your following grows, if your content is high quality, it will continue to grow at faster and faster rates. Posting regularly can take up a lot of time and be hard to do. Luckily, there are tools that will do it for you. Some are paid and some are free social media management tools, but they can save you time and make you money in the long run- which is exactly why they are essential for growing businesses. Here are our top five paid and free social media management sites and tools.

1. TweetDeck

TweetDeck is our first way to manage social media platforms free because of how clean its interface is. It is super easy for the non-tech savvy among us to use and is completely free. No free-trial, but actually 100% free. It is very feature-rich considering what you pay for. It does not come with advanced analytics, but Twitter has that natively, so the combination of those two tools can be used to your advantage. It does track engagement, though, which is really useful. Instead of seeing mentions, direct messages, etc., all jumbled up in one place, TweetDeck separates each for you into respective columns so that you can manage them separately in a way that honestly just makes more sense.

You can set your messages up to be sent on whatever schedules you choose, which can help you post at the best times of the day and ensure that you are consistently putting out content. TweetDeck also supports multiple accounts, so if you run multiple businesses, have different accounts for geographic locations, or have any other reason to post from multiple accounts, TweetDeck has you covered. Unfortunately, it only supports Twitter, so if you have an active FaceBook, YouTube, or Tik Tok following, you may want to use another tool. Another plus is that, with TweetDeck, you do not have to download any extra software; TweetDeck works directly from your browser with an easy to use web-app. Here is what it will look like:

(Image Credit: Social Media Examiner)

TweetDeck may or may not be the solution for you, but it is great for anyone with a large Twitter presence or trying to gain a large Twitter presence. We like it because it is easy to use, feature-rich, and is definitely one of the best social media managers free of charge. For a more in-depth user guide for TweetDeck, we recommend taking a look at this TweetDeck user guide, but it is honestly intuitive enough that most social media users will not even need to take a glance at any additional materials.

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2. Buffer

Buffer is next up on our list because they offer a 3 in 1 product (Buffer Publishing, Buffer Reply, and Buffer Analyze). These three are free social media planning tools that, if used properly in conjunction with another, will blow away your competition online. It is important to note that the free plan is limited, so depending on your needs, you may have to pay for it, but they do have a reasonable pricing scheme for the pro plans. Unlike TweetDeck, Buffer supports multiple social media networks, including Twitter, Facebook, Pinterest, and even LinkedIn, so we prefer it when we have to manage multiple social media accounts at the same time.

However, much like TweetDeck, Buffer offers a clean interface and easy integration with your social media accounts. Buffer will also even suggest some content for you to post based on your past shares on your connected accounts or RSS feeds that you can add to the dashboard, which can be a huge time saver. Much like TweetDeck, Buffer will also allow you to schedule posts if you would like. Finally, Buffer will give you detailed analytics across all of your social media platforms so that you can see areas where you could use some improvement and target them specifically. The image below shows Buffer’s scheduling tool:

(Image Credit: Buffer)

Overall, Buffer is a good candidate for meeting your social media needs. It is certainly one of the most feature-rich free social media management sites, but the features are only good if you use them, so make sure that you understand all of the information it gives you. Otherwise, you may miss out on going viral! For a more detailed guide about Buffer, we recommend reading this guide.

3. Socialoomph

Socialoomph has been in the game since 2008, back when social media was not at all nearly as popular as it is today. This experience has allowed them to fine-tune their dashboard and add a few features that other of the best social media managers simply do not have. For example, Socialoomph has integrations available for a blog so that you can manage even more of your company at one time. Like Buffer, they allow you to use RSS feeds for content inspiration.

They also have more social media sites that you can integrate with other than the bigger social media, such as Tumblr. With all of these extra features, though, it may be complicated. Socialoomph has a user guide if you need it, but it may still take the extra time up front to get past the learning curve. Once you do, though, you have a set of super powerful tools at your disposal. Much like Buffer, Socialoomph has a somewhat limited free plan and paid tiers so that you can manage what you need at reasonable prices or no cost, depending on your needs. For example:

(Image Credit: AppSumo Blog)

As far as features go, both Buffer and Socialoomph have similar sets and free versions. If you have it narrowed down between the two, just compare their slight differences to determine which one is right for you, because both are good choices that can bring more traffic to your social media pages if used properly.

4. Later

Later tailors mainly to Instagram posts. While it does allow integration with Twitter, Facebook, and Pinterest, Instagram is its main focus. Depending on your business, Instagram may be your main focus too. Instagram marketing is especially good for small businesses like little bakeries, bridal shops, and florists (or really anything where presentation is important in the final product, and you can post about it). Later has an extremely generous free plan that allows you to post on each service about once per day, and the paid plans are really cheap, with them starting at only $9/month. We love the amount that Later lets you post for free.

Unlike Buffer, Later only allows you to have one account per service, but that is fine for most people. The heart of Later focuses on the image that you post more than the caption as that is what will grab your reader’s attention. Hence, it makes sense that they focus on having a media library where you choose your image first and then write your caption later, leading you to focus on good content. The core of Later is scheduled posting, so there is little extra information offered. While it may be lacking on the analytics side,

Later specializing in Instagram, so if you want to manage that individually, it can be a good way to manage social media platforms free, especially with the number of posts it gives you in a month. If you are okay with multiple services, you can use Later for Instagram and TweetDeck for Twitter. Later is especially good for small businesses and the non-technical because they have simple to use tools and make it extremely easy to add the bits of content that are necessary to take your business to the next level. The image below shows an example of LAter’s scheduling tool:

(Image Credit: Later)

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5. Sendible

Sendible is one of our favorite free social media management tools, but it comes free at a catch. There is a limited-time free trial available for anyone who signs up today. Their paid plans are more expensive than some of their competitors, but Sendible offers a lot, so it is good for businesses that have their own marketing budget. Sendible has also been around since 2008, which is why they have more features than almost any of their competing services.

Like Buffer and Socialoomph, Sendible can help you with finding content and includes support for RSS feeds. But, what makes it really unique is that Sendible has a chrome extension that you can use while surfing the web to add content to your social media sites with just a few clicks. Sendible also has tools like automatic FaceBook moderation, which can help you keep only the best things on your pages and remove any spam that you may receive. Unlike Later, though, Sendible does not have any form of in house graphic editor, but you can integrate it with Canva, a service that makes graphics editing fairly easy, and upload your content through that avenue or edit your graphics on your computer before uploading it to Sendible.

Sendible by far has some of the best features of any tool on this list, which is why it makes our top 5 free social media planning tools. Unfortunately, though, the tools are free for only a limited trial. If you are just starting out, Sendible may not be for you if it does not fit into your advertising budget, but if your company can afford it, you are practically guaranteed to get out the bang for your buck. While you still need to do some work, Sendible will save you so much time and stress with its easy content tools and scheduling features. The analytics you can get from Sendible rivals any of their competitors, and they support many of the most popular social media services, so it is the one-stop shop for your social media needs. Sendible made their own solid user guide if you need any help navigating their interface and set of features. Take a look at Sendible in the image below:

(Image Credit: Sendible)

Recap

The most important thing when it comes to your social media marketing is that you start doing it because the more that you do it, the more likely you are to go viral and make more sales. This means posting your content frequently is key, but you may not have the time to fit it into every day. Therefore, using tools like TweetDeck, Buffer, Socialoomph, Later, and Sendible can save you time and make you money. Each tool has its own pros and cons, but any of them can be helpful. You just have to determine what is right for you.

If you still have not decided which tool(s) you want to choose, here is what they are best for.

• TweetDeck is great at managing your Twitter account.
• Buffer is a great simple, all-around solution.
• Socialoomph rivals Buffer but is missing a couple of posting features; however, Socialoomph supports more sites like Tumblr, which may be important to you.
• Later excels at Instagram and also includes the most posts in a month for free, so it is perfect for businesses on a budget.
• Sendible is the best tool on the market by far, but they only have a limited free trial, so it is better to use Sendible in the long term if you have the budget for it.

There is no harm in combining several of the free tools to get all of the features that you want, but you just have to make sure that you can manage multiple sites to manage multiple accounts.

Diib®: Your Social Media Management Experts!

With all the tools mentioned above, we would be remiss if we didn’t mention the benefits of the Diib Digital Social Media Management Tool. Partnering with Diib can heighten the effectiveness of the tools mentioned above. Here are some of the features of that platform we’re sure you’ll appreciate:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

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Whether you are looking for ways to grow your current financial advisor company or if you are interested in scaling as an independent contractor, there are many ways to become actively involved with social media marketing for financial planners to significantly gain traction and attract new clientele.

Define and Get to Know Your Target Audience

Financial advisors and social media may not seem as if they would go hand-in-hand. However, with the right angle and an understanding of how to best reach an audience, just about anyone can launch successful campaigns with the use of social media today. As a financial advisor, it is first important to define and get to know your target audience and the clientele you want to reach and/or serve.

What Demographics Are You Targeting?

Before you begin promoting your content or the official website for your financial advisor services, it is important to determine what demographics you are targeting and trying to reach online. Consider the following when you are crafting digital campaigns and selecting keywords or targeted groups to appeal to:

• Age range: Are you targeting a specific age range with your financial advisor social media ad, or are you open to appeal to users of all ages, even those who may have little to no interest in financial advice?
• Gender: Do your financial advisor services appeal to mostly men, women, or both? Why might some of your financial advisor services be more suitable for men or women? How can you take advantage of these services to better appeal to specific segmented groups and audiences you have in mind?
• Location: What zip codes are you currently available and where are you providing your services? Are you willing to provide services virtually, thus, eliminating the need for location-based or geo-targeting with your online campaigns?
• Interests and hobbies: With the advent of social media, it has never been easier to create segmented audiences based on specific interests or hobby keywords. Hone in on the target audience you want to appeal to most by specifying keywords and hobbies or interests that are most likely to resonate with individuals who are seeking financial advisors and financial guidance.

You can track all of these demographics using social media analytics tools such as Facebook Page Insights, for instance:

What Problem Are You Solving?

Financial advisor social media campaigns should always strive to address and solve problems for readers and prospective clients. All social media posts for financial advisors should help provide valuable, useful, and unique financial information that is difficult or impossible to find elsewhere online, especially as you work to establish yourself as a trustworthy, reliable, and authoritative financial source within your industry and market.

Consider what problem(s) you are solving for your clients with your financial advisor social media ad and how you can better address the financial issues, struggles, or worries your target audience may have on their minds each day. Problem-solving and establishing an online reputation go well together, as they provide an incentive for users to learn more about a business or brand, even if they were previously unfamiliar with the provider or service.

Addressing Pain Points

Another way financial advisors and social media succeed is by successfully identifying and addressing pain points that prospective clients are likely to experience (or have experienced already). Successful financial planning social media campaigns will address specific pain points that may be holding future prospective clients back. Some pain points to address that may appeal to those who are in need of a financial advisor may include:

• Inability to save: A client’s inability to save and manage their savings properly may lead them to seek out the help of a financial advisor.
• Budgeting: If a client is struggling to manage and maintain a healthy financial budget, they may turn to a professional financial advisor to help them get the job done right.
• Loans: During tough times, individuals are more likely to require loans for personal and business purposes in order to remain financially afloat. If possible, you can hone in on loan pain points to help advise readers, subscribers, and prospective clients of all of their options when it comes to applying and being approved for loans.
• Debt: One of the biggest struggles facing millions of adults across the globe today includes mounting debt. Whether an individual is struggling with mounting college debt or credit card debt, you can use these pain points to appeal to those in your local area who may be in need of financial planning and advice.

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Setting Up Campaign Goals

Once you know the audience you want to reach with your financial planning social media campaign, you can begin setting up campaign goals.

Setting Short and Long-Term Campaign Goals

Setting both short and long-term campaign goals can help you to remain focused on achieving them while also focused on your prospective clients every step of the way.

Consider which goals are most important to you based on the path you see for the future of your business as a financial planner or financial advisor. Some short and long-term goals to consider and keep in mind with your next financial advisor campaign online include:

• Attracting new clients
• Retaining current clientele
• Establishing your practice or services as credible, trustworthy, and authoritative
• Generating leads
• Driving traffic to your official website, blog, or social media presence
• Increasing engagement on blog posts and other content shared on your website as well as with the use of social media
• Increasing the number of newsletter and email subscribers you have
• Spreading the word of your business as well as of your services as a professional financial advisor in your area and local community
• Outperforming local competition and other financial advisors near you
• Boosting SEO, or search engine optimization within top search engine results

Define Measurables and Important Metrics

Once you know what campaign goals are most important to you, you can begin defining measurables and important metrics that are invaluable to each of your individual campaigns. Not all measurables and metrics will be the same with each campaign you create and launch, especially as your short and long-term goals continuously change and shift.

Followers

Tracking the number of followers you gain with the individual social media campaigns you launch as a financial advisor is extremely important and one of the most valuable measurables you can use within your digital marketing strategy. Gauging and comparing the number of followers you are able to gain and receive with each content update, sponsored post, or promoted ad can provide valuable insight into how to better communicate with your online audience of prospective followers and clients.

CTR (Click through Rate)

Consider tracking the CTR, or click through rate of each of your online campaigns as a financial advisor, especially when using tools such as Facebook Ads as well as Instagram Ads to launch your next ad. The clickthrough rate, or CTR of an ad, is the percentage of users who successfully clicked the link that you promoted and provided, allowing them direct access to the URL you utilized within the campaign itself. The higher a CTR is for a campaign, the more successfully it performed.

The overall CTR for a campaign may depend on how optimized your campaign is and how relevant your audience is as well as how well-crafted the copy and imagery are within the advertisement itself. The more relevant imagery and copy are to a user, the more likely they are to click on a link and visit a website to learn more. The image below shows the average clickthrough rate by industry including the financial industry:

(Image Credit: WordStream)

Leads

Tracking the leads you are able to generate is also another option as a financial advisor using social media marketing. Using social media marketing to track leads you generate can also provide you with valuable insight into the type of content, wording, and messaging that is working best to convey the sentiments and promotions you intend to share with your target audience.

Subscribers

You can also track the number of subscribers you receive for your newsletter or email list as well as on your website’s community or even other social platforms such as YouTube and Patreon. Choosing to track the subscribers you receive from individual campaigns is extremely beneficial for the optimization of future ad campaigns you intend to launch with the use of social media. For example:

(Image Credit: Klipfolio)

Customers and Purchases

Tracking successful purchases made as well as new customer registrations and sign-ups can also be done with the use of social media campaigns and selecting appropriate measurables and metrics to track. Keeping track of the number of customers or purchases you receive from each individual campaign and ad you launch is one of the best ways to discover marketing methods that are most likely to work in your favor.

Creating Your Financial Advisor Social Media Campaign Strategy

Creating your financial advisor’s social media campaign strategy does not have to be complicated or confusing with a better understanding of your audience as well as their own needs when it comes to maintaining their financial health and wellbeing. Before launching your next social media campaign, there are a few tips and tricks to keep in mind to ensure that you are on the right path and trajectory at all times.

Define Goals

Before launching your first social media campaign as a financial advisor, define and set goals you have for each individual advertisement you intend to use. Are you using social media to attract new followers, promote a specific service, or even establish yourself as a local professional within the financial sector? Knowing what you want to get out of each of your individual campaigns can help significantly when it comes time to choose keywords and specific target audiences to reach.

Set Your Budget

Be sure to set a marketing budget aside for your next social media marketing campaign. If possible, set a marketing spending budget for each day, week, and month you intend to promote your campaign. Using platforms such as Facebook Ads as well as Instagram Ads provides more customization options when it comes to setting your daily, weekly, and monthly advertising spending budgets.

Use the Right Keywords

Choose keywords, phrases, and even specific trends to hone in on and target with your social media campaign. After using tools such as Google Trends as well as Google Adwords, gauge which keywords are best to target based on the demographics you are trying to reach and the type of clientele you want to attract. For instance:

(Image Credit: Trading Strategy Guides)

Selecting keywords and target phrases greatly depend on the type of campaign you are running as well as specifics of the campaign and its timing. If you are promoting deals and discounts or specials due to holidays and the time of year, be sure to factor in these elements when selecting and researching keywords to use within the campaign itself.

Adding Visual Elements

Visual elements can make or break a marketing campaign, regardless of the market or niche you are in and representing. Without visual elements, catching the eyes of prospective clients can quickly become daunting. Adding the right visual elements to a social media campaign can mean the difference between succeeding and falling short of your intended expectations.

Use high-quality logos, photography, and other graphics to help highlight and promote your financial advisor services. Consider the impression you want to leave with online visitors and prospective clients when selecting the graphic and visual elements that are optimal for you. If you are feeling less than creatively inspired, visit the websites and pages of competing financial advisors in your area to learn more about their visual appeal and the aesthetic they chose to integrate with their own business model and online branding.

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A/B Testing

A/B testing is a must for anyone who has launched a social media campaign online. With A/B testing, learn more about which ads work based on headlines, keywords, and even visual elements used within individual campaigns themselves. Marketers typically use A/B testing to determine which type of imagery or look and feel works best to appeal to specific demographics and segmented audiences to provide optimal outcomes and results. Here is an example of an A/B test:

(Image Credit: OneSignal)

Tracking the Success of Your Social Media Marketing for Financial Advisors

Tracking the success (or failure) of your social media marketing campaigns as a financial advisor is essential in order to prevent overspending and wasting time on broad and under-optimized campaigns. Using the proper tracking tools, learn how to keep an eye on all of your social media campaigns and how they are performing in real-time.

Use Facebook Ads or Instagram Ads

Two of the most complex and robust ad campaign trackers and systems designed specifically for use with social media include both Facebook Ads as well as Instagram Ads. Using Facebook Ads and Instagram Ads provides in-depth stats, analytics, and data for individual campaigns you launch and have running live across both platforms. Use Facebook Ads or Instagram Ads to monitor the overall effectiveness of each campaign you launch live using the platforms within an instant.

Using Google Analytics

One way to track the success of lead generation and driving traffic to your website from social media directly is with the use of Google Analytics. Using a free solution such as Google Analytics is one of the quickest ways to gauge the overall success of individual campaigns for any financial advisor service or package you are promoting. For example:

(Image Credit: Neil Patel)

Use Google Analytics to track any and all traffic that is driven back to your website from various social media platforms including Facebook, Instagram, Snapchat, Pinterest, and even Twitter or LinkedIn, depending on the type of clients you want to reach. With Google Analytics, learn more about what type of campaign is driving the most traffic and clicks to your website and why. Spend time gauging which words, headlines, and CTA solutions are most likely resonating with the audience you are trying to reach.

Diib®: Custom Analytics for Your Social Media Campaigns!

Social media marketing for financial planners does not have to seem difficult, stressful, or confusing once you have familiarized yourself with the world of online marketing and campaigning. With a deeper understanding of your target clientele and a better understanding of social media posts for financial advisors that work, the opportunities become virtually endless as you dive in and explore the world of social media marketing.

Partnering with Diib Digital can give you the added confidence of analytics and demographics for your campaigns. This will allow you to fine tune your strategy for the utmost success. Here are some of the features of our User Dashboard that set us apart from the crowd:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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The main challenge that people face when doing Facebook promotions is working around the Facebook algorithm and reaching the target audience. However, Facebook has micro-targeting features that help you to reach your specific target audience during promotions. In simple terms, your content can get to the exact people who would be interested in buying your goods or services through the micro-targeting features. We are going to discuss how to create Facebook promotion, how to do promotion on Facebook, promotion through Facebook, and how to create Facebook promotion.

Promoting through Facebook requires a budget since you pay to reach your target audience. Through the micro-targeting features, the more you invest in a Facebook promotion, the more people the promotion reaches. Facebook marketing is, therefore, like any other form of marketing and with good investment, the marketing is worthwhile.

Facebook ads

There are different types of Facebook ads and targeting options also differ. These ads are a good way of promoting through Facebook. Depending on your content and type of business, it is important to understand the different options available. This helps you to make your Facebook ads more effective.

Different types of Facebook ads to promote your Facebook.

Facebook ads include:

1. Video ads

This is one way on how to promote on Facebook. Videos about your product or service show the target audience how your product or service works. Video ads can be posted as news feeds or stories and also as in-stream ads when the videos are a bit longer. For instance:

(Image Credit: Instapage)

Video ads do not have to be complex. You can use non-filmed video footages, animations or simply GIF graphics to show your product in action. Like in image ads, you need to make your video ad interesting enough to capture the attention of your viewers.

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Creating a video ad

1. Choose a template:

You must first have a video template to help you create a video Facebook ad. A good video template should be easy to customize with your own content including theme colors, text, photos, logos and videos. Choose a template that is in line with what you want to communicate with your video ad. Video templates include the seasonal promotion template, the new launch promo template and the one-word reviews template.

1. Add visuals:

When you settle for a suitable template, add your own video clips and photos. You can add your visuals simply using the drag and drop method for each block on your template. You may be new in business without photos and video clips of your own but, that should not stop you from using video ads. You can use stock visuals from various platforms for your video ad, provided the videos or photos are relevant to your business.

1. Add text:

Change the text on the template and include text that tells about your company and the video clips uploaded. The text is back up for the added visuals and explains your story to your viewers. Use promotional language and captivate your viewers with the aim of making sales.

1. Brand your video ad:

Before publishing the ad, brand the ad to look like your original brand. Include your theme colors and a different font for your content to differ from the one on the template. Before viewing the preview, select ‘add block’ and add your logo to the ad. Finally check the preview to ensure all is alright and click ‘publish’.

2. Image ads

Image ads are a way of promotion through Facebook. They are simple to create and are a good Facebook advertising strategy. It is easy to upload images in your business page and with accessible click, you can boost your images’ post. Post images that will attract your viewers’ attention. When you have beautiful Facebook photo ads, the ads get better contexts and people will love to view them. You can also have the images on your news feed and stories section. Here is an example of a image ad on a Facebook story:

(Image Credit: Marketing Land)

How to create good image ads

• Use images with high resolution:

You need to use high resolution images for your image ad. The images should adhere to the required pixel size requirements. The high resolution helps to prevent your images from looking blurry on the ad.

• Use the right aspect ratio for placements:

Facebook promotions using images may sound simple but it is complex for those who do not get it right. Different placements on Facebook need different aspect ratios. Understand the recommended aspect ratios for the placements as this makes your image ad stronger and more effective. With the help of the asset customization feature, image ads allow you to use one image with different placements and ratios.

• Showcase your content:

Use images that are direct to the point for viewers. People don’t have much time to spend viewing something that does not grab their instant attention. Let them want to know more just by scrolling and seeing your image. The image should communicate about your brand, product or services in a way that makes a viewer interested. For instance:

• Don’t add a lot of text to the image:

According to research, images with the least words perform better than those filled with a lot of text. Even though there is no limit to the words you can use, limit your text as much as you can.

• Your message should target the audience:

Give your audience good content that sells your brand well. Focus your message on what might interest your audience and not what you feel the audience might want. Since you understand your market and target audience, make your image ad about them.

• Preview the ads:

You should use Ads Manager to preview your ads. Ads Manager helps you to view your ads the way the audience views them and you can do this even before you publish.

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Creating image ads

• For Facebook image ads, use Ads Manager. Open the site and select your ad objective.

• You should later fill the Ad Set level.

• Select the format you prefer for your ad. It can be a video, Carousel or an image. For a carousel, you get to choose two images or more for one ad. For a video or image, you get to upload an image or can create a slideshow with up to 10 images. There is a Facebook Ads Guide that offers guidance on recommended image specs.

• You can choose to view the ‘select a placement to customize’ option. You can use this to make sure that your image looks good on placements. You can also choose to use cropping tools to make your image fit as per set placements. In case you are unable to crop your image, it is either because your image meets the placement requirements already or because cropping is not available. Once you are done, reset and undo your changes.

• Before you publish, you should review your ad to ensure it appears the way you want on Facebook. Do so by scrolling down to Ad Preview and change the placements. You can view ‘mobile news feed’ or simply via a mobile device. You can now complete your designed image ad and publish it.

3. Slideshow ads

Through slideshow ads, you can easily come up with short video ads from still text, photos or current video clips. If you are just starting out and have no images, one is able to select stock images from Facebook Ads Manager.

Slideshow ads are effective because they easily get the attention of the audience. In creating these ads, use bandwidth that is five times less. Such slideshows load well for all viewers including those who have slow internet. Bandwidth slideshows that are up to five times less are a low-impact strategy of getting the attention of viewers. The image below shows how a slideshow ad works:

(Image Credit: The Next Ad)

Creating a slideshow ad

You can create your slideshow ad using Ad Manager. It is important to note that you need very high quality images for slide show ads. You also need video files that use MOV or MP4 for good quality. If you want to incorporate music in your slideshow, you need to have the legal rights necessary to use the music. Avoid using music that you simply downloaded to your device.

1. Begin by opening Ads Manager and click ‘create’.
2. Select your ad objective and the advantage is that the slideshow is there in all objectives.
3. Choose your ad targeting, budget and scheduling information, then select ‘continue’.
4. When you move to formatting, select ‘single image or video’.
5. For the media, click ‘video/slideshow’.
6. A window will now pop up to ensure that ‘create slideshow’ is your choice and if so, select ‘continue’.
7. You can now click ‘add photos’ and upload 3 to 10 images. You can also choose to select ‘add video’ and upload a video.
8. After uploading, update the settings for a Facebook slideshow ad. Slideshow settings include changing the aspect ratio, image duration and transition. In the Aspect ratio, the first image sets the ratio. The image duration should not exceed 15 seconds and it is dependent on the number of images in the slideshow. For the transition, select ‘fade’ or ‘none’ as this will customize how the switches of the slideshow will occur from one to another.
9. To add music to your ad, select ‘music’ and add your music. The music should be in MP3, WAV, OGG, M4A and FLAC formats. You can also choose music from the available tracks in the music tool. There is also an option to edit your images on the ‘edit photo’ section.
10. When you are done preparing your slideshow, click on ‘create slideshow’ and the Ad Manager will process it within two minutes to promote your Facebook.

4. Collection ads

These Facebook paid ads enable the user to showcase up to five products that prospective and existing clients can click to make a purchase.

Collection ads pair that possess Instant Experiences enable existing and potential clients to purchase your products without having to leave Facebook. As a result, online shopping becomes quite easy when people are on-the-go and may not have a great internet connection. For example:

(Image Credit: Business 2 Community)

Creating a collection ad:

1. Collection ads for Facebook promotions can be created in Ads Manager. Open the site and click ‘create’.
2. Choose your ad objective in line with the format of your collection and then click ‘continue’.
3. The next step entails adding your ad details. You will also have the A/B Test, choose your ad budget and click ‘next’.
4. Select an app or website to send your audience for ad interaction. For an ‘app’ have your audience directly linked to your products.
5. Select your audience, budget, optimization and placements then choose ‘continue’.
6. For the identity area, choose your Facebook page and attach an Instagram page where applicable.
7. The other section is the Ad Setup where you should choose ‘collection’.
8. From the available templates, choose a suitable one and customize it with your content. Have an instant experience in your set up.
9. For ‘Ad Creative’, click how products will feature in your ad and include a primary text, link to your site and a headline.
10. In the ‘Ad preview’ section, select a preview option and send a notification to your profile. This helps you to view the collection ad the way your viewers would.
11. Include tracking information and review the ad before publishing it.

5. Lead ads

These ads are in the form of promotion forms and they are accessible through mobile devices. They have features that allow people to easily give you their contact information while not typing much. Lead ads are suitable when you need to sign a customer up for product trial or to collect newsletter subscriptions. They are also great for market research, increasing sales and allowing customers to inquire and give feedback. Here is one example of a lead ad on Facebook:

(Image Credit: AdEspresso)

In marketing, it is important to know and understand your audience. There is a difference between customer analytics and customer data. The best way to understand your customers is to talk to them and ask for their opinions. This is why Facebook lead ads are effective as they create that contact with the audience.

When a person clicks on a lead ad, a form full of information is presented to the person on their Facebook profile. The person can complete filing the form with simple taps. Since lead ads are available on mobile devices, it makes it faster for users to complete the forms. Lead ads can also directly be synced to your business customer relations management system or can be downloaded as a CSV file, for you to do better follow up.

Creating a lead ad

1. Access your Ads Manager and on the top left corner, click ‘create’.
2. Select lead generation to be your objective and proceed to name your campaign.
3. Select the page that you intend to use for the as and click ‘view terms’. Read through and agree to the terms and conditions presented .
4. Choose your placements and target audience (Lead ads can only be targeted to people who are 18 years and above).
5. Set your budget and schedule the lead ad.
6. Select your desired lead ad formats (it can be a slideshow, video, carousel or any other format).
7. By now you can see a preview of your ad on the right. Add a headline, body and call to action.
8. At the bottom, select ‘contact form’. You can also add a form title, an introduction, privacy policy for your business, customer questions and a thank you screen.
9. In the introduction, explain in detail why people should take time to fill your form.
10. For the questions, you can choose to ask custom or standard questions. On custom questions, let them focus on your business. You can ask ‘when are you planning to change to a more advanced phone?’ Include up to 15 questions that are aimed at understanding your customers better.
11. In selecting the form type, you can choose higher intent or more volume. If your objective is to have many people fill out your form, select more volume. Select higher intent if you intend to finalize deals with your ad audience. Higher intent forms have an additional step where your audience can review their info before submitting.
12. You will need to link your business privacy policy to your Ads Manager for lead ads. You, therefore, must ensure you have a page on your company website.
13. The ‘thank you screen’ appears once the form is submitted. You can also have a download link or call to action in this section.
14. Below the name of your form, select ‘settings’. You can also choose to review whether you wish to gather organic leads from your ad. It is advisable to change the language on your form in the settings section.
15. At the top on the right, select ‘finish’ and ensure you review your ad before you click ‘confirm’ to publish.

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No matter the ads or promotions you choose to run with, knowing how they’re performing will be critical to the health of your campaign. Partnering with Diib Digital will bring you an added layer of security that your ads are doing their job. Here are some of the features that set us apart from the crowd:

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With many users on Facebook, there are millions of posts every day, and a large percentage of this consists of advertisements, promotions, sponsorships, and individual posts. The resulting challenge here is that your page may suffer if you join the marketing bandwagon and promote your brand in every post. It is vital to understand how to deliver your content to get quality traffic.

Understanding the kind of audience you are likely to get on Facebook is essential to know how to pitch your posts to attract potential clients and guide them to action. Also, with increased competition, you realize that you have minimal shots at getting views, interactions, and actions on your Facebook page. The point is, as you struggle to create quality and unique content for your audience, it is essential to ensure your content reaches your desired audience and keeps them coming back.

You will notice that you want more traffic, and the quality of that traffic matters as we discuss ahead. You need to understand how people engage with your posts and whether they share it on their pages. How do you increase Facebook traffic and analyze your performance? Here are some tips for answering this question.

Understand the Needs of your Facebook Audience

As we noted above, understanding the type of audience you will get on Facebook is the first step to know how to create traffic on facebook on your journey of social media marketing. With the different age groups, professionals, social statuses, and interests on Facebook, you need to know who you want to reach and their interests.

If you do some Facebook psychology, you will note that in the end, all posts tap into the pleasure portion of the brain that yearns for acceptance and connection with people. Individual Facebook post popularities are measured by the number of likes, comments, and shares. Once you know your audience’s interests, you can begin to publish content that they can help connect to them.

If your daily or weekly posts are only centered on promoting your products, your audience quickly loses interest, and as a result, you lose traffic to your platform. Research on what makes your audience feel happy, honored, and appreciated. The bottom line is that you want to know how to create traffic on Facebook and post content with a likable and shareable factor.

For example, the Diib post below shares advice instead of advertising their website:

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Post Facebook Content Regularly

The online business industry is competitive. When you post once a week and relax, remember your competitors are posting several times daily.

Build a posting strategy that works for you and your audience. Creating straightforward but quality content that you can easily share on your Facebook page will keep your audience interactive and loyal. For example, a blogger who writes real-life motivational stories weekly has an audience that expects a new story every Tuesday. This same blogger can use the other times of the week to post short DIY videos, pictures of places they have visited, and suggestions on great articles to read.

This continuous engagement keeps an audience yearning for more and waiting to click on the next link. Remember, posting poor content regularly will not give results. Write and share quality and unique content that will give results.

Examples of content you can write to keep your Facebook page busy is as below:

• Create short and attention-grabbing DIY articles with pictures or videos once a week. You can get inspiration from questions your readers ask.
• Make your Facebook page a source of news for matters that arise in your industry. You can post weekly updates on developments in the industry relevant to your page.
• Write mini infographics, listing articles that you appreciate, books that you have read or reading, documentaries that give you a new perspective, and popular fun podcasts.
• Share event videos and photos.
• Write about the upcoming giveaways and prepare your audience for participation.

Do not forget to post your content on time and consistently. If your audience knows to expect new content at 10.00 am every Tuesday, stick to this timeline. It helps build your discipline and show your potential audience they can trust you. Clients will always share content they trust, which will increase the rate at which you get traffic from Facebook users.

Publish Evergreen Posts

Evergreen content is a powerful tool when you want to know how to drive traffic to your Facebook business page. Without a timestamp or an expiry date, this content can get many shares months after its first appearance. Since the life of a Facebook post depends on recency, publishing an evergreen post allows your audience to interact with it for more extended periods.

Inform your audience that they can always revisit your evergreen posts that they have interacted with in the past. You can also republish such content by putting a new spin on it and publishing it at different times. This way, new visitors can also interact with your fresh repurposed yet fresh post. Besides repurposing your evergreen content, you can curate other people’s content and post on your timeline.

If you are looking for ways on how to create traffic on Facebook page, some typical evergreen content to post includes:

• Popular recipes
• Video tutorials
• ‘How to’ posts
• Motivational pieces
• Industry news
• Lists
• Health tips

Creating shareable quotes from your blog is also a great was to publish evergreen posts, for instance:

(Image Credit: Bulkly)

Start Facebook Giveaway Campaigns

Giveaways and Freemiums are a great way to attract visitors and traffic to your Facebook page or website. If you are looking for tips on how to create traffic on your Facebook page, create giveaway programs and share them on Facebook groups, your Facebook business page, and your timeline. You can also share on other social media platforms and link your Facebook page with a call-to-action phrase like,”‘More details on my Facebook page.”

Offers such as freemiums or genuine discounts for a certain period are also useful in increasing your Facebook page traffic. Your giveaways and freemiums reflect your appreciation to followers – make them worth voting for.

Look at the image below. This company gave away one mop a day for ten days. This giveaway had 24,400 views and generated 11,200 emails.

(Image Credit: Wishpond)

Learn the Best Times to Post

Knowing the perfect times to post content is another tip on how to get traffic to your Facebook page. Some studies have collected data to illustrate when user engagement is high. However, it’s best to consider certain factors before determining the best time to optimize posting on Facebook. Things to consider:

• Age of your target audience
• Your location and that of your audience
• The interests of your audience
• The type of content you create
• The occupation of your audience

A report from CoSchedule states the best time to post on Facebook is between 1.00 pm and 4.00 pm. A further breakdown shows that TrackMaven reported increased Facebook activity such as liking and commenting on a post over the weekends more than on weekdays. It could be because people are more relaxed from Friday through to Sunday.

A simple breakdown from Coschedule on timings is as follows:

• Saturday and Sunday at 12–1 pm
• Thursday and Friday at 1–4 pm
• Wednesday at 3 pm

It doesn’t mean that you limit yourself to these times and post your content, hoping for massive traffic. Your audience’s demographics should guide you on when to optimize posting time. Look into your Facebook insights to discover when your visitors are mostly online and engaging with your content. Then, try posting during peak and off-peak hours and use the best result to drive traffic to your Facebook page.

Diib also has a Social Media Analytics tool that can help you decide what the best time is to post, for example:

Optimize the Use of Native Videos

Video marketing has gained popularity over the years, and many people favor clicking on video content. Studies also show more people retain visual information than written content. This means incorporating more video clips in your content is a fun tip for driving traffic to your Facebook business page.

Native videos are the kind that plays silently until a user clicks on them. Ensures your videos are explicit and click-worthy even while playing silently. Your aim is to capture your audiences’ attention in the first 3 seconds. Additionally, you can add a call-to-action button and customize it to suit your interest. An example is a prompt like ‘Shop Now,’ ‘Subscribe,’ ‘Call Us,’ etc.

Partner with Influencers and Other Facebook Pages

Social media influencers can command a considerable following. Research them to see what they post, the number of reactions they get per post, and if it is possible to coin your content into theirs in a natural way. When you reach out to an influencer, ask if they can post your content with links to your Facebook page or website on their platforms. While most influencers are paid to market brands, others do promotions out of goodwill.

For instance, if you partner with an influencer to create awareness on an issue in society and include mentions to your social sites for more details, you can still increase the page’s visibility.

You can also reach out to other Facebook pages and offer an exchange deal where both parties share each other’s posts content with links to the other Facebook landing page. This method can generate some traffic flow because the fans from either page will click on these links to become new visitors on the associated social page.

Share Page Content on Your Profile

This method is perfect if you have 1000 or more friends and others who have not liked your page. As much as you want to keep your Profile as it is, selective sharing can be beneficial if you use your best content. Take care not to burden your friends with posts from your main page. With great content, your friends can also share with their networks, thus, perfect for you to get traffic to your Facebook page. For example, take this post from the creator of My Minx Blankets:

(Image Credit: My Minx Blankets)

How to Analyze Your Facebook Statistics

As you learn and use tips on how to drive traffic to Facebook business pages, you also need to know how you are performing. Analyzing some performance metrics can help you know if you need to change some tactics, improve on others, or keep doing what works well.

Facebook Insights

Facebook insights are your business manager guides that show you the activities happening on your page and your goal suggestions. Facebook insights are broad, and when you break it down, you can analyze your traffic to determine whether there is growth. Facebook insights tab is on the top bar of your page, together with notifications and messages. Here is how the analysis is broken down:

• Overview
• Reach
• Actions on Page
• Likes
• Page Views
• Posts Events
• Videos
• People
• Messages

(Image Credit: Awario)

Overview

As in the name, the overview shows you a summary of your page, metrics of your recent posts, and a comparison with other similar pages. You can see the analysis of your page’s performance percentages for the past seven days, like page likes, reach, and post engagement. Also, an overview helps you see how your last five posts are performing. This way, you can tell which posts have better results and why, and you can experiment by posting more of the types that performed well.

