BuildingandInteriors

Product categories covered by Buildingandinteriors.com include bathrooms, kitchens, lighting, electricals, fenestration, flooring, furniture, home-improvement, etc. Basically, all products and solutions which can be used to make a building/renovation/remodelling project more interesting fall within the scope of the information we provide. The main focus of the website is on solving ‘product challenges’ in any building project both new and renovation, by way of giving detailed information on what kind of products are available for various applications for a building project. Leading names in the building materials industry work with BuildingandIntertiors.com to bridge the gap for quality and ‘actionable’ product information. It’s a 2-way communication media-forum where not only detailed product information is published, but also the voice of customers – architects, resellers, consultants, etc. is given ample space. This creates a healthy-mix of information from manufacturers coupled with opinions and suggestions from the business users of such information. This helps both the manufacturers and their business customers to make things better for each other.

What Sets Us Apart:
The idea behind BuildingandInteriors.com is quite simple – to address the ‘product needs’ of the building materials/home improvement market. While there is lot of scattered information available on building materials, it does not help the actual market much. We are working constantly to gather product information by engaging with both the manufacturers and the market. This puts us in a unique position to be able to understand not only what the manufacturers are offering but also what the market expects from products. This vantage-point gives BuildingandInteriors.com the ability to publish high-quality information that has moved beyond simple product information to being a useful forum for the entire business value-chain in the building materials industry.

The Background:
Buildingandinteriors.com came into existence in 2015 with the singular objective of helping the building materials market with product information that it can use to increase and improve its own businesses. What started as a pure product platform evolved into one which gives out complementary information covering articles on emerging trends in design, colours, new concepts, category articles, exhibition/trade-fair information, etc. Today, BuildingandInteriors.com is a preferred platform for top brands in the building materials ecosystem.

The Offerings:
BuildingandInteriors.com provides information under various sections. These include:
1. Products – Detailed information on various products, it’s features, advantages, applications, etc. is presented in easy layouts. Each article gives information on product description, technical specifications (technical data sheet), video, brand information and business enquiry form. All information is published in one place so that the reader gets a fair idea of the product and its application.
2. Category articles – These provide information on not just one product but a family of products that define that category. Details are provided on what constitutes that particular category, technical knowledge including installation, do’s and dont’s, expert opinions, etc.
3. Architect/Interior Designer Interviews – Leading architects/interior designers are interviewed to showcase their businesses and knowledge on specific aspects of product categories like modular kitchens, bathrooms, lighting, flooring, home-improvement, etc. This also helps their prospective customers to get in touch with them.
4. Reseller/Retailer Interviews – Leading resellers are interviewed highlighting their regional dynamics, customer behaviour, best retail practices, etc. This gives the reader a birds-eye view of how the market for building materials works in that specific region.
5. Consultant Interviews – Consultants in the fields of façade, lighting, electrical, and plumbing have a very specialised role in a building project. They are vital support to any quality building project. At Buildingandinteriors.com, we highlight the role that such consultants play in projects. Again, the idea is to highlight them with the objective of improving the quality of a building project.
6. Videos – Useful videos related to products and concepts are showcased in this section.
7. Web Stories – Images-sequenced content is published in this section. Ideas are communicated via tastefully selected images and bound together on common themes.

The Founders:
Buildingandinteriors.com was started in the year 2015 by two industry veterans – Mukul Jain and Harmeek Singh. Both Mukul Jain and Harmeek Singh have more than 2 decades of experience in building materials industry. While Mukul comes with a strong product background in the cement industry, Harmeek played a pivotal role in many successful media ventures in building materials ecosystem. The common belief they share is that sound product knowledge is instrumental in getting efficiency in any building project not only during the making of a building but in it’s entire lifetime.