Reach

The Reach tab shows you the number of people who have seen your post organically and the reactions. The more reactions and comments on your posts, the higher the graph. Besides, Facebook will suggest your post to more people if it has increased engagement.

Page Views

This tab will give you data about your total page views, people who viewed, and top sources. If a person views your page twice, this is counted as two views. But when it comes to the total number of people who viewed, the individual counts as one. Top sources direct people to your page, giving you the ability to increase the effort on these sources.

Actions on Page

This analysis gives you a picture of what people did on your pages, such as those who clicked on likes, get direction, action button, phone numbers, and the total number of actions on the page. Whether you have a physical business or online business, these actions numbers can help you see if your posts are getting engagement.

Posts

It gives a picture of how your posts are performing and how the audience received them. You can get numbers on performance when your fans are online and which types of posts get better reach, engagement, and reactions.

Likes

The Likes tab does not just show you the number you have but points you exactly where these likes came. It enables you to plan and restructure your content and posts to be like those with a more significant percentage. The tab includes net likes, total page likes as of today, and where your page likes happened.

People

It is a simple overview of who saw your posts, liked your page, and engaged with your posts. The tab gives you a breakdown of your fans and people reached or engaged. This analytic tab enables you to determine which type of audience is interested in your content.

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Generally, Facebook insights provide a lot of data that can be overwhelming to sort out. To make it easier, have goals and targets that you are looking to achieve, and then gather data from your Facebook analysis. When you focus on key statistics and compare this against your competitions, you can develop methods that work successfully to increase your site’s traffic.

The Diib Social Media Analytics page allows you to see the key metrics and demographics of your Facebook followers. This allows you to tweak your campaigns to fit your users. Here are some of the features of our user dashboard you’ll easily love:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
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• Technical SEO monitoring

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A review refers to an analysis of a product, book, movie, or person’s work to give the general public more insight into the issue or product. Reviews point out the outstanding parts of what they are reviewing, like its strengths and weaknesses. They also play a vital role in providing a general view of the product or service. Reviews can range from a single comment, a paragraph, or several pages depending on what is being reviewed and whether you need an overview review or in-depth analysis.

Reviews are a way of people who have used a product or service giving their first hand experience of their impression of the product, whether they loved it and whether they would recommend the product to others. When trying to answer the question of how do Facebook reviews work, it is essential to know what it entails and what to expect.

Facebook business reviews include testimonials from clients and customers giving feedback on how they found the service offered to them or what they liked and didn’t like about a product. Facebook business reviews can be in a written format or a short video with people showing how they use a product and what they liked or didn’t like about it. Here is just one example of a Facebook review:

(Image Credit: Impactiv8)

How do Facebook reviews work?

Facebook business reviews play a critical role in marketing your company. To understand how to review a company on Facebook, it is essential to know how to set up your review section. The following section provides step by step guidance on how to set up your business’ Facebook Reviews page;

• On your Facebook page, click on “settings” and go to the manage page section.
• On the new pop up that appears click on the “templates and tabs” section.
• Change the reviews section to ON.

Ensure that your review section is accessible to the public. Make it easy for them to leave comments by changing its location or changing the order to bring it higher in the list.

Facebook reviews have also experienced a lot of change over the years and come in different forms. You can opt to use a star rating that makes it easy to see at a glance what your clients think of your product/service. The star rating ranges from 1-5, with one being very bad, three average, and five being excellent service. By having this breakdown, it is essential to know which clients were pleased with your service. It also influences your general rating by giving you feedback on what clients think of your business or service.

However, in recent times, when handling the topic how do you get reviews on Facebook, most people focus on asking a question such as “Do you recommend ______”  (Image Below). Through a yes or no response, the person can give more information on why they like or do not like the company. By using this tactic, most businesses have been able to get prompt and accurate feedback that promotes their business and allows them to better serve their clients by knowing where they are scoring poorly.

How to ask for a review

A positive review is vital, especially for a Facebook business page. 19% of the reviews a business receives are channeled through Facebook. This, coupled with the number of people on the platform, makes it essential for the business’s success. The following are some of the most popular ways to ask for a review;

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a. Identify the right moment to ask

Knowing the right time to ask for a client review is essential in getting positive reviews because getting the time wrong may mean getting a bad or negative review. Some of the things you can use to know the right time to ask for a review include;

• When the buyer comes back to repurchase a product or reorders for a service.
• When a client tags you on Facebook or other social media handles — happy with your product.
• The client experiences success with your product or expresses satisfaction with your service.
• If you notice them spending more time on your website ordering other products or services.
• When the client refers other customers to your page.

The above are ideal situations that will see you get conclusive and positive reviews that attract more people to your site. It is also essential to note that different products and services have different timelines to ask for a review. For example, if you offer wedding events or car services, the feedback may be immediate once the client experiences the event, meaning you can get feedback almost instantly.

However, if you sell beauty products or other health care products that people use over time, it is essential to wait until the person sees the results or experiences the change they want to see before asking for a review. This act ensures you do not just get nice words about your products but can be attached with images making the review work in favor of your business.

b. Choose a communication method that works for you

Depending on your business’s size and nature, getting reviews often should be a priority to ensure potential clients can read updated reviews. More reviews also mean that more people are buying from you, and you can capitalize on the FOMO phobia to see you sell more through positive reviews. To ensure you get positive reviews often, it is essential to;

• Train your team on how and when to ask for reviews to ensure a steady flow of reviews to your Facebook page.
• Identify happy clients and develop a relationship with them to have you get more reviews. When a customer receives a product or service, it is essential to ask them if they were happy with the service. If it’s a yes, asking them for feedback is necessary to grow your review list.
• Place a review link as the last option on your checkout area or confirmation emails to give your clients a chance of leaving feedback if happy with the service.
• Use your email marketing campaign as a platform to ask for reviews from happy clients. By ensuring that every client who receives an email from your company gets a chance to leave a review, you stand high chances of getting quality reviews, often helping you leverage on latest reviews.
• Having newer reviews makes your products or service more relatable it also ensures that people are likely to relate to what people are saying. They don’t feel like the information is outdated. This directly forms their image of your brand, making them want to be associated with it.

c. Ask in person

Sometimes what you need to do to get reviews is professionally ask the client in person. Whether you are serving as a sales executive or customer service representative, it is essential to ask your client base ‘please add reviews to my Facebook page’. By having a relationship with your clients and continually checking on them, you are likely to pinpoint those who are extremely happy with your product and would like to try them out again.

By getting clients’ feedback, you can then ask them if they would like to leave a review to increase your clientele and have more people enjoy the services they are receiving. It is essential to start with clients you already have a rapport with who are loyal and lean towards your business or product. They will not only leave reviews but will have authentic positive things to say about your business, helping you connect to more customers online.

d. Maximize on customers’ happiness

Have you ever delivered a service to a customer, and they were overjoyed and coundn’t stop thanking you? Well, this is the ideal opportunity to ask for a review and maximize their satisfaction with your service or product. By accomplishing fast deliveries, excellent customer service, and quality service that captures the client’s attention, they are likely to sing your praises and give you positive feedback. So, the next time a client voices their satisfaction, use this opportunity to convince them to leave a review.

e. Start with open-ended questions

Open-ended questions play an important role in helping you get customer feedback while soliciting Facebook reviews, instead of directly asking a customer for a review without knowing if they had a good experience or not. Start by using open-ended questions that ask them whether your product is serving them well or enjoying the customer service they received. Such questions will help you know where the customer stands and enable you to get positive reviews from those who were happy with your service. Here is an example of an open ended question for a review:

This will also help you identify clients who were not satisfied with your business and to potentially give you a chance to make things right. You can offer them a free consultation for their next visit, a free delivery or have a subsidized price for their next purchase. These acts will help them regain confidence in your business enabling you to increase your review database.

f. Make the process easy

Customers are less likely to give you a review if the process is cumbersome or have so many clicks to reach the required page review. Thus, it is essential to let them choose where they would like to leave their review to make it easy. For example, allow them to text, email, or post directly on the page to make the process fast and easy. For example, Amazon lets you review your experience right in your email:

You should also ensure that if you send a link, then the link lands them directly to the review page. This not only shortens the process but makes it fast, making them want to leave their reviews every time they interact with your product or service.

g. Place a timeline to the question

Letting your client know how long it will take for them to leave a review helps them form a mental picture, making it easy for you to get positive reviews. If your review needs the customer to fill a form, ensure they know this beforehand and place a timeline on it. For example, it will only take one or five minutes. This ensures they only start the process if they are sure they will finish giving their reviews and help you get consistent feedback rather than having them fill the review in bits. It also mentally prepares them for the process allowing them to focus on your product, influencing the review’s quality.

By knowing how to ask for reviews, you can maximize on how to get positive reviews for your Facebook account. The next section identifies some tips that will broaden your search for reviews and help you get positive reviews. So, how do you get reviews on Facebook?

Tips to increase positive FB reviews

a. Create different spaces to leave reviews

One of the helpful ways on how to review a company on Facebook is in diversification on the review platform. Not everyone will interact with your page on Facebook. Thus, maximizing other platforms such as Instagram and other social media sites is essential to drive traffic to your website and Facebook page. Here are a few examples of Instagram testimonials that can be linked back to your Facebook:

(Image Credit: Elfsight)

You should also claim your Facebook business page to ensure you are creating a list of positive information about your product or service. By claiming your Facebook business page, you are likely to benefit from the high responsiveness. It would help if you also had people monitor feedback to ensure engagement and reviews are well captured.

We hope that you found this article useful.

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b. Optimize your content and page

Page optimization is essential in helping you to get customer feedback and adequately arrange them on your site. By optimizing your site, you are not only focusing on bringing positive reviews but ensuring other people get to see these reviews. You should ensure that websites or blog posts connected to your Facebook page are focused on giving clients an excellent experience. This act ensures that clients who access your website through your Facebook page have something good to say about your site making it easy to get more positive reviews.

c. Offer an incentive

Getting reviews is helpful and valuable for your business, but what does the customer have to get in return? By creating an incentive, you create an environment to get feedback often. You also ensure the clients do not feel used. Incentives can be as direct as “leave a comment on your experience with our product to stand a chance of enjoying 25% off your next order”. This captures the client’s attention and gives them something to look forward to, making it easy to get reviews from those happy with your service.

You can also have giveaways or hold a mini competition to enable clients to develop short clips using the product or what they like about the product to stand a chance of winning a free hamper. This not only allows you to get positive reviews; it is also a channel to help you develop vibrant and healthy conversations and get client feedback. You also increase your engagement level, making your Facebook page enjoyable.

d. Get reviews from influencers

Influencers play a significant role, and their reviews speak volumes to your conversion rates and public perception of your product. By having influencers use your products and give their reviews, you are likely to get the trust of more clients who will want to purchase your product, adding the number of people who can offer their reviews. Working with influencers also works to validate the reviews on your Facebook page and makes it easy for other people to want to relate to and use the product. It also inspires some clients to give their reviews when they see influencers giving theirs. For instance:

(Image Credit: Shane Barker)

e. Meet customers where they are

If you want to grow customer reviews on your Facebook page, it’s essential to meet your clients there. By sending a request through messenger, you are likely to have more reviews sent directly to your Facebook page and increase your Facebook platform engagement. This avenue also makes leaving a review fast and easy, enabling you to get quality reviews.

f. Respond to reviews

Reviews are the client’s way of communicating with you and your brand. By responding to what your clients are saying, you help potential clients connect with your brand and even win those with negative feedback. By answering reviews even from those who give you bad feedback, you offer an olive branch and may even get a chance to redeem yourself, helping you mend the relationship with such clients. For example:

(Image Credit: Vendasta)

By positively working around negative reviews, you can ensure these clients are happy and come back to give you a positive review. Responding to reviews also motivates others to leave theirs as they don’t feel like they are talking to themselves.

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A chatbot is essentially automated messaging software. AI or artificial intelligence is used to converse with customers. Chatbots receive programming to execute specific tasks, provide answers and understand questions. From the perspective of the customer, the bots are friendly and save them a lot of time. Chatbots eliminate the need to open or download apps, conduct a search, make a phone call and load numerous web pages.

All the customer has to do is type in a message as though they were talking to a friend. Chatbots have existed for decades in one form or another. Currently, you can find bots in many different places including on social media, apps and web pages. A chat bot in Messenger lives there. The bot has conversations with many of the 1.3 million users visiting Facebook Messenger on a daily, weekly or monthly basis.

If you have ever used or advertised on Facebook, there is a good chance you already have a strategy in place for Facebook Messenger. You can scale your strategy by using a chat bot in Messenger. During the Facebook conference held in 2018, there were more than 300,000 active chatbots. This is three times more than there were in 2017. Numerous businesses are using Facebook chatbots because there are two key benefits.

The first advantage is providing both you and your targeted audience with a low barrier entry. Of all the apps throughout the world, Facebook Messenger is in third place for the most frequently used. Among app users, 68 percent are using Facebook Messenger. Consumers and businesses use Facebook Messenger to exchange approximately two billion messages every month.

You can establish customer communication much less expensively with Messenger than creating a mobile app. The second benefit is the world of bots is wide open. Despite the six million advertisers on Facebook, only 300,000 chatbots are used so the competition is less.

How to Boost Sales with the Facebook Chat Messenger Bot

There are many different ways you can use a Facebook Chat Messenger Bot to boost your sales. Some of your best options are explained in detail below.

Improving Customer Service

You can use messenger bots for increasing your conversions. Using automated messaging means your potential customers will receive an instant response to all questions. Excellent customer service is critical for your conversion rates and places you above your competition. You can ensure consumers find fast answers to their questions with multiple-choice responses capable of answering specific questions. For example:

(Image Credit: Chatbots Life)

When a consumer receives a high-quality answer, they make quick decisions regarding whether or not to make a purchase. Precise, immediate and accurate responses improve your chances of making a sale. Your bot can also request information to pre-qualify consumers as opposed to having your employees waste time trying to get details.

It Offers Encouragement

Your chatbot warms up consumers then directs them to product pages. You need to make certain your chatbot has a natural feel as opposed to a sales pitch. An organized conversation is generally more effective than simply including a shop button on your menu.

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Building Brand Awareness

Your chatbot can let consumers know what your business has to offer and capture their interest. Your brand is represented to be appealing to your targeted audience while qualifying consumers from a cold audience to help them move through your sales funnel. You have several options depending on what is most appropriate for your brand. Your bot can respond to messages with a warm greeting before beginning a conversation.

You can also place a menu on your Messenger window to help consumers ask questions about what you do and who you are. You can include brand awareness in your chatbot conversations. Your bot can discuss a new project or recent event to capture the attention of your audience. For instance:

(Image Credit: Messenger Chatbot Marketing)

Augmented Reality

Even though very few people have included augmented reality with chatbots, those that do have received impressive results. You can use augmented reality to enable your customers to try on everything from hats to boots to see how they would look.

Sending Broadcasts to Your Subscribers

In addition to holding typical conversations, your bot can send your subscribers broadcasts to improve lifetime value, increase brand awareness and help ensure future conversations. A maximum of one broadcast per week is recommended. Tell your customers about interesting business news or provide content to entice them back to your site. Ask if the consumer is interested in information about future launches.

The idea is to start a conversation as opposed to bombarding consumers with information. Your bot can ask if the consumer is interested before continuing. Provide opportunities to stop the conversation if the interest is not there. For example:

(Image Credit: ManyChat)

Benefits of a Chat Bot Facebook

Your chatbot provides you with a second email list to build new relationships. This is critical if you want your business to be around in 10 years. The purpose of marketing channels including Messenger, direct response and email is to have a meaningful conversation with your targeted audience. Facebook Messenger bots have advanced functionality as good as or better than any marketing platform including:

• Automations
• Collecting leads and booking appointments
• Segmenting and targeting links
• Messenger broadcasts
• Direct selling

Your Facebook Message Bot is an important part of your marketing strategy. Consumers are accustomed to chatting on Facebook. You can find numerous prospects through this entry point to begin conversations with tips and advice to build trust. In addition to checking email daily, consumers are spending a lot of time on Messenger. The numbers are impressive with nearly unlimited interactions available.

Consumers expect to find important newsletters, bills and promotions in their email. Facebook Messenger is different because people are mostly looking for conversations with loved ones and family. Since Messenger is still considered fairly new, consumers read almost every message they receive. This means there is no better time to begin marketing with Facebook chatbots.

You can improve engagement by setting up a Facebook chatbot.

The open rates for average emails are roughly 20 percent. Only one of every five of your subscribers will most likely read your message. Messenger enables you to create an entirely new experience. You can improve your conversion rates by offering a great experience. Engagement is the best way to learn about your readers such as what they want or like.

A chatbot eliminates the expense of 24/7 customer support. Whether you have a small or large business, customer support personnel, tickets and emails are most likely a fairly large portion of your budget. This is because providing your customers with quality answers to their questions is an important part of every business. This does not mean all of your customer service should be handled by your chatbot.

What you can do is use your chatbot to answer questions when your employees are generally available such as late night and early morning hours or even on weekends. You are already adding value to your business through various methods including:

• Offering customers quality products
• Creating educational videos to engage and entertain your audience
• Offering products to improve the lives of your customers
• Writing high-quality blogs to reach an impressive number of your readers
• Answering customer emails

There is a lot more a chatbot can add to your business. You can have your bot answering the most frequently answered questions. Questions your bot is unable to answer can be directed to you or your employees. The result is your customers will receive immediate answers to simple or common questions, but be able to route more complex calls easily and quickly. Here is an example of a messenger bot being able to answer frequently asked questions:

(Image Credit: Hello Social)

You can even use a platform for your chatbot capable of selling for you. Consumers are no longer afraid to make purchases online. Online shopping is exploding with industries worth millions created to optimize the process. You may be unaware your chatbot is capable of completing the entire purchasing process. This is one of the most advanced features currently available for messenger marketing.

Platforms have been created for direct integration between bots and online stores including Shopify and WooCommerce. Messenger chatbot marketing is essentially the same as having a professional consultant working for your business. Bots can speak naturally, guide your customers to the products they will probably be interested in and make adjustments based on AI learning.

The combination of email marketing and Facebook Messenger marketing is powerful. One of the most important advantages you will notice is the integration. This is because your current marketing strategy will show marked improvements. If you are new to Messenger marketing but have a large email list, you have your choice of several simple strategies to get consumers on the email list created by your Facebook chatbot.

You can have your chatbot send your targeted audience urgent reminders prior to hosting a live webinar. Your chatbot can be connected to send your entire email list a free offer only available through Facebook Messenger. You can ask consumers to send any questions directly through Facebook Messenger and your chatbot. Your messages should not appear spammy, be spaced out correctly and offer valuable content.

If you follow these guidelines, your audience will be impressed by the interaction they receive through Facebook Messenger. Yes, some people will become annoyed. This is not an issue because these consumers are unlikely to convert anyway.

Why is the FB Messenger Bot Important for Your Business?

A chatbot offers numerous important benefits for your business including:

• Providing assistance 24/7 when your employees are not available.
• Decreasing work for your staff so they can focus on complex customer issues.
• Providing your customers with basic details fast and easy to increase convenience.

Your chatbot can also perform all of the following actions.

Saving Money and Time on Customer Service

Customers do not like to be placed on hold. A chatbot eliminates this issue by offering 24/7 service. Many of your customers ask the exact same questions. Your chatbot can save you time by helping your customers track deliveries, find specific products, answer questions about your return policy, shipping and shipping costs. You will have more free time to handle everything your bot is unable to do.

Directly Reaching Your Audience

According to recent research, consumers open Facebook Messenger 3.5 more times than marketing emails. You can even eliminate the need for your customers to type anything by including a CTA button requiring nothing more than a single click. This helps your potential customers move through your marketing funnel.

You can take advantage of the sponsored ads offered by Facebook to contact anyone in previous contact with your site. This provides you with a subscriber list. You can use the ads in combination with your chatbot for targeting customers with a better chance of making a purchase.

Taking Care of eCommerce Transactions

As long as you provide your Facebook chatbot with the right script, your bot can sell. Your customers never have to leave Facebook Messenger. This is important because most people are very comfortable with using Messenger. Your chatbot can make suggestions for personalized selling. This includes offering shoes to go with a new outfit, arranging a later hotel checkout and offering different types of chocolate.

Identifying Leads

When your chatbot is greeting your potential customers, basic questions can be asked to identify their individual needs. High-quality leads can be directed immediately to your sales team.

Re-Engaging Your Customers

Your chatbot can retain information. You can save a lot of money on advertising by having your not personally reach out to your customers to offer the best possible content at the ideal time. Your bot can remind a customer there are still items in their cart or that flowers were sent to their best friend at the same time the previous year.

Successful Facebook Messenger Chatbot Examples

Every Facebook chatbot is completely unique. Your bot can answer common questions, make suggestions for direct flights to New York, suggest the ideal piece of jewelry or order dinner. Your bot can upsell by suggesting a purse to match a dress or the right bottle of wine with a seafood dinner. Your chatbot can perform all of the following actions.

• Remind a customer they forgot to purchase a product such as a microwave.
• Notify customers about special offers they believe will be of interest while remembering important facts including time zones, sizes and preferences.
• Tracking customer deliveries then checking to make certain the boots fit perfectly to help ensure customer satisfaction.
• You can even have your chatbox tell jokes when appropriate.

Numerous companies have been extremely successful with Facebook Chatbots including the ones listed below.

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Sephora

The reservation assistant used by Sephora is a simple yet exceptional bot. Sephora stores offer customers free makeovers. Five steps pertaining to the booking process have been eliminated by the chatbot. The result was an 11 percent increase in bookings. Once customers see how different products look, additional purchases are made with a $50 average.

(Image Credit: MavSocial)

Marriott Rewards

Marriott believes in impeccable customer service. Their first Messenger chatbot was created in 2016 to assist guests with reward accounts from Starwood and Marriott once the companies merged. The popularity was so high, the bot was transitioned to perform bookings. Guests receive suggestions for hotels simply by entering a city and the dates.

The bot also offers guests content from the Traveler magazine from Marriott including news for future visits and local information. A career chatbot was created by the company last year for targeting Millennials looking for jobs. The bot helps candidates find the perfect job in the ideal city while educating them about the history and values of Marriott. The bot enforced the company value of treating both customers and employees extremely well.

(Image Credit: Lodging Magazine)

Bud Light

A chat box was created by Bud Light during the NFL 2017 season for the promotion of team-branded cans. The chatbot required less than one hour to order and deliver beer cases during game days. The bot had an engagement rate of 83 percent by performing specific personalization actions including:

• Customers can choose their favorite team
• The chatbot uses geo-targeting to ensure the ideal delivery partner is chosen for every area.
• Users receive daily reminders from the bot daily to stock their refrigerators.

(Image Credit: Chatbots Life)

UNICEF

The U-report chatbot from UNICEF gathers information, data and opinions from young people worldwide regarding the issues they are concerned with. This enables their voices to change policies. More than two million subscribers have already been engaged.

Whole Foods

This bot serves as a concierge to extend the content marketing strategy of Whole Foods. The bot uses ingredients to discover new recipes in addition to narrowing down dishes according to dietary restrictions and type. Users can even use emojis to search.

(Image Credit: Chatbot Guide)

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Utilizing all the tools at your disposal through Facebook can lead to more conversions and overall ROI. Partnering with Diib Digital will give you the reassurance that your strategy is paying off and can alert you to possible threats to your website and campaigns. Here are a few of the features of our User Dashboard you’re sure to find helpful:

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Online marketing has become the most promising way for businesses to generate leads for more sales. The use of social media platforms only enhances digital marketing campaigns. However, when it comes to social media platforms, no company does better than Facebook.

With over 2.7 billion active monthly users and rapidly growing, Facebook is the undisputed king of social networks. The giant company provides a broad market that can lead to an exponential growth of businesses if adequately utilized.

Organic advertising on Facebook has a little reach and, more often than not, poor performance in attaining the desired objectives. Marketers are now turning to Facebook sponsored posts to achieve a competitive advantage over other businesses in the same niche.

What is a Sponsored Post on Facebook?

A Sponsored post, boosted ad, or suggested ad is a promoted ad on Facebook for more significant engagements and views. It implies that you need to pay a small fee to boost your ad campaign. Suppose you have an ad that is not doing well on Facebook, and you desire to get more click-through rates or loads of comments, shares or reactions. Using your business account, you can select to boost an existing ad.

The Facebook algorithm helps your advertisements to gain more reach and attain a lot of engagements. A sponsored page in Facebook can target an audience based on geographical location, behaviors, interests, age, gender, and many more advanced targeting options. You can create a boosted ad through your sponsored page in Facebook or through the Facebook ad manager. The image below shows an example of a sponsored post on Facebook:

How to Make Sponsored Post on Facebook

In this section we will look at how to make a sponsored post on Facebook. First off, Create a Facebook business page if you do not already have one. If you do have one, log in. The next step would be to create a new post from scratch or select the post you would like to boost. If you are creating a new post, create a free post following the standard procedure or contact an expert to do it for you at a fee. Here are the steps to creating a sponsored post:

a. Select Your Preferred Post

Go through your posts and choose one that you would want to sponsor. The most recent post will appear in the case of newly created messages. The boost post button is blue and is found at the bottom of the bar in the right-hand corner. The switch initiates the sponsoring process.

b. Pick your Goal

Next, you will need to choose a goal. Choosing a plan defines the needs you want your post to meet and will help you set key performance indicators that will allow you to track your post’s progress. For example:

(Image Credit: Megalytic)

The process also enables Facebook to suggest a suitable audience for your post.

Choosing your advertising goal helps you define your niche, which may be website conversions or shareable posts.

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c. Select a Target Audience

The next step involves picking an audience. This audience is the target group for which your post will be displayed. In choosing an audience, you’ll want to put audience parameters in place. An example of these parameters is user behaviors that allow you to match your audience with an ideal customer profile.

You can create a new audience for your post or select the “advanced options” to select a saved audience. In the upper right-hand corner, there is an audience option menu. Click the blue text with the instruction “create audience.” For instance:

d. Input Your Set Budget

A budget allows you to know how many people will view your post. It defines your reach. You will be required to input the amount you intend to spend on your sponsored post.

The total number of days you choose to run your sponsored post makes the total cost or budget total. A slider icon at the bottom allows you to set the conversion tracking at the budget and duration section. Tracking the conversions enables you to gauge how effective your campaign is, track how users engage with your post and calculate your return after spending.

Next, a prompt requires you to give the payment information that may include a credit card or debit card. This step applies to those who are doing a sponsored post for the first time.

Some files keep records of active cards for those who are regular users of sponsored posts; thus, there is no need to go through this particular process.

The sponsored post will not be live until you click on the boost button at the bottom of the screen. You must keep an eye on the new sponsored post and make any necessary changes in the budget, images, duration, and other parameters. Consider the differences depending on the performance and the goal of the sponsored post. Here is an example of where to click when you are completely finished setting up your post:

(Image Credit: PowerAdSpy)

It is possible to create sponsored posts through the Facebook Ads manager. Select ad creation and choose a message objective under the objective campaign menu. Set a campaign name and a campaign budget and select a sponsored message from the drop-down menu under the ad type option.

Choose a schedule and create an audience. Using the message template, select a preferred image and text. You also have a choice to upload a photo or type in a text. Use the customer actions menu to include replies to your message. Go through the setup, edit your ad where necessary, and complete the process by clicking the publish button.

How Do Facebook Sponsored Posts Work?

Marketing is one of the pillars of a successful business. One of the strategies in online marketing is the use of social media posts. With the increase in innovation, companies and enterprises can connect and even promote their messages and images through sponsored posts.

The structure of Facebook algorithms only allows users who view Facebook after creating an unsponsored post to then see the sponsored posts; thus, a usual position will not impact the growth of your business.

Sponsoring a post works by increasing the number of followers and audience, building awareness about a brand, and creating engagements with the audience. The process involves choosing a post and the audience and setting up a budget and days to run a post. Sponsoring a post increases brand awareness by reaching a broad population of the market.

A sponsored post shows up like any other post on the user’s news feed. It appears between other posts from friends and family without interrupting a user’s activity on social media. One can also watch, comment or like the post with ease.

Sponsored Facebook posts can also be created and published by an influencer in exchange for some money or any other compensation type. The influencer creates and publishes a post on their Facebook page and uses their marketing prowess and leverage on their account and following. This process draws in masses to like and purchase a product or service.

While creating a Facebook sponsored post, ensure that the content is informational, entertaining, and high quality. Overly promotional content will not attain the desired results.

How Facebook Sponsored Posts Improve Results

i. Quick Engagements

The success of the launching of a new sponsored page in Facebook or company product depends entirely on the marketing. Sponsored posts on Facebook help to stimulate and propagate interactions on posts. A sponsored post is more likely to have more reactions, shares, and comments than an organic Facebook ad.

As more Facebook users find the post’s content to be more informative, useful, and relevant, the more it attracts other relevant users. When many people engage with the post, it becomes more visible to a larger group of people. The pattern continues, and the ad goes viral. A viral post means greater reach and a higher chance of generating leads for conversions.

ii. Creates Brand Awareness

Due to the kind of engagement that sponsored posts attract, users know about your brand. New businesses, brands, or products get exposure to a broad group of people. Brand awareness is the extent to which people can recognize your brand and link it to a product or service.

There is a higher probability of potential consumers choosing a commodity that they have heard about than one they do not know. Therefore, products or services with more brand awareness are likely to outperform their competitors.

iii. Provides More Social Proof

Social proof refers to the amount of influence generated by people’s actions and decisions surrounding potential buyers. Online endorsements, positive sentiments, and reviews from former shoppers lead to social proof. Testimonials from happy consumers increase the consumers trust and confidence. The image below shows a sponsored testimonial post:

(Image Credit: connectio)

Social proof evokes emotions that a product is doing better and is worth trusting more so than its competitors. People tend to believe that a post with more user actions is more worthwhile than a post with little engagement.

Pages with high social proof on their posts gain a reputation as industry leaders. Companies with an enhanced business reputation have more leverage on search engine optimization. It means that they have a better search index and higher position in organic search rankings. A good SEO rank translates into more discoverability and visibility on the internet.

iv. Saving Time

Sponsored posts are generally easy to create, as we have already seen. Facebook enables creating automatic boosted ads with a simple click of a button. Ad placement settings, boost conditions, campaign objectives, and target audience is taken care of by the Facebook algorithm.

It is a tedious and lengthy process to boost your ads manually through the ad manager. Through the use of artificial intelligence, Facebook can create a sponsored post within seconds.

Since there is no learning curve needed in the sponsored posts, users can save hoards of time. The Facebook algorithm is smart enough to know when to display your ad depending on your budget and desired outcomes.

Facebook sends you an email or notification every time they boost your post. Having such information allows you to schedule times when you need to actively and closely follow your ad’s performance. This gives you the ability to respond to questions and comments from your target audience in real-time.

v. Important Announcements

There are situations where businesses need to communicate very swiftly. The sooner the information gets to the target client, the better to save the business image or ensure clients do not miss out on promotions.

If a business needs to recall some products with manufacturing defects, sponsored posts are a sure choice. Although this is a rare case, it is a fast method to spread the information fast within the shortest time possible.

Circumstances that may require crisis management to save the reputation of the business may emerge. A situation that may jeopardize a business’s continuity, such as racist treatment or accidents in your store, may need fast communication and damage control.

When running limited promotions on specific products, sponsored posts are vital. It is generally hard for an ordinary Facebook ad to go viral with organic search. Sponsored posts, on the other hand, can spread like wildfire within days. Loyal customers are therefore able to enjoy limited offers of your company products. For example:

(Image Credit: Smart Marketer)

The grand opening of a new business location, release of new products or upcoming events need a lot of buzz in social networks. Boosted ads are effective in ensuring that your objective is realized quickly and efficiently.

vi. Connecting with Potential Customers

Sponsored posts are more specific with the kind of traffic that your ad attracts. Local businesses that target a particular geographical locality gain more value using such posts.

Facebook enables advertisers to pinpoint the exact kind of traffic they want. For instance, instead of just targeting people within California, sponsored posts offer more than simply geographical details. You can decide to choose only residents instead of selecting everyone in California. Passers-by or tourists are not likely to purchase your products.

Facebook boosted posts also allow you to target your customers by age ranges. Different business models attract different types of audiences. Sponsored posts give you the liberty to choose the age bracket that you want your ad to attract.

Suppose you are running a T-shirt business for bodybuilding, for instance. Targeting people around 20- 30 years old is more realistic compared to just people above 20 years. Boosted ads allow you to filter your audience to get the most value for your ad.

People have different interests, and not everyone between the ages of 20-30 may be interested in bodybuilding, for example. Sponsored posts take into account the various interests of people and attract others having similar preferences. Therefore, we can deduce that sponsored posts will not just attract an audience but also accounts for their behaviors.

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vii. ThruPlays Optimization

Sponsored posts improve the billing on video ads via ThruPlay. Here, advertisers can choose to optimize and pay for ads that only play to completion or up to 15 seconds of the ad. Boosted posts have more control over the ThruPlay.

Boosted ads give you freedom for video placement on Facebook’s newsfeed, In-stream, Market Place, Stories, Video Views, and Instant Articles. It is also possible to place ThruPlays on Instagram and the Audience network. However, Facebook does not support these ads on Messenger.

ThruPlay videos are available as single videos, slideshows, or instant experience.

viii. Autonomy

Boosted ads give advertisers a lot of flexibility. Relevant content is crucial for repeat customers. While that remains the case, it is not easy to attract people with different interests using the same kind of content.

Sponsored ads give you the freedom to create an ad that does not necessarily have to appear on your Facebook’s brand page. It implies that your current consumers and followers will not even see the content you have created.

Such is a great technique that eliminates the worry of posting content that does not resonate well with your current followers and fans to generate new leads.

It is an excellent method to attract and target a specific audience while remaining true to your current consumers. Such autonomy allows a business to scale up marketing strategies and meet the different needs of their audiences.

ix. Audience Research

An essential value of sponsored posts over Facebook ads is the audience research. Looking for people to interact with and engage with your content is not a walk in the park. It requires a lot of hard work, time, and dedicated thorough analysis.

Audience research entails several metrics regarding your target consumers. Data points worth considering include age, location and time zones, language, interests, pain points, life stages, and spending power and patterns. You can track these metrics using Facebook Insights, for example:

(Image Credit: Revealbot)

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Comprehension of how to make sponsored posts on Facebook based on these metrics is relatively challenging. With automated boosted ads, the Facebook algorithm does all the audience research for us. Partnering with Diib Digital will provide you with an added measure of security that your sponsored posts are performing well and hitting their mark. Here are a few of the features of our User Dashboard you’re sure to love:

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Combined, the shrinking attention rate and rising cart abandonment spells doom for marketers who are striving to get conversions. In the world of marketing, you can do everything right in conversion optimization and still experience high bounce rates from your pages. This is the main reason why Facebook remarketing is becoming a necessity for marketers looking to attract visitors back to their sites.

Keeping in mind that approximately 92% of all first-time e-commerce site visitors do not intend to make a purchase, Facebook remarketing requires a few steps carried out in precision to win the customer over. This super-simple guide will cover the essentials of Facebook remarketing and show you how you can increase the likelihood of your target audience clicking on your ads. In this article, we are going to teach you how to remarket on Facebook, how to create remarketing ads on Facebook, remarketing via Facebook and the facebook retargeting options.

What is Facebook Remarketing?

For starters, Facebook allows you to be hyper-specific in terms of your ads target audience. This allows you to tailor your ads to past visitors of your site. If you run an ecommerce store for instance, you could be getting satisfactory traffic on your checkout pages. However, the bounce rate is too high for a solid conversion rate.

To make visitors return to your brand to make a purchase, you will have to make your brand seen. Facebook remarketing is great in attaining this purpose, allowing you to position your targeted ads in the eyes of the audience that had recently visited your website. Facebook collects data from cookies collected on the users’ browsers, allowing them to group your site visitors based on the actions they took or failed to take on or after visiting your web pages.

Using Facebook’s tracking pixel, you can easily identify the visitors that changed their mind or got distracted on your site and customize a targeted ad based on the behavioral traits of the individuals. For instance, you could offer them an exclusive coupon code or a freebie to incentivize them towards completing their purchase.

Your particular ad copy could also be specifically served for audiences that are on the fence about your products or services and just need some reassurance. Rather than continue running one-size-fits-all ads, you could improve your conversion rates through efficient Facebook remarketing campaigns.

The benefits of running a Facebook remarketing campaign include:

• Facebook remarketing is not affected by ad blockers, allowing your audience to view them irrespective on their browser settings.
• Your ads take center stage in your leads’ Facebook feed.
• With so much information from Facebook remarketing ads, marketers can target audiences much more efficiently.

While the popular opinion out there views Facebook remarketing as stalking or hunting down your traffic, it actually needs careful evaluation of your target market. It is not a silver bullet in itself. If you are bent on successfully attracting visitors back to your website, you will need to have a founded understanding of how Facebook Pixels and Custom Audiences work.

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Guide to Creating a Successful Facebook Remarketing campaign

For those of us that are complete newbies to Facebook advertising, the first step to setting up your marketing campaign on Facebook is creating your Facebook business page. After creating a business page, you will also be required to create an ad account for the page.

The ad account will allow you to post and promote your brand’s products and services on Messenger, Instagram, the Audience Network, as well as Facebook itself. Next, create a product catalog and add all the items you would like to promote on your Facebook business page through the catalog. For example:

(Image Credit: Newsfeed.org)

You can add as many catalogues as you want on your ad account. However, you should watch your budget to avoid being charged more than you can afford. You can also import a catalog from your website or create a new one on Facebook. After creating your product catalog and adding all relevant products and services, you can move on to creating custom audiences and Facebook pixels.

Custom Audiences and Facebook Pixels 

Custom Audiences

Facebook ads are extremely efficient for marketers in that they can be broken down on exceptionally specific audience behaviors and lead backgrounds. You are availed with the option to use your current customer email list, target traffic that visited a particular page, or visitors that have not visited your site in a while among many more.

Before you can proceed to create your Facebook ad, you will need to create your custom audience. According to Facebook, the purpose of creating a custom audience is to reach the people with a known interest in your industry, product or brand.

When figuring how you want to create your target audience, remarketing via Facebook provides you with plenty of options. For instance, by selecting “Customer File”, you get the option to import your customer list via MailChimp or create a file of your own customer data.

Being the focal point of your remarketing campaign on Facebook, “Custom Audiences” offer four main forms of remarketing:

1. Website Traffic
2. Customer Lists
3. App Activity
4. Offline Activity

Additionally, you can also remarket based on Facebook’s engagement metrics of your brand from lead forms, videos, shopping, instant experience, events, Instagram accounts, Facebook Pages, and Facebook Listings. However, in this guide, we are going to be focusing on Website Traffic as it is the main factor in Facebook remarketing and how to create a remarketing campaign for Facebook, and it is where Facebook pixel comes in handy.

Facebook Pixel

You could think of Facebook pixel as some sort of tracking code for your marketing campaigns. For instance, if you want to track the behavior of your audience from your site, you will need to paste the code from your Facebook Pixel to your site. It is a similar process to setting up Google Analytics but with a few more steps. For example:

(Image Credit: AdEspresso)

Setting up Facebook pixel is a pretty straightforward process. By selecting the “Website Traffic” dropdown Facebook offers more options to further segment your audience beyond general traffic. If you wanted to target the visitors that visited your ecommerce blog and not your store page, you include “blog visitors” and exclude “store” visitors in the Website Traffic segment.

After successfully creating your custom audience, Facebook offers your two options; you could instantly integrate your ecommerce platform such as Woocommerce or Shopify in a few clicks or use the old-fashioned way: copy-and-paste. Whichever you choose, Facebook will provide you with a systematic process to install and test your Facebook Pixel.

In addition, Facebook also offers tracking for specific “event codes” for on-site actions such as shopping carts and wish lists. With this data, your Facebook remarketing campaign could never be more refined. It takes approximately 20 minutes for your Facebook pixel to be active. Immediately it becomes active, you will get a status update in your Ads Manager to notify you of successful activation.

Setting up your first Facebook remarketing campaign

Once you have successfully created at least one Custom Audience and have put your Facebook pixel in place, you are all set to set up your first Facebook remarketing campaign. From your main Facebook Business page, click on the “create an ad” link close to your screen’s top right corner. Facebook will instantly begin walking you through the process of creating your new remarketing campaign, allowing you to customize the Ad to your target audience, bounce backs, cart abandonment, your budget, and your ad scheduling.

Configuring Ad Bids and Spends

After setting up and customizing your ad, you will now need to bid for visibility for your Facebook remarketing campaign. There are three main factors that determine whether your Facebook ad will be presented to your target audience;

• Bid size
• Engagement level
• Estimated Action Rates

Your remarketing campaign could be geared towards attaining a myriad of goals, including enhancing brand awareness, improving engagement to drive conversions, etc. Based on your goal, you can estimate the best option between being charged per click, per impression, or per conversion. However, it is recommended that brands working on a limited budget start with the “Lowest Cost” option to get a better understanding of how much they will be spending in general. For example:

(Image Credit: WebFX)

If your brand is still new to the industry or have had a difficult time turning profits of late, it is best to take it easy and start simple, focusing on improving specific campaigns that involve single actions by users on your web pages. Take your time, collect data and keenly observe the results. With time, you will begin to notice trends and be able to decide more solidly what works better.

It is also not good for your remarketing campaign if you keep reposting similar ads again and again. At least, change the theme and the wordings on your ads every once in a while. Facebook remarketing is all about understanding what works best for your target audience. However, keep in mind that different ads work for different purposes. Change up your ads to meet different brand goals while striving to retain the reputation and target audience of your brand.

What are the Advantages of using Facebook Remarketing?

Most of us have likely been served up with ads on Facebook that felt like they were tailored just for you. You have likely also clicked on the link and were redirected to an online shop or blog. Have you noticed that a day or two later, you come across very similar ads to the stuff you were browsing?

You could also be reading an interesting blog post and a very similar ad pops up on your Facebook feed. That is what makes Facebook remarketing campaigns such a powerful tool in the marketing world. Marketers can now fine tune their marketing campaigns to a point where it looks like magic. However, success in your marketing campaigns will largely depend on your attention to detail when it comes to your target audiences.

For instance, let’s assume that you are running a Facebook remarketing campaign for your ecommerce shop that sells women’s shoes. As such, it goes unsaid that your ads should contain the appropriate copy and imagery to convince the specific segment of your audience (women) to visit your store and purchase a product. An advertisement for women shoes on a male-dominated audience would not perform well. Concurrently, a men’s shoes advertisement would also do poorly in a female-dominated audience list.

Marketers must, therefore, be keen on crafting advertisements that are based on their current custom audiences or create a different custom audience for the products or services they wish to sell. Honing in on the appropriate Custom Audiences is critical to raising your conversion rates, let alone bringing visitors back to your web pages. Here is an example of a few demographics you can target:

(Image Credit: WordStream)

While most people are a little weary of segmenting their traffic, remarketing has its own time and space. It would be wise to import your current email list into Facebook to ensure that your marketing efforts reach those who have not come back to your site in a while. On the other hand, you could also choose to exclude your email list if the audience does not match with your ad’s target audience. Facebook remarketing will also act as the best measuring tool for your ads performance.

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Is Facebook Remarketing Worth Your Time?

Of course yes! Irrespective of the size or nature of your business, there is a reason why marketers today opt for Facebook Ads over most other online marketing options. Facebook’s ability to provide a comprehensive breakdown of audience behaviors and target options makes it way more powerful than any other marketing tool out there.

In addition, Facebook is the most populated and, therefore, best platform to find an audience for your brand. Well-crafted ads on this giant social media platform have been known to do wonders for conversion rates in brands across different industries. It very well could be the solution to your cart abandonment or bounce rate woes.

Since Facebook collects an astounding amount of data from its large audience base, it is the most effective platform in reaching your target audience. Facebook analyzes their interests, demographics and online behavior, allowing marketers to highly target their marketing efforts. Additionally, Facebook ads allow the audience to be more interactive, which, in most cases, drastically improves the effectiveness of retargeting through the various Facebook retargeting options.

While I would not expect even the least tech-savvy marketers to blindly throw their money into Facebook Ads, they are definitely among the best options to bring lost traffic and leads back into your business. Instead of remaining on the receiving end of Facebook ads, figure out what is holding your back from posting your ads on Facebook and proceed to resolve it. Every day wasted without your lost leads coming back to view your new deals or pick up on abandoned carts means they are becoming loyal to a competitor.

The Take-Away

Making a solid return on investment from conversions on online platforms has been an ever-growing epidemic, especially given the increasing cart abandonment in today’s online markets. However, while the odds are stacked against marketers on stores and online platforms, there are plenty of new ingenious ways that you could use to get back your lost visitors and customers. Consequently, it goes without saying that Facebook remarketing takes top position among them.

Typically, any marketer will choose advertising on Facebook for the sheer numbers of its users. While this is among the top reasons why Facebook is an ideal marketing platform for all industries, it is not the only one. Facebook has heavily invested in streamlining marketing efforts and helping marketers to focus their marketing efforts on their target audience.

The platform provides you with an array of options to better conform your campaign to audiences that are likely to respond to them. As a result, Facebook ads lead in inviting organic traffic to websites across the internet. With the enormous population of customers and sellers on the internet, this is priceless to marketers. Thanks to the level of specificity required by Facebook in targeted ads, they can easily get access to the audience of their choice and, as a result, enjoy more conversions.

Diib®: Get a Handle on Your Facebook Remarketing!

Facebook is the largest platform in the social media world. Marketers often use the platform to give a strong online presence to businesses all over the world. While there are plenty of efficient social platforms with the target audience that your brand needs, none knows how to tailor ads to these audiences better than Facebook. Partnering with Diib Digital will give you an added measure of security that your remarketing campaign is working well. Here are some of the features of our User Dashboard we’re sure you’ll appreciate:

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Businesses are reaping big profits using the online platforms of advertisements. Most online conversions are directly attributed to social media platforms. These are digital interaction applications that allow users to share ideas, information, or express their opinion on different topics.

Statistics indicate that Facebook is the most dominant social media platform, with over 2.5 billion active users every month. Thus, out of the average 3.8 billion social media users, two in three are active on Facebook. Companies have realized this, and regardless of their choice of social media platforms for advertisements, Facebook must have.

The most effective form of marketing creates and maintains your brand awareness. Video ads are the most effective tools in attaining this goal. Video ads reduce blurb and fluff, ensuring maximum visual engagement with your audience.

Due to the popularity and effectiveness of conveying messages, video ads’ quality plays a considerable role in attaining your goals. There is now a rise in the tools that help you create better and catchy video ads. The Facebook video ad creator is the best tool for Facebook’s video advertisements.

You have likely stumbled on a video ad that left you wondering how they create such a beautiful ad. The answer is using Facebook video ads. Whether you are experienced or a beginner in creating videos, having a few tricks to make amazing videos is always helpful.

In addition to using the Facebook video ad generator and the video creator for Facebook ads to build videos, here are tips and best practices that will help you make captivating and beautiful videos on the Facebook ad video maker.

FACTS:

• 93% of brands got a new customer because of a video on social media.
• 79% of video marketers use Facebook as a video marketing channel.
• Live video is the third most-used social media marketing tactic.

(HubSpot)

Use Square Video Format

The use of video is among the most effective ways of reaching out to your audience and getting them to interact with your content over social media. The current algorithms have been updated to accommodate push videos giving them an upper hand over pictures and texts.

Over time, the number of people watching videos on Facebook is increasing. There is an expectation of growth that will see this trend move towards a steady upward trajectory. This process will result from the massive migration from desktop views to mobile views.

The highest percentage of Facebook users are millennials who are spending more time on social media than watching the television. As such, it is essential to understand which mode or channel your audience prefers.

The square videos have a design that allows them to fill your newsfeed when you view them from a mobile device. The users find this thrilling and better experience compared to the older landscapes. Square videos are more likely to get comments, likes, and more shares on Facebook.

Video creator for facebook ads allows you to create Facebook ads with a good landscape, such as the square video format, helping you gain viewers. However, this technique is underused. Here is an example of a square video ad:

(Image Credit: Rocketium)

Add Captions

Research indicates 85% of videos watched on Facebook are muted. Most of the users are annoyed or get agitated with sound. Many people access social media platforms while on transit and leisure. For privacy purposes, video ads need to be muted to avoid being a nuisance, especially in public places.

About 460 million people worldwide have significant hearing loss, which is a large number of potential customers. Creating a video that helps them follow through and understand the video contents’ details is essential.

Captions are essential for consumers to understand you while the video plays with no sound. Video captions are texts displayed simultaneously with the sound on the video. There are two main ways of adding text in a video: open captions or closed captions. The available captions (OC) are permanently visible on the video. For example:

On the other hand, closed captions (CC) are text added to the video with a toggle embedded into it for switching them on or off. Using the Facebook ad video maker, you should use the closed caption option. CC allows the users to add or remove the captions at will. Thus you can hit two birds with a single stone.

First, some people can clearly understand what you are saying but do not need to hear the sound. Secondly, it is easy for people who do not have a firm grasp of the language you are using to follow through. Adding text to your video improves the listeners’ attention, and Captions will also help you reach many people in organic search. Facebook video ad generator is an easy tool to add captions due to artificial intelligence usage.

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Include a Call to Action

The main agenda of any video ad is to have more customers, subscribers, and engagements. A good video must answer the question of so what? A memorable video should direct the users on what to do after watching. The video should never leave their audience hanging.

A call-to-action (CTA) is the most critical aspect of your video. Your video’s success or failure depends on it, and that is why you need to do it right. The CTA used should match the content of your video. It is absurd to direct your viewers to follow you on social media while the video is aimed at promoting a product.

In this instance, the right CTA is to lead viewers where they can buy the product. There is a more significant and logical impact when the CTA is aligned and the video’s message. Facebook video ads should be precise and to the point, and so should your CTA.

Placing the CTA in your video’s early minutes is vital due to shrinking audience attention with time. The CTAs need to be enticing and less verbiage for faster engagement with the viewers. The best Facebook video ad creator should allow you to embed a clickable link to your video.

Including a link to your video makes it easy for the viewers to get engaged without having to do another search to find the exact link. A good creator will allow your CTAs to be mobile-friendly. Approximately 98.3% of Facebook users access the platform via mobile phone. For this reason, your CTA should be useful on mobile devices.

Your CTA should be the most prominent part of your video. It should be more highlighted and easily visible, and clickable. Having reasonably more prominent text with contrasting backgrounds allows your viewers to access it quickly. An arrow showing the link to your CTA helps viewers spend a minimum amount of time looking for the link. The image below shows a CTA in a video ad:

(Image Credit: Digital Marketing)

Add a Pop of Color

The aim of making a video ad is to pass across a message about your product. While creating the video, you want to ensure that your audience enjoys and grasp the news and that it will be compelling enough and make the audience purchase the product.

To ensure that your video captivates the audience, the use of colors is very crucial. It enhances storytelling, transitions and gives the footage a wow factor. The human brain associates certain colors with specific roles and images. Using the psychology of color to market and produce content will more often pay.

The best Facebook video ad creator allows you to incorporate colors naturally and in multiple ways. You can add colors in your props, the background, or the clothes that will appear on camera. The most recognized use of color and one that seems highly effective is adding filter effects during post production.

These colored filters add emotion to the action hence appealing to the audience. The effect of color brings out the beauty of a video. One of the most significant advantages of using color is that it hides any inconsistencies and mistakes brought about by lighting.

The use of colors adds to an ad’s structure, allowing it to draw attention and make it unique and outstanding from other ads. Finally, color helps you draw your focus towards the target audience. Different colors appeal to other people.

The colors allow you to know your target audience and know what color effects to apply to make the ads better and more appealing. For instance, if your target audience is the female gender, you are more likely to get a positive response in the videos if you apply bright colors. The video ad below ads a pop of color the exact shade of the brands logo, they do this in each of their advertisements:

Credibility

Facebook video ad creator allows individuals and companies to market themselves and gain exposure through video ads. However, a brand’s influence can reduce or increase based on consumer trust.

The market is hungry for impartial knowledge, and one they can fully trust. This kind of information will determine whether the audience will play your video or skip it.

Credibility refers to the confidence the consumers have in a brand—the ability to trust that a brand will deliver a promise. One way an audience gauges the credibility of a brand is through its expertise in a field.

When you have decided to make a Facebook video ad, ensure that you have spent ample time researching. To establish authority, you have to be an expert in your niche, and people will want to listen and watch you even more.

Include genuine recommendations as they communicate to your audience, and they can tell whether you are honest or sly. How you represent your brand online must be congruent with how you behave, your social profile, and your talks.

If your audience notices some disparities in your discussions and actions, they are likely to question your authenticity. Consistency will help you in the marketing game and build trust among your audience and clients.

It creates a sense of being reliable and available. When it comes to consistency, it refers to the number of times you are present online and whether your social media platforms depict a similar pattern.

Make your video interactive by asking for feedback from your audience. Additionally, enable the commenting and sharing buttons and invite people to ask questions.

FACT: 43% of video marketers say video has reduced the number of support calls they’ve received. (HubSpot)

Use Logical and Emotional Appeal

A video appeal is a specific message component that resonates with your target audience. There are emotional and logical appeals when creating a video. Finding the right blend and optimal balance between the two allows your videos to be more persuasive and compelling.

An emotional appeal calls on your audience’s feelings and sympathies. Messages centered on emotional appeal give consumers a positive sense about using the products, services, or equipment advertised. Dynamic content provides a sense of belonging, fulfillment, security, comfort, happiness, and social approval.

The logical appeal calls on facts, figures, rational arguments, reasoning, and evidence. The primary approach is to make a claim based on rational arguments supported by substantial evidence. Persuasive business messages aiming to return on investment and productivity heavily rely on the logical appeal.

Achieving the optimal balance is dependent on your target audience. Making ads with the target for business partners and investors may require more logical appeal than emotional. On the contrary, if you are marketing services such as body massage, you may need to evoke more emotional appeal to your advertisement than logical appeal.

Emotions are mostly overused because, by nature, emotions overrule logic. However, using emotions only is not sufficient. People want to know why they will feel better or have reduced stress after taking the actions recommended by your video.

It is always important to note that even with the most logical proposals, people want to feel good about the decision you ask them to make. It is thus recommended that you add emotional aspects to the message.

FACT: Eighty percent of the decisions we make on a day to day basis are based on emotion.

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Create and Utilize Social Proof

Human beings turn for help and advice from other people on what they should do if they are unsure about handling a given situation. In simple terms, they apply social proof.

Social proof is a psychological occurrence that refers to human beings coping behaviors or actions from others who have previously or are currently in the same situation to achieve desired results. This phenomenon can help increase revenue in a business.

When creating Facebook video ads, ensure that there are similarities from existing clients that draw prospective customers’ attention. People are drawn to what they relate to will make your video catchy.

Get your users to give testimonials and ratings as it creates a positive psychological response, and people are more likely to look out for your brand and engage with you. As you collect positive feedback from customers, both previous and existing, ensure that you promote these testimonials on your video ad. For instance:

(Image Credit: SegMetrics)

There are various methods of social proof. As a marketer or individual into Facebook video ads, you can use one or a combination of the following ways:

• Expert social proof– Get an expert to try out your products and give a review. Have them recommend your brand to users. They can do this by mentioning your name or tagging your brand on a social media site.

• Celebrity or influencer social proof– Stars have a huge following, and you can pay them to endorse your products.

• The user social proof– Where large numbers of people love and recommend your brand to others. When your brand evolves to a household name, you will begin to experience a massive following on your social media sites. Also, your products are generally accepted among a vast number of people.

• Certification– This kind of social proof occurs when an established authority in your niche stamps your products and approves them for the market.

• Social proof from friends– It works the same as user social proof. People see their friends using a given product. They are then more likely to trust the service or product and use it.

Add a Title and Description

Just as we use a name to identify a person, a title is used in determining a video. People want to know what your video is about before watching it. A title helps users identify the content you are offering without consuming much time. For example:

(Image Credit: Social Media Examiner)

The Facebook algorithm adds more weight in ranking videos. To achieve this, it requires titles to produce an optimized organic search. Facebook video Ad creator free tools such as Invideo and Crello help you with suggestions of catchy titles for your video.

The title should be short and contain the keyword for better visibility during a search. The keyword should appear before the first 30 characters due to Facebook clipping. Your videos need to describe what it is all about to your audience. The text should be intriguing and add an appropriate CTA link to it.

Evaluate your Videos

Getting feedback from your previous and current videos helps you understand their performance. Facebook video ad creator free software such as Magisto and Animaker enables you to track your video analytics.

Acquiring insights from your video helps you understand your video’s engagement rate.

Metrics of the average watch time help you to make better content. The ten-second view data allows you to gauge the drop-off of your audience. The engagement rate enables you to determine your videos’ effectiveness in online conversions.

Diib®: See How Your Facebook Video Ads Are Performing!

Even if you are a veteran Facebook Video Ad creator, you’ll want to see how all your ads are being received. Partnering with Diib Digital will offer you an added measure of confidence in your video campaigns. Here are a few of the features of our User Dashboard you’re sure to appreciate:

• Social media integration and performance
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It is not only the best time now to focus on creating live Ads on Facebook, but also learning how to take advantage of the tools available on Facebook to leverage the incredibly engaged audience. Facebook Live ads offer an opportunity for both digital marketers and content creators. Digital marketers can leverage ads on trending videos while content creators can earn ad revenue.

What are Facebook Live Ads?

Facebook Live ads were launched back in 2017, when they were only availed for beta testing. Back then, Facebook live ads were only available to Facebook pages that had reached 2,000 followers. The pages also needed to have at least 300 concurrent viewers on recent live videos to make use of Facebook ads. Later in the same year, Facebook changed how pages could qualify for their live ads. You would now have to stream for four minutes on your Facebook Live videos and have at least 50,000 followers to be able to take an ad break. There will be a notification that looks like this when you can go live:

(Image Credit: AdEspresso)

During a live stream on Facebook, some broadcasters will have to choose between a short break and play an ad during that time. After the brief video ad, the live video will resume on the user’s screen. While they offer a great marketing opportunity for marketers, Facebook Live ads are seldom used. That’s mostly because only a small fraction of broadcasters qualify for them. Facebook Live ads are very similar to commercial breaks only much shorter. They are usually about 10-20 seconds long. While they might sound pretty simple on paper, Facebook Live ads consist of two sides: the live streamer/content creator and the marketer who runs the ad.

How Does a Broadcaster Qualify for Facebook Live Ads?

Facebook is also pretty strict when it comes to using video ads on their platform. It is a blessing and a good thing for marketers. What we would not want on the world’s largest social platform is “gurus” with no audiences to run ad after ad in their videos in the effort to earn some cash.

In order to have a live video ad on Facebook, you have to:

• Run a Facebook Page
• Have been live streaming for at least 4 minutes to play a live ad, after which, you will have to broadcast for another five minutes to take another break.
• Have more than 50,000 followers on your Facebook page and have 300 or more concurrent views on recent Facebook live videos.

Pages that meet these requirements are allowed to take ad breaks on their live broadcasts. That said, US live streamers are the only ones who can use the feature.

Facebook Live Ads for Livestream

As mentioned before, Facebook Live ads consist of two sides; the live streamer’s perspective and the marketer’s perspective. Let us have a glance at the considerations that live streamers need to be aware of when deciding what ads and when to run them during their broadcast.

What are the Benefits of Facebook Live Ads for those streaming live?

In most cases, the “why” is much more important than the “how.” There is really only one imperative reason a live streamer would consider taking a small break during their live video broadcast, apart from to take a sip of water or have something on their desks rearranged. That is money!

Having a Facebook live ad running on your Facebook live broadcast is a chance to monetize your Facebook video content. It is quite a big deal, especially to broadcasters on unique niches that enjoy large audiences. What’s more, Facebook has been pushing for videos, particularly live videos, for a while now. The ability for broadcasters and profiles to monetize their video content makes the platform have a competitive edge on videos with the likes of YouTube. YouTube has long allowed its users to monetize their live video feeds for a long time now. Though, with a little more stringent requirements than YouTube, Facebook live ads will undoubtedly help grow original native video content.

Although there is no official information on the precise amount of revenue live streamers can earn for every view, Facebook is definitely on board in offering a share of revenue to their live video streamers.

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How to Take a Commercial Break on Facebook Live without Losing your Viewers

Do you meet all the requirements for running Facebook Live ads and would like to monetize your content? It is actually pretty easy to take an ad break on Facebook. A blue $ mark will pop in the comments about 240 seconds into your live video broadcast labeled “now you can have an ad break”. Just click on it and an ad will be shown for a maximum of 20 seconds to all your viewers. You can resume your broadcast after the ad break. The option to take a break will only be available again after five more minutes into your live broadcast.

Every broadcaster wants viewers to stick around to the end of their live broadcast. You need to ensure that you don’t lose viewers due to an ad that you ran in the middle of your broadcast. This could lower your earnings from your ad revenue from Facebook.

Below are a few ways you could ensure that your viewers stick around after your live ads:

• Engagement: Make sure your videos are engaging before and after live ads: It is wise to monetize those videos that get a lot of reactions from your audience. Do people leave comments that are lively and consistent with your content? If your viewership has not dropped off recently, then it is time for you to take a commercial break. Interested audiences will always wait the 20 seconds out.

• Inform Them of Commercial: Tell your audience that you are going to need a commercial break before you actually hit the button. You do not want to confuse your users by cutting into a video ad without a forewarning. You also do not want your audiences thinking that you are using their views to increase your revenue. They need to feel that you care for their time and are willing to explain any pop ups on your videos or video ads. Social media is especially volatile when it comes to transparency. As soon as your audiences suspect that they are being duped, you will lose them.

• Offer Teasers: Tease on some of the content to come after the break. You need to tell your audiences what to expect after a break of 20 seconds for them to be comfortable sticking around through your video ad. Tease you audiences on a big announcement or an answer to a question they have been asking in previous comments. It is pretty easy. However, it works so effectively even for much longer than 20 seconds. Viewers still wait weeks to view their favorite broadcasts due to some of the occurrences teased to them at the end of their previous show.

• Mention the live ad video in the video comments: The point here is to be as clear as possible on how the ad got on your live broadcast. Most of the time, this is only necessary during the first few videos on introduction of the Facebook ads live video. For instance:

(Image Credit: AdEspresso)

How to Get More Viewers

On every Facebook advertising campaign or any marketing campaign, the goal is to get more and more people to view your advertisements. That way, more people are likely to view your live video ads on your live videos. Moreover, to qualify for ad breaks. Below are a few strategies you could apply to have additional viewers on your live video broadcasts.

Schedule your live video in advance

Through your Facebook page, put out descriptions of the title of your upcoming live broadcast to increase visibility and have your event promoted. Fans will always remember to watch and with Facebook’s impressive notification, you can tell them precisely when to go live. Post your videos regularly, always sharing the scheduled link to your fans. Let your fans know of your scheduled video through several posts even on other social network profiles, with a unique incentive to watch. Make sure to make this a habit, posting quality content for your fans every time as scheduled. For example:

(Image Credit: Camberley Woods)

Tag guests and influencers

Are there any guests that will be joining you in your upcoming Facebook live video? Tag them on all posts that announce the video to your fans and list their names in the title or description. This will encourage your fans and fellow guests to share your videos to their friends and colleagues as well. For instance:

(Image Credit: Social Media Examiner)

Facebook Live Video Ads: The Marketers’ Perspective

By now, you know all about the essence of Facebook Live Ads for live streamers. Let us take a look at the advertiser’s perspective of Facebook Live Video ads.

What are the Benefits of Facebook Video Ads to Marketers?

To marketers, the greatest benefit of Facebook video ads is the quality of the audience on the platform. Facebook enjoys the most engaged audience of all social media platforms and live video enjoys more than three times the amount of audience the traditional platform video does. According to Facebook, they also get ten times more comments than traditional on-platform videos. If you are a marketer, this is the kind of audience you would like viewing your ads.

If the live video has already taken root and enjoys consistent viewership, then you are looking at having captive audiences that are very willing to view your advertisement and resume viewership later. It is a big plus to have another ad placement that is available. More placements for your ads means more opportunities to present your products or services to an engaged audience.

What are the Demerits?

Well, to be honest, I think there are very few demerits of Facebook live video placements for marketers. However, there is one that is worth mentioning: You can never tell what is going to happen in Facebook Live Videos, and neither can Facebook. There is no way you can censor the type of content that is going to be on air at the time your video ad pops up. There is no benefit of paying for an ad in a live video that any business owner would never want their brand associated with.

There is a wide range of live broadcasts out there, where a great portion is not only inappropriate, but also violent. You do not want to run the risk of one of your video ads being run during the streaming of these terrible live streams. Fortunately, since the minimum number of followers required to run ads on Facebook was raised to 50,000, this risk has been significantly lowered. After all, Facebook video ads pose the same risk and could appear in your live video and ruin your own Facebook marketing campaign.

How to Create Quality Content for Your Facebook Live Video Ads

All video ads are restricted to 20 seconds or will be automatically rejected by Facebook. According to Facebook, it is recommended to keep your video ads shorter than 15 seconds. To match its video inventory, Facebook also recommends keeping the video’s aspect ratio to 16:9 full landscape aspect ratio.

If you do not want your Facebook live video ads to be displayed on certain types of content or specific users, it is actually an option on Facebook. You can prevent certain publishers by creating a block list as you would on your phone, but this time for specific page URLs. It is, however, critical that you do not block the pages that would have a positive impact on your ad’s reach. The image below shows what it will look like to choose content to block:

(Image Credit: AdEspresso)

You can also prevent your FB Live video ads from showing in content that falls under any of these categories:

• Gambling
• Mature content
• Tragedy
• Dating or
• Social issues

While some of what we have shared are hot topics that get the biggest coverage and audience, it is best to steer clear of categories that could be poisonous to the growth of your brand. The impact could be devastating to you and your team or even your loved ones.

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Best Practices for the Success of Facebook Live Video Ads

If you feel that you are ready to run a Facebook ads live video and take advantage of engaged audiences, there are a few practices that you will need to adapt to. To optimize results from your ad marketing campaign, we have gathered a few strategies that you should consider keeping in mind through your ad campaigns.

Have a clear message

Since your ad will only run on the viewer’s screen for a couple of seconds, you had better make your message as simple and as clear as day. Make the 20 seconds count. Choose the video broadcasters that have a similar message as yours and hope that it will stick on their audience’s ears. Something too complicated will just stress the viewer out while he or she didn’t really subscribe to view your ads.

Tell an interesting story

Fifteen seconds is quite a short period to narrate a story. However, there is little that a good picture and a few words cannot tell. Appeal to the viewer’s emotion in a way. CocaCola is a good example of companies that tap into the emotion of joy, love, and celebration to get their brand promotion efforts further than their competitors.

Also target the cold audience: It will be quite unlikely that your viewers have seen your brand before. Within 15 seconds, you can have your brand introduced to them and tell them what you deal in? Keep in mind that the short video content is designed to appeal even to the people at the digital sales funnel’s top.

Summary

To be honest, Facebook Live video ads won’t likely be available to just any user in the near future. This is true for the marketers as well as video broadcasters, which as stated earlier in this article, is not all that bad.

We would recommend taking your time to view the possible merits and demerits of adding Facebook video ads to your videos and if the ads are the right ones for your brand. Brands trying to nurture customer relationships should not consider making ad breaks if they do not have a natural transition in their content.

When choosing what video ads are good for your brand, consider your business goals and objectives and see if they align with the social media objectives of your ad campaign. If monetization is the only endgame, most brands prefer placing their video ads on their news feeds. However, you should keep whichever works best for your brand.

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Interests allow you to create an ad campaign targeting the interests of Facebook users. You base your campaign on information users have in their profiles, groups and pages. This information includes what the user has chosen to share such as their interests, favorite TV shows, films, artists, bands, music, activities, books, etc. You can use Facebook user interests for organizing your news feed according to all of the following:

• Personal interests
• User stories
• Posts
• Pages added to lists by the users
• Status updates
• Pictures

Facebook users create lists for a wide range of topics including fashion, recipes and sports. Users also list people depending on what was posted by their friends and their interests such as friends posting the best photos or newest friends. Facebook lists make it easier for users to follow other pages or users posting interesting or similar topics. A good example is someone that loves sports creating an interest list. This user could follow pages for publications, specific athletes and their favorite teams. Here is an example of a user’s TV show interest list:

A list can be created by sports fans titled “NFL Teams”. The user would follow the pages for every team in the NFL. This enables the user to remain current with everything related to the NFL. You can effectively use interest lists when you open an existing campaign or begin a new campaign for invaluable help with targeting.

FACTS: 18% of marketers currently use Facebook Groups. In April 2020, over 98% of Facebook’s active user accounts worldwide accessed the social network via any kind of mobile phone. (HubSpot)

How to Use Facebook Interest Lists

The platform provides you with a wide range of tools for your marketing efforts. You can use these tools to locate and successfully target your desired Facebook audience. Look for quality as opposed to quantity. You want to locate an audience interested in your business, products or services and page. For an effective strategy, you need to ensure the users you choose will add value.

Your goal is converting Facebook users to customers willing to share your content with other users with similar interests. You can accomplish this with interest lists and graph searches. Interest lists are ideal for categorizing different types of content. You can use lists including anything pertaining to your business. A good example is if you sell pet products. You would look for lists including animals, pets and pet care.

You can also create your own interest list with content you find interesting such as sports, cooking, travel or music. You can find pages of interest with a graph search. This is an excellent option for locating pages you want to follow, new places to travel and users with similar interests. When you use both interest lists and graph search, you have numerous options including:

• Increasing your reach
• Finding content of interest
• Finding new fans
• Engaging with your fans

You can target your business campaigns by following three simple steps.

Step One: Graph Search

Start with a search for pages interesting for you, targeted customers and fans. Searching these pages offers benefits including understanding what your fans are posting, expanding your reach and engaging with your followers. You can improve your marketing efforts simply by understanding the likes and dislikes of your followers. If the name of your company is ABC Pet Products, you would begin with an extremely simple search such as pages like by users following ABC Pet Products. Here is another example:

(Image Credit: Queen City Media)

Once you have found pages potentially of interest for your targeted audience, you can refine your search by adding more criteria. A good example is Pages liked by users following ABC Pet Products and social media. This will enable you to locate more interesting and relevant pages for your business, target audience and fans. Once you like these pages, the visibility of your company will increase. Try conducting the following searches:

• Pages in specific regions
• Interesting pages pertaining to ABC Pet Products
• Pages liked by fans of ABC Pet Products
• Specific books liked by fans
• Pages in specific categories including pets

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Step Two: Adding Pages to Interest Lists

Once you have finished searching, add the interesting pages you have found to your interest list. Start by navigating to the page. Look for a gear icon located beneath the cover photo indicated by the image to your right. Now, click Add to Interest Lists. You will have two choices. You can add the page to any of the specific lists you have already set up or you can create a new list. For instance:

(Image Credit: groovyPost)

Creating a new list is a good option because you can make a separate interest list to locate relevant content, identify users with similar interests potentially important for your brand or for engaging with users. Once you have selected or created a list, you will receive a pop-up box. If you are finished, click Next. You now need to decide which name to choose for your interest list. Keep in mind your list can be available to only you, just your friends or the general public.

Decide who can see your list, then click Done. You have now finished creating your interest list and more pages can easily be added. All you need to do to add more pages is visit the desired Facebook page and click on the gear icon. You can easily forget about your interest lists unless you receive daily reminders to visit them. You can accomplish this when you click the pencil icon and select Add to Favorites. Now your list will be available on the left every time you log in to Facebook.

Step Three: Engagement

You now have a complete Facebook Interest List including important pages for your brand. There are a lot of actions you can take including:

1. Attracting new followers
2. Engaging with fans
3. Finding new angles

• Attracting New Followers

You can use your business Facebook page to join in on discussions taking place on posts. This is a good opportunity to send engaging and valuable content. You can increase the number of users viewing your page by demonstrating your knowledge to add value to the topic. Engaging with users through your content is a great option for triggering discussions with your targeted audience. For example:

(Image Credit: Social Media Examiner)

• Engaging with Fans

Add your comments and opinions to any posts your fans are interested in. This enables engagement with your current fans while giving you the opportunity to gain new followers. Be careful with your comments to make certain you do not risk alienating any current or potential followers. Your content should be relevant, intelligent and interesting for your targeted audience and demographics. Analyze the engagement you receive for additional insights.

• Finding New Angles

To ensure your interest lists and marketing are more targeted and strategic for future campaigns, you should have answers to the following questions.

• What does your targeted audience find interesting?
• What interesting information can you add?
• Which posts are attracting the most users?

Your posts should include interesting and unique opinions regarding the topic of your page. Watch the interactions of your potential customers with the topics you choose. You can use this information to refine and improve your comments to further increase brand engagement. In addition to Facebook Interest Lists, there are other tools Facebook offers to improve your marketing efforts with the Facebook community including:

• Editing budgets and schedules
• Creating Facebook ads
• Creating targeted Facebook Messenger ads
• Tracking ad performance
• Receiving push notifications

Benefits of Facebook Search Interests

The biggest difference between Facebook and Google is consumers do not become addicted to Google. Addiction to social media is real, with Facebook receiving approximately 1.62 visitors per day. Facebook is also used more than any other social media platform. Technology has become critical for modern society including virtually unlimited online advertising for businesses. The current statistics are:

• The average price of cost-per-click is $1.72

• The potential Facebook advertising reach is roughly 1.9 billion

• More than seven million businesses advertise on Facebook

• Despite the current competitiveness of advertising on Facebook, the average cost decreased six percent in 2019

Facebook is an excellent platform for the promotion of your services or products due to the behavioral habits adopted by the users. Numerous users spend a lot of time browsing the news feed due to boredom. That means these users are ready to be sold. You can take advantage of impulse buying through targeted Facebook ads using interests lists. Users make purchases quickly because of the accessibility and visual nature of Facebook ads.

Facebook users have developed the habit of scrolling through the information for long periods of time. You can reach your targeted audience regardless of the age bracket through Facebook. You should be aware 94 percent of all ad revenue from Facebook comes from mobile devices.

Content Promotion

The ads you place on Facebook are not limited to only services and products because your content can also be promoted. When you write high-quality content, hundreds or thousands of users will read what you have written. You can gain more attention than through any organic method. Your content strategy will help you reach your goals, You need to be careful when deciding which posts you want to promote.

Resist the temptation to post easily obtainable but low-quality content. The more engaging your content the better the reward from the advertising algorithm implemented by Facebook. This means posting your most popular content will result in an increase in user engagement. Boosting your posts is one of the easiest methods for promoting your content. You can create discussions with your audience inexpensively and quickly. This is what it will look like when you go to boost your post:

(Image Credit: Social Media Examiner)

There is a wide range of management software available for social media enabling your content to be boosted directly from your dashboard. Using a wider content strategy along with this type of software can significantly improve your Facebook marketing strategy.

Remarketing

You have most likely felt as though an ad was following you. This is because once you like a brand, Facebook will continue to show you advertisements. This is referred to as remarketing. You can set up your advertising to target users previously engaging with your brand. This can be users that have added your products to their basket, visited your website, explored your contact page or filled out one of your forms or surveys.

No matter what reason the user left before making a purchase, they can be retargeted through interest lists and remarketing. The user may have needed more information about your products or services, become distracted or simply run out of time. These users have already demonstrated some interest in your brand which means you have a better chance of achieving a conversion. These users are easier to target with the potential for better results.

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Targeting Your Ideal Audience

Every PPC platform gives you the ability to decide who sees your advertisements. By using a combination of the Facebook Business Manager and Facebook search interests, you can create your audience according to the types of users you want to see your advertisements. You can use basic information from your interest lists such as gender and age to establish your ad targeting.

You can also be much more specific. If you already know which users are your ideal audience, this is an excellent option. A good example is having your ads appear on the timelines of anyone with an approaching anniversary. You can also save money by making certain your ads do not show for users that have already liked your page. You can even target your campaign based on location to focus on nearby users.

If you own a physical store, targeting local users is extremely helpful. The users located too far away can simply be excluded. If you are patient, your campaign can be focused on specific areas by establishing radius circles. Your ads can be directed at users according to their specific interests. This information is sourced by Facebook according to the posts followed and liked by the user.

If you have an online store for pet products, your Facebook ads can be targeted to users interested in a wide variety of products including pet beds, pet food, pet toys, pet health, etc. This significantly decreases the number of users scrolling past your advertisements. Based on your audience settings, you can estimate the number of users in your targeted audience.

This is an excellent option if you have a smaller business with a limited budget. If your budget is limited, you do not need to have 200,000 users in your audience because you will not have the money to show your ads to a large number of users and your business would be unable to handle such a large quantity of orders anyway. The best part of Facebook ads is customizing every aspect of which users see your ads to ensure you receive the best leads for the lowest price.

Reaching Your Goals

Another benefit of Facebook ads is creating campaigns tailored for your specific goals. You can personalize your ads using interest lists to increase your website traffic, brand awareness and sales or make certain as many users as possible see your message. You must be aware of your goals to make certain you choose the correct ad campaign for your specific needs.

If you have more than one goal, separate sets of ads can be created using a different setup for each one. This enables you to compare the results of each campaign to determine which one resulted in the most leads. The success you achieve with your Facebook advertising is dependent on using interest lists to test and make changes until you have the ideal ad campaigns.

Customer Support

You can increase the satisfaction level of your customers by establishing a customer support line. If you do not have one or are not interested in customers calling your personal phone number, you can remain in contact with your customers through your Facebook page. Your customers will be able to receive the help they require, ask questions, access information and read what other customers have said. The image below shows an example of a page you can contact with a phone number, website, and facebook messaging:

You can assist hundreds of your customers and create conversations among the users by establishing a community support group. The sense of helpfulness and community will be an extremely helpful addition to your company.

Top Facebook User Interests Lists

The main categories for the list of Facebook interests are:

• Entertainment
• Technology
• Food and drink
• Business and industry
• Sports and outdoors
• Hobbies and activities
• Family and relationships
• Shopping and fashion
• Fitness and wellness

Each category includes a list of everything related to the category. A good example is one of the subcategories for entertainment is games. This includes:

• Card games
• Online games
• Multiplayer online games
• Role-playing games
• Sports games
• Puzzle video games
• Racing games
• Video games
• Browser games
• Shooter games
• First-person shooter games
• Strategy games
• Action games
• Simulation games
• Multiplayer online role-playing games
• Board games
• Word games
• Online poker
• Gambling
• Casino games

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Measuring the effectiveness of your Facebook Ads helps you to determine whether you are attaining your marketing goals. The assessment of strength, weakness and the return on investment of specific campaigns gives you insights to adjust accordingly.

Many Facebook users view ads as a nuisance and block them especially when the advertisement was of poor quality and irrelevant to them. Hence, it is important to measure the amount of reach, relevance, and value your ad campaign has on Facebook users.

Businesses ought to know the key metrics for Facebook ads and how to use them for better business decisions. On the Facebook ads manager metrics can be overwhelmingly confusing.

Here are important Facebook ad metrics 2021 that every small business owner needs to understand.

Engagement

Refers to the reception your ad is receiving from the target audience. It entails comments, shares, CTR, saves, likes or reactions. Engagement serves as a true reflection of what people feel about your ad. For instance:

(Image Credit: 3Rhino Media)

High engagement rate implies that your content is interesting to its audience. An appealing ad helps to raise the overall awareness of your brand. The more people engage with your ad, the higher the likelihood of visiting your website, thereby improving your website traffic and SEO ranking.

The Facebook system usually uses the engagement rating to display your content on the news feed of users. Your ad’s high engagement rate will mean that Facebook will share the content with a larger group of your followers.

Low-quality ads result in low engagement rating, thus lesser attainment of your campaign objectives. The Facebook ad manager allows you to check the engagement rate based on specific measures such as video, photos, status or link posts.

Reach

The metric is arguably the essential Facebook ad metrics 2021 business owners should closely monitor. Reach refers to the number of different people who have seen your ad at least once.

Reach creates awareness of your ad campaign. In simple terms, we can say that reach is the maximum number of people that have seen your Facebook ad. For example:

(Image Credit: Hongkiat)

Reach of your campaign can occur in three main ways, organic, paid, or viral.

• Organic reach means that people saw your ad or content for free. However, due to Facebook’s commercialization of Ads, small businesses cannot rely upon this where brand awareness is at stake.

• Paid reach entails paying a fee on Facebook to promote your brand or campaign. It is the most reliable form of reach for small businesses and startups. It is more likely that your business can gain many views of your ads through this method alone.

• Viral reach for ads refers to the number of people who view the ads because their friends engaged in them by clicking, sharing, commenting, or posting them.

Analysis and monitoring of reach data statistics provide insights on the preferred content that palpitates with your target audience. Reach metrics forms the benchmark for analysis of all other metrics. It is futile to check the performance of your campaign if it has not reached anyone.

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Impressions

Impressions are often confused with reach. Whereas reach is the measure of people who have seen your campaign, an impression is a measure of how often they have seen the ads.

To understand this better, let’s say that 200 people have seen your ad. It means that your ad’s reach is 200. Say the same ad has appeared on the timelines of those 200 people for a total of 70 times. The impression for that ad is 70. The impression and reach do not show any engagements of the users with an ad campaign.

The cumulative total of the count an ad appears on the screen of an individual user during its lifespan is the count of impressions. There are two kinds of impressions on Facebook, served and viewed.

A served impressions mean that the advertiser has paid to promote the ad. The Facebook algorithm usually places these kinds of ads at the top of the users’ news feed. Facebook ad metrics explain viewed impressions as metrics that are not tallied unless a user sees the ad displayed on the screen.

Businesses should track these ad metrics to negotiate for fair pricing, promote consistency across mobile and web interfaces and get more value for their ads.

Demographics

Demographic refers to the number of people living in an area, their income, spending patterns, gender, age, race and ethnicity. In marketing, these statistics are useful in assessing the success of a campaign and a business. Through demographics, a marketer can know the target market, which product to sell, and how to advertise the products or services successfully.

The amount spent on planning a campaign plays a crucial role in determining success. The result should be proportional to the amount of effort and money put in a campaign.

Demographics help you to make decisions on how much investment to place in an ad strategy campaign. There are several ways of collecting demographic statistics. The most common is the use of customer orders and accounts. When customers sign up for shopping accounts or make payments, they fill in the details that lead to their preferences, age and spending habits. For example:

(Image Credit: Neil Patel)

Conversion Rate

The whole idea of doing an advert as a social media marketing technique is to convert. Even with excellent Facebook KPIs without conversions, the ROI will always be nil. A conversion refers to a successful response to the call-to-action. Conversion may entail a purchase, new subscription, or a click to the landing pages. In a nutshell, a conversion is a positive response to what you want Facebook users to do.

The conversion rate is a measure of the percentage of people who complete the desired action. It may include the total number of viewers of your advertisement, the number of people who become customers or subscribers of your email listing, and determine your conversion rate.

If, say, 1000 people viewed your Facebook ad, and your conversion rate is 15%. It implies that the advertisement will generate 150 conversions. These statistics are important so that you can understand how to optimize your ads for better conversions.

Cost per Conversion

Facebook ad metrics explained the cost per conversion as the amount you pay for every lead or sale. The total cost of running your ad campaign versus the number of conversions it attracts is your cost per conversion. For instance:

(Image Credit: Claire Pelletreau)

Putting it into perspective, say that you have spent $400 on your Facebook ads. If ten people convert, it means that your cost per conversion is $40.

The cost per conversion helps small business owners to assess if there is a positive return on investment. When the ROI is negative, it implies that the advertisement needs optimization.

Suppose your cost per conversion is high; you need to check on several factors. These include:

• Activate Facebook ads: Check whether you mistakenly paused an ad campaign.
• Impressions: Check to see which ad is underperforming and turn it off.
• Clicks: Check whether the ads are generating clicks. If the CPC is low, it is an indicator of more lots of interest in your advert.
• Landing pages: If all the above factors are okay, but you have a high conversion cost, it means that your landing page has issues and needs optimization.

CPM

CPM denotes the cost per thousand impressions. The word impression refers to the number of times Facebook displays your ad. CPM Facebook Ad metrics 2021 is vital if your major concern is how many times your advert will be displayed on Facebook.

The CPM helps small businesses to plan every new stage of their marketing campaign. You can also be able to approximate the results of past advertisements. The calculation of CPM is an average of the amount spent for advertisement divided by the total number of impressions, multiplied by a thousand.

For example, if your budget is $500 and you get 10000 ad views, your CPM will be calculated as follows:

CPM = ($500 / 10000) * 1000

CPM = $50

It, therefore, suggests that it cost you $50 to get a thousand advertisement displays.

The CPM and clicks are interrelated in that if you get more impressions with reduced clicks, you may be forced to pay a higher price.

To track your CPM on Facebook:

• Log into your Facebook ads manager and open the ads tab.
• Select the duration you want for the impressions.
• Click on columns.
• The Facebook Ads manager metrics will appear in a drop-down list.
• Scroll performance and clicks, then choose CPM (Cost per 1000 Impressions).

The Click-Through Rate (CTR) 

The CTR is a percentage of Facebook users who visit your landing pages, data capture forms, website, or online storefront from your Facebook campaigns. In other words, CTR is a ratio of the number of links clicked on the number of ad views. Here is an example of a few click- through rates:

(Image Credit: Databox)

The good CTR is an indicator of a quality advert with high relevance and engagement. Conversely, a bad CTR, shows that the ad does not resonate with your target audience. Small businesses that aim at driving traffic to their websites or a recently launched product, should check the CTR Facebook Ad metrics.

Some advertisements may have higher CTR in contrast to others. Photos and videos, for instance, may have a higher CTR compared to articles. High-quality images and videos are likely to produce higher CTR than those of lower quality.

When using links for landing pages, it is imperative to note that a shortened link has a higher CTR. Otherwise, using long URL tags can be a turn off to potential visitors of your site.

To calculate the CTR, we use the formula below.

CTR= Link Clicks / Impressions

A higher CPM may result in a higher CTR, and the reverse is true.

Entrepreneurs should use this metric for better comprehension of their ad quality. Changes in graphics, headlines and wording in the call to action can significantly improve the CTR.

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Cost per Action (CPA) 

The CPA, also called cost per acquisition, determines the amount of money you pay whenever Facebook users act your advertisement.

The actions could vary and may include:

• Watching a video.
• Clicking on a link.
• Signing up for a newsletter or email listing.
• Installing a mobile application.
• Generating a lead.
• Purchasing a product or service.

A high Cost Per Action shows that your campaign is not achieving its purpose. A low CPA, on the other hand, is a signal that your campaign is doing well.

Calculating CPA depends on the desired action performed on the ad.

CPA = cost of advertisement / Amount of action taken on the Ad

You can also calculate the CPA by dividing the advertisement’s cost against the product of conversion rate, click-through rate, and the number of impressions.

CPA = Cost of Advertisement / (CR * CTR * number of impressions)

Suppose it costs you $500 to get 10000 views, with 100 clicks and ten conversions. Calculate the CPA as follows

CPA = 500/10

CPA= $50

Alternatively, find the conversion rate and the click-through rate.

CR= (10 / 100) * 100

CR = 10%

CTR = (100 / 10000) * 100

CTR =1%

Your CPA is thus

CPA=500/ (0.1* 0.01* 10000)

CPA = $50

(Image Credit: WordStream)

CPC

The cost per click (CPC) is the amount of money you pay for an advertisement for the total number of clicks you get. CPC aims to evaluate the number of users who visit their website or landing pages through Facebook Ads.

The CPC may vary depending on the type of industry, objective, location, the season of the year, ad budget, bidding, and target audience.

The financial and insurance industries have relatively higher CPC compared to other industries such as apparel. However, the Facebook algorithm reduces your CPC if your click links get many clicks. On average, the CPC is $1.86 across all industries on Facebook.

CPC is calculated as the total cost divided by the number of clicks.

For example, if it cost $3 to get five clicks, the CPC would be computed as:

CPC =3/5

CPC= $0.6

The CPC in small businesses is one of the key metrics for Facebook Ads. For instance:

(Image Credit: 9 Clouds)

Frequency

Another ad metric you should watch out for is the frequency. It refers to the number of times a given user is exposed to the same advertisement before its lifetime expires. Suppose a user has seen your ad ten times it means that you have targeted him or her ten times. The frequency is bound to increase with a high budget.

The number of times a Facebook user sees your ad can result in your campaign’s success or failure. A high frequency would mean that the users have seen your advert and may be interested in your products or services. On the flip side, a high frequency may also be irritating your target audience, leading to banner blindness.

Banner blindness is when your ad becomes annoying and has an endearing experience to you and our audience. At this point, the users are fed up with your ad and will quickly bypass it. A low CTR on your campaign is likely to increase your CPA and CPC expenditure.

The frequency of your campaign is a ratio of the ad impressions against the reach of unique users. For instance, if an advert has reached 15000 people with 20000 impressions, then the frequency is computed as:

Frequency = Number of impressions/ Number of different people reached

Thus

Frequency = 20000 / 15000

Frequency = 1.33

The first time may have a relatively higher CTR, which in turn reduces the CPC. However, it is essential to understand that your ad’s high frequency may not improve your ROI.

Relevance Score

Relevance score refers to how engaging your ads are and their quality level. The score ranges from 1-10, and it determines how often your ads appear and the cost per click of your ads.

The score is determined by calculating positive and negative feedback. A higher the positive feedback is, the higher the relevance score. The score is generated as people continue to give feedback.

The relevance score can save on the cost of reaching out to people. The ad delivery system is built to only make the right content to the right people. As such, a high score saves on cost as it is delivered to the target audience.

A high score helps advertisers and marketers to ensure that the delivery is efficient. It also weighs the creative options for advertising before the marketers can launch a campaign. Through the score, advertisers can analyze images, audience and determine which combinations can secure high scores.

Finally, the scores can be useful when optimizing campaigns that are already in progress. The drop or rise in a score helps the advertisers to improve on the strategies.

Diib®: Understanding Your Facebook Ad Metrics 

Now that you better understand the metrics involved in the conversion of your ads and how well they are received, you need to quickly respond to those metrics and optimize your ads. Partnering with Diib Digital will give you an added measure of security that your ads are reaching the audiences you seek and that they are converting well. Here are some of the features of our User Dashboard you’re sure to love:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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Did you know??? Social selling leaders are 51% more likely to reach quota. What’s more, salespeople active on social media report 45% more sales opportunities. (HubSpot)

Why Conversion Tracking is Important

Return on Investment

There are three major reasons why you should carry out conversion tracking. The most important one is because it allows you to measure the return on your investment. This is very important to a business as it allows you to know how many conversions you have received. It also takes a step further on the conversions by determining whether there are registrations, mostly from email subscribers, sales, form completions or any other campaigns that your company is conducting. This is made possible through Facebook campaign tracking. These details are very essential in the calculation of ROI. Since they offer very detailed information, you can easily determine the return on each sector.

A/B Test Performance

Another key importance of conversion tracking is that it can also help you determine the performance of your A/B tests. This is also very important since by determining your performance, you know how to improve. This helps in boosting your campaigns and ensures that you have better results. Another amazing importance is that you are not the only one who benefits from it. Facebook also has a lot to gain through conversion tracking. This is because they also track who is converting on your ads and uses the data obtained to optimize its algorithm. This enables it to get more people with similar interests. This also helps your company as it brings more conversions. Here is an example of an A/B Test:

(Image Credit: AdEspresso)

There are various methods of tracking ads on Facebook. However, there are only two systems available. You can either use Google analytics or the Facebook pixels. The most commonly used system is the Facebook pixels but that does not mean that you can’t use Google analytics as they are also equally efficient. The fact that the system involves the use of Google gives it an advantage. This is because Google monitors traffic flow and can also learn what people were searching for in your site. It is also involved in Facebook campaign tracking which gives it an edge.

When using the pixel system you have access to the conversion tracking Facebook ads manager that gives you a lot of information, Google analytics can also give you more information about how, when and why people are converting. This helps you follow the entire path that users take and it is really important when determining ROI. You can also find out what people find relevant in your site. However, as you use Google analytics, it is important to note that the conversions, when compared to the pixel system, are not the same. Before you rush to a decision of deciding who is better, you need to understand why there is a difference in their measurements.

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Types of Conversion

The major reason as to why their conversion measurements are different is because they use different methods in determining conversions. There are two types of conversions. The first one is the click through conversion where you simply click on your ad and convert. The other one is the view through conversion where you view through conversions and convert later. Facebook conversion tracking gives credit for click through conversion and also view through conversions that happen within a day.

Facebook, therefore, gives credit for the first touch point that brings about the difference. This is because Google analytics uses a last click basis to give credit. They also have an added advantage since they offer a customizable system to help you decide how you want to distribute your conversion. The image below shows these two types of conversions:

(Image Credit: PPC Wins)

Google Analytics

Now that you know why the measurements are different, you can use Google analytics for tracking ads on Facebook. Google analytics allows you to track traffic on your website. You should also note that by default, it will run all the traffic and is not specific to the Facebook ads you are running. This means that the traffic you track includes people clicking on non-paid posts on your Facebook page.

To solve this problem, you just need to follow two simple steps. The first and most important step is to manually create a trackable link. You can do this by using Google’s free URL Builder. It requires you to fill certain information so as to allow Google to track your traffic. Some of the important details you need to include are;

• Website URL
• A source that in this case is Facebook
• Medium that is simply the various ads you are running
• Campaign name that should be something unique

You can also use other software like AdEspresso that help you link with Google analytics. This makes it easier than having to set up a trackable link with Google. The final step is quite easy as all you have to do is check with Google analytics. This entails checking if your data is populating through Google analytics. This also helps you so that your setup can become a success. To know if you were successful you should be able to view your data using your source or medium.

Google analytics also has a few other perks. The perks are available since you can customize them to view your conversions as you please. For example, you can configure it to carry out goal tracking. You simply place a goal and key in what has to be met so that you can consider the goal as achieved. Once you have set your goal, you can verify it and get a response from Google analytics. The ability to customize Google analytics also allows you to customize your attribution models. This is only possible if you have set up your goals or enhanced ecommerce tracking.

For example, in your baseline model, there are a variety of options for you to choose from:

• Linear– it gives all touch points equal attribution
• First interaction– it gives most of the attribution to the first touch point but keeps attribution for the other sites equal
• Last interaction– its opposite to the first interaction in that it gives most of the attribution to the last touch point and keeps attribution for all other sites equal
• Time decay– it offers the highest attribution to the last touch points and offers decaying attribution to the other sites
• Position based– as the name suggests, it focuses on position and thus focuses attribution to the first and last touch points

(Image Credit: WWWShop)

Other Attribution Features

Other features of attribution like look-back windows can also be customized. It also allows you to compare data in different models of attribution against each other to get a clear view of how your touch points are earning sales. As mentioned earlier the other system is through the Facebook pixels. It’s simply a snippet of HTML code that can be generated from every ads business manager. The pixel simply records every entry into a site and every conversion. Consequently, this makes it very essential in ad tracking. When you want to determine how to track sales from Facebook ads, there are some metrics you should consider:

Impressions vs reach

You need to understand the difference between the two. Impression is categorized as an event that makes you view an ad only once. Reach is considered as the number of users that have viewed your ad. With this in mind, you need to create a desirable impression so as to increase your reach.

Click through rate

It is simply known as CTR. It is the percentage of users that view an ad, click it, and visit your landing page. It is very profitable to a business when a user goes through this stage so as to finally visit your landing page. Here is the equation used to calculate click through rate:

(Image Credit: Snovio)

View through conversions

View through conversions are almost like a click through. However, once the user views an ad, they do not convert immediately. Eventually, the conversion happens within a 24 hour period after viewing the ad. This makes it quite hard to quantify them and sometimes the user may take more than a day to convert.

Conversion rate

It is also termed as the purchase conversion. A conversion value is simply the total value of conversions. Since the major focus is Facebook ads. You should, therefore, focus on purchase conversions rather than add to cart conversions.

Return on ad spend

It simply shows how many times the ad is generating in terms of revenue. This helps a business determine the profit it gains from an ad. Once you follow these metrics, you stand a better chance of getting conversions from your ads. This is because they consider all aspects of the ad, including the user reaction that is very important to a business. Once you are set on the metrics, you need to know how to track your conversions. There are various methods to carry out Facebook conversion tracking. They include:

(Image Credit: Megalytic)

Facebook custom conversions

Custom conversion is one of the simple ways to carry out Facebook ad tracking. It is preferred by most companies due to its simplicity. This is because it does not need any adjustments on your pixel as long as you have the new pixel. Your only job is to specify the URL of your post conversion page and enter a conversion value. The post conversion page is simply the page that people visit after they have converted. For most companies, it is the ‘Thank you’ page that people see after opting in to your email list or the order confirmation page they see after completing a purchase.

It also allows you to specify a conversion value for each custom conversion. This means that when a conversion is recorded, Facebook assigns it the specified value. This makes it quite easy to see your total spend, the number of conversions and the value of the conversions. However, like most things assigning a specific conversion value has its advantages and disadvantages. It is quite beneficial to companies that sell a single product or companies that have a page for every product.

Companies that sell a range of products on a single page are disadvantaged since the specific value is assigned to each of its products and that makes the system inaccurate. Another disadvantage is that it is limited to 100 custom conversions at any given time. This poses a problem for large sites that have more than 100 conversions to track. This makes it limited to small sites. Besides being a small site for you to use this feature, you must have a single product on your page or a page for each of your products. This, therefore, limits many large companies and the system is only efficient to certain companies.

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Facebook standard events

A standard event is an optional event that you add to your base Facebook pixel code. It is more advanced as compared to custom conversion. This is because you have to adjust your Facebook pixel so as to use this feature. A standard event is only placed on specific and not on every page. You, therefore, have to carefully select the pages to place standard events. It is recommended that you pick pages with a specific user behavior such as a conversion. It is able to provide data to Facebook dynamically. Consequently, this solves the problem faced by custom conversion. This enables you to add data to the code based on what your customers purchase.

Its dynamic checkout system also overcomes the 100 custom conversions limit that makes it suitable even to larger websites. It also allows you to add other parameters to Facebook for advanced custom audience creation and tracking. All this is not important if you don’t know how to use a standard event. The basic thing to do is to ensure that you duplicate pixels on the pages you are tracking conversions. All you have to do is visit the pixels page in the Facebook ad manager and click the details button from your pixel. The next thing is to install the pixel and make sure that you manually install the pixel onto the website and you’ll be good to go. Once the installation is done all you have to do is to add an event. You do this by manually adding an event code.

Ads Configuration

Another important thing you should know is how to configure your ads to optimize for your conversion events. The basic concept is starting a conversion tracking method that is in line with your business. The next step that is quite important entails that you identify a high performing ad. This greatly depends on how you set up your conversion tracking. The method of conversion tracking used is also important as it helps you identify a performing ad. For example, if you use an ecommerce platform like Shopify, the pixel will automatically set itself up that way. You should also ensure to add the custom fields of website purchase ROAS and website purchase conversion value. The two ensure that you identify a high performing ad.

You should ensure to optimize for the right conversion event. Once you have identified a high performing ad you should ensure to link it to the correct conversion event. Under normal circumstances, when you create a new ad set, you are normally asked to choose a conversion to optimize for. This simply means that Facebook will try to show the ads in the ad set to people that are most likely to complete the conversion event. This can be enhanced further by using standard events and custom convention in a complete format. This gives you better chances for the optimization of your ad.

Facebook Sales Tracking

If you want to know how to track sales from Facebook ads, then you need to know how to track a Google ad with the Google ad conversion tag. Just like Facebook ads you need to setup conversion tracking. It is important to note that since it’s a conversion tag, you should not include it on all your pages. It should only be placed in the header code of your thank you page or tied to a button click on a page. There are a variety of options when setting up the conversion tracking.

The first option is setting it up manually. All you have to do is to install the tag, copy the specific tag and then paste it below the global tag. You can also set it up using a Google tag manager that happens to be an easier option. The final option is setting it up with Woo-commerce. You just have to install the plugin then activate it and finally copy paste the URL.

Diib®: Custom Facebook Ad Tracking Metrics!

From the information gathered above, it is clear how to carry out conversion tracking for your Facebook ads. The various methods involved and various benefits are also quite clear. Partnering with Diib Digital will provide you with an added measure of security that your Facebook Ads are hitting their mark. Here are some of the features that can help you keep yourself on track.

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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Facebook ads do not require much expertise to create. There are various guides available that guide users on how to come up with good competitive Facebook ads. With the help of Facebook ad psd templates, there is a lot that one can do to have good quality Facebook ads. For Facebook image or video ads, Facebook enforced a 20% text rule as a way of minimizing text in images. One way of having good images for Facebook ads is to ensure that the text included does not exceed 20% or is as minimal as possible. The images should be precise enough to send your message and tell your story without the need to have a lot of text. When you have a Facebook image ad with a lot of text, it is less likely to be shown to people.

FACT: Across social channels, photo and imagery posts are the most-used content type to increase audience engagement. (HubSpot)

AD Parlor templates

AD Parlor consists of different styles of Facebook ads. The available templates on AD Parlor are suitable for image ads, link post ads, collection ads, and other ads. They are simple Facebook ad templates psd that small businesses can use to grow. Businesses can use this template to create ads that represent the business, including the logo and business theme colors. The text included in the images should be 20% and less as additional text makes your ad unsuccessful.

To load images for your Facebook ad, simply drag and drop your images on the segments, replacing the ones on the template. Other than templates, AD Parlor also offers a mockup tool. This tool can be used as a Facebook ad mockup psd and is resourceful for social media info graphics and designs. The template allows the user to view how the ad appears in different locations. You can view your image, text or call to action like your audience will view it. This template is also suitable for ads on other platforms such as Instagram and it works better when using Chrome. Here is an example of AD Parlor:

(Image Credit: AdParlor)

Behance’s Carousel Ad template

This template is suitable for Photoshop and is more layered for carousel ads. In the template, one huge image is taken and subdivided severally, as a show of continuity between images. They are easy to follow in creating your own ad and the particular ad images elements can be changed. For easy transfer of images, the images on the template are simple to change through drag and drop.

The template is suitable even for people who are not professionals in Photoshop and ads creation. In creating your carousel ad, minimize your text to 20% and below, and let you images show your content or message. For carousel ads on this template, therefore, you must use good quality images. This template also allows the user to brand the ad with the business details including the business logo, description and theme colors.

(Image Credit: Behance)

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Web Designer’s Academy templates

These templates consist of four ads with the most firm layout and design features for Facebook ad template Photoshop. Each of the four ads is a template on its own with the top of all the templates containing a text and logo banner. There is also a color background and added elements. One of the ads has only one graphical feature while the other ad consists of a smaller graphical feature and a faded screenshot. In the third ad, there are a number of layered screenshots and the last one contains a photograph. The ad templates are easy to customize even for first time users. One can simply change the colors, edit text and change the images to make a customized add. You can also add your logo to make the final ad look original.

Having good quality Facebook ads for market research

Yes ads are a good way of understanding the target market and the needs of customers. With many businesses having an active presence online nowadays, it is quite easy to carry out market research. This is made easier by the fact that one can easily follow and monitor and study competitors. Another factor is that users can comment and react to your content easily and people can view that.

Feedback from your viewers should therefore be taken into consideration because it guides you towards being competitive. Business entails identifying a gap in a particular sector and working towards filling that gap. This is what makes a business unique and competitive, unlike when a business offers similar services or products like everyone else. Understand what customers want and focus on the thing or issue that concerns them the most. The more unique you are, the more you become competitive as customers will prefer more content and value for their time and money.

Be keen on what your customers dislike and what they feel the market needs to offer. These are the two main factors to consider in your Facebook marketing strategy. They can easily express that through their reactions online. Facebook ads are used to market brands, products and services. However, marketing doesn’t always involve making sales or convincing people to buy. It is about studying and understanding the market and working towards meeting the needs of your customers. This way, solving their needs makes your brand more attractive and competitive.

Graphicriver paid templates

These templates from GraphicRiver require that a user purchases the rights to use and customize for different ads. These templates are among the most preferred ad templates and there are particular templates for Facebook ads. For instance:

These templates come in different varieties, some as banners and some as advertorials suitable for cover photos. There are also one image ad templates and more. These templates are easy to customize and you can brand your template into an original Facebook ad for your business or campaign. The templates allow you to view your ad in preview and you can also view the sales and cost of sales made through the element or bundle in your view. These templates will cost you between $2 and $17. GraphicRiver offers around 234 great PSD files and this is debatably the best offer on Facebook ad mockup psd and Facebook ad template psd 2021.

Templates for cover photos 

Having your cover photo as an advertisement is a way of marketing and letting those who visit your site know what you are passionate about. These templates are suitable for amazing cover photos and interaction profiles. To make your business profile pictures merge with your cover photo into a single seamless image, these are the most suitable templates. This merging is a good way to have brand consistency online.

On the template, you can simply test the quality and position of the images. Adding and adjusting images is easy even for amateur designers. These templates are free and available in a zip file. The image below shows a website called Snappa that has many different cover photo ad templates:

(Image Credit: Business 2 Community)

Business is also about getting leads. The leads would later become active sales. Showcase your business objective and value of your products or services to the target audience using ads. To get as many leads and sign ups online competitive advantage in terms of content should be your selling point. Market your content to your target audience and work on standing out from all the other content that shows on a user’s newsfeed. As earlier stated, the Facebook market is quite competitive and you need to be better than your competitors. Get new images and video clips if you need to with the aim of ensuring that your ad stands out. Your good quality content will have a great impact on getting leads and sign ups for your business.

Full circle templates

Full circle also has a variety of templates suitable for Facebook ads. They may be a little outdated but are effective in a number of ways. Like all other templates, the full circle templates are easy to customize. You can drag and drop your images to the template to create your Facebook ad. The test on images should not exceed 20% as per the Facebook text rule, to ensure people get to view your ad.

Carousel ads are a good way of increasing traffic to your site. There are numerous Facebook ad templates psd 2021 that could guide you in creating good Facebook carousel ads. These are ads that display 2 to 10 images in one ad. You use the ad to communicate to your target market through images. As such, you require good quality images that are also straightforward to viewers, even those who have never heard about your brand. Carousel ads give your audience a variety of your products and services to help them arrive at a decision to engage you. Carousel ads are also appropriate for brand awareness.

Have images that speak to your customers and show that your business is relevant. This is what will increase traffic to your site. Online shopping has advanced and grown over time and many people prefer it to physical shopping. Viewing the Facebook platform like a market, it offers people a wide range of products and services to choose from. With the many Photoshop Facebook ad templates available, create ads that encourage users to buy from you. It is a flooded and competitive market on Facebook because it is highly likely that someone or more people are offering something similar to yours.

In looking for healthy competition, therefore, create competitive ads. Carousel and collection ads are suitable because you can market using more than a single image. Adding more relevant images in one collection or in a carousel allows you to showcase more to your target market. In physical shopping, a customer checks out different yet similar products before purchasing one or more that suit him. This is the same experience carousel and collection ads give viewers through the photos collection. For example:

(Image Credit: StoreYa)

Facebook advertising is the reason many businesses are thriving today. Facebook is a platform with millions of users who actually visit the platform everyday. Facebook ads are easy to create and there are enough Facebook ad templates Photoshop for amazing image ads, collection ads, video ads, slideshow ads and more.

Images on Facebook ads are very important. They make a majority of the ads because they are appealing to users and when one views a great image, they most likely want to know more. Facebook ad templates Photoshop are particularly useful for users who lack professional expertise in infographics and creating ads. The templates are easy to use and work around. It also takes little time to create Facebook ads with the Facebook ad Photoshop template. Pick the ones that work for you and get to as many of your target customers as possible.

Using Facebook Ad templates to boost mobile app installs and site followers

When a Facebook ad is well optimized for mobile devices, it is more effective. This is because most Facebook users access the site using their mobile phones as compared to other devices such as desktops. People will normally download an app if it interests them or if they have a need for it. To have such an effective ad, you must demonstrate how your ad helps to meet the needs of the users who view your ad.

You can create a customized and direct link to your mobile app or through the app store. This is one good way of encouraging your viewers to follow you and learn more. As a small business, you may not have an active mobile app for your business. However, you can have a link to your Facebook page or landing page. It can be any site where potential customers can follow you and learn more about your business. Here is an example of two Facebook Ads that have links to install their app:

(Image Credit ROI MINDS)

You should note that for a viewer to really love your content and want to follow you or download your app, your ad content must be really good. Since Facebook optimizes your ad to ensure it reaches a relevant audience, your ad needs to get into the market and impress the customers. Picture it like launching a product into a market. That is the impact your ad should have on those who view it.

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Facebook ad templates for brand awareness

Different surveys show that video ads are most suitable for establishing and increasing brand awareness. In an entertaining and detailed video, you can easily show off your brand and what you do. Get a good template that allows you to create a well customized Facebook video ad. Add visual content that represents your brand and tells your story in a great way.

Remember that the content determines how people will view your brand. According to Facebook guidelines, you cannot add more than 20% text to your ad. You want to introduce your brand to new people in the shortest time possible and win them. Therefore, let your video clips and images speak for themselves in a straightforward way. Factor in some interesting factors that diverse viewers can relate with.

Facebook Ads are also efficient in boosting sales. There is a lot of content on Facebook, content of all kinds. When a user is in search of something in particular, there are many options that are available. Sometimes, the users are spoilt for choice. When you create a good collection ad for your ad, your audience gets to view a wide range of what you are offering and this helps to increase sales.

When a user sees an ad, they normally require additional information to have trust in the advertiser. There are many con people online and you need a good branded advertisement to win customers over. Let your collection be creative and interesting with wonderful details about your products or services. You can use the available Photoshop Facebook ad template to make your collection ad competitive. Cluster similar products together in your ad to make it look consistent for the viewers.

This will most likely result in users following your site to learn more. When you have your site in order and show consistency from the ad to your site, it is easy to make sales that way.

FACTS: Ad placement and audience targeting are the top optimization tactics used by advertisers today. In fact, 33% of marketers use paid advertising to increase their brand awareness. (HubSpot)

Diib®: Use Facebook Ad Templates the Right Way!

Using Facebook templates, you can create wonderful ads for marketing. Templates have become largely used in the world today since digital marketing and especially social media marketing is embraced by the majority of businesses and even individuals. Partnering with Diib Digital, you can easily see your FAcebook Ad metrics and effectiveness of templates quickly. Here are a few of the features of our User Dashboard you’re sure to appreciate:

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This article will explore reasons why Facebook is such a convenient source of information and why many people rely on it. Are there other platforms where you can connect with people or share your stories? Is there more than what Facebook currently offers? While we will try answering these questions, one thing is certain; no other company has managed to virtually connect as many people as Facebook has.

Businesses and marketers understand the magnitude of Facebook statistics; so much so that they have begun to restructure their social media marketing strategies accordingly. Today, millions of brands rely on Facebook to connect and engage with people. This is why it’s vital for every business brand and marketer to stay ahead of current Facebook trends if they want to maximize the ROI of their digital marketing strategies.

How Many People Use Facebook?

According to Facebook demographics, There were about 2.60 billion active users on Facebook every month as of 2020. If that demographic statistic does not blow your mind, 1.73 billion of these users visit the platform on a daily basis. These users are distributed across the company’s products, which include: Facebook, Instagram, Messenger, and WhatsApp. The company struck the 1 billion active users mark back in October 2012, and in 2017, it doubled the number to 2 billion users.

With Facebook’s massive audience, it is almost impossible for digital marketers to ignore it. What makes Facebook users a great potential audience for your marketing campaign is the fact that a significant majority of them visit the network on a daily basis. Facebook’s motto is therefore fitting, “Bringing the World Closer Together”. In the past 15 years since the launch of Facebook, the company has not only lived by its mantra, but it has also exploded in terms of popularity. The image below shows how many daily users there are by geographical area:

(Image Credit: Business Insider)

Facebook is the King of Social Media

Facebook has retained the title of the unbeaten champion in the world of social media. According to Statista, the platform is the world’s leading social media platform, with about 60.6% of all internet users.

The company has ruled the world of social media since its inception, and there is nothing stopping this giant digital media company. Of course, there are strong competitors such as Twitter and Snapchat, but Facebook will always stand strong among its competitors. It is the platform with the most active user base as people spend hours and days scrolling through their feeds. Facebook has managed to soar to these great heights due to its ability to meet user needs. For most users, Facebook is not just any other social media platform but a way of life.

The company has met all user expectations and further evolved to meet its users’ needs over the years. This is how Facebook has managed to maintain its title as the market’s leader while other platforms such as Bebo and MySpace launched and closed. Facebook has mastered the art of adapting to the changing needs of its user base.

FACTS:

• Roughly two-thirds of U.S. adults report that they are Facebook users.
• There are over 80 million small businesses using Facebook’s free business tools.

(HubSpot)

Facebook Advertising Revenue

The bulk of the company’s revenue is from ads due to its popularity among digital marketers and massive reach. During Q1 of 2020, Facebook registered $17.44 billion in advertisement revenue, which translates to about $6.95 per user. This ad revenue was 98.3% of the $17.737 billion revenue collected that quarter and a 17% increase from 2019 Q1.

Due to the effects of COVID-19, the company witnessed a significant drop in the demand for ads in March towards the end of the first quarter. You can see this by looking at the high advertisement revenues from the previous year’s final quarter and comparing the same with the first quarter of the subsequent year.

In Q4 of 2019, Facebook had recorded $20.736 billion in revenue, which dropped by 15.9% in Q1 of 2020. By comparison, Q1 2019 ad revenue had dropped by 10.4% from Q4 2018. Despite the desperate situation created by COVID-19, the company reports that all is not lost, and data collected in April of 2020 show that demand for ads seems to be getting back to normal.

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The Use of Facebook Pages

Over 80 million small businesses across the world have Facebook pages according to Facebook demographics. A business Facebook page is a social media platform where you can share your business’ name, contact details, address, and description of your brand’s offerings, be it services or products. A Facebook page helps you boost the online presence and visibility of your business.

The benefits associated with having a Facebook page is what inspires most business owners to open one for themselves. Some of these benefits include having access to the world’s largest community, connecting with people, and building an audience that is interested in what your brand offers, and people can find out what your business offers with ease and even get in touch.

A Facebook page offers a platform where you can showcase your offerings and where potential customers and clients can interact with your products and services hence strengthening customer relations. When potential customers post questions on your page, your team can respond to them, offering solutions to their problems, streamlining communication, and saving you time. For example:

This is a great platform for you to promote healthy customer relationships and boost your brand’s awareness.

Americans Facebook Users

Going by age group for Facebook about 69% of American adults claim to use Facebook, which is typically 7 out of every 10 Americans, according to Pew Research Center. The interesting statistic is that the share of the U.S population using Facebook has not changed in any significant way since 2018 despite the controversies over fake news, censorship, and privacy on social media, especially Facebook.

YouTube and Facebook are the most used social media spaces among adults in the United States. While these two platforms remain popular among adults, the younger generations do not appreciate Facebook as much since Instagram and Snapchat are the preferred choices among American young adults.

Over the past decade, the growth of social media among U.S users has been decreasing, but the number of users who claim to use platforms such as Pinterest, Facebook, and LinkedIn has remained unchanged. Instagram is the only platform that has grown considerably within the past decade.

With Facebook usage, age does not seem to be a significant differentiating factor among users. 68% of Americans age group for Facebook is between 50 and 64 years and half of the adults above 65 years claim to be active Facebook users. With Facebook as the preferred social media platform among American adults, it’s an invaluable tool for marketers targeting this specific market.

Facebook Popularity Among Young Adults

Contrary to the popular misconception, Facebook is still the dominant social media space among young adults. According to Statista, 65% of Facebook users are below the age of 35 years, which means they are either Millennials or Generation Z. The percentage of Facebook users by age also shows that young adults prefer using the same platform as their peers for effective communication. For example:

(Image Credit: Statista)

Despite the fact that other platforms such as Snapchat and Instagram are gaining popularity among the youth, Facebook is still a relevant social media platform among Gen Z and Millennials. With a clear understanding of the composition of the current Facebook users demographics, marketers can better strategize to benefit from the largest audience in the world to drive brand awareness.

Knowing the percentage of Facebook users by age among your target market is important as this helps you determine where to direct your marketing efforts. It enables you to narrow your focus closer to where your market is instead of wasting these efforts and resources marketing on spaces where your target market is not active.

Use of Mobile Devices Among Facebook Users

One of the factors that have contributed to Facebook’s success is its mobile-friendliness. The social media platform is accessible from any device with internet connectivity, including non-android and non-iOS devices. Facebook’s unlimited access via multiple mobile applications and mobile webs has given it a competitive edge against its competitors.

According to DataReportal, 96% of Facebook users access the platform using mobile devices, including phones and tablets. Are you surprised that just 4% of the current Facebook users log in using desktops? The company’s effort to optimize mobile compatibility is the reason why Facebook is the most downloaded app in the world. Here are a few more statistics on Facebook mobile phone usage:

(Image Credit: Statista)

Facebook, Messenger Lite, and Facebook Messenger rank as the topmost downloaded applications every month on Google Play Store. This statistic puts more emphasis on the importance of optimizing your marketing content for mobile compatibility. With user experience and comfort being a primary goal in today’s marketing world, mobile-friendliness is a factor marketers cannot afford to ignore.

Average Time Spent on Facebook

Users spend an average of 58.5 minutes every day browsing through Facebook feeds, according to Recode. This means that besides being the most popular social media platform, users frequent the platform multiple times a day. Whether you scroll at the grocery store while waiting in line or while on the train, you cannot deny that Facebook is a major part of your daily life.

When compared to other leading social media platforms, users spend as much time on Snapchat (49.5 minutes) and Instagram (53 minutes). Digital markers pay close attention to time spent on social media platforms because the more the time, the higher the chances that the target market will see the ads.

(Image Credit: Bitcoin Warrior)

In today’s marketing world, it’s a matter of who grabs the attention of the market and for how long, which is why you have to do so in the best manner possible. It is therefore important to have an understanding of how much time your target audience spends on the platform you intend to advertise on.

In 2018, Facebook launched a tool that helps users see the time they spend on the platform. You can also allot yourself time to spend on the app, and when it’s depleted, the tool gives you an automated reminder. This tool comes in handy when you feel like you are spending more time on the app than you should.

Why Do Marketers Love Facebook?

Facebook is popular among marketers simply because it’s the largest audience out there. According to Emarketer, 86% of marketers in the United States use Facebook for ad campaigns. This platform is a great place to start your ad campaign regardless of the size of your brand or business.

Facebook is optimized for all forms of ad content, which makes it a great starting point. Marketers not only use this great marketing vehicle to reach your business’ target market, but they also use it to interact with existing and potential customers with the objective of enhancing customer relations.

With Facebook, marketers can use ad content to refine their overall marketing strategy and target the audience in a more time-and-cost-efficient way.

FACTS:

• 18% of marketers currently use Facebook Groups.
• Over 1.6 billion people around the world are connected to a small business on Facebook.

(HubSpot)

Facebook and Product Discovery

This is a great place to connect people to your products and brand. You should remember that users do not use the platform to connect with others and share their stories only. Most of these users frequent the platform to quench their thirst for information and inspiration. In an attempt to make the customer’s life better, marketers can use this platform to solve some of their problems by offering the information, services, or products that they need.

This way, they will be in a position to increase the conversion rates of their Facebook ad campaigns. By taking time to understand what users are looking for on Facebook, marketers can help by making the search process easier, and businesses subsequently benefit in more sales.

Facebook Ads Are Shifting for the Better

As of the third quarter of 2019, Facebook ad impressions have surged by 37%, and the price of ads has reduced by 6% on average. This means you can lower your ad spending and maintain the same results or get more results with the same resources.

This growth was achieved by feeds and stories on both Facebook and Instagram. According to the company during its earnings conference, story ads monetize at a lower rate, which means it’s worth dedicating some efforts in creating ads for Instagram and Facebook stories.

According to Social Media Examiner in the 2019 Social Media Marketing Industry Report, marketers may be planning to invest less time in Facebook organic marketing, but most want to double the use of Messenger ads and Facebook ads. When you begin to notice the absence of organic ad content, it does not mean that the competition has disappeared – no, marketers are just changing their strategies.

We hope that you found this article useful.

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Diverse Age Group for Facebook Ads

According to Facebook age demographics 2019, more Silents (the mid-70s- early 90s) and boomers (mid-50s – mid-70s) adopted Facebook between 2015 and 2019. Businesses targeting these age groups can get high returns from their advertising efforts by focusing on Facebook ads. Generation X (early 40s – mid-50s) and Millennials (mid-20s – late 30s) comprise a large part of Facebook users. 74% of generation Z and 84% of millennials are on this social media platform. It’s important to know what age group uses Facebook the most. Here is a chart that can help you get a better idea of the different age groups using facebook:

(Image Credit: Statista)

Further, Facebook age demographics 2019 show that a large share of Facebook users is made up of generation Z, especially adults between 18 and 24 years, according to the Global State of Digital in 2019 Report. The problem with this age group is that it’s difficult to measure because it includes children under ten all the way to adults in their mid-20s.

Facebook Stories and Video Ads

Stories and video ads are taking dominance on Facebook as they are receiving more engagements compared to other forms of content. Video content attracts an engagement of 6.04%, link posts 2.78%, images 4.36%, and statuses 1.66%. In Facebook marketing, you should focus on creating video ads. Social Media Examiner reports that marketers are interested in YouTube and Facebook for video ads. Facebook has recently been pushing for the use of Story ads after discovering that when used together with placement optimization and new feed campaigns, ad performance can be improved by about 21%.

Diib®: Facebook Metrics You Can Count On!

You have just gone through the top 13 Facebook demographic statistics in 2021, and from that, it should be clear that your target market is on Facebook – and so is your competition! Partnering with Diib Digital will bring you an added measure of confidence in your Facebook campaign, making demographics and campaigns easier to manage. Here are a few of the features of our User Dashboard you’re sure to love:

• Social media integration and performance
• Platform specific audience demographics
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For small businesses, Facebook ads offer the best platform to boost income with a solid return on investment in your marketing efforts. However, it often takes a while before small business owners get how attracting new customers on Facebook works. BUT no matter what industry you’re in, Facebook offers the best opportunity to expand your business.

Did you know that 36.7% of the world’s population uses Facebook monthly? That means that your potential customer is probably on there, and that Facebook is a great way to reach them..

Facebook Advertising Explained

How do you set up Facebook for Business? It is absolutely free to set up a Facebook page. A Facebook page allows you to post content, communicate with your fans and followers and link to your website for free. For small businesses, this is an incredibly valuable feature that does not break the bank. It is also pretty straightforward to set up a Facebook Business page, which will allow you to start using Facebook paid advertising guide, including Facebook ads. In case you are having any issues setting up your Facebook Page, here is how:

1. Set Up your Facebook Page

• Log into your Facebook account, click on “pages” then “create”. Your personal account information will not appear in your newly set up business page.
• Select the page type you would like to set up. Community/public figure or Business/Brand
• Enter business details

2. Add Images

Upload photos from your device or select a few from your personal account that best describes your brand. Also, make sure the profile and cover photos are the optimum sizes for Facebook to keep them looking clear and attractive.

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3. Edit your Page Info

To complete your page info, click on “Edit Page Info” and fill out the sections below:

• Description: Give the best description of what your business entails in 255 characters
• Contact Information: Provide your customers and audiences with multiple channels that they can reach you through (including a link to your website)
• Extra details: Here you can fill in your business’ operating hours, privacy policy and price range.

4. Create your Username

Creating a username for your business page will help Facebook users find you. To set up a Facebook username, click on “Create Page @Username”. It would be great for your page if you chose a search-friendly username. In most instances, your brand name makes the most search-friendly username for business pages. If possible, make sure your username remains consistent across all your social media networks.

5. Create a Call-to-Action Button

A call-to-action is a link that allows people to shop for your products, engage with your business, or reach out to you. To add a call-to-action button on your Facebook business page, click on “Add a Button” under your cover photo and set one up. Here is an example of a call-to-action button:

And that’s it, you are all set up with a brand new Facebook business page. Now, your brand is ready to do some serious Facebook advertising.

Types of Facebook posts

Armed with a Facebook business page, you will need to figure out the type of content you will be posting to your audiences. Below are the different types of Facebook posts you can use to connect with your followers.

Facebook Status Post

This is Facebook’s most basic type of post, made up of nothing but text. A text-only post can help you promote your brand among a mixed audience. However, it cannot direct users to your website or improve conversion rates. It is often used to spark engagement on business pages, making them lively and attractive to visitors.

Some of the status posts you should employ most on your Facebook page are questions designed to understand the audience better. They are also a great way to get people involved in your offerings. Make them simple; asking what your customers want is a great way of figuring out how to improve your product and what to post.

Facebook Photo Post

Photos spark memories and imagination beyond texts. They give a more vivid description about your products or services, and spark more engagement than text posts.

There are plenty of firms that are already taking advantage of Facebook pages to post photos consistently to show off their latest products. Most of these photos have a high visual appeal, inviting people to browse their product offerings. Your photo post does not necessarily have to contain a photo per say; it could be an infographic, GIF or illustration or any other kind of visual image. Here is an example:

Facebook Video Post

Facebook video posts offer people a great overview of your product offering. A short compelling video often has a stronger visual appeal than an image. Since videos play automatically on the Facebook News Feed, a short clip could be one of the best ways to catch someone’s eye. Short videos are also Facebook’s recommended way of making announcements and polls.

You can use longer video posts to share memorable content with your followers. If you are sharing a story on your Facebook business page, it is recommended that it should be three minutes or longer.

You can also use Facebook Live Video, which is a live broadcast on Facebook. You can use it to give your customers a behind-the-scenes view of your firm, production, or individuals behind your brand.

Facebook Live is also a great opportunity for brands to interact with followers directly and share product related announcements in real time. It is, however, essential to keep in mind that anything can happen once you go live, and it is important that you prepare ahead of time.

Link Posts

Link posts allow marketers to post links to content outside Facebook (mostly their websites). They are perhaps the easiest posts to create. All you will need to do is copy a link of the page you want to direct your visitors and paste it in your Facebook post. Facebook will automatically populate the post with a photo and a Meta description. That way, you do not need to decorate and edit your link posts, Facebook will do it for you. For instance:

Facebook Poll Posts

A Facebook poll post gives your followers the option to vote for one or two options. Poll posts often have a higher engagement rate than most other Facebook posts; people just love voting. Once the set time for voting is over, the automatically tabulated results become public. For productive engagement in your Facebook poll posts, it is advisable to keep the subject related to the products you are offering. This unique Facebook marketing strategy can be a great way of building brand awareness.

Facebook Stories

Facebook Stories are photos or short videos that appear at the top of your news feed. Facebook Stories disappear after 24 hours.

Facebook Stories are currently ahead of most Facebook posts with more than 500 million people viewing them every day. They offer the perfect opportunity to connect with your audiences. Since they are always located at the top of the Facebook News Feed, your promotion efforts will enjoy traffic irrespective of the Facebook algorithm. The image below shows an example of two Facebook story ads:

(Image Credit: Marketing Land)

Pinned Posts

Pinned posts are simply posts that you pin to the top of your Facebook business page. That way, they are the first thing anyone who lands on your Facebook page sees. Pinned posts offer Facebook marketers the opportunity to keep the posts with the most influence at the top of their page. Maybe you have that one piece of content that best captures the potential of your brand and you would like to be the first post that visitors view on your page.

Facebook also allows you to change your pinned posts as often as you like. That means that you get to schedule the updates you make on your pinned posts. That means that you can keep your audience expecting to see something exciting and fresh at the top of your Facebook page posts.

Which Type of Facebook Post is Ideal for Your Business?

If you are already wondering what Facebook post is the most ideal for your page, engaging in social listening could be your best option to learn about what resonates with your audience. Social listening can help you understand what the existing customers love about your products or brand. Additionally, it helps you learn the challenges that people are facing, which your products could help them resolve.

You could also use social listening to differentiate your brand from your competition. To start social listening, post content that is already performing well on other platforms. If you have a blog page that is getting a lot of comments, share it on Facebook as well.

You could also use the direct approach model and ask your audience what they want to see. Be sure to share all your content using cross-platform promotion rather than just cross-posting.

Facebook Ad Campaign Strategy for Small Businesses

The main goal of your Facebook Ad campaign should be to offer your prospective customers on Facebook a demonstration on how your product can offer a solution to their problems, reach their targets, and make their lives more comfortable.

Facebook offers the best opportunity for businesses to target the widest variety of audiences and utilize the most cost-effective marketing methods to drive leads and conversions.

Targeting can be broken down into two categories:

• Cold traffic targeting
• Re-targeted Traffic

Cold Traffic Targeting

Cold traffic consists of the people that are not aware of your brand or product and have never had a look at your website or Facebook page. These people offer marketers the opportunity to increase their recognition and brand awareness. Facebook offers marketers the rare opportunity to target audiences based on their behavior, demographic location, interests, age, as well as language.

Retargeted Traffic

Retargeted traffic consists of the people who have come in contact with your brand before. These include:

• People who engaged with your posts or ads
• Website visitors
• People who liked your Facebook Page
• Facebook video viewers
• Custom lists uploaded to Facebook from your email

When inviting retargeted traffic on Facebook, you can post ads that remind them of the products or services that they browsed on your website or saw in a video that you posted. Your ads can be dynamic to show a wider selection of your product offering and invite a wide audience to view your products.

Facebook currently allows you to share your posts on Instagram as well, allowing you to get your re-targeted marketing efforts to a broader audience.

Facebook Ads Guide

Now that we know all the different types of Facebook posts and tracking categories, let’s have a look at the Facebook marketing ideas that could help your brand’s popularity grow.

1. Define your Target Audience

To understand who exactly your target audience is, you must ask yourself some questions;

• What is the income level of your target audience?
• How old are your target audience?
• What are some of the most common challenges your target audience experiences?
• Where does your target audience live?
• How and how often does your target audience use Facebook?

To get the answers to these questions, you must begin by understanding Facebook’s basic demographics. Once you can tell how your audience uses Facebook and how it maps back to your product offering and target audience, you are ready to create ads that match the needs and wants of your target audience.

You can use Facebook Audience Insights to get into the details about your target audiences that are potential customers. The tool is useful in finding information on:

• Gender
• Age
• Education
• Location
• Relationship status
• Language
• Facebook usage
• Past purchasing activity

(Image Credit: Hootsuite Blog)

Always have an idea of the type of people you are trying to target to be able to use the platform successfully.

2. Plan your Content Mix

The key to a successful Facebook Ads marketing strategy is having the right content mix. The golden 80-20 rule is recommended for startup businesses to get a footing in the market:

• 80% of Facebook posts should inform, educate and entertain
• 20% of your Facebook posts should promote your brand

Facebook business is all about building relationships. Self-promotion is, therefore, not a great way to promote your brand on Facebook PPC guide. If you provide enough value to your audience, they will likely be open to the 20% of your posts that are focused on marketing your products.

The Facebook algorithm also penalizes brands that push sales too hard. According to Facebook, pages should post content that users would like and share, and as a marketer, you should want the same. The likes and shares get your brand and products more audiences.

Figure out when and how often you will be sharing your posts on Facebook. This part might take a few tries. However, according to research, the best times to post on Facebook are between 9 am and 2 pm EST on Tuesday, Wednesday or Thursday for B2B brands and 12 pm EST on Mondays, Tuesdays, and Wednesdays.

It is essential to be consistent with your posts. To help you build a balanced mix of content, create a content calendar and keep your posting schedule on the most productive track.

3. Consider Using other Facebook Features

Once you have begun building up a following on Facebook, you may want to consider bringing some other Facebook tools into your Facebook ad marketing strategy. Some of the tools that are readily available for marketers on Facebook include:

• Facebook Groups
• Facebook Messenger bot
• Facebook Business Manager

4. Incorporate the Facebook Pixel 

A Facebook pixel is a simple code that you copy into your website to track conversions, build targeted custom audiences for ads, and remarketing to the people who have already been to your website.

As soon as you place the Facebook pixel on your website, it will begin collecting data and provide you with details regarding your custom and remarketing audience as you begin your ad campaign.

5. Track and Measure Performance and Refine your Offering

A successful Facebook ad campaign must involve continuous tracking and measuring performance to see which aspects of your campaign work and which don’t. Fortunately Facebook offers Facebook Insights, a built-in audience engagement tracking feature that measures likes, engagement, reach, and which of your posts resulted in people disliking your business page. For instance:

(Image Credit: ClickZ)

Diib: Custom Facebook Ad Metrics Here!

You may not be an expert yet, but now you should have a solid understanding of using Facebook ads effectively for your small or medium sized business. Partnering with Diib will provide you with an added measure of security that your Ads are effective and getting to the audience you intend.

Here are a few of the features of our Diib Dashboard we’re sure you’ll love:

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The Impact of Emojis

Emojis do more than pass an emotion across to someone on the internet. They are also a rich multimedia way of communicating more cheaply and lightly. They make communication easier by simplifying lengthy messages into simple icons that can appear behind the text they are supposed to emphasize. Also, the time taken to look at an Emoji and get its meaning is less than that taken by a reader to go through an entire paragraph. This means that more information is compressed into the Emoji than what is available in web pages’ textual content. Additionally, people have been using Emojis on instant messaging apps for a long time and will instantly recognize Emojis no matter where you place them.

Using Emojis in Facebook Ads

Facebook ads are a powerful means of reaching a broader audience on the social network without setting aside a considerable budget. The ads are dead simple to set up, and all that is needed is a simple message and a target audience. You can spice up the Ad message with Emojis to take advantage of an aspect of communication people do not expect from your brand. The Emojis, when included in Facebook ads, capture the moment and convey the message much better than what paragraphs of text would have. As you add Emojis to Facebook ads, make sure the ads appear friendlier and not too official. As such, they will be more likely to attract the readers’ attention the instant they recognize the Emojis. Here is an example of Buffer using emojis in their ads:

(Image Credit: Buffer)

Maximizing the Effectiveness of Emojis

On their own, the Emojis would look like pixels dancing in a digital expanse, and this wouldn’t make much sense to the Facebook user looking at them. Combining them correctly with words and images brings out a balance that makes them comfortable to look at. The Emoji Facebook ads tend to be attractive and should not take up the reader’s full attention. The Emojis placement before your Facebook ads’ text content and a little away from buttons also make the reader’s correct impression. They will instantly recognize that they are reading a friendly message they can relate to, and most of the message will be in the Emoji. This way, they do not get to spend a lot of time reading through the ad content and are more likely to follow-up.

Choosing an Emoji

A correct Emoji is essential as it passes across the proper emotion to the reader. An advertiser cannot use an excited Emoji to give news about a cyber attack’s potential to the user. Additionally, the Emojis for Facebook Ads cannot appear irrelevant to the reader and should fit in with the rest of the content. As you prepare your Facebook Ads for the campaign, take time to select the right Emojis carefully. These will ensure that you pass across the correct emotion to the reader and make the right impression.

An Emoji must fit the space you have budgeted for and not appear odd amongst the ad content’s tirest. Whenever you feel an Emoji in Facebook Ad does not fit or complement the spot you have placed it in your Facebook Ad, feel free to replace it with another one. There are vast libraries of Emojis available on the web, and even smartphone keyboards have support for Emojis. Going through a gallery can help you pick one that will have an impact on the reader. The image below shows where to find the Facebook emoji gallery:

(Image Credit: Lifewire)

Emojis and Content

Emojis and the rest of your Ad message should balance well enough to appear comfortable to the reader. The Emoji should not attract more attention than the content, and both should complement each other. As you prepare the content, be sure to create something unique and brief as the message will be stronger this way. The reader will be sure to read the rest of your content owing to the Emoji. When you have taken the time to balance out the Emoji and your ad’s content, the results will be pleasing.

Budgeting the amount of content appearing together with your Emojis will also ensure that none drowns in the other. Simple short sentences that are less than eight words in length are usually the most effective means of passing a message to the reader together with Emojis. A brief message that has an Emoji to back it up makes the user remember the Ad, and they will be more likely to click on it. A lot of content, in contrast, drowns out the visual effect that the Emoji was supposed to make next to the words.

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Color Choice

Colors are an essential part of any advertising campaign, and consulting with a designer to choose a color scheme for you is crucial. It will ensure that you decide on Emoji colors that are comfortable for the readers and a scheme that matches the rest of the ad. Colors that do not blend into the rest of the Ad are not a good option when preparing the Ad and should be avoided.

Contextual Placement

Since Emojis are supposed to convey emotions, their contextual placement in an advert on Facebook should be carefully planned and well informed. The context also makes the Emoji in Facebook Ad more powerful, and the reader does not have to spend too much time on the Ad. An Emoji in the correct emotional context will make your Facebook Ads more successful, and the campaign will get more conversions in this way.

One must take their time to ensure that nothing looks out of place when preparing the Ads. Emojis that seem out of place might seem spammy, and one should be very careful to ensure that they review the Advertisement before starting the campaign. The readers will also be more likely to click on an Emojis ad if they are visible enough and not hidden. Check out the emoji below placed exactly where it needed to be to point out the ads website link:

(Image Credit: Karola Karlson)

Placement of the Emoji

Some advertisers choose to have the Emoji directly before the words in the advertisement. Others choose to add Emojis to Facebook ads at the end of the content while others place them in between. Either way, you must decide where you will place these Emojis in relation to the rest of your advertisement’s content to create a sense of balance. Emojis placed in the middle of the content also serve as a replacement for words and reduce the ad message’s length. This is economical and helps to convey the message to the reader in fewer words. Additionally, the reader will be more willing to click on a button or a link if the ad is friendly to them.

Emojis and Friendliness

Facebook is a network for friends, and as this goes, Emojis too should be friendly. They should appear like best buddies to the reader of the message and not enemies. The reader should be able to relate to the Emojis the moment they pop up on their page. Testing for Emoji recognition and association is crucial as you go about setting up your Facebook advertisement campaign. It will ensure that you know what kind of Facebook Ad Emojis the users relate to and which ones are not commonly used.

For instance, the Emojis that the users themselves use while sending text messages to their friends can significantly impact those they rarely use. This is because they have become attached to these Emojis and relate better with them. It makes the readers closer to the message being passed across.

Call-to-Action and Emojis

Online businesses can use emojis to convince the audience into taking action, such as subscribing or downloading educational material on the link provided. This will only be possible if the Emoji context is placed together with the rest of the message is relevant. The reader will likely download a PDF from a cyber-security advertisement if the Emoji depicts an image of burning data.

It is also critical that the Emojis used for severe and essential messages match the message’s tone. The Emojis are not always relaxed, and some of them represent a creased forehead. The message that is being passed should be complemented by the Emoji and not opposed. Your Facebook campaign’s high conversion rates are possible with Emojis that have been carefully selected to fit in with the rest of the advertisement. The user should not tell the difference between the ad’s text message, the buttons, and the Emojis. All these elements of your Ad must work together to pass the message to your audience.For example:

(Image Credit: LeadsBridge)

A/B Testing with Different Emojis

At times, you might be at a complete loss on what Emoji to use for your Facebook campaign. The reason for Facebook ads Emojis not working might range from them not being relevant to them not being recognized. If your budget allows for some initial testing with a sample audience, you can perform an A/B test to know the difference. Advertisers can use a different Emoji for two versions of the same Facebook advertisement, which only runs for a segment of the total time you intend to keep the campaign running.

During this time, you observe the performance for both Emojis and then get to decide which one you will remain with and which one you will discard. The A/B testing might seem like a worthless and expensive undertaking, but for companies that intend to reach audiences and make an impact with Facebook-Ad Emojis, it is worth it. Do not hesitate to change and modify Emojis based on the statistics that you have collected so far. These little tweaks can mean a lot of difference in the long run and should be part of a continually evolving Facebook marketing process.

(Image Credit: Madgicx)

Avoid Saturation

The saturation of an advertising message with Emojis is detrimental to the campaign’s success. Too many emojis tend to act like too much spice in food, and customers in a hotel will not appreciate the services they get owing to the saturation. Always ensure that you have a reasonable number of Emojis in the Facebook campaign and not excess. A correct number of Emojis will be comfortable for the audience to look at and linger in their memories for longer. The campaign will perform better when you have the right balance of Emojis and content on your Ad. Saturations are usually embarrassing and should be avoided at all costs.

Measure Reactions

Emojis are the simplest way to reach online and in the digital space at large. They have been used from the very early days of Facebook to indicate alike for a post made by a user. Nowadays, the Like has evolved to include Emojis that indicate exactly what you feel about the post that has been made. Reactions are easily measurable through the performance statistics of your Facebook marketing campaign.

As you notice trends in the performance, be sure to tweak a few things here and there to see whether your campaign can perform better with more hearts or more kisses, for instance. Using the analytics from the campaign is also important as it helps you adapt to the audience’s changing perception and how they react to your Emojis. Facebook Ad Emojis usually catalyze reactions and emotions expressed by your audience, and measuring this can be used to improve. For example:

(Image Credit: Socialbakers)

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Use Relevant Emojis

If your message is supposed to incite a specific type of reaction from the audience, you should also include Emojis representing this kind of reaction. The emotion you incite from the audience will precisely be what emanates from them as they read your Ad and look at the Emoji you have included. The Emoji’s relevance to the rest of the message should also be investigated and keenly questioned before making your Ads live. This gives it a reason to appear with your content and enhance your message to the audience. Your readers will most likely want the messages that include the Emojis to reflect their emotions, and relevant Emojis capture this accurately.

If your marketing campaign is one for the season, be sure to conduct a little research on the trending Emojis currently used by people to communicate. This will ensure that your selection of Emojis to use in your campaign is something that reflects the current state of the season, and readers can easily associate with it.

Avoid Mismatch

Balance is a critical component of any advertisement, and brands worldwide are employing designers to ensure a visual balance in their Ads. On Facebook, Ads should balance the words spaced out by the Emojis, making as much sense and impact on the audience as the Emojis themselves. It would be best to avoid a mismatch as it will twist and distort the message that you intend to pass to the audience. It will also cause the wrong message to be conveyed and bring about lots of confusion. Therefore, you must take the time to ensure a balance of concepts before releasing them to the wild. A mismatch is one of the likely reasons for Facebook Ad Emojis not working.

Incite the Correct Reactions

Emojis have been known to affect emotions, and your audience will always have a reaction when they read your message. Always ensure that you are using Emojis for Facebook Ads that are respectful and within limits of decency and the freedom of expression. Anything beyond this will tarnish your good name and cause your advertisement to be removed from Facebook. The Emoji Facebook ads should not trigger people into causing mayhem or causing grievous harm to others. They must be within safety limits and thoroughly reviewed to ensure that they are emotionally and psychologically safe for use on Facebook. It could also be why facebook ad emojis are not working as it gets filtered out by Facebook.

Diib®: Learn to Use Emojis in Your Facebook Ads

To sum it all up, Emojis are powerful elements of any Facebook Advertising campaign in the sense they summarize the entire message into simple icons. Partnering with Diib Digital can give you a good idea of how well your emojis are received and if they need adjustment. Here are a few of the features of our User Dashboard you’re sure to love:

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As a real estate agent, you may be wondering if Facebook ads work for realtors, especially if you have plans to launch an online marketing campaign for your services. In order to create the best real estate Facebook ads that deliver results, there are a few tips, tricks, and guidelines to keep in mind throughout your social media marketing journey.

Set Goals and Define Your Audience

Before definitively answering do Facebook ads work for real estate, you must first define the audience you want to reach as well as the goals you intend to achieve, both in the short and long-term.

As a realtor, setting goals, timelines, and deadlines in place is simply part of the job. It is no different when you begin promoting and sharing your services to prospective customers and clients through the use of social media marketing.

Before working with a Facebook advertising agency for real estate agents or launching your own campaigns, be sure to set monetary, growth, and client goals. Define the audience you intend to reach on Facebook as well as other alternative platforms you intend to use to promote your realtor services.

Consider Your Target Clientele

Consider the specifics of the target clientele you are trying to reach and wish to represent as a realtor.

Are you interested in representing individuals in a set demographic or age bracket? Are you looking to help couples, or single individuals in their real estate pursuits? What type of properties are you planning to showcase and represent? Are you more interested in residential or commercial properties?

The more you know the target clientele you want to reach, the easier it is to determine the best keywords, imagery, and messaging to use within any type of marketing campaign you launch, including Facebook Ads campaigns.

Select Measurables and Metrics That Matter Most

Choosing measurables and metrics that are most important to you as a realtor and as the representative of a real estate agent is a must, especially when you are just getting started with Facebook ad campaigns. Measurables and metrics can help to keep track of the progress you are making as well as potential problem areas that require further investigation and changes.

As a realtor, some measurables and metrics that you may want to keep in mind whenever you are in the process of launching online marketing campaigns or campaigns with Facebook Ads include:

• Followers: Are you interested in increasing the number of followers you have on social media? Tracking follower count can be a vital metric.
• Subscribers: Use online campaigns to track the number of user subscribers or email subscribers you receive based on your campaign(s) launched as well as your target landing page(s).
• Revenue: Track the amount of revenue you are able to generate as well as the commission you are able to generate based on the leads you receive from individual social media and Facebook Ads campaigns.
• Referrals: Receiving referrals and recommendations can help to answer do Facebook ads work for real estate questions. Receiving a referral or recommendation from a satisfied customer or client is one of the fastest ways to build your clientele while spreading the word about your business and your realtor skills and abilities.
• Engagement: Another measure to consider keeping an eye on includes engagement, especially on your website’s blog as well as your social media pages. Tracking the trajectory of the engagement you receive on your website as well as with individual social media posts and ad campaigns can provide valuable insight into what your prospective clients and current followers want to see from you.

Before launching any campaign you have in mind for yourself as a realtor or as the representative of a real estate agent, define which measurables and metrics are most important to you. Once you know which measurables and metrics you want to track and monitor, launching campaigns with a singular goal in mind is much easier and less confusing, even if you are new to the realm of digital and social media marketing. Also, make sure to use helpful tools to track these metrics, for instance:

(Image Credit: Octoboard)

Set Short and Long-Term Financial Goals

Setting both short and long-term goals is extremely important, regardless of the business you are in as well as your own professional position. Without short and long-term goals, you may find yourself directionless and lost when making decisions or choosing a path that is optimal for you as a realtor.

Even if you are not intending to use your online Facebook ads as a means of generating revenue, it is highly advisable to consider the financial goals and options you have when putting together your digital marketing strategy. If you do not want to generate any financial gains, consider other benefits that Facebook Ads can provide to you in the short and long-term.

Create Your Online Presence

Before you can launch your campaigns for the world to see, you need to create your online presence. If you are just using a Facebook page without an official domain name or website, it may be more difficult to gain the trust of those who have a genuine interest in your realtor services but are not yet convinced.

Register Your Domain Name and Website

First, decide on and register your preferred domain name. Register a domain name that is relevant to your real estate services or your agency’s name itself. Some tips to keep in mind when registering a domain name for the first time:

• Avoid using difficult or challenging spelling. Do not deviate from the official spelling of your real estate agency.
• Avoid using hyphens whenever possible, unless your agency specifically uses a hyphen in your brand name.
• Use proper grammar and spelling when choosing a name for your agency as well as your domain name to appear as professional as possible.
• Research your preferred domain name(s) to verify that they do not already exist or that another competing real estate agent has already claimed your desired name.

(Image Credit: Love2Dev)

Create Your Facebook Page

Set up your Facebook page once you have registered your official domain name. When setting up your social media pages, use the same name as your domain name whenever possible. You can create a separate Facebook page from your main personal account to help prospective and current clients distinguish your profiles.

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Brand and Streamline Your Facebook Page(s)

Branding and streamlining your Facebook page is a way to quickly assert yourself as well as your professional position as a realtor. Use the same logo on your Facebook page as your official website or blog.

Include a link to your official website as well as your slogan or any phrase you typically use on your website. Ensure that the same visuals and aesthetic are used on your Facebook as your website to help with solidifying branding for your agency. For example:

(Image Credit: Fit Small Business)

Setting Up Your Facebook Campaigns 

Before you can answer whether Facebook ads work for realtors, it is important to know how to properly set up your own real estate campaigns using the Facebook Ads platform itself.

Once you have set up your agency’s Facebook page, you can begin creating ad campaigns with the use of Facebook’s own ad platform, Facebook Ads. Using Facebook Ads is quick, easy, and does not require extensive programming, coding, or web design knowledge.

The Facebook Ads platform also provides users with in-depth guides and tutorials to help get you started in the right direction if you are completely new to digital ad campaigns.

Selecting the Right Keywords and Phrases

When setting up your first Facebook ads for real estate agents, selecting the right keywords and phrases for your campaign is one of the most important decisions you will need to make. If you are unsure of which keywords you want to hone in on, consider the audience you are targeting as well as the type of properties individuals in your area may be searching for and how they do so online.

Brainstorm keywords and phrases that are most common in your market and industry as well as popular trends within the real estate agent industry that are most likely to resonate with your prospective clients.

Use tools such as Google Adwords as well as free services such as Google Trends to research keywords and phrases that resonate most with you as a realtor and the type of representation you intend to provide. With various trend-tracking tools, learn more about what your demographics may be searching for, even down to specific months and times of year that your preferred keywords and phrases perform the best. The image below shows an example of Google Trends:

Setting Up Segmented Audiences

Designating segmented audiences is another way for you to better optimize your Facebook Ads campaigns. Create segmented audiences based on various measurables and metrics that matter most to your agency as well as to yourself as a professional realtor. Some ideas for segmented audiences for a real estate agency may include:

• Social media audience: Target only your followers and prospective clients on social media
• Demographic targeting: Target prospective clients based on their age, location, gender, and even their job or income level. You can also use Facebook Ads to further target groups of individuals based on hobbies and interests they have expressed to enjoy themselves.
• Geo-targeting: Target individuals based on specific countries, states, regions, and even specific neighborhoods and zip codes, based on where you intend to work and represent properties as a realtor.
• Marital status: Consider targeting audiences based on their marital status and whether they are currently single, married, or even divorced.
• First-time homebuyers: You can also target first-time homebuyers, depending on the type of clientele you are trying to attract.

Solving Problems and Addressing Pain Points

While working towards establishing yourself as a professional realtor online, consider what problems you intend to solve for your clients and which pain points you are best at addressing and resolving for others.

In order to stand out among the local and regional competition, you will need to make a name for yourself by the types of services you offer as well as the overall level of quality your services are to those you serve.

When you know which problems your prospective and current clients may have when it comes to placing their home on the market or placing a bid on a new property, it is much easier to resonate and relate with them on a personal level. The more personable and relatable you are to your clients and prospective clients, the easier it becomes to gain trust and build loyalty among your clientele.

Selecting Images and Overall Aesthetic

When building your Facebook ad, consider the type of image, graphic, or illustration you want to use to help attract readers and prospective clients to learn more about your services as a local realtor. Try using carousel advertisements like the one below to show multiple images:

(Image Credit: National Association of Realtors)

With many sponsorship and advertising opportunities, you only have one chance to make a positive and lasting impression with your followers and prospective clients. The right image can stop a user from scrolling in their tracks, prompting them to learn more about your real estate agency and the realtor services you provide.

Choosing an Eye-Catching Headline

Selecting the right headline for your Facebook ad can make or break a campaign. A dull, boring, or uninspiring headline is not likely to attract readers or incentivize users to click a link or visit your website. If you are unsure of how to craft the right type of headline, consider spending time immersing yourself in campaigns launched by your local and regional competitors.

Using the Right CTAs

Using the right CTA, or call-to-action can make a significant difference when it comes to the outcome of your online campaign. A CTA that helps address a pain point or solve a problem is much more likely to succeed than a traditional link to an online product or service. When learning about which CTA method works best for your intended audience on Facebook, be sure to use A/B testing. Here is an example of a Facebook Ad call to action button:

(Image Credit: Hooquest)

Tips to Improve Your Real Estate Facebook Ads

Improving your real estate Facebook ads does not have to feel stressful, difficult, or confusing with a basic understanding of the Facebook Ads platform and all that it has to offer.

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Monitor Incoming Data and Analytics

Use the Facebook Ads platform to gather in-depth data and analytics for each of the campaigns you launch. Learn more about which images, headlines, and CTAs work best to appeal to your target clients and those you intend to represent.

A/B Testing

Use A/B testing with Facebook Ads to compare which keywords, images, and trends work best when appealing to prospective real estate clients of your own online. A/B testing is the most commonly used method to track the overall performance of a group of ads as well as individual advertisements.

Ask for Feedback and Input Directly

Another way to gauge what it is that your customers and clients want is to ask for input and feedback directly from those who view your ads or those who follow your agency on social media.

Feedback and honest input from your followers and clients can also provide you with valuable insights into what more you may be able to do to attract and retain clients in the future. Using client feedback can help you to constantly work towards improvement as a professional realtor and as a person altogether.

Create engaging questions, polls, and updates to encourage conversation and feedback. Engaging your followers and prospective clients is a way to showcase transparency as you work towards solidifying your reputation as a professional realtor or real estate agency in your local area.

Creating real estate Facebook ads provides an array of opportunities when it comes to building a name for yourself, attracting new clientele, and maximizing your reach, both online and off. Using your social media ads can also help with garnering a new following of loyal prospective and ongoing clients.

Diib®: Get Your Facebook Ads Campaign Started!

Whether you choose to create your own Facebook ads or you opt to work with a Facebook advertising agency for real estate agents, using Facebook is one of the quickest ways to spread the word about your services and the real estate agency that you own or represent. Partnering with Diib Digital will give you the vital statistics you need to make strategic advertising decisions. Here are some of the features of our User Dashboard that set us apart from the crowd:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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Facebook social media platform is not only used for communication, but also to set up successful ads. A successful ad campaign means being able to reach the target audience on Facebook based on previous purchases and interests of the clients.

To establish a successful ad campaign, a company or a business has to determine the owner of an ad space first. In this case, the platform used is Facebook. There are various formats through which Facebook campaigns appear. Such formats include; image, text, slideshow, video or having a combination of them.

Video format expresses a company’s products or services in video form. This provides an interactive appearance of the products and services to the clients. Furthermore, video format is more engaging to the clients compared to other formats.

Slideshow ad format involves a showcase of videos or images that tell a story or a summary of the company’s brand and products they sell. Images on the other hand provide a format whereby the ads motivate viewers to engage through visuals of high-quality resolution. The other format is the carousel that involves a collection of ten images or videos where each video or image has its own link. Facebook ads can also appear in the form of Lead Generation Ads. Through these ads, customers are allowed to give their contact information by filling in instant forms. The company then makes use of the leads provided to connect with the clients so as to assist them in purchasing the products.

What’s more, the best Facebook ads campaign may also appear in the form of Instant Experience. This describes a situation where a Facebook user may click on the company’s ad and a full screen appears to highlight the products and services offered.

Setting up a successful Facebook ad campaign requires a business owner or the hired professional to have strategies. The first strategy is dependent on the purpose for advertising on Facebook. The second strategy involves having consistent traffic on the website. Thirdly, it’s about creating an email list that is active and is able to engage many people. Finally, the ad user should create unique content about the company.

Facebook Ad campaign interface, komarketing.com)

To achieve these strategies, the best Facebook ads campaign user should give visitors of the site or social media page free content. This content may educate, inspire or entertain the potential customers. Engaging people in the email lists through sending messages in the Facebook ads and through email marketing also proves to be an effective strategy.

Did you know? Monthly, Facebook has around 2.41 billion active users.

Facebook Ad Campaign Setup

There are several steps of how to start a Facebook ad campaign setup. The first step is to decide on a campaign objective that falls in line with the goal and the purpose of the ad. A Facebook advertising campaign involves three stages that include; a campaign, an ad set, and the advert itself.

A campaign forms the foundation of the ad. In the campaign stage, the company sets the objectives that revolve around the action that the clients will see. Objectives of the ad include; awareness, conversion and consideration.

The second step is to look for an ideal custom audience. The ad set determines how the ad operates. Therefore, establishing the audience is an essential factor in setting up the ad campaign. The audience can be established in three ways; one, through target demographics options of interest that targets clients who have not interacted with the business previously. Secondly, the clients are narrowed down using the list of potential customers, and third, laying out financial variables such as affluence to purchase a behavior. An example behavior is having premium buyers.

The third step in establishing a successful ad campaign is building and testing out the ad creative. The ad level is what the clients are shown. Therefore, all designs, including the videos and images are selectively chosen. The look of your Facebook ad highly depends on the advertising strategy that you chose.

The best method to create your Facebook ad campaign is creating numerous ads throughout as you run the campaign. This action aids in improving performance. Therefore, you should first define the strategy you would like to use, then establish an ideal customer audience, and finally, launch a successful ad campaign through testing out the ad creative.

Be informed that running a successful ad campaign takes time. Eventually, the investments in the Facebook ad campaign will pay off in the long run. You may regard this article as a Facebook advertising manual.

How to Implement and Manage a Facebook Ad Campaign

A lot of details have to be considered when trying to implement your ads on Facebook. Remember, you could apply some tips to help you reduce advertising Facebook ad campaign cost, drive webinar registrations and to avoid the negative influence of common advertisement myths on the Facebook social media platform.

The Advertising industry is a vast global industry worth billions of dollars. However, advertising on the social media platform can prove to be an overwhelming task. Here we are going to discuss how to effectively set up a Facebook business campaign or start a Facebook Campaign.

1. Familiarize Yourself with Facebook Canvas Ads 

Canvas ads consist of call-to-actions, still images, videos, text, and other interactive features. Statistics make evident the fact that a lot of time is spent on this exercise but it is definitely worth it. Canvas ads can be extremely popular as 53 percent of users that open a Canvas ad view at least half of it. Obviously, using several ad types like text and images creates a greater appeal.

(Facebook Canvas Ads templates, wordstream.com)

Also, creating Canvas Ads is relatively easy as developing the UI involves working with a drag and drop feature. The process may also involve a template as you could include it in showcasing your brand, business or template that sells products and so on. In addition, Canvas Ads are fast to implement compared to the slower loading landing pages.

2. Showcase Facebook Carousel Ads’ Products

Carousel ads are engineered or custom-made for the display of various e-commerce products in one swipe-able ad. You can showcase up to 10 different videos or images with different kinds of CTAs. These ads are presentable to desktop and mobile screens and are applicable to a variety of Facebook ad objectives.

3. Page Post Engagement Ads

This is a good solution for entrepreneurs who would like to get the attention of most of their Facebook campaign fans who like their pages.

This option allows you to interact with the customer base who already have an interest in your product. It offers you the golden opportunity to showcase new product launches with people who have already ”shared” or ”liked” what you have posted so far.

4. Try Facebook Video Ads

If you have never tried video Ads, what are you waiting for? More than 500 million video viewers watch from the Facebook platform on a daily basis. Videos have a strong appeal and as you might expect, keeping the videos as short and interesting as possible is highly recommended when you want to use them for Facebook business campaigns.

5. Expand your options with Facebook GIF Ads

Use GIFs to advertise your brand name and catchy advertisement words that fundamentally describe what your business offers. Ten seconds is enough to get your catchy message across.

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6. Use Facebook Lead Ads

Facebook lead Ads are designed to be used specifically with mobile phones, usually popping up once you launch one of your favorite apps. They usually contain important information like contact details. Also, they are relatively cheaper and more effective. They save the customer the trouble of having to visit the main website for some basic information.

7. Mine for Information with Facebook Analytics

You don’t have to re-invent the wheel by conducting all research by yourself. Facebook Analytics have already done all the mining for you as they can reveal how often clients are visiting your Facebook page, mobile applications and websites.

8. Consider the Facebook Pixel

A Facebook Pixel is one piece of code that allows you to track conversions involving product procurement, downloads and general site traffic when it is run on your website. Automatically, all this data is then implemented on your adverts.

(To use the Facebook Pixel, login to your Facebook Ads Manager, and click on all tools, then pixels)

(This screen will then show up and you can create a pixel and give it a name)

(After you name your pixel, just click create, adespresso.com)

9. Start a Facebook Campaign and Setup your Account Structure Correctly

Structure your account details in the right manner. All important financial-related information like the level at which the budget should be controlled (usually the ad set level) should be clearly defined to ensure a smooth process.

Select the most convenient ad campaign, break down the ad sets and cycle your ad sets through the active campaigns in order to determine the most convenient Facebook ad campaign cost.

Did you know? 90 million small businesses have accounts on Facebook.

10. It’s Not Always About a Massive Budget

Managing a successful Facebook Ad campaign is not just about spending lots of money. It is more about utilizing what you already have. With small budgets, optimization becomes more essential. And to fully optimize your new and existing campaigns, you’re going to have to be good with Google Analytics.

11. Focus on Facebook Remarketing

Facebook Remarketing is actually launching adverts, specifically targeting previous customers. For example, if you have an online store that works similarly to Amazon, you might want to direct a shoe advert to a visitor who added a shoe to his or her cart but forgot to purchase it. Remarketing is highly effective as it allows you to reach particular visitors based on an action they’ve already taken on your website or social accounts. One of the most commonly used Facebook Remarketing strategies is called custom audiences.

12. Get Familiar with Custom Audiences

Knowledge regarding the setup and implementation of Facebook campaigns using Custom audiences is fundamental and highly recommended.

13. Experiment with Similar Audiences

As much as targeting previous customers is crucial, you should also be on the constant lookout for new prospects. This will ensure your customer base is always on the rise. Looking for audiences is somehow similar to that of Custom Audiences in the layered targeting sense. It is actually looking for new audiences based on some data obtained from your current or previous audiences.

14. Audience Insights for Audience Creation

In any business, feedback from the customer is very important. As some people say, the customer is always right. There are tools out there you can use to get insights from your web portals or social media platforms.

(Audience Insights, blog.hootsuite.com)

One tool that you could use to extract this kind of data from your Facebook account is called Audience Insights. It enables you to access profile information provided by Facebook users and other data like purchasing trends. This data will aid in the process of audience creation. All these different varieties of data can be sourced from everyone connected to your page, your existing custom audience and other Facebook users around the globe.

15. Layered Targeting

If you just launched your enterprise and you are on the serious lookout for clients, your best option is manual targeting. Manual targeting or layered targeting is looking for new clients based primarily on demographics, interests and behaviors of a group of people. By demographics I mean putting into consideration factors like age, location, gender relationship status, language and so on.

To ascertain that your Facebook ads are highly effective, try to initiate efforts like matching your competitors, implement sizing and space requirements, create relevant ads and consider the GDPR.

16. Implement Sizing & Spec Requirements

Make sure all your slideshows, videos and images have the correct specifications before you post them online:

• Slideshow ads: Size: 1,289 x 720 pixels. Text: 90 characters. Link description: 30 characters. Ratio: 16:9, 1:1, or 2:3. Headline: 25 characters.
• Image ads: Size: 1,200 X 628 pixels. Ratio: 1.91:1. Text: 90 characters. Headline: 25 characters. Link description: 30 characters.
• Video ads: Ratio: 16:9. Resolution: at least 720p. File size: 2.3 GB max. Thumbnail size: 1,200 x 675 pixels. Headline: 25 characters. Link description: 30 characters. Format: mp4. Text: 90 characters.
• Carousel ads: Image size: 1,080 x 1,080 pixels. Text: 90 characters. Link description: 20 characters. Headline: 40 characters. Image/video ratio: 1:1.

17. Construct Relevant Facebook Ads

Relevance Score basically means the engagement and quality level of your adverts on Facebook. Relevance Score is crucial as it determines your cost per click and how often the social media platform displays your advert. Relevance score exists on a scale of 1 to 10. The higher your relevance score is, the more it appeals to the audience.

18. Not All Facebook Ad Placements Are Created Equally

You can place ads in four different locations within Facebook:

• Facebook’s mobile and desktop news feeds
• Messenger
• Instagram
• The Audience Network

You can also opt to run your ads either on all devices, mobile phones or desktop devices. Remember that there are particular ad placements that work much better when used together with each other.

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19. Match Your Competitors

Data sourced from 256 different accounts from 18 different industries, from a survey done in 2017, revealed the following metrics as fundamental.

• Average Click-Through Rate (CTR)
• Average Conversion Rate (CVR)
• Average Cost per Click (CPC)
• Average Cost per Action (CPA)

All these parameters are on Facebook by industry. Considering all the metrics mentioned above will definitely be a step forward in moving towards as low a CPA as possible. This applies to all industries across the board.

20. Be Wary of the GDPR

The General Data Protection Regulation (GDPR) that took full effect on May 25, 2018 is a fundamental collection of digital privacy laws and regulations that defend rights of business owners and individuals.

Primarily, almost every aspect of our lives nowadays revolves around data. From governments, retailers, banks to social media companies, many services we use include the collection and analysis of our personal data. Details like credit card numbers, names and addresses are all collected, analyzed and stored by these structures and companies.

The GDPR brings reforms to laws including those around privacy, personal data and consent. Data stealing happens a lot. There have been cases of stolen information or private information being put out to the general public by people with ulterior motives.

According to the terms of GDPR, organizations have to guarantee that personal data is gathered legally and those responsible for collection and management of it are obliged to protect it. The rights of data owners should be respected.

The GDPR was initially created for the EU. However, the reforms are applicable to any organization operating within the EU, as well as any organizations outside of the EU that offer goods or services to customers or businesses in the EU. Ultimately, this translates to the fact that almost every significant corporation around the globe needs a strategy that is GDPR compliant.

Lastly, Facebook also made some changes in data regulation policies. These changes include a Custom Audiences permission tool that requires some form of proof for you to be granted permission to use custom audiences.

Other changes involve additional restrictions placed on Facebook Pixel usage and a relevant legal basis is required for you to have legal rights over the consumer data you mine.

Diib®: Boost Your Visibility with Multi-Channel Marketing!

Most likely, your company already has a reliable marketing channel. However, one platform is never enough, and you need to use as many as you can to reach a vast range of prospects. Remember to give your customers a consistent experience across all channels and connect with them in ways that match their preferences. It results in expanded reach, higher conversions, organic growth of followers, high retention rate, increased engagement, and impression levels.

Diib Digital offers a comprehensive look into your multi-channel marketing campaign. Monitor metrics such as:

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Understanding the LinkedIn ads platform is relatively straightforward. Nevertheless, you still must follow best practices to reach your goal.  In this article, you will learn the best practices for achieving results with LinkedIn ads.

#1 – Set Up A Free Company Page

Laying a solid foundation for your company on LinkedIn is essential for your company’s success. Because it is the first step in your campaign, it is best to create a company page before starting your LinkedIn advertising campaign. Creating a free company page on LinkedIn establishes your brand presence. In addition, having a company page is handy for specific ad formats.

#2 – Create Engaging Content

Even before creating LinkedIn ads, understanding LinkedIn ad formats and determining the best for your campaign goals is essential. LinkedIn has three different ad forms: Sponsored Content, Sponsored InMail, and Text Ads.

LinkedIn is useful for gaining industry and interest-relevant insights. It is advisable to put yourself in your audience’s shoes to understand the best ad format that catches attention. Furthermore, ensure your language is appealing to the audience, and your copy should be clear and compelling, directing leads to take action.

Other best practices suitable for your ads include using a relevant image, linking the ad to a landing page matching your message, and using a strong call to action. Other best practices include refreshing your ads with new text or images at least once every month and addressing your specific audiences directly.

#3 – Target Specific Audiences

LinkedIn ads perform better when you link them to specific target audiences. For example, because of the uniqueness of the LinkedIn ads platform, you can target audiences based on their profession. Consequently, you only spend to place ads in front of the strongest prospects.

Furthermore, LinkedIn has different filters for targeting an audience. These filters include job title, industry, job seniority, and company name. You can also target audiences with filters like degrees, skills, and years of experience.

Although LinkedIn provides several targeting options, it is compulsory always to use the location field. This field may be broad or specific. When targeting your audience, it is best to filter them using two or more fields. However, you have to be careful. Using too many target fields or hypertargeting is hurtful to your initial campaign. LinkedIn advertising experts recommend using an audience size between 20,000 and 80,000 to obtain maximum results.

Apart from LinkedIn ads, other ways you can reach your target audience on LinkedIn include using website retargeting to reengage your website visitors and contact targeting to nurture prospects. You can follow this LinkedIn retargeting guide and use company targeting to run your account-based marketing campaigns.

#4 – Test Your Ads

LinkedIn advertising aims to give an audience the content they crave. The best way to do that is to create 2 to 4 ad variations for each campaign. You can create variations by testing different calls to action and ad copy. These small changes hugely impact your ad success, helping you see the most appealing content to your audience.

When you receive clicks on your LinkedIn ads, you will see more of the best-performing ad. Afterwards, you can pause the less-performing ads. Fortunately, you don’t have to discard the ads; you can tweak them to make them more appealing, then test them again

#5 – Set A Competitive Bid

The final best practice discussed in this article is regarding budgets and bidding. And, there is no specific formula for success with bidding. You have to test and take your time to learn what works for your business. Nevertheless, there are some best practices you can follow for LinkedIn ads.

The first step is to set the SMART goals for your LinkedIn ads. First, you must determine your goals and then set and measure a corresponding budget.

After setting the budget, it is best to develop a long-term strategy. Although LinkedIn recommends setting a budget of $100/day minimum and $5000 in total, this cost is a bit high, especially for most SaaS startups. Therefore, setting a budget of $200/week is ideal.

LinkedIn requires you to set a bid and payment method for each campaign. The bid is the maximum amount you can pay for clicks and impressions. On the other hand, the payment method can be pay per click (PPC) or pay per 1,000 impressions (PPM).

If the goal of your campaign is to be competitive, then you have to set a bid on the high end of LinkedIn’s suggested bid range. The bid range is an estimate of the current advertisers’ bids. Fortunately, LinkedIn discounts your click or impression bid such that you only pay the minimum amount necessary to outbid the next advertiser.

It is important to note that your ad has a lower chance of beating the competition if your bid is not within the suggested bid range.

The post Do You Advertise on LinkedIn? Here Are 5 Best Practices for B2B SaaS Businesses appeared first on diib® - Learn.

FACT: Facebook has more than 80 million small businesses around the world using Facebook Pages (Facebook, 2018).

Identify Your Target Audience

Whether you are a specialized orthodontist or if you run a private dental practice for general cleanings and fillings, it is important to identify and understand the patients you intend to reach with your dental ads marketing strategy. Without knowing the core audience and demographics you want to appeal to, selecting specific targets when launching campaigns becomes increasingly chaotic.

When you do not hone in on a specific audience or demographic, maximizing your reach is not as easy, and it is much more expensive. In order to optimize your digital marketing campaigns, identifying and specifying the prospective patients you want to appeal to with your dental practice and your Facebook ads for dentists is a must.

What Problems Are You Solving?

During the process of identifying and assessing your core audience, consider the problems you will be helping your patients to solve. Are you providing regular cleanings, a soothing atmosphere, or highly specialized treatments that are difficult to find anywhere else near you?

How are you helping others to improve their everyday life? Knowing what problems you intend to solve and which pain points you intend to address within your dental ads marketing strategy are key elements to accomplishing success with an online presence.

Study Your Local Competition

In order to truly outperform your local competition, you will need to spend time familiarizing yourself with their own business models as well as the marketing strategies they are using.

Learn more about your local competition by visiting the official websites and blogs of dental offices and practices in your local area or neighborhood. Follow local dental practices near you on social media to discover how locals connect and communicate with dentists and other healthcare professionals online.

Immersing yourself within online groups and communities revolving around your competitors can help you to see what works best in terms of messaging, design, and promotional offers or deals before moving forward with your digital marketing strategy on Facebook.

Create Your Facebook Presence

Once you are ready to move forward with Facebook marketing for your dental practice or business, you can begin by creating a Facebook page that is solely for the use of your dental practice and any relevant updates you share.

Brand Your Facebook Presence

Branding your Facebook presence is extremely important, especially once you have registered an official domain name and launched your official website or blog. Use the same URL and page name on your Facebook as your website or as your dental practice itself. Minimize confusion by eliminating hyphens, special characters, or unique spellings when registering your domain name as well as your Facebook page name.

It is also imperative to brand your Facebook presence with proper graphics, logos, and similar color schemes as you may already use in your dental practice itself as well as on your website or blog. Branding is significant when it comes to establishing a business and a professional reputation, especially in competitive fields and markets such as healthcare. The image below shows a good example of using your logo for your profile picture and cover photo:

(Image Credit: Smile Marketing)

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Immerse Yourself in Relevant Communities

Get to know more about the wants and needs of your prospective patients by immersing yourself in online communities that are relevant to dental offices and/or healthcare. Spend time researching topics and services that you provide while using Facebook to hone in on conversations and discussions that are gaining the most traction on social media.

Immersing yourself in relevant online communities while you familiarize yourself with using Facebook and social media marketing is not only great for educational purposes. Following relevant blogs and communities of competitors is also a way for you to determine the best course of action to take when it is time to launch your very own digital marketing strategy.

Researching topics, communities, and conversations with the use of social media provides valuable insight into what is most relevant, interesting, and useful for your own prospective followers and future patients. If you are thinking of launching a blog or producing an ongoing content strategy, immersing yourself in surrounding and relevant communities online is a must. Here is just one example of an online community on Facebook:

Set Goals and Consider KPIs

Consider which KPIs, or key performance indicators are most important to you with your online presence and the type of content or services you share with your followers. Are you using your dental tips for Facebook and your presence to attract new patients, or to generate referrals and repeat business for the future?

Do you intend to use teeth whitening Facebook ads to promote your services, or services that are hyper-focused on customer services and providing an optimal atmosphere and environment for stressed-out patients? Knowing which key performance indicators matter most to you can help significantly when it comes to putting your Facebook and social media marketing strategies together.

Additionally, it is also important to ponder your short and long-term goals when it comes to your Facebook and social media presence. Do you intend to combine your website’s content with your Facebook campaigns, or are you planning to use Facebook to simply maintain communication with followers and patients? Ask yourself the following questions while putting your Facebook profile together for your dental practice or office:

• What is the main purpose of creating a Facebook page for my dental practice?
• Who am I interested in appealing to with my Facebook page? Will my Facebook presence help to reach existing patients, or is it more useful to help attract and garner new prospective patients?
• Will I be promoting the services I provide via advertisements on Facebook, or with the use of traditional social media marketing techniques?
• How will I determine the overall success of my online Facebook presence? What measurables are most important to me and most significant for the growth of my practice?
• How will I help to boost the overall visibility and spread of the updates and content I share? What incentives can I provide to my followers and their friends to share my content even more?
• What tools, software, and solutions do I intend to use to help monitor and keep track of data I receive while using my Facebook to represent my dental practice? How can I keep better track of the incoming data I receive with both Facebook’s original platform as well as Facebook Ads?

Launch Your Content Marketing Strategy

Creating a content marketing strategy can help to ensure you are on the right path with your marketing strategy, whether you intend to launch local promotional ads or teeth whitening Facebook ads to showcase your dental practice. Having a content marketing strategy in place can also help you to stay on track with updates and maintain consistency as you establish and solidify your space in your local industry.

Ask the Right Questions

Some of the most important steps to remember when creating a content marketing strategy for dental practices include:

• Know your audience: Knowing your audience and the patients or users you want to appeal to is essential. Consider what demographics you intend to appeal to as well as various zip codes and neighborhoods you intend to target based on their proximity to your dental office itself.
• Solving problems: What problems are you interested in addressing and attempting users to help solve with your content? Are you looking to provide dental care tips, or even more in-depth information about oral health in general?
• Pain points: What pain points do your dental services help to address? How will your services help to make their lives better?
• Trends: What topics and trends are most relevant and popular within your field of work right now? Will you be creating content year-round for your visitors? If so, will you also be including seasonal dental tips and tricks for your readers and patients?
• Integration: How do you plan to integrate your content marketing strategy with your Facebook presence as well as the other pages you have on social media? Will you be using Facebook as your primary content marketing source, or will you be cross-promoting content and blog updates you share from your website to your Facebook and other social media accounts?

For Example: Did you know that 96% of active Facebook users accessed the social media platform via mobile devices, which includes tablets or smartphones (DataReportal, 2019).

Create a Social Media Schedule

Consistency matters when it comes to building a brand and establishing yourself as a professional and reliable online source. Create a social media update calendar and schedule to monitor and track the content you share as well as the overall interactions and levels of engagement you receive for each new update you make. Using a social media calendar is also a way to ensure that your page remains visible within newsfeeds and timelines over time. For example:

Many social media conglomerates today use a variety of algorithms that determine whether or not a business, brand, or page is relevant to users. Most often, when a page is inactive for too long, it will simply no longer appear as visible within feeds, thus resulting in fewer views and chances of receiving clicks and new followers.

Research Trends and Keywords

Keyword and trend market research can help with fleshing out a content marketing strategy, even if you are unsure of where to begin. By researching popular keywords, topics, and trends within the dental industry and even within local healthcare news near you, cultivate and craft content that is sure to spike engagement and traffic to your website and social media pages.

Use tools such as Google Trends as well as alternative keyword trend solutions to compare the overall popularity of keywords and phrases that are most relevant to your dental practice. Using tools such as Google Trends is not only a way to discover which trends are most popular currently, but it is also a way to conduct seasonal keyword and trend research. For example:

Whether you intend to promote seasonal deals and discounts or if you are simply interested in creating content that is more likely to go viral, using trend research tools can help greatly in your pursuit.

Launching Your Facebook Ads Campaign

Before you launch your very first Facebook Ads campaign to help promote your dental practice and/or the services you offer, take time to get acquainted with the system of Facebook Ads. Learn how to properly and efficiently navigate Facebook Ads to quickly edit, update, change, or even delete ad campaigns you have running with just a few clicks.

We hope that you found this article useful.

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Set Your Budget

When you are ready to get started with Facebook Ads to promote your dental practice, you can begin by setting your budget. With Facebook Ads, it is possible to set a daily budget or limit, allowing you the freedom to advertise and spend up to a certain point each day.

Selecting Facebook Ads for those who have a limited budget is extremely useful, as it provides an opportunity to maximize your ad exposure online without spending all of your budgets in one location or at one time.

Even after you have set a budget in place, it is important to keep in mind that Facebook Ads does allow users to update and make changes to their accounts at all times. Whenever you wish to lower or remove a budget, you can do so with just a few clicks.

Choose Your Target Demographics

After you have finalized a daily spending limit or set a budget for the entire campaign you intend to launch, you can begin honing in on the target demographics you want to reach with each of your individual Facebook Ads campaigns.

With Facebook Ads, you can pinpoint specific users you wish to target with individual campaigns based on parameters and measurables that are most important to you. Target users based on their age, marital status, zip code/location, as well as their gender. With Facebook Ads, it is also possible to pinpoint your prospective patients by targeting users based on specific hobbies, interests, or various keywords they have used throughout their own profiles. You can also track a few of these demographics using Facebook Insights, for instance:

(Image Credit: Megalytic)

The extent to which you can customize and optimize each of your Facebook Ads campaigns is virtually limitless. Additionally, it is also possible to launch multiple Facebook Ads campaigns simultaneously. When you choose to launch more than one Facebook Ads campaign for your dental practice, monitor and track the results of each individual campaign with the use of A/B testing.

The Importance of A/B Testing

Whether you are launching third-party ad campaigns or using Facebook Ads to promote your dental practice and services, A/B testing is vital. A/B testing is the practice of comparing two or more similar ads, products, or promotions to determine which method works best to result in lead generation, sales, and revenue.

Using A/B testing with Facebook Ads is possible by making small or minuscule tweaks to the imagery, headlines, and even the CTAs, or calls-to-action used with each campaign you launch. Launching more than one Facebook Ads campaign for your dental practice at once can provide you with valuable insight and information about your online users and prospective patients.

With A/B testing and a bit of tweaking on each of your advertisements, gauge what type of image or graphic is most likely to harness clicks. Discover what type of messaging and copy works best to draw in readers and keep them on your website for longer periods of time. Determine which CTAs are most effective at attracting new online followers and appealing to new patients who are in need of a dental appointment.

Putting A/B testing to work for you can help significantly with optimizing your marketing budget and getting to know more about your potential clientele. With A/B testing, minimize and eliminate guesswork altogether when it comes to promoting your services and attracting new patients to your office. Here is an example of what an A/B test can look like:

(Image Credit: OneSignal)

Diib®: Solutions to Your Facebook Marketing Concerns!

Launching a marketing strategy that delivers referrals, new patients, and results, can help you to keep your dental practice up and running for years to come. Having the right marketing campaigns in place can make all of the difference when it comes to thriving and falling behind in the dental and healthcare industries today.

Diib Digital can help you see the value of your Facebook Marketing and to know whether you are successful or need improvement. With our custom alerts and objectives, you have the unique opportunity to change the trajectory of your campaign quickly and easily. Here are some of the features we’re sure you’ll love:

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How do I create a YouTube account for my business is a common question for many company owners. If you haven’t yet taken this step, it’s time to go ahead. There is such a market for video content that you can’t go wrong by making this choice.

One helpful thing to know is that your options for set up a YouTube account for business are virtually endless. You can use your imagination to get the full effects of the capabilities that come with a YouTube account. Here are some examples:

• Short commercials to attract new customers
• How-tos and tutorials to educate customers
• Behind-the-scenes looks

Knowing how to set up a YouTube account is crucial for you to take full advantage of this video platform. You should know how to set up and optimize everything before you start creating your content. If you know what to do to optimize your content, you won’t have any trouble getting visitors.

There are some steps that are crucial to getting your account set for success. When you follow these steps, you’ll be able to make sure your account gets set up properly. The sooner you have your account correctly set up, the sooner you can start attracting new leads and earning more of an income that can come from deciding to create a company YouTube channel.

Sign Up for a YouTube Account for Your Business

1. When you create a YouTube channel for your business, you will need to sign in to an existing account or create a new account specifically for your business’ use.
2. Your next stop will be YouTube’s main homepage
3. Find your avatar icon at the screen’s top-right and click on it
4. When you see the drop-down menu, select “My channel”
5. Select the Use a business or other name” option (Image Below)
6. Lastly, click “Create” to create your account

(Image Credit: Sprout Social)

Each of these steps is highlighted below in further detail. Even though setting up a YouTube channel may seem like a daunting task, there are a lot of benefits that come with setting up on this platform. Taking each of the steps involved with starting an account is an essential part of establishing a YouTube presence.

Benefits of a Separate Account 

Your options include using your personal account or creating a business account YouTube from scratch for your company’s use. Theoretically, you could pursue either option easily. There are good reasons to consider the possibility of setting up a new account:

• Avoiding security issues that could come up with using one account for everything
• Greater convenience if multiple people will access the account
• Being able to keep personal playlists separate from your business activities

Even with standard precautions like two-step verification and strong passwords, accounts can still end up compromised. When something like a hack occurs, coping with the aftermath is bad enough without worrying about your personal account also being compromised. Keeping your personal and business accounts separate helps minimize the chances of this type of damage.

If your company has multiple employees, the sensible solution is to avoid using a personal account that would give others access to your information. Businesses that use a third party for social media management may also wish to prevent others from accessing their personal account. Using a separate account for your business resolves these issues.

There are also good reasons to keep your personal playlist content separate from your commercial content. For example, expression of personal religious and political views may be off-putting to some customers. Keeping these types of content separate is very beneficial for connecting with your customers.

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Start Customizing Your Channel

When you’re ready to create a company YouTube channel, you’ll start by going to YouTube’s homepage. Once you’re on the homepage, you can begin customizing your channel by clicking on your avatar in the upper-right corner. “My channel” will be the option that you need to select from the drop-down menu.

On the next screen, you can specify the business or product name you want to use for your channel. You also have the option of using your first and last name, but a company or product name will have a more significant impact. Prospective customers are more likely to search by business or brand name, which makes using your business name a wise choice. Here is what that page will look like:

(Image Credit: Sprout Social)

Consider the advantages that come with having a dedicated channel for your brand. Once you’ve taken the necessary steps to set up your account, you can work on getting more attention from the viewers and search engines. Becoming more involved in engaging with other YouTube accounts is a great way to start attracting more traffic.

Setting Up Your Basic YouTube Details

The “Customize Channel” link will take you to where you need to go for the most critical updates. The updates that you make on the following screen will help you reap the benefits of YouTube for marketing. Following each of the steps will help you stand a better chance of getting the amount of traffic that you want.

(Image Credit: Sprout Social)

Some of the options when you create a YouTube account for business include:

• Picking an icon and artwork for your channel that represents your brand
• Crafting an effective channel description that entices visitors to subscribe
• Liking and commenting on others’ video content with thoughtful, non-self-promoting comments

Selecting Your Icon and Artwork

You’ll want to make sure any images associated with your brand make the maximum impact. Think of your icon and banner on YouTube as being counterparts to Facebook’s profile and cover images. Getting your audience’s attention is crucial, and the right images can help you achieve that goal.

The dimensions for these images are of great importance. The channel for the icon should measure 800×800 pixels, and the banner should measure 2,560×1440 pixels, with the mobile and web area measuring 1546 x 423 pixels. When you use images with the right dimensions, you can have greater assurance of having everything load correctly.

High-resolution images are always best because they are less likely to get distorted when cropped. A site like Canva can be useful for creating images that meet the size requirements. Making sure your sizing is correct is one of the priorities you need to think about when you’re setting up your channel.

When you upload your images, you will have a chance to preview them before going live. Being able to preview the images will ensure that they look good to your channel’s visitors. If any of your pictures are the wrong size, you will be able to correct them before fully launching your channel.

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Creating an Effective Channel Description

When you set up a YouTube account for business, you need to make sure you include the information that will bring you the traffic that you need long-term. You’ll not only be able to give your audience an introduction to your brand but will also have an easy way of directing visitors to your webpage and social media profiles. A well-crafted description can help make a curious visitor decide to learn more about what you have to offer.

The most important thing to remember when you create a YouTube channel for your business is to avoid overthinking what you’ll put in your channel descriptions. Brief welcomes or mission statements are sufficient for most businesses’ needs. Calls-to-action and links can be very helpful, as well as an email address.

One part of your description you’ll want to give the most attention to is the last part. Links to social media profiles and landing pages on your website are useful additions to this part. You can add up to 30 hyperlinks, with each having up to 30 characters allowed in the text. Here is an example of a channel description that made sure to link to other places you could find the business:

(Image Credit: Hootsuite Blog)

Just remember to avoid keyword-stuffing. Placing too many keywords in your description pushes your channel further down into the search results. You simply want to give your audience a snapshot of what you do.

Liking and Commenting on Other Videos of Interest

When you create a business account YouTube, you are creating an online community. As a community, your channel will thrive on peoples’ engagement with it. Important parts of participating in your community include:

• Showing your viewers how engaged you are in your industry by demonstrating your knowledge of key subjects
• Liking other videos of possible interest to your audience that show your ability to curate important content
• Following other channels of interest to your viewers that will increase interest in what you have to offer

Showing Your Involvement in Your Industry

Even if your schedule doesn’t allow you to upload new content you’ve created too often after you create a company YouTube channel, you’ll want to be active in supporting content from other creators. Sharing others’ content helps give other business owners a bit of a hand-up. A fellow YouTube creator with a large enough audience might decide to return the favor by also sharing your content.

Avoid sharing content from competitors, as competitor content undermines your purpose. Choose content that complements your company but is different enough from your products or services that it does not take away from your business. For example, if you run a web hosting company, you could promote a company that creates logos.

Sharing this additional content will help you compensate for the times that your channel has gone without new content. If your audience enjoys the content that you’ve personally selected, they will await original content from you. When you have a schedule that allows your visitors to anticipate new video content, your audience will be more likely to wait for new videos.

Liking Other Videos of Possible Interest

One of the benefits of YouTube for marketing is being able to take advantage of getting more hits by liking other videos that might be of interest to your audience. You want to make sure the videos relate to your original content in some way without sending your viewers to a competitor. Another thing you want to avoid is sharing content unrelated to the business that makes you look unprofessional.

Consider liking content that is somewhat related to your business, even if it is not commercial. For example, if you sell holiday decor, consider liking videos that show fun recipes to try for the holidays. Add comments about what is in the videos that invite discussion while avoiding generic comments that come across as spam, such as “Good video.” Here is an example of a SEO business liking other SEO related content:

(Image Credit: Sprout Social)

Although it is tempting to like content from your favorite TV shows or celebrities, avoid doing so on your business YouTube account if it is unrelated to your business. You won’t reach the desired audience by following videos unrelated to your company’s industry. Save the likes and shares of non-related videos for your personal YouTube account.

Following Other Relevant Channels

When you create a YouTube account for business, following other channels is an essential part of building up your audience. You can easily find other videos to share that relate to your industry, boosting your authority level in the industry. Another advantage of following other channels is getting inspiration for new content.

Sharing videos that relate to your industry in some way shows your audience that you know what you are talking about. If you know which influencers are the most trustworthy, you will feel more confident about sharing their videos. When your audience sees what types of additional content you are supporting by following, they will have greater trust in your authority level.

No matter how much of an imagination you have, you might go through times when you’re out of ideas for new content. Following other channels can help give you the inspiration that you need. Even though you won’t want to “steal” other businesses’ content, you might get a spark of creativity from seeing what is going on with other YouTube channels that you follow.

Using Teaser Content

If your most recent videos are still in progress, you don’t need to run the risk of your followers losing interest. Instead, what you can do is create “teaser” content that gives your followers a taste of what is to come. Teasers can come in the form of shorter videos and include:

• A short message highlighting a fun fact from the upcoming video that viewers will need to view in its entirety to see an explanation for
• Brief message from a guest who might make an appearance in the new video, especially an influential special guest
• Some questions followers have asked that will come up in the new video, requiring audiences to view to get the answers

Here is a teaser of a conference that hasn’t been posted yet. This keeps their views curious about what else will be said.

Make sure you continue to generate interest in your content, even when you are in between new releases. Teaser content is ideal for this particular purpose. Make sure teasers, however, don’t constitute the majority of your content.

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Even though setting up a YouTube channel for your business will take time, you are likely to find the process rewarding in the long run. Using videos is an easy way to engage with prospects using a form of media they are already familiar with using. Diib Digital offers a customized User Dashboard designed to give you the most up-to-date metrics and statistics on your content. This gives you the unique ability to tweak the details of your campaign to see the best results in subscriptions.

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Chiropractic social media marketing is using social media networks and websites to market the services you provide. This is a new way of engaging with your current patients, reaching out to your potential patients and promoting the mission and tone of your practice. Chiropractic social media is constantly changing. As popularity continues to increase, more and more chiropractors are taking advantage of the available opportunities.

Chiropractic Facebook Post Ideas

There are more than 1.6 million active users on Facebook every day updating their statuses and checking newsfeeds. On average, users spend 136 minutes on social media each day. This data shows the power of communicating with your potential and existing patients on Facebook. Engaging your patients on the internet while running your practice is a challenge. You can encourage patient engagement both offline and online with Facebook posts. The best chiropractic Facebook post ideas include:

Asking Questions

Consumers enjoy having a conversation on social media and talking about themselves. Ask your Facebook followers questions and include catchy graphics. You can then ask your followers to share, comment on or like your post. This encourages your followers to personally participate in the conversation. Always use a question to end your post. This encourages engagement with both your practice and other followers on your page. For example:

(Image Credit: Angie Gensler)

Offering Interesting Tips and Statistics

Use your Facebook page to share any videos, facts or stories you believe will be of interest to your community and patients. Do not include a lot of jargon in your information. Your best option is placing your focus on the average person with an interest in chiropractic care.

In addition to your patients finding the information you shared amusing or helpful, some will receive the encouragement they require to make an appointment. There are numerous consumers in need of your services due to neck or back pain too afraid to visit a chiropractor. You can use your post to set them at ease. For instance:

(Image Credit: Perfect Patients)

Funny and Inspirational Messages

The chances are good you have seen a lot of inspirational and motivational messages on your friend’s and business associate’s Facebook pages. A lot of people will click like when they see a motivational message. This is a good opportunity to improve your engagement on Facebook.

Always be Yourself

If you are interested in having some fun, social media is an excellent choice. Show the personality of your team and practice in your posts. You can put your personality out there for your followers to appreciate. You can post photos taken at your practice showing what happens on a daily basis. Answer commonly asked questions with a video or post. You can have a holiday giveaway for a box of chocolates, 10 percent off a service or a stuffed chiropractor bear. Here is another example of a chiropractic team being themselves:

(Image Credit: Perfect Patients)

Post your giveaway on Facebook and the number of likes you receive should increase significantly because you will be catching the eyes of your followers. According to the most recent statistics, you will receive a minimum of 59 percent more engagement with a video post than any other type. Engagement and the quality of your post is a lot more important than the quantity. Create a few high-quality videos you believe your patients will appreciate. You can use any of the following topics to start.

• Share your thoughts regarding a new trend or hot topic
• Demonstrate techniques for the relief of back pain
• Announce the winner of your promotion or giveaway
• Announce a new promotion
• Introduce new members of your staff
• Post a live video or an event you are hosting or sponsoring

Chiropractic Social Media Posts to Avoid

Understanding what not to post is just as important as knowing what is acceptable. There are specific types of posts you need to avoid at all costs. This includes:

Boastful Posts

Drawing attention to your achievements is great as long as your approach is tactful. If your post appears arrogant to your followers, you will receive negative feedback.

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Divisive or Controversial Content

Making a comment on a controversial post is tempting. The problem is you run the risk of isolating a lot of your patients.

Revealing Patient Information

If you decide to post either information or a photo of one of your patients, you need to be careful not to include any personal health information. Before you post any patient photos, make certain you obtain the consent of your patient. Do not give too many details regarding specific bodily functions. You can get your point across without taking it too far.

Ideal Facebook Chiropractic Posts

Posting on social media can be difficult. Engaging and connecting to all of your patients is hard. You might not realize that only 30 percent of your followers actually see specific posts. For this reason, you need to make certain your patients will want to read the posts they do see such as experiences, jokes and contests. You can use Facebook successfully to connect to your patients and help ensure interactions with your posts.

This is a good option to strengthen the relationship you have with your patients. Increasing their satisfaction also improves the chance they will refer their friends and family to your practice. Using Facebook as a means of connecting with your patients can be as or more effective than running advertisements. You will need to have numerous patients following and liking your page to receive the desired amount of interaction.

The more interactions you achieve, the better. There are different chiropractic strategies you can use for increasing your Facebook followers including:

Asking for Likes

When your patients are at your office, ask them to like your page. You can do this personally or have your staff make the request after they have checked in, before leaving your office or while they are receiving an adjustment. When you include a personal touch, your patients are encouraged to take a look at your Facebook page. You can ask your patients if they have ever seen your Facebook page. Tell them what you post such as pictures, contests and office updates.

Putting Up a Sign

Put up a sign in your office, on the front desk or on your door. Tell your patients you have a Facebook page. Ask them to like your page for pictures, contests and office updates. Make certain to say thank you. A sign should increase the number of likes you receive on Facebook. For example:

Enticing Offers

Providing your patients with an enticing offer is a good way to get them to like your Facebook page. You can explain your offer in person or have it printed on a card. You will achieve the most success by handing cards to your patients. You can make your offer on a card such as thanking them for being a patient and letting them know they will receive a free adjustment or discounted service by liking your page. For instance:

(Image Credit: baycitydc)

You can even ask them to tag a friend or two. When a patient is offered something of value, the chances of them liking your page increases significantly. Asking them to tag a few friends is a clever way of providing your practice with more exposure on social media.

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Benefits of a Facebook Chiropractic Post

To be successful on Facebook you have to know your audience. The only way to engage your patients is by understanding the way they feel and think. This means you should refine your strategy while managing your expectations. Learning about the benefits of Facebook is not the same as receiving them, but increasing your number of followers will generally bring in more patients. You can obtain one of the best benefits just by posting on a regular basis.

Regular posts allow you to remain in your patient’s thoughts all year long. Every time a patient sees one of your posts they are reminded to make an appointment. You are also encouraging patients to offer referrals. There is always someone on Facebook asking for a recommendation. This can be for a plumber, contractor, piano lessons or a chiropractor. When you are active on Facebook, you increase the chance one of your patients will refer to your practice.

Facebook is critical for improving awareness of your brand. You need to educate your patients regarding your specialty or area of experience such as sports chiropractors. This will show your practice is an authority. The result is an improvement in awareness of your brand and maintaining follower engagement. Getting new followers is just as important. You can accomplish this by understanding what chiropractic patients are looking for. The main reasons consumers will follow your brand include:

• Available incentives
• Interest in the services you provide
• Communication with your brand
• Entertaining posts
• Interest in your industry
• Interest in your promotions
• Your content is liked or followed by friends

This means your followers must have an incentive or an interest in your practice to follow your Facebook page. You can also gain followers by posting interesting content. The best way to succeed is by using your personality to ensure your posts are unique and entertaining. Do not forget Facebook is essentially a balancing act. You need to remind your patients you are the chiropractor to see in your community while ensuring your pages are always interesting.

If you ignore the needs and wants of your followers, you are going to lose them. Your patients are not interested in seeing specials every single day. Another mistake is using generic content filled with jargon the average person is unable to understand. A survey was conducted regarding the reasons consumers follow specific brands. The results showed consumers would unfollow a brand for all of the following reasons.

• Using jargon or slang
• Attempting to be amusing and failing dismally
• Posting promotions constantly
• Failing to reply to messages
• Posts lacking in personality and generic posts

All of this means the best ways to maintain your following on Facebook is by balancing your promotional content, being responsive and improving your overall tone. Do not give in to the temptation to post about controversial topics or politics or there is a good chance you will alienate at least half of your audience.

Chiropractic Images for Facebook

In the past, Facebook was much simpler. All you had to do was sign up for your business page and include your bio and logo. You would then publish a couple of sentences every few days. Nothing else was necessary. Facebook has changed a lot since then and the expectations of users are much higher now. Users are interested in a professional profile showcasing the brand they want to know more about. If you only use text, your potential followers will immediately scroll right past you.

This is the reason chiropractic images for Facebook have become so important. Images make your posts more appealing and engaging. You can attract 94 percent more users with visual content as opposed to plain text. Visual content is also shared approximately 40 percent more often than text content. People scroll through their feeds quickly. What usually stops them is an image of a person.

Including images for every new post will help with your engagement. You can use images as a tool to stimulate referrals and increase your user retention. When your followers remain engaged, it is easy to remind them to consider their chiropractic health.

Improving Chiropractic Social Media Posts

Defining Your Specialty

Your potential patients must know what your specialties are from the start. You need to state your values clearly including the way you believe patients should be treated. Tell your patients if you follow older practices, are a modern thinker, mixed chiropractor or offer objective chiropractors. Explain how you handle specific issues and procedures. If you want to reach your target audience, you need to provide answers to all of these questions. For instance:

Optimizing Your Facebook Account

Optimizing your account makes it easier for potential patients to find your practice. The definition of optimization is ensuring your actions are the most effective and efficient possible. You can achieve this with Facebook by making certain everything is organized, you are clear about what you are offering and adding new images. The same brand needs to be reflected in all of your pages. Use the same captions to create consistency and clarity.

Posting Pictures

Ask your patients if you can take videos or pictures and ask for testimonials. Most of your patients will be delighted when you ask if you can post them on Facebook. This shows your followers the relationships you have with your patients are genuine. You will intrigue your followers because they will be unable to resist what you are offering. Posting fun pictures of your staff can also help your patients feel more willing to come to your office, for instance:

Facebook Tabs

You can use a Facebook tab for direct appointments. Placing a tab on your page enables current and future patients to make appointments online instead of having to call your office. You can eliminate any confusion by providing the times and dates you are available. Display the times and dates already scheduled to appear as professional and efficient as possible.

Chiropractic Tips

Use Facebook for sharing tips with your patients including healthy lifestyles and easing pain. Short daily tips including avoiding sleeping on the stomach, stretching and sitting up correctly will ensure your followers are constantly checking for the next tip. For example:

(Image Credit: Practina)

Learning from Others

You can become an expert by learning from others. Facebook gives you a power unavailable in the past. You can connect with other professionals in your industry to learn. Learning is essential for every career because knowledge is never wasted. Find a few chiropractors you respect and follow them on Facebook. When you send a direct message, you might be surprised at the relationship that develops. Do not forget every expert began as a student.

Sharing Resources

You can help your patients live a healthy lifestyle by sharing your resources. Your followers will check your page for information about healthy living. You can discuss the importance of a balanced diet, the best exercises to perform at home, how to stay in shape and advice for coping with pain. You can help your patients with back pain, neck pain and joint pain, and share new resources, ideas and books. You can help your patients mentally, emotionally and spiritually. Here is an example of a chiropractic office sharing resources:

Active Engagement

You can actively engage with both potential and current patients on Facebook by offering replies and making comments. Be both a chiropractor and yourself on Facebook. When you receive comments, reply back and start a conversation. Conversations make your patients feel as though they know you on a personal level.

Chiropractic Social Media Post Success with Diib®

With social media and Google Algorithms changing so much, what works today may not work tomorrow. The need for Digital analytics has never been greater. Diib Digital offers customized metrics designed to improve individual Facebook posts, overall performance and give you vital demographic information. Here are some of the features of our User Dashboard you’re sure to love:

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Why use Social Media in Car Marketing

Social media is a technology platform that has brought so many people together from all over the world. There are various social media platforms. The most famous ones are Facebook, YouTube, Instagram, and Twitter. For a car dealership business, you should know that there are so many people on these platforms and it makes social media marketing very effective.

The majority of customers nowadays want to find information quickly. Going all the way to a dealership to get information is time and energy-consuming. Online information is more convenient and efficient since the customer will view as much information as is available. As the dealership, ensure that your online platforms have adequate information for customers and visitors.

Online platforms are your business branches online and everywhere. Having adequate information online helps to ensure that those who visit your sites can get access to not only enough information, but also persuasive and detailed content. Lack of enough information online will push customers away to other sites where there is adequate online content.

Understand that social media is like a unique kind of market for your business. There was a time when social media was not that important for business. However, that is a totally different case now. Nearly every business, small and large, has a social media presence that helps to improve their online presence. Social media marketing for business is unique and you need to include various tactics for it to be effective.

FACTS: Adults between the ages of 18 and 34 are most likely to follow a brand on social networking. Moreover, 71% of those who have had a good social media service experience with a brand are more likely to recommend it to others. (bluecorona)

1. Have a social media marketing strategy

Plan how to go about your social media marketing and what results to expect. The strategy enables you to set goals and step by step ways towards achieving the goals. Identify the needed key performance indicators for your strategy. Different social media platforms are suitable for different audiences. Identifying your target audience is an important step in having an effective strategy.

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Facebook

Marketing on Facebook is among the car sales social media ideas. Facebook is the biggest social media platform in the world with more than 2 billion users. Most people will search for your dealership on Facebook to gather information. How you appear and engage on Facebook will determine whether the customer will want to engage you further and buy from you.

Facebook marketing: Create a Page 

Using the page, create ads for your services and products or car sales Facebook status. In the ad, target to reach an audience with an interest in cars and select the geographical areas that you are targeting. As you promote your ad to reach more people, it will cost you a fee. The number of people who get to view your ad will depend on the money you use in the ad promotion. You can promote an ad with as little as $1. The idea of paying to promote Facebook ads is worth the investment. According to research, having auto ads gives your business double click-through rates. Here is an example of an automotive advertisement:

(Image Credit: Dealers United)

Twitter

Using Twitter to drive car sales is also very effective. A report by Market share showed that there were car sales worth $716 million that were acquired through Twitter. This social media platform is effective for car customers because a good number of its users are professionals. This platform has 325 000 and more tweets on cars sent every day. Most of the car-related tweets are about purchasing vehicles. When you have a well detailed Twitter account, therefore, post often, boost your tweets, and interact with customers. For example:

(Image Credit: PCG Companies)

Instagram

Marketing on Instagram mainly targets millennials. Instagram is a photos and videos sharing platform that has millennials as the majority of users. This platform is suitable for sharing the story of your brand creatively using videos and pictures. Share photos of the vehicles you are selling and add captions that attract viewers to want to engage as well as buy from you. Millennials on Instagram vary and there are many who have an interest in cars. The image below shows an example of a car dealership Instagram page:

YouTube

Video marketing is another strategy you can adapt to market your vehicles as one of the car sales social media ideas. More than 80% of vehicle shoppers love watching auto videos that showcase the features of a car. This is a way of showing the features that your vehicles have on a broad scale. You should plan to have a YouTube Channel for your business and share detailed videos to viewers. Through the videos on YouTube, customers compare car models, view connected devices, safety measures, and other details before they decide to purchase a given vehicle. You can share videos on your website, but then, YouTube is a better platform and you should consider it. A video on YouTube has better visibility compared to one on your website. Like other social media platforms, YouTube has very many users from all over.

(Image Credit: Ads of the World)

Pinterest

Social media marketing for car dealerships is quite effective on Pinterest. Most people think that social media marketing is effective on popular platforms only. However, there are other platforms such as Pinterest that are useful for your social media strategy. Pinterest is popular with female users and has plenty of content including recipes, design ideas, and beauty tips. The site is a good platform to market automotive products, especially in a way that appeals and persuades female shoppers. You can also use the site to boost your SEO through the sharing of content. You can share pinning blog posts, inventory pictures, and your landing pages as a way to improve your optimization. Such content creates social signals that result in increased traffic on your site. For instance:

2. Annual branding video on Facebook

This idea is about using a year-long video to create awareness for your brand. This idea will not cost your dealership a lot of money and if properly done, it will boost your brand in a big way online.

Have a Facebook page where you will run your brand campaign and car sales Facebook status. The campaign should run for a complete year with changes to the creative taking place quarterly. The video should tell viewers about your dealership and the cars that you offer. Inform your audience about your top cars and why they top for you. The video content should sell your brand and generate interaction as well as sales for you. The title of the video should be captivating as it will determine, in a big way, whether the customers will want to watch the video or not. The video should be well done as a good quality video gives customers the motivation to engage with you and purchase your car.

As you share your video, have your target audience as the main focus of your video marketing. The Facebook app has a business segment where you can adjust several settings for your posts and ads. Choose a 20-mile radius around your dealership as these people will find it convenient to visit your dealership and purchase a vehicle.

On the app, you will select ‘people who live in this city’ as your target. You will then create a call to action stated ‘learn more’ and link it to your website. Remember to include your UTM parameters as you will be able to manage to track using the parameters. Before posting the campaign, you also need to change the type to ‘reach’ and select an age gap for your target audience. For a car dealership, it is advisable to choose the age of 25 and above.

FACT: Video is the #1 form of media used in content strategy, overtaking blogs and infographics. (Ahrefs)

3. Social media Ads

Different social media platforms are helpful in marketing and driving car sales. Ads help you to have the best car dealership social media campaigns. Creating professional ads on these platforms and boosting them is a good way to reach many people. The aim of creating Ads is to engage more with the target market. The Ad is shared on all your social media platforms and is very easy to create. Social media Ads are very effective as they reach many people and they are not very expensive.

You can keep your social media ads budget as low as possible by making use of your customers to grow your social media platforms. Your customers will engage in your Ad and share to reach more people. This attracts more viewers, generates sales, and customers may love the experience.

The Ad can be in different forms:

• Create a customer testimonial video. This kind of video could focus on happy clients telling the world of your brand and how they loved the experience of shopping with you. Such content motivates others to want to have a good shopping experience as well. This type of video gives you increased traffic since customers want to share it for others to see. For example:

• Record Test Drives: As a dealership, record live sessions where customers carry out test drives for cars they intend to purchase. You can also record your dealership and the processes go through before driving their new car out to the market. The content customers view, in this video, should build your brand and motivate customers to approach you and buy from you.

• Record Questions from Customers:Another type of video that is good in marketing dealership cars is the recording of the customers as they ask questions to the seller. This creates confidence in potential customers that there is good customer service from your brand. It is a good way of encouraging people to engage you on your products and generate sales.

• Consider Your Tone: While recording this type of content, vary your tone and include some humor. Sales and marketing is a serious and important part of the business. However, some laughter is considered medicine for the soul. It goes to show that your brand is keen on ensuring that customers are fit and in a good state of mind as they decide to purchase. The good thing about using Ads for social media marketing is that there are unlimited ways to boost customer engagement on your content. The main idea is to make sure that the video to be used in the ad captures the best content about your brand and content.

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4. Marketing to the professionals through LinkedIn

The LinkedIn platform is known to have professional users and the majority of the users are aged 25 to 60. These are people who are professionals in various fields and for marketing, this is a good strategy. Marketing through LinkedIn has more impact since there are more engagement and sales. LinkedIn charges will cost you an average budget and the results are worth it. LinkedIn marketing is simple and requires no particular expertise to use.

The platform allows you to create a page or account for your brand. Ensure you have the best car dealership social media presence on LinkedIn. Using the page or account, you build your brand with adequate information for your customers and potential market. You need to ensure that your LinkedIn platform is well detailed as those who view it are busy professionals in need of enough information quickly. For instance:

According to reports and findings, LinkedIn is known to generate more sales compared to Facebook or Twitter. You need to advertise your car and your dealership and engage potential customers to generate sales. For you to reach more people and get sales on LinkedIn, it is important to have a large following. Market the page of your account to connect with as many people as you can.

The more people you connect with, the more your marketing content is viewed. You can also improve your connection by joining various LinkedIn groups. Be an active member of those groups and you can leverage that to market your dealership and cars. Create ads on the platform and just like other social media platforms, promote the posts. On LinkedIn, you can have Dynamic Ads, Text Ads, Sponsored InMail Ads, Display Ads, and Sponsored Content.

Ensure that your Ads are clear to the point by capturing only what is important. Include images with high quality to boost your content as images motivate people to want to know more. In promoting your ads, set the price as CPC (cost per click) or as CPM (cost per thousand impressions). Monitor LinkedIn polls to have more engagement on your posts. You can also have the posts from other platforms that are doing well and post them on LinkedIn. It shows that you have a basis and that you are not just starting. People tend to engage more and purchase from established brands.

5. Be consistent across all your channels

Social media marketing for car dealerships requires consistency. Online platforms act as your business branch or office. It is important to have a strategy of how you want people to view you online. Consistency is an important aspect when it comes to effective social media marketing. This shows that your dealership is professional and can be trusted.

Note that high-quality videos, ads, and the content will not sell you much if you are not consistent in the way you share it out. When you share content on one platform on a particular day and time, let the same reflect on all your other platforms. This works best in ensuring that all your possible buyers and existing customers view the same information. Confusion in how you post could be a big turn off and could have your customers on one platform missing out on information. The same way you forward a memo to all branches or departments is how you should handle social media marketing for it to be effective. Through consistency, you will also be boosting your optimization.

6. Boost search presence

The main reason why businesses, including dealerships, carry out online marketing is to increase optimization. When your domain authority and SEO score are high, your social media marketing becomes more effective. As an auto dealer, social media marketing may not be focused on optimizing, the two go hand in hand, and in the end, your SEO improves.

Remember to post good content and the more people engage your content you increase your optimization. Use the correct links for linking to external sites that have a good reputation among customers. The reputable sites should also have high domain authority. As a form of guest posting, you can also write for reputable sites and receive links back to your website. You also need to be committed to posting often and responding to queries on time.

Diib®: Social Media Statistics to Drive Sales!

Good management of social media platforms contributes to good ranking in search engine algorithms. Social media has greatly advanced and many people are using it. Businesses have not been left behind and, in using good social media strategies, these businesses generate good sales. Partnering with Diib Digital can provide you with an added measure of security. Our advanced analytics will give you an idea of the effectiveness of your social media campaign. Along with demographics of your audience, this will give you a winning combination.

Here are some of the features of the Diib User Dashboard that make it unique:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

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Since its introduction, many online marketers and business gurus have been coming up with ways to use Pinterest to fuel their SEO efforts in addition to using it as a component in their overall social media marketing strategy. Despite this, one thing still remained up in the air and was rarely addressed by any of these experts; the best time to post on Pinterest.

As the years passed and more data was collected, the answer to this question started to become apparent. Just like in the past when data revealed the best time to post on Twitter and other social media platforms, a clearer picture of the best time to post on Pinterest began to reveal itself.

That said, there’s much more to being successful with Pinterest than just knowing what time to make posts on it. The same reasoning applies to all social media. By first understanding Pinterest, one can then understand why posting at certain times is advantageous.

FACTS: As of the Quarter 4  of 2019, Pinterest has more than 335 million monthly active users. Additionally, 90% of weekly pinners have used Pinterest to make a purchase. (SMA Marketing)

The Power of Pinterest

Pinterest is a social media platform, but it’s unlike many other platforms in a variety of ways. In fact, Pinterest was one of the first image based social media platforms. Though it often gets compared to Instagram which was created around the same time, Pinterest is the better platform for businesses looking to promote themselves, and for SEO purposes in general.

The reason Pinterest is such an SEO powerhouse is not only because it has a high “authority” with Google and the other search engines, but also because Pinterest users are very devoted to their topics of interest. Take a look at these referral statistics:

(Image credit: Parse.ly)

On top of this, Pinterest makes it easy to link each post, called a “pin,” to a website. This is another factor that makes it superior to Instagram for business and SEO purposes. As long as a business isn’t just using Pinterest to spam, and treats it like a legit marketing strategy, they can really boost their SEO efforts very quickly using it.

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The Pinterest Demographic

One thing to keep in mind when it comes to Pinterest is the fact that its demographic is 66% female. The age range is 25 to 54, and 40% of them have a household income of over $100k. This means that using Pinterest as a marketing tool can have somewhat of a narrow focus. However, it also means that anyone trying to reach this demographic has an excellent platform to do it on since Pinterest gets 200 million monthly users on average.

The most amazing thing about the Pinterest demographic is that 93% of Pinterest users use the platform to plan purchases, and 87% have actually purchased a product because of Pinterest. This means that the opportunity for lead generation on the platform is extremely high, but only among the somewhat narrow Pinterest demographic.

If a business’s demographic doesn’t match well with the Pinterest demographic, it doesn’t mean that Pinterest is useless to them, but it does mean that their focus will likely be mostly on SEO, not lead generation. Pinterest is a powerful SEO tool regardless of a business’ key demographic.

FACT: There were 600 million Pinterest Lens searches in February 2018. This means, you can mostly likely find a lens to fit your business goals.(SMA Marketing)

Pinterest and Website SEO

Social media has gone hand in hand with SEO since its inception. So much so that search terms like “best times to post on Pinterest 2021,” “best time to post on Facebook 2021,” and “best times to post on social media 2021” have become extremely popular search terms. Everyone wants to know how to best use social media to promote their business, and give their website a boost in the search engine rankings.

Search engine optimization consists of many factors; some on-page, some off-page. Generally speaking, off-page SEO is all about getting backlinks from popular sites that have high “authority.” This makes getting links from social media platforms a big deal, but there’s more strategy in doing this than just spamming a social media platform with links to a website.

The first thing to do when it comes to Pinterest SEO is to either create a business account, or convert a personal account into a business account.

This will provide access to analytics and the Pinterest ad manager. The username can be SEO optimized by being something that the desired demographic is searching for, or it can just be the name of the company if branding is more important to their overall strategy. The profile should also be optimized in a similar fashion.

There is also a neat trick that can be done with the “Save Button.”

This is a small piece of code that allows users to save pictures of the app or websites they visit to their own Pinterest boards. Think of it like this: A Pinterest user clicks on an image they like, then clicks through to the website that image is linked to. They then use the save button to take images of that site and pin it on their own board. Anyone running a business website should be able to see the huge marketing potential with this.

When to Post On Pinterest

If a person was to perform a search for “best times to post on Pinterest 2021,” the answer that they’d likely find would be 8 to 11 PM (EST). The reason for this is because 80% of the US population is concentrated in the Eastern and Central time zones, meaning that businesses looking to use Pinterest to reach this demographic should be using the platform during these hours.

However, this still leaves some questions unanswered, such as why this time is so popular. The reason for this is the fact that Pinterest actually has a rather large international audience, and gets a lot of international traffic. This can be beneficial for businesses that do business globally.

It is also worth mentioning that the best day to post on Pinterest is Saturday. This makes it an ideal platform for B2C businesses since consumers will be freed up on the weekend and won’t be burdened with work. However, this can be a drawback for B2B businesses since that audience tends to be in the right mindset to make purchases during work hours.

As far as what times are best to post on other social media platforms, it all really depends on the demographic, same as with Pinterest. Quick searches for terms like “best time to post on Facebook 2021,” “best time to post on Twitter,” and “best times to post on social media 2021” will turn up the following results:

• Twitter – Wednesday and Friday at 9 A.M.
• Facebook – Monday, Wednesday, Thursday, and Friday from noon to 3 P.M.
• Social Media in General – Depends on the platform

Why Social Media Isn’t For Selling

When people hear about the amazing marketing potential of Pinterest they sometimes get carried away and begin trying to use it as a selling platform. While it is true that most of the Pinterest user base will use the platform to make purchasing decisions, using Pinterest to go for a “hard sell” isn’t the right strategy.

Regardless of the statistics, most people don’t get on Pinterest because they want to be sold to. The same can be said for all social media. Keeping this in mind, a business serious about their Pinterest strategy will instead use the platform as an outlet for branding and lead generation through positive interactions and engagement with their demographic.

This being the case, a business will also want to apply this mindset to their linking strategy. Not every link from every pin on Pinterest should be going to paid offers. People will get sick of that very quickly, and come to see the brand as one that’s pushy and focused only on sales. Instead, a business should link to useful content that gradually introduces people to their brand, and gently moves them down the sales funnel. This will allow them to establish their brand as one that’s worthwhile to engage with, and not one that’s always going for the quick sale. Here’s a great example of the Pinterest sales funnel from Anastasia Blogger:

Another strategy is to make sure that the content that is posted on Pinterest is something that people will want to share. This is a very important factor when it comes to getting as many eyes on a brand as possible. It will also increase a business’ chances of going viral, which is of course a best case scenario since it will lead more people into their sales funnel.

We hope that you found this article useful.

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Enhancing a Brand with Pinterest

Another thing that separates Pinterest from Instagram is the fact that while Instagram is for sharing and curating content that others have made, Pinterest is for sharing one’s own content. This makes it the superior platform for branding. This of course has great potential for business purposes especially among businesses that need to strengthen their brand.

There are many strategies that can be used to further one’s goal of branding their business, but perhaps the strongest is to focus content on the needs/wants of the Pinterest demographic. For example, a company that sells pet supplies can focus on offering useful information such as how to house train pets, pet health, and other related topics. This is a much better angle than simply posting pins of their products and hoping that someone shopping for them will give them a click.

This isn’t to say that a business shouldn’t use product based pins. In fact, not doing so can be a huge missed opportunity. However, this should not be over done or it will look disingenuous, and will ultimately be a poor reflection on the brand itself.

Another benefit to the “helpful” approach is the fact that it will make a brand look knowledgeable and trustworthy. Building up respect and trust among one’s demographic is huge, and will lead to more sales in the long run. This is because people want to do business with those they like, know, and trust. That’s why it’s best to try and build up a positive reputation first, then go for the sale once people are comfortable with the brand.

FACT: 33% of marketers use paid advertising to increase their brand awareness. (HubSpot)

Since conversions are much easier once trust and respect have been established, this method will also help reduce a business’ marketing budget since they won’t have to work so hard for the sale later. Even better is the fact that once people start to spread the word about the brand, a business will essentially be receiving free marketing as people tell their friends and family about them.

Following Up on Pinterest Marketing

As mentioned earlier, Pinterest is great for SEO. However, SEO needs to be focused and the link juice that a business gets from Pinterest must be used intelligently. What this means is that one needs to be strategic with the pages they link to, and think about how this will affect their sales funnel.

For example, a pet supply company may post a cute pin that links back to a blog post on how to get a puppy to learn to roll over. The link and clicks will help with SEO for that page and will boost its ranking in google, but there is no point if that page doesn’t fit into that company’s sales funnel. For example:

What this basically means is that each and every link that one posts on Pinterest should have a clear goal and every link to every page should have some kind of call to action. It could be asking the reader to join a mailing list, sending them to a product page, or even offering them a freebie of some kind. It just depends on the nature of the sales funnel.

A sales funnel should also have no dead ends, and this applies to Pinterest marketing as well. Once the Pinterest link juice starts to kick in and a company’s web pages start to make their way up the rankings in Google and the other search engines, they’ll begin to see more traffic. They should prepare for this by making sure that each of their pages leads visitors deeper into the sales funnel, and ultimately towards making a sale.

This may be a little different for blogs that rely solely on ad revenue though. Instead of leading visitors down a sales funnel, it’s important to make sure that each page and blog posts links to related content. The longer a blog is able to keep people on it’s pages, and on the site in general, the more likely they will be to click an ad.

Other SEO Factors to Be Aware Of

In addition to making sure that one’s sales funnel or linking strategy is ready for the influx of Pinterest traffic, there are other SEO factors that will need to be looked at as well. This is because SEO is made up of many different factors that all work together to determine how a website is ranked by Google. Getting link juice from Pinterest is great, but it should be a part of a larger overall SEO strategy.

For one thing, a site should be mobile friendly if it plans on getting traffic from Pinterest. This is because 85% of Pinterest users are on mobile devices. If a website isn’t optimized for mobile, most people who get to it from Pinterest will quickly click off as it won’t display correctly. It is also worth mentioning that with Google’s new Mobile First Indexing, any site that isn’t mobile friendly will automatically be penalized.

FACT: 39% of smartphone users are more likely to browse or shop a company or brand’s mobile app because it’s easier or faster to make a purchase. (HubSpot)

SEO factors such as load times, site navigation, meta data, and image descriptions should also be taken into consideration as well. Weakness in any of these areas can lead to poor user experiences which will negatively affect a site’s ranking in the search engines.

Being Successful with Pinterest SEO

Ultimately Pinterest is a powerful tool for branding, lead generation, and of course SEO. Understanding Pinterest, and knowing what to post and when, will certainly be a powerful part of any online marketing strategy, and can give many companies that little something extra they need to take their business to the next level.

However, being successful with Pinterest also requires a company to truly understand how branding works, and how social media plays its role in a branding effort. Many businesses get it wrong with Pinterest, and social media in general, when it’s easy to get it right.

Diib®: Learn the Best Time To Post on Social Media!

Put the needs and wants of the demographic first, and don’t treat Pinterest users like customers. A company that can build a reputation for being genuinely helpful and knowledgeable in their niche will certainly attract an audience that will happily buy from them when the time is right. Diib® offers targeted demographics to optimize your social media campaigns. Additionally, we offer actionable analytics that will improve your overall website health. Here are some of the features that you’ll love about the Diib dashboard:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

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Twitter is a great way to drive traffic to your business blogs and sales funnels. Waiting for your website to climb the ranks of Google search results can take years, but social media accounts can accelerate your website’s recognition quite easily. With active profiles on Twitter, Facebook, LinkedIn and Instagram, anyone can reach a huge organic audience in a matter of weeks or days. Finding the best times to post content to your social media pages could take some experimenting, but this article is intended to speed up the process for you. Continue reading to learn the best practices for reaching your followers on social media.

FACT: As of 2020, Twitter has 152 million monetizable daily users (up 21% year over year).

Twitter in the Morning

Tweets are designed to stay relevant for a short time before fading into the background. That’s why it’s important to know the best time to post on Twitter and other social media platforms. Twitter offers its users several distinct advantages over other platforms, including better real-time feedback from followers and higher engagement with polls, surveys and questionnaires. For example:

However, these tools will be wasted if you use them when few of your followers are logged onto their accounts. Tweeting out your messages at the right time of the morning will increase your chance of engagement by up to 50 percent.

The best time to post on Twitter 2021 is at 9 a.m. on Wednesdays and Fridays, except on holidays. There is also a general time frame to use while engaging with your audience throughout the day. A good rule of thumb is to wait until at least 7 a.m. on any day you decide to tweet and conclude your morning tweeting before 11 a.m. Most of your followers will be getting ready for work on weekday mornings. Checking their Twitter feeds is a big part of their daily routines. The morning is the perfect time to present them with questions and comments that will make them think about your website.

Twitter in the Afternoon

The afternoon is a quiet time on social media, for the most part. That doesn’t mean you shouldn’t post in the afternoon. It simply means that you should be aware of the limitations of afternoon engagement. Most people eat lunch and then continue their workdays in the afternoon, but there is still a sizable contingent of people using social media during this time. Despite the relatively low numbers of users logged into their Twitter, Facebook, LinkedIn and Instagram accounts between 12 p.m. and 5 p.m., a good strategy can still be effective at this time.

In fact, one of the best times to post on Instagram on the weekend is between 2 p.m. and 6 p.m., when most people are relaxing at home and waiting to spend time with friends in the evening. The weekend is also one of the best times to post on Facebook 2021. This is because Facebook and Twitter have slightly different user bases than Twitter. While Twitter users tend to respond to brief thoughts and comments, Facebook and Instagram users prefer to engage with longer posts containing full-fledged ideas. Here is an example of the kind of brief posts we’re talking about:

The afternoon is the ideal time for longer posts, especially on the weekend, because users have enough time to read longer content without feeling tired after spending the whole day at work.

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Twitter in the Evening

Late afternoon and early evening pose their own challenges for website owners using Twitter and other social media to promote their brands. Between 5 p.m. and 7 p.m., most users are leaving work for the day and then focusing on eating dinner with their families. Only the heaviest users will check their Twitter feeds at this time, and it’s definitely not one of the best times to post on social media 2021. Unless your website provides a continuous stream of information, such as news, sports scores or stock market prices, it’s best to wait until after 7 p.m. to post to your account.

FACT:

Twitter users linger 24% longer over ads than users on other platforms, and:

• Tweets with hashtags get 100% more engagement
• Tweets with video get 10x more engagement

Hootsuite

Twitter Past Midnight

While many users will go to bed by 9 p.m., a number of your followers will stake awake until the late hours of the night. Posting to your Twitter account between 9 p.m. and 12 a.m. is the perfect way to speak to these users in language they will respond to. Nighttime posts should be slightly different than daytime posts. They should be more casual and less businesslike. Learning the difference between daytime and nighttime posting is a good way to find the best times to post on Instagram, Facebook and other platforms. For example:

These intimate and personal (sometimes humorous) posts are great for reaching your followers and coming across as authentic. They are not appropriate for websites with a corporate brand, such as a bank or petroleum firm, because most users don’t engage with corporations as individuals. If your website is about helping your customers have fun using your product or service, then taking a more personal tone in your tweets is appropriate. If, on the other hand, your website is about a household product or maintenance service, such as landscaping, roofing or window washing, then your social media posts should be businesslike and get straight to the point.

Twitter in the Wee Small Hours of the Morning

Relatively few users log onto social media platforms in the late night and early morning hours. However, as there are four time zones in the U.S. and many of your users may live in other countries, these hours should not be completely overlooked. During the late-night hours, the best types of social media posts include reminders of earlier posts and hints about upcoming events. These posts shouldn’t contain any information that is crucial to your brand because the majority of your followers will likely miss them. Instead, these posts should simply reinforce the messages that you have already conveyed with your account. Check out this example from Canva:

(Image credit: Canva)

Best Days of the Week for Twitter

The best days of the week for Twitter are Mondays and Fridays, according to data collected from thousands of users over several months. These days offer the best engagement for Twitter users who are trying to spread a message with a carefully crafted tweeting strategy. While Twitter users can optimize their engagement by posting around 9 a.m. on Mondays and Fridays, there is really no disadvantage to posting at other times on this platform. That’s because the best time to post on Twitter 2021 is always evolving.

The problem with publishing too many tweets is that you could annoy your followers, but this problem mainly occurs when your tweets are overly promotional or inauthentic. Therefore, in addition to learning when to publish tweets to your account, it’s also important to learn how to publish tweets that your followers will actually want to engage with. To do so, you have to give your followers useful or entertaining information without coming across as needy or fake. The skills needed to pull this off are the same basic social skills that you need to win over friends in the real world. This is a great example of promoting your content while infusing your tweet with humor:

Days to Avoid

To be on the safe side—and to give your Twitter account a more professional tone—you could avoid posting social media updates on weekends and holidays. By sticking to weekdays and working hours, you can create a brand image of a consistently reliable business and upstanding member of the community. Some examples of businesses that can benefit from avoiding weekends and holidays are B2B companies, savings and loan firms and home improvement contractors. These types of businesses can benefit from presenting a more professional image and avoiding too-frequent publishing or overly casual messages, which can come across as unnecessary and a waste of time. For businesses with more formal branding, weekends and holidays are not the best time to post on LinkedIn, Twitter and other social media platforms. This social media planner can be a great way to keep track of your social media posting schedule:

Holiday Posts

While certain types of businesses should avoid social media outside of working hours, other businesses can benefit from presenting a friendlier, more fun-loving image. This social media strategy requires top-notch communication skills and a little bit of talent, but the advantages of holiday publishing make this time of the year perhaps the best time to post on Twitter—as well as Instagram, Facebook and other platforms. During the holidays, there isn’t an optimal time of the day to post. Instead, tweets and posts should be timed to coincide with events that could cause your followers to gather around their social media feeds. For example:

(Image credit: prweek)

Or, on New Year’s Eve, your social media strategy could center on the countdown to midnight. During the day, you could drum up excitement for your brand by talking about the new year. Because most of your followers will be occupied during the actual countdown rather than reading their Twitter feeds, any tweets published after 9 p.m. will probably go unnoticed by the majority. However, you can still schedule tweets to go out as the evening wears on, and your followers in other time zones will be more likely to engage with these messages.

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Social Media Scheduling

A social media scheduling app can help you decide when to post to Twitter, Facebook, Instagram and LinkedIn. With a scheduler, you can take a hands-off approach to publishing content to your timelines while still remaining in control of your communication. Scheduling your messages can take the guesswork out of promoting your website to the people who may be most interested in your products, services or information. It offers users control over the best times to post on Facebook 2021 and beyond. Take this app called SocialPilot:

Before you begin scheduling your social media posts, however, you should already know your audience intimately. Ideally, your website should reflect your personal interests and passions, so your audience should be composed of people with similar interests. Your social media scheduling strategy needs to be fine-tuned enough to reach your target audience without ignoring or annoying any of your regular followers. By concentrating your posts around peak times and staggering the timing of your tweets, you can maximize your engagement with highly interested audience members.

Increasing Followers

A good social media strategy can go a long way towards increasing your followers. You can accomplish this goal with or without a scheduling app, and the results will be largely the same. By personally posting your tweets and other messages, you’ll be able to give your followers instant feedback on their comments. This type of engagement can help to drive up your follower base over time, especially on Twitter, where tweets can come in long strings of thoughts or quick rejoinders to other people’s messages.

A good strategy is necessary to boost your followers on other social media platforms, as well. The best time to post on LinkedIn, Facebook and Instagram is in the morning or early evening during the week, but a carefully crafted strategy can significantly speed up the process of gaining followers.

Best Times for Video

Posting video is an essential component of any social media strategy in 2021. Many website owners have found success in posting other people’s videos that have already gotten a big reaction. While this strategy can work and even garner a loyal following on social media, it has the built-in limitation of being unoriginal.

Most website publishers will not mind having an unoriginal Twitter account with thousands of followers, but for the few people who are looking for a social media strategy with some staying power, the best way to proceed might be video production and original content. That means you will need to know a little bit about the best time to post art on Twitter, Instagram and other platforms. Whether you’re an artist or you commission other artists to produce content for your website and social media accounts, the best time to publish your video, images and other types of multimedia content depends on the context.

You’ll get a bigger reaction from your followers if you publish a highly relevant video than a video that was relevant months ago. Cultural relevance is easier for some people to determine than others. If you don’t have a good idea about what makes your audience excited, that’s okay. The world needs a lot of people to be consistent, reliable and productive. It would be in your best interest to work with a freelance contractor who understands popular culture and can help you craft your social media message.

FACTS: 90% of internet users say they watch video online at least once a month

60% of people say they’ve watched a video on Facebook, Twitter, Snapchat or Instagram in the last month.

Best Times for Images

Images are easier to produce than video. They take up less digital space, and they’re easier to consume than videos. They’re also better for the large portion of social media users who choose to disable automatic video playback in their account settings. A growing number of people primarily access Twitter, Facebook, LinkedIn and Instagram with mobile devices operating on battery power. Images require less of an investment in time and effort to view, and they can convey nearly as much information, with a little creativity and patience. For example:

(Image credit: Canva)

The best time to post on Twitter and other social media accounts is any time you are logged on and publishing content. Just about all of your posts should contain images, but you should take special care to find images that tell the right story for your social media campaign. Stock images and graphics could be okay if you can find pictures that convey the right kind of story. A lot of website owners have had success publishing popular meme images with captions although this strategy also requires creativity and a proper strategy.

Diib®: Giving You the Bigger Picture

Climbing up the ranks of Google search results takes years of dedication and practice. Social media changes everything by giving website owners the ability to engage directly with the audience that is most excited about their product, information or service. It takes time, dedication and trial & error to put together a good social media campaign. Diib® currently integrates with your Facebook platform and we’re working on adding more social media integration in the near future. Here are some of the features that can help your social media:

• Social media integration and performance
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• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Click here for your free scan or simply call 800-303-3510 to speak to one of our growth experts.

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When initially introduced, Instagram’s plan was to connect people and create a social environment using photos and short videos. However, over the years, Instagram has shifted from a mere social page to a vital tool in business. Entrepreneurs, companies, celebrities, and different organizations have begun to use the features of Instagram to their advantage, by creating sponsored posts and offering products to their followers.

With over one billion monthly active users, Instagram has been a useful tool for website owners to improve their SEO performance in different search engines. Instagram allows you to post your website or promotional link in your bio, setting the stage for potentially thousands of conversions. This user friendly aspect of the platform allows business owners to further scale their business online.

(Photo Credit Weekhack)

Although Instagram is a great way to attract potential customers to your website, there are a few tips and tricks that are worth mentioning. Many businesses make small, but critical mistakes in promoting on the platform, which can severely hinder their campaign’s effectiveness on the platform.

Here are a few tips and tricks that will help you reap the benefits of using the platform to promote your business. We’ll discuss important aspects, such as the best time to post, and how to create leads that will result in conversions.

Understanding Instagram

Instagram allows people to share pictures and videos, and is one of the most popular social media platforms available. The platform often introduces new features, such as stories, that make it an effective way to promote your product.

Many users on Instagram continue to use it as a regular social site to share their experiences with their followers. However, a significant proportion of users have seen it as an opportunity to grow their brand, market their products, and further scale their website’s online presence.

I’m sure you might have heard or seen businesses vigorously promoting their products and websites using the platform. These companies, individuals, and business owners have realized the potential of reaching millions of users, and use it to their advantage.

Did you know? Facebook bought Instagram for an estimated 1 billion USD in 2012. Since then, they have implemented all kinds of improvements to the application, such as making it friendlier for SEO decisions.

SEO (Search engine optimization)

Search engine optimization, or SEO, is one of the most important aspects of digital marketing, and  promoting your online presence. In short, SEO is the process of optimizing your webpage for search engines. This can include a catchy title and meta description, adding title and alt tags, installing an SSL, and most importantly, targeting the correct keywords.

If you produce quality content, and optimize it with the user in mind, you will be able to rank higher in the search results, and receive more organic traffic to your site. Another way to improve your chances of ranking high are receiving backlinks. Backlinks are links to your site from other reputable websites in your niche. The more quality backlinks you earn increases the likelihood of  ranking higher on Google. Here is an example that explains how a backlink relates to your site.

(Courtesy Backlinko)

Using Instagram To Improve Your SEO

The platform has tremendous potential to improve your website’s traffic and SEO performance. There are a variety of features that should be taken advantage of in order to further scale your website’s SEO performance.

Instagram can be a useful tool for creating backlinks and for improving traffic for your website. When you post a photo or a video, you can attach a link to your page. This gives your followers the chance to obtain more information on your page using the link.

Here are some tips to keep in mind when using Instagram to scale your business.

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• Instagram Alt Text 

With this feature, you can write captions on your photos and include a link to your site. This feature helps you reach additional users. In most cases, introducing captions on your photos and videos will further improve your SEO performance.

Before you share your photos, move forward to the screen and press the “advance settings” tab at the base to get your text options. Go to the bottom and choose the “write your alt text” option and then come up with the best image description and share the photo. This is a critical step in optimizing your Instagram content, as it works similarly to the alt texts on your website. Here is a snapshot of what alt text looks like in action:

(Social Media Examiner)

• Practice Ethical SEO

Practicing ethical,white hat SEO tactics is critical to the performance of both your website and social media campaign. If caught using unethical practices, such as buying backlinks from another site in your industry, search engines and social media sites will penalize you. .

Some unethical SEO practices to avoid are:

• Buying followers.
• Unfollowing users after a short period of time

• Optimizing your Instagram profile.

Here’s how to register your business account:

• Register for an Instagram business account,
• Let the business name be easily searchable.
• Make your profile public.
• Engaging profile picture
• Create a catchy and memorable username.

1. Include Primary Keywords in Both Username and Display Name

Let’s consider the word “designer” for example, if the user is interested in designer outfits; he is likely to search the keyword ‘designers.’ Now with the keyword in the display name and @username, your website will automatically appear in the search results.

• Treat Your Hashtags as Keywords 

It’s now time you make your post efficient by adding keywords to your hashtag action plan. You can either put these keywords in the description, caption, or backend. Check out this great example of keywords being used in hashtags:

(Image credit: sproutsocial)

1. Use Secondary Keywords

It is important to take advantage of the caption or “bio”, on your profile. This is a great spot to put secondary keywords and promote special offers or new content.  The best caption also helps to show up in search results, so it is important to write one with the user and SEO in mind.

1. Track Progress with Analytics

Similar to your website, analytics are important when scaling your strategy. Analytics tell users about location, age group, website clicks, and most importantly, how many people are visiting your profile. This is critical, as keeping track of your activity will allow you to tweak your SEO strategies if necessary.

(Courtesy Later)

Things to Consider Before Posting on Instagram

It is important to not mention controversial topics on your business account, as it could turn away people with opposing viewpoints. Accounts should always be positive and welcoming for users. Here are a few pointers:

1. Realize your demographic.
2. First impressions are critical.
3. Cater to your target audience..
4. Avoid controversial topics.

Ways to Boost Instagram Reach

Every goal in a social media marketing campaign is to reach the maximum amount of followers in a short time. Here are some of the best ways to quickly maximize your reach.

• • Use Instagram ads: Sponsored ads allow you to reach thousands of people with one post, oftentimes for a low price. This is a great tool that is advantageous for any marketing campaign.

• Create User-Friendly Content: When your content is user-friendly, it is more likely that it will be shared by various users. This allows you to increase brand awareness and further promote your product.

• Tell Instagram stories: Stories are one of the platform’s most lucrative features. It allows users to bring their content and promotional links right to the top of the home page. 

• Try some experiments with videos: In the world of digital media, it is a fact that videos promote more engagement from users than photos. ” In 2019, Instagram revealed the video watch time on Instagram increased by over 40% over a six months period.
• Post Frequently: The key to a substantial online presence is content. The more content you post, the higher your engagement rate.
• Engage your Audience: It is important to keep your audience engaged. This will promote brand awareness and let them know they play a role in your success.
• Take Advantage of Instagram Live: If you’re not camera shy, take advantage of the live feature, as it allows you to directly engage with your audience in a personal setting.

We hope that you found this article useful.

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Best Time to Post on Instagram

What is the most appropriate time of the day to post on Instagram? There are a number of different times throughout the day which are known to produce the most engagement.

It is worth noting that a certain time that might work for one business probably won’t work for the other one. For example, what works for an alcohol-based business might not be ideal for a real estate business. It is highly recommended that you test the content to see which time works best for your brand.

There are a variety of ways you can decide which time is the best to post. With the following tools and features, you can easily determine the best times:

1. Examining “this and that” time and weigh your results with analytics.
2. Reassessing views to determine when most of the people following you are on their accounts.
3. Getting to know when most people are online; make seven posting time list tables.

Before give our professional take on the best time for posting our websites, you have to consider several factors or so-called rules:

• Take Time Zones into Account: Let’s say your target audience is in Australia, always post in Australian Western Standard Time (AWST). In case your audience is distributed globally, you can use the method of analyzing the influencers posting habits and the trends for the future.

• Important Posts Should be Saved for the Weekdays: Because businesses are mostly active during the weekdays, this is oftentimes the best time to post. This is because businesses are engaging with each other and are likely to make transactions.

• Master the Algorithm: It is important to master the algorithm, and keep up on all the latest trends. This will allow you to optimize your account to the best of your ability.
• Don’t Compromise on Quality: Most of the time, people post photos or videos marketing their business or products they are selling. It is critical to ensure that your content is high quality and adds some value to the user.

FACT: 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. (HubSpot)

When is the Best Time to Post?

There are a variety of times throughout the day where engagement is at its peak. This creates a variety of times in the morning, noon, and night to post your content. I

Time of day

1. In the morning—between 4:00 am to 8:00 am: Most people wake up very early to get ready for work. For many, the very first thing people do in the morning is check their phone, especially their social media accounts.
2. Noon around 12:00 -1:00pmThis is lunchtime for many people who work throughout the day, which usually includes scrolling through your phone.
3. In the evening around 4:00pm- 5:00pm: This is usually when people are either on their way to work, and are checking their phones during their commute.
4. At night from 8 pm to 9 pm: At night, most people are at home and unwinding from their busy day. This is one of the best times to post on social media, as it will allow you to get the most engagement out of your audience.

Day of the week.

Having a consistent posting schedule is critical to keep followers engaged. It is recommended that accounts post at least once every three days in order to keep your audience engaged. Surprisingly, one of the most important days to post is Monday, as people starting the workweek may need a pick-me-up. Here’s a great example of the kind of post that would be great on a Monday:

(Image credit: wishpond)

On the other end of the spectrum, many find Friday to be the most engaging. Most likely because people are too busy during the week to scroll through their social media accounts, and some may refrain from social media during the week to be more productive.

Saturday and Sunday are also great times to post, as everyone has free time. Throughout the weekend, if there is a sporting event or any other happening that is highly anticipated, you may want your post to be curated towards that audience.

Diib®: Your Social Media Growth Experts!

Delving into the world of social media can be overwhelming for any new user, however, it is a lucrative tool to scale your business. It is important to have the skills to promote your content online, and attract the maximum amount of possible followers.

At diib, our growth experts will optimize your website and scale your business on all fronts. We are experts in SEO, and will optimize your site to work with Google’s algorithm.

Here are a few of the features that set Diib apart from other SEO companies:

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The typical Facebook user shares a post on Facebook whenever they feel the urge to do so. Maybe there’s a cute baby pic that a favorite aunt would just love to wake up and see. Or perhaps a beloved son or daughter did something that you can wait to share with the rest of your Facebook family. For the business owner, though, posts aren’t so easy or casual.

Believe it or not, there is a generally agreed upon best time to post on Facebook. It varies by study – yes, they’ve actually done studies on this – but the consensus overall is that for the Facebook post that comes from a business, there really is a best of times and a worst of times. What that time turns out to be depends on which organization conducted the study and even sometimes what industry the business is posting about.

FACT: Did you know, there are over 2.60 billion monthly active users on Facebook. Moreover,  1.73 billion of those users visit the social networking site on a daily basis. In fact, Facebook is the leading social platform, reaching 60.6% of internet users.

The Goal of Facebook Posts

Social media posts are all about sharing. The post itself is a way to instantly share a thought, picture, video, meme, or event with someone. The end goal of the post is different for personal posters and business posters, though. A non-business person shares a Facebook post just to share. Sure, they want likes and attention as well, but the stakes just aren’t that high on a cute baby pic shown to everyone that already knows you and loves you.

Businesses have a much loftier goal in mind when they make a post, and it’s this goal that makes the standard for a business post so much higher. You can’t casually post whatever’s on your mind or share something arbitrary and off topic just because you feel like it. Few people who go to a Facebook business page want to hear what you think about a sporting event or your political opinions.

Business posts

Posts meant to reflect well on your business need to be:

• Appropriate to your business and its goals
• Safe for work
• Non-controversial (for most businesses)
• Respectful of all readers
• Engaging

Here’s a good example of an engaging, business-minded facebook post:

What’s Time Got to Do With It?

You might be wondering why time is even in the equation as to when to post on Facebook. After all, you can communicate 24/7 online, and isn’t any time of the day a great time to say hey to your audience? Well, yes and no. Posting at all is better than never posting, but if you have a really important post that it’s essential to have all your readers see, then there actually is a best time to post on Facebook.

Interestingly, the best times to post on Facebook 2021 might differ from even a few years ago. The world’s schedule rarely stays the same year after year, and even certain TV shows being scheduled or sporting events being scheduled might affect when your audience is available to respond to your posts. More than asking what time is the best time to post, what you’re really asking here is the best time to post on Facebook for maximum exposure.

A Good Example

Let’s say that you are about to announce a huge sale on one of your online books. You want everyone who reads your business Facebook to be involved in the discussion, like the post, and then share it with their friends and family so that you get a viral event out of it. Knowing the worst time to post on Facebook is a really good hint that you have at least one day you wouldn’t want to pull out all the bells and whistles to announce that post. Most studies and publications agree that Sunday is a horrible time to announce something huge on Facebook or any other social media page. Here is a great chart that can give you a good idea of when to post based on your business goals:

(Image credit: promorepublic)

The reasons for this are probably evident in your everyday life. What do the folks you know do on Sunday? Known far and wide by most cultures and people as a day of rest, people usually have a day off work on Sunday. They usually know that most businesses are closed that day. And they often have time to catch up on real world household projects and errands that they might have had to put off during the work week.

You can see why Sunday would be a bad time, then, to announce anything huge and important online. Your audience is probably going to be busy on Sunday, either at church, taking a nap, fishing at a lake, or finishing a kitchen remodeling project since it’s the only day of the week they have to get something done. If you announce something huge during this worst time to post on Facebook, the chances are that by Monday, folks will completely skip over that Sunday post to see your Monday post instead.

So When is a Good Time to Post?

We’ve already ruled Sunday out for just about any major post (unless there’s an emergency announcement you need to share, such as something about safety or something that your readers really need to know). That leaves 6 other days of the week for you to get your important thoughts and business news out. There are many publications like Unmetric that have put their two pennies in on this debate. Their take was that Thursday and Friday are terrific days to post, as people have exciting weekends planned and might be really entertained by your announcements (or want to attend an event or sale you might have going on over the weekend).

As for the actual time, the general consensus is that between noon and 4 PM are the ideal times to share any type of post on Facebook. It’s also seen as the best time to post on instagram for likes or the best time to post on Twitter for likes. The idea of posting for likes brings us to the crux of the whole posting at a certain time strategy. Unmetric summed it up perfectly:

(Image credit: unmetric)

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A Timely Post for a Timely Response

You don’t post on social media just to communicate something with a brick wall of space. You’re posting because you know that the people you serve with a product, service, or information are all watching your page and might want to read what you have to share. Your entire strategy isn’t just to share, though; the end game is to get them to respond to what you’ve written and then share it throughout the world wide web of info. You want them to take that post viral, and when you hit that sweet spot and post during the best time to post on Instagram for likes, or that critical best time to post on Twitter, you are giving your business and content the best chance to be shared.

The idea of a response is nothing new. In the old days, before people took to social media to advertise ideas and share information, business would advertise in – you guessed it – Sunday papers. Sunday was the sweet spot for print advertising because everyone was at home sharing a lazy day off. That was the perfect time to catch dad sitting in his recliner, relaxing, and read to see an ad for a new television set right after his intriguing news section. Take this La-Z-Boy recliner ad from the 1980’s, the ideal place for this ad was in the Sunday edition of the newspaper:

The Internet is just like that, only much more informal and a lot trickier to advertise to. You have so many millions of people reading through just one section of a site, or exploring one subject at the same time, that you rarely know the entire audience of people you’re posting to. A post that might make one person laugh will send another spiraling into a response of rage. It’s a delicate, and sometimes painful, tightrope act.

The Idea

1. You want your post to be seen by the most people, and it’s generally agreed on that your chances of catching the most people reading your social media post will be the greatest at between noon and 4 PM.
2. You want to make an entertaining or intriguing post, but you don’t want it to be controversial or upset anyone. So you’re looking for a response, but you are trying to avoid the “bad” reaction and response.
3. To reach the most people and get the kind of positive response you want, don’t just post off the top of your head. Really put a lot of thought into your post, read and re-read, and make sure you post at the above mentioned times or at times that you see your audience is online the most.

Exceptions to Best Times to Post on Facebook 2021

The agreed on “best times” to post don’t always go for every audience. For example, if you run a Facebook page that’s an after Sunday school discussion group at 2 PM on Sunday, you will obviously want to post your heart out on Sunday. Just because fewer people are online on Sunday and maybe reading social media doesn’t mean that your specific page might not have an abundance of Sunday readers.

Using Facebook stats and other stats you might want to pay for will help you see exactly when your audience is online. Instagram also has statistics that might shed light on when the best time to post on Instagram for likes is for your particular page. Track your stats for a few weeks, see when the bulk of your traffic is browsing your social media pages, and set aside those average times for when to announce your most important events. Take a look at the Diib® Social Analytics tool and you’ll see the isolation of the different demographics and times, making target marketing decisions easy.

Making your Post Count

The time you post – by itself – will never guarantee that you’re going to have a successful post that’s liked and shared a lot. For example, you could post “Hi, I’m here,” every day for the rest of eternity at the “best time to post,” and by the third “Hi, I’m here,” your audience is probably going to find a new hobby or place to get their information. Your words really, really matter more than the time you post.

Images are a way to enhance your announcements and posts so that people are more likely to share them. The Internet has become a lot more visual over the years. Compared to the virtual wall of text (and turtle-slow loading images) of the early 2000s, today’s web is almost like looking at the real world. Almost every site, including Facebook, has videos, live videos, images, animations, memes, and even animated text. It’s a living, breathing world on social media, and you can use all of these tools to get more attention with your posts.

Facebook, Instagram, Twitter, and other social media websites make it easy to spice your posts up for your readers and grab more attention than just a few sentences would. Emoticons, animated gifs, stickers, and so much more allow you to carry on a more lively conversation with your readers and increase your chances that someone will want to share your stories.

Some tips for better posts include:

• Keep it upbeat and optimistic
• Share links that are meaningful to you (even if they come from your own website)
• If you get responses, don’t be afraid to ask questions instead of just blurting an opinion out
• Answer questions from visitors in a clear, concise way
• Never talk down to anyone in your posts

Take a look at this good example from Netflix:

When it’s Showtime

Some time during your social media adventure, you’ll have the biggest post of all to share. It will be so big that you’ll have a hard time waiting for that best time to post on Facebook for maximum exposure. It might be at the worst possible time to post, when you know that none of your audience is around. Don’t post it. Wait.

A little patience goes a long way, especially when you’ve got a way to talk to your visitors and customers 24 hours a day, 7 days a week. What’s the rush? Unless you’re sharing information that includes something about safety or security, almost every post can wait until that perfect time when everyone is already on your social media page and interacting with each other in a lively, entertaining way.

It’s normal to sometimes get “cold feet” before making a big post. Maybe you’re nervous that people will ignore it. Maybe you’re afraid that it won’t be as successful as you hope it will be. Relax. All posts that you post to your business Facebook page are meaningful to your future success, so even if not a soul responds, it’s still worth posting, and it’s still worthwhile.

Chances are, though, that if you follow the posting tips here and keep things genuine and optimistic with your audience, your post will be a big hit. And if this post isn’t a big hit, the next one will be. That’s the grand thing about social media communication. Like the universe, it’s vast and infinite. There are endless opportunities to increase your audience participation, increase your success, and increase your viral posting.

FACT: 86 % of US marketers are using Facebook for advertising. 78 % of American consumers have discovered retail products to buy via Facebook.

Almost no regular business post is going to go viral, but that doesn’t mean it’s not important and necessary to post. Just keeping a constant stream of communication alive between you and your audience is going to be an important part of your long-term success online. Even when they’re not responding, your audience likes to know you’re there, that your brand is accessible. Your page alone puts a face to your business, a human voice in writing that people can associate with what you have to offer.

Even someone with a personal page trying to increase their personal success online benefits from making sure that they post when the audience is actually out there and listening. Sometimes if people don’t check in with a page on a certain day, they don’t go back and read the previous day’s posts. So it’s vital that you really pick your best time to post and then go for it on that day. Your audience may never see that post if you don’t get the message out on the right day.

We hope that you found this article useful.

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Every post you make on your social media pages is a post for progress. It’s getting you one step closer to online visibility and an audience that’s thrilled with what you have to say. Not every post will be a hit – in fact, most won’t be – but every single post contributes to the future of your online personality or brand. Diib Social Analytics can provide actionable insights that will give you a competitive edge over your competitor. Here are some of the features we’re sure you’ll love:

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Every marketer’s main objective is to have their ads reach a vast audience in a highly saturated platform. Hence, it would be best to keep reviewing any ad type or creative strategies that often emerge to stay ahead of your competitors. When optimized effectively, images can help you quickly achieve your marketing goal. They grab the viewer’s attention, convincing them to click, like, or share a post.

Facebook Ad Sizes: Best Practices

It’s also worth noting that the Photo size for Facebook ads significantly affects your campaign results. Marketers need to use the right image size to avoid presenting a distorted, blurred, or stretched image.

In this guide, we have put together all the necessary information to help address the question – what is the best image size for Facebook ads. Read on to understand the most up to date image specs for your next campaign.

Single Image Ads

It is the oldest ad image type available and is particularly useful when you want to introduce your products or services in a clear, simple image. The ad merely consists of an image with a link, headline, and copy. It works well with almost all ad objectives except video views. Besides, you can quickly set the ad up with a minimal budget. For instance:

(Image Credit: PowerAdSpy)

First, choose your campaign objective, target audience, upload your content, then the image, and remember to include a link. If you are new to Facebook ads, it would be best to start with single image ads to quickly boost brand awareness and promptly capture your target audience’s attention. Avoid too much text in the ad’s images if you want high brand exposure and image distribution.

Additionally, be cautious of text-based logos, watermarks, or numbers since they also contribute to your ads’ text number. However, this text rule exempts ads like games, product images, event posters, books, and album covers. Also, try using panoramic photos or those with a 360 image format to provide a more interactive and engaging experience to your users.

For single images, you can use them with or without a link. Still, the supported file types are either jpg or png. Here are the best dimensions for Facebook ad image under this category.

• Resolution: 1,080 x 1,080 px
• Image ratio: 1.91:1 to 4:5
• Minimum size: 476 x 249 pixels
• Ad headline characters: 25
• Link description: 30 characters
• Copy text: 125 characters
• Resolution: The highest possible
• The volume of text you can include on the image: 20% or less

Carousel Ads

This Facebook ads type gives marketers a chance to display their businesses using several images to provide the audience with a clear view of their offering. You can include about two to ten photos and link each of them to a different page. They work best for brands dealing with multiple products, those that want to highlight reviews, testimonials, or offers in a single ad. They create a very engaging format that allows you to break down complex product features into smaller understandable bits. You can even use this type to display different item colors or sizes. Here is an example of a carousel ad:

(Image Credit: Ignite Social Media)

Carousel ads work well in creating brand awareness, generating traffic, boosting reach, conversions, lead generation, engagement, product catalog sales, and app installs campaign goals. These ad types are quite versatile, and you can display them in different locations. They can appear on Facebook feeds, instant articles, right column, messenger inbox, market place, or the audience network. The Facebook ad dimensions image for this section are:

• Image ratio: 1.1
• Supported image file type: png or jpg
• The most appropriate image size: At least 1080 x 1080
• Headline characters: 25
• Allowed text size: Not more than 20%
• Description text: 125 characters when there is no link, and excluding the right column
• Link description characters: 20
• Recommended file size for the image: 30MB
• Minimum of two pictures and a maximum of ten

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Instant Articles Ads

Facebook also gives marketers a chance to publish instant article ads to distribute interactive content quickly in the platform. These articles load around ten times faster than other standard web articles, which gives you a better chance to interact with a vast range of potential customers, even those with slow internet. You can place your ads on these articles in the form of still images or videos. For example:

(Image Credit: Nieman Lab)

Businesses can use these ads to introduce new campaigns, boost existing ones, or even bring in direct sales campaigns. Instant articles have additional features that the audience can click and expand the ad to view content in a full-screen mode. They can even tilt their devices to change the ad orientation and view the image’s peripherals.

This ad type works well for lead generation, traffic, reach, store visits, engagement, conversions, app install, and product catalog sales objectives. If you want to use instant articles, the right photo size for Facebook ads is;

• Supported file type: jpg or png
• Maximum Ad headline characters: 25
• The most appropriate size of the image: 1200 x 628
• Description text: 125 characters
• Amount of text allowed: 20% and below
• Link description characters: 30
• Image ratio: 1.91:1 in case of a link and 9:16 to 16:9 when there is no link
• Minimum width and height: 600 pixels

Collection Ads

If you have a product line that you want to display within an ad placement without overwhelming your viewers, you may want to consider collection ads. It allows people to go through a product catalog from a single central image followed by several other product photos. When the viewer clicks on the image, it opens up to a full-screen design, displaying a list of your products, which gives your audience a powerful instant experience. It helps drive quick traffic to your product page.

This option is only available for mobile use, and displays in Facebook feeds. This ad type suits you best if your campaign goals are traffic, store visit, conversions, or catalog sales.

Collection ads consist of a cover image or a brief descriptive video outlining your product’s core features. You can even include some graphical or musical effects to capture the viewers’ attention. You have a chance to add up to six other images besides the main one.

This ad type aims to make your target audience interested or excited about your business offerings. It makes it easier for the viewers to look through your products or even make purchases from their mobile devices. If you include the right information on the ad, more people will likely click it to find out more about the item or even make a purchase. For instance:

(Image Credit: Quora)

Hence ensure that the cover image is impressive enough, and this is where the image specs come. Since you wouldn’t want your collection ad image to appear distorted, here is the best image size for Facebook ads of this type;

• Recommended ratios: 9:16 for landscape and 1:1 for a square layout
• Maximum file size: 30MB
• Minimum width and height: 600 x600
• Image text: Not more than 20%
• Headline: 25 characters
• Image file type: jpg or png
• Recommended resolution: 1200 x 628 pixels
• Description text: 90 characters

Marketplace Ads

Facebook marketplace ads aim at attracting viewers interested in products from a local community. You can present your ads in the form of videos or images targeting viewers looking for a product within a particular region. People go to the Facebook marketplace intending to buy, so you are more likely to attract qualified leads from such ads. The image below shows an example of Marketplace ads:

The ad type suits you best if you deal with some local products serving a designated region. Focus on creating a personalized experience for all your customers. In case an item sells out, your campaign automatically stops. It’s an ideal option if your campaign goal is conversion, traffic, reach, lead generation, brand awareness, store visits, app installs, engagement, or catalog sales. For those still asking – what is the best image size for Facebook ads? in this category, use the following;

• Recommended image size: 1200 x 628
• Supported image file type: jpg or png
• Minimal height and width: 600 x 600
• Ad headline: 25 characters any elements beyond this limit shall appear truncated
• Link description: 30 characters
• Image ratio: Between 9:16 to 16:9, but if there is a link, you can crop it to 1.91:1
• Amount of text allowed on the image: 20% and below
• Description text: 125 characters with no link

Audience Native Network Ads

Marketers who wish to showcase their brand to other valuable third-party spaces via Facebook can use the Audience network. It helps you extend your reach, and you can still enjoy Facebook’s innovative features to configure your campaign. Such ads work natively on either banners or full-screen interstitial ads. Even better, your ad content can appear on either pre or mild roll placements on high reliable platforms. For instance:

(Image Credit: Marketing Land)

You can use the audience network ads in either video or image format. It gives you better insights into other spaces where your ads can appear to provide you with more control over your placements.

You will receive a set of established platforms that monetize Facebook’s ads through the Audience Network so your business can decide the best locations. Using Facebook Business Manager, you can even exclude specific categories with sensitive content, where you wouldn’t wish your ads to appear.

This type will serve you best if your objectives are conversions, app installs, traffic, reach, engagement, brand awareness, store visits, product catalog sales, and lead generation. The best image size for Facebook ads for this ad type is;

• Supported kind of file: jpg and png
• Recommended resolution: minimum of 398 x 208 px, but you can use the maximum resolution available
• Image ratio: 1.91:1 when there is a link and 16:9 to 9:16 if none
• Ad headline: 25 characters
• Link description: It’s optional but requires 30 characters when included
• Image to text ratio: 5:1, but keep text below 20% to minimize chances of failed delivery
• Description text: 125 characters maximum

Right Column Ads

It was the standard Facebook ads sometime back. They still work exceptionally well and can drive better results at lower costs, provided that you follow the right formatting requirements. Note that you can use two square images in the space provided rather than one full-sized photo. For example:

However, be very careful with the Facebook ad dimensions image for this category. If you use the wrong sizes and place the ads close together, they may appear odd. Right column ads appear on a desktop-only format in a still landscape image. Here are the best dimensions for Facebook ad image under this category;

• Image file type: png and jpg
• Text allowed: 20% and below
• Maximum headline characters: 25
• Image ratio: in the presence of a link 1.91:1, or 9:16 to 16:9 if no link included
• Recommended size: 1200 x 628 pixels
• Link description characters: 30
• Description text characters: 125
• Minimum width and height: 600 pixels

Stories Ads

Marketers can also post image ads on their Facebook stories that display for five seconds or until the viewers swipe to the next one. You can choose to either use still images or short videos. Facebook story ads create a full-screen experience and can be very useful provided that you use the right call to action. Here is an example:

(Image Credit: AdvertiseMint)

Also, use the right image ad size Facebook to ensure that you put across all the critical content of your ad. Leave around 250 pixels below and above the image and set aside this space for the call to action and profile picture. The recommended sizes for Facebook story ads images in this category are;

• Resolution: Use the highest available option
• Image ratio: 1.91 to 9:16
• The maximum amount of text: Less than 20%
• Image file type: Jpg and png
• Minimum width: 500 pixels
• The most appropriate image size: 1080 x 1920, and the text should be within 1080 x 1420

We hope that you found this article useful.

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Messenger Ads

Since there are about 1.3 billion messenger users worldwide, it offers marketers a fantastic opportunity to reach out to a vast number of potential customers. Further, most people are more actively engaged on messenger. It’s worth noting that this ad format only appears on the mobile messenger app in three places.

Sponsored ads appear as a private message directed to a specific target audience who have previously interacted with your brand. It’s vital for retargeting or when you want to keep your viewers on your page longer without bouncing off.

For the home ads, your main aim is to initiate a conversation with your audience. Once you capture their attention, you can tailor your marketing strategies to offer personalized service to the personals on your customer list.

On the other hand, the destination ads display on the audience’s news feed, with a call to action that links them to a conversation with a company on messenger. This ad type works well when you want to reach out to some cold targets without overwhelming them with a hard sell. The right dimensions to use on messenger ads are;

• Image file format: Jpg and png
• Recommended resolution: 1,200 x 628 pixels, but you can use the highest available.
• Description Text characters: 125
• Text allowed: 20% and below
• Minimum width and height: 254 x 133
• Headline characters: 25
• Image ratio: if you include a link, 1.91:1 or 9:16 to 16:9 if none
• Link description: 30 characters

(Image Credit: Hootsuite Blog)

Slideshow Ads

If you have a collection of images, you can use slide shows to display your ad in a video-like format. You can make the video with up to ten pictures, and it works for all campaign objectives except product catalog sales.

Pay attention to this ad format because if you use images with different dimensions, Facebook might crop them into the appropriate square sizes. Hence ensure that you build the photos exactly how you want them to appear in the ads using the following specs;

• Image file types: mp4 or MOV
• Text characters: 125
• Recommended image dimensions: 1,280 x 720 pixels
• Description characters: 30
• The right image ratio: 16:9, 4:5, or 1:1
• Headline characters: 25

Below is an image showing you the creation of a slideshow advertisement:

(Image Credit: AdvertiseMint)

Diib®: Optimize Your Facebook Ad 

Only those businesses that come up with high quality and relevant photos succeed in a highly competitive space. The above guideline outlines various sizes and specifications that you need to create different Facebook ad formats. Partnering with Diib Digital will bring you an added measure of confidence that your images are the right size and quality. With custom metrics, you’ll have the actionable analytics at your fingertips. Here are a few of the features of our User Dashboard that set us apart from the crowd:

• Social media integration and performance
• Platform specific audience demographics
• Keyword, backlink, and indexing monitoring and tracking tools
• User experience and mobile speed optimization
• Technical SEO monitoring

Call today at 800-303-3510 to speak with one of our Professional Growth Experts or click here for your free 60 second site scan.

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The competition in this field is enormous and requires effective strategies to make any business succeed. Organizations looking for potential companies to partner with need thorough planning in order to attract companies. In most cases, organizations are already in partnership and refuse replacement. However, with technological advancements, and the spread of social media globally, marketing has been made a lot more efficient, reliable, and useful. Though it still needs strategies, marketing on social media can be one of the most powerful means of marketing for any organization. You can master b2b social marketing through some research and guidance, ensuring that your organization and the products/services offered are subjected to a larger audience, ultimately increasing your company’s profit and sales.

How to do Social Media Marketing for B2B

B2b social media marketing requires you to draw some primary strategies to act on. Following are some of the potential b2b social media marketing strategies that you can adopt for your organization:

Set your goals

Outlining the goals for marketing is essential. It helps in determining what you are striving for. Either you want to promote the company’s website or generate more traffic towards its blog or want a higher audience reach. Depending on the goal, you can choose which social platform you want to use. Every social platform marketing has its benefits. It offers multiple promotional techniques such as paid promotions etc., to ensure that your company’s blog or website reaches the desired amount of audience. Once these goals are set, it is best to organize them by writing them down and answering the crucial questions, such as ‘Who the target audience is?’, ‘Which platform is to be used?’, ‘What do to aim at achieving through the promotion?’ etc.

Stay updated on competitors

Through social media, it has become easier to stay updated about what your competitors are up to. It is important to be well-aware of your competitors and their strategies to market their products or services. Most of the time, competitors can serve as an inspiration for you, and the method they opt for can work for you as well. This does not refer to plagiarizing their strategies. Most competitors’ strategies can be modified and used for your organization as the potential audience is mainly the same. Another benefit of staying updated is that you can prey on their weaknesses and try to incorporate in your own b2b social marketing what apparently seems to be missing in the competitors’ strategies. There tools, such as this one from BuzzSumo, that will help you stay up to date with  what your competitors are up to on social media:

Share Creative content

The content you share on your company’s social platforms determines the marketing strategies’ success or failure. It is necessary to share your original ideas, unique and appealing content that is creative enough to attract the audience towards your organization’s blog or website. There are endless websites available for content creation inspiration, which help you create unique and unorthodox content for your social media that stand out from the rest.

Perform SEO

Search engine optimization, better known as SEO, refers to the promotion of your website or blog on search engines such as Google, etc., to ensure that your website appears on top of the search results relevant to your company or business. This improves both the quality and quantity of the traffic directed towards your website. Search engine optimization is one of the most appealing marketing on social media and can be totally free or even paid.

However, effective SEO requires knowledge and expertise in the area. SEO enables web pages to be optimized and become easily discoverable on search engines. It is well-known that search engines such as Google are the most widely used websites, and anything sort of marketing strategy involving google or other search engines can work wonders for your company. However, SEO might be a concept hard for you to grasp and even harder to conduct independently. But with the help of any SEO professional, you can easily enhance the appearance of your organization’s website on search engines and immediately improve your website’s reach and the quantity of traffic directed towards it.

Did you know??? About 64% of marketers actively invest time in search engine optimization (SEO).What’s more, HubSpot was able to increase its number of monthly organic search views of existing blog posts that were optimized by an average of 106%. (HubSpot